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[07/11/12 - 11:08 AM]
Nickelodeon Launches "Turtles vs. Foot" Campaign at Comic-Con International: San Diego 2012
Said effort is designed to the promote the debut of the animated series on September 29.

[via press release from Nickelodeon]

Where Will You Stand This Comic-Con?

Pledge Your Allegiance to The Shell or The Foot!

San Diego, Calif. - July 11, 2012 - To celebrate the upcoming Sept. 29 launch of the all-new, CG-animated series Teenage Mutant Ninja Turtles, Nickelodeon is launching an immersive, experiential campaign at Comic-Con International: San Diego 2012 - 'Turtles vs. Foot', recruiting fans to fight for good alongside the Turtles or join the forces of evil with the Foot Clan.

Beginning Thursday, July 12, Turtles and Foot Clan street teams will be in downtown San Diego and at San Diego International Airport distributing recruitment propaganda encouraging fans to choose a side. . Throughout the city, wild postings, guerrilla chalk art on sidewalks and outdoor video projections will drive fans to a mobile website, m.turtlesvsfoot.com, where they can also choose their side and participate in missions to achieve real-time rewards and receive a phone call from either Splinter or Shredder.

Fans can also visit the 'Turtles vs. Foot'-branded truck in Petco Park's parking lot Thursday, July 12 - Saturday, July 14, between 10am -7pm, to receive their physical badge of allegiance and either a Foot Clan or Turtles Trucker hat (while supplies last). If spotted by the street teams wearing a hat anytime throughout the weekend, fans qualify for a chance to win a Turtle Prize Pack jam-packed with collectibles and an autographed piece of classic memorabilia from co-creator of the original TMNT series, Kevin Eastman.

Nickelodeon teamed up with digital creative agency, Tribal DDB Worldwide, to develop the 'Turtles vs. Foot' concept and bring the campaign to life.

Nickelodeon's Teenage Mutant Ninja Turtles begins as the turtles emerge from their hidden lair in the sewers for the very first time, ready to confront the wondrous and hostile world of New York City and face enemies more dangerous and pizza more delicious than anything they could have imagined. Funnier and with more Ninjutsu than ever before, the show will explore the companionship of four teenage brothers learning to rely on themselves and one another as they unravel the mystery of their existence and grow to become the heroes in a half-shell that they are destined to be. The premiere episode was executive produced by Ciro Nieli, Joshua Sternin & Jeff Ventimilia and Peter Hastings.

Considered one of the most popular kids' television programs of the 1980s, Teenage Mutant Ninja Turtles is a classic, global property created in 1984 by Kevin Eastman and Peter Laird. It first debuted as a successful comic book series and then became a hit animated TV show, a live-action television series and later spawned four blockbuster theatrical releases. The property also has translated into a significant consumer products business-with DVDs, video games, toys and more--that has generated billions of dollars at retail.

About Nickelodeon

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).





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· TEENAGE MUTANT NINJA TURTLES (NICKELODEON)









[04/16/14 - 10:09 AM]
Stars of ABC Family's "Melissa & Joey" and "Baby Daddy" to Participate in Live Twitter Chat with Fans During East Coast Broadcasts Tonight
Starting at 8:00/7:00c, fans can tweet Christopher Rich at @AceCharmer and Melissa Peterman at @Followtheblonde.

[04/16/14 - 10:03 AM]
GSN Announces a New Lineup of Competitors for Third Season of "The American Bible Challenge," Premiering Thursday, May 22 at 8 PM (ET/PT)
Season three premieres with two back-to-back original episodes on Thursday, May 22 at 8:00/7:00c, and will air new episodes every Thursday at 8:00/7:00c.

[04/16/14 - 10:00 AM]
E!'s "Live from the Red Carpet" Exclusively Broadcasts from the Inaugural iHeartRadio Music Awards
Giuliana Rancic and Terrence Jenkins will host the one-hour special, airing Thursday, May 1 at 7:00/6:00c.

[04/16/14 - 09:59 AM]
Spike TV Orders a Second Season of "Catch a Contractor" Starring Adam Carolla
The new episodes - due this fall - will be an hour long, up from season one's half-hour episodes.

[04/16/14 - 09:46 AM]
"Shark Tank: Swimming with Sharks" - Swim in the Shark-Infested Waters with a Unique Look Behind-the-Scenes of the Hit Show Airing Friday, May 2, 8 pm on ABC
In keeping with the evening's theme, an all-new, original episode of "Shark Tank" will air immediately following at 9:00/8:00c.

[04/16/14 - 09:22 AM]
"NCIS: Los Angeles" and "Person of Interest" Win Time Periods in Viewers and Key Demographics
CBS spins the numbers for Tuesday, April 15.

[04/16/14 - 09:17 AM]
@ESPNNBA Full Court Press: NBA Takeover for Final Night of the Regular Season
Highlights include "30 for 30: Bad Boys" on Thursday, April 17 at 8:00/7:00c.

[04/16/14 - 09:02 AM]
FX Orders Third Season of "The Americans"
Six episodes remain in the current season, including tonight's broadcast.

[04/16/14 - 08:52 AM]
NBC Is Currently #1 Tuesday Night in Adults 18-49, Led by the #1 Show of the Night, "The Voice"
NBC spins the numbers for Tuesday, April 15.

[04/16/14 - 08:34 AM]
Pivot Taps Embassy Row to Produce New Season of Nightly Topical Series "TakePart Live," Premiering May 12th at a New Time, 10:00 PM ET/9:00 PM CT
Offering viewers a forum to discuss the issues of the moment, "TakePart Live" explores topics from the day's headlines.

[04/16/14 - 08:33 AM]
Participant Media's Pivot Increases Commitment to Originals with Four New Shows, Eleven Series in Development, New Scripted Drama, Franchise Award Show, Over 300 Hours of Original Programming in 2014
Highlights include "Fortitude," a dark drama series, with psychological and thriller elements, that follows the residents of an Arctic town unlike any other place on Earth.

[04/16/14 - 08:32 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up and Virtually Ties "NCIS: Los Angeles" for #1 in Adults 18-49 at 9pm
ABC spins the numbers for Tuesday, April 15.

[04/16/14 - 08:28 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock series is up from last week among adults 18-49, as are "About a Boy" and "Growing Up Fisher."

[04/16/14 - 08:16 AM]
Cartoon Network Viewers Charmed by "Clarence"
Cartoon Network spins the numbers for Monday, April 14.

[04/16/14 - 08:04 AM]
NBCUniversal Presents Unprecedented Coverage of Premier League's "Championship Sunday" on May 11
All 10 matches will be presented live simultaneously on 10 different NBCUniversal television networks on Sunday, May 11 at 10 a.m. ET.