STYLE MEDIA TO BE EXCLUSIVE BROADCAST PARTNER OF 2012 STYLE AWARDS

2012 STYLE AWARDS TO BE HELD AT MERCEDES-BENZ FASHION WEEK IN NEW YORK

Style Media is Exclusive Broadcast Partner of the 9th Annual Style Awards to Air Thursday, September 13, 2012 at 8pm ET/PT

LOS ANGELES - July 25, 2012 - In an unprecedented partnership between the leading brands in style, media and events, Penske Media Corp. (PMC), Style Media and IMG Fashion announced today the 9th Annual Style Awards will be held at Lincoln Center during Mercedes-Benz Fashion Week on September 5, and, for the first time ever, will be broadcast in primetime on Style, the fastest growing women's cable network, on Thursday, September 13 at 8pm ET/PT.

"We are tremendously excited to bring the Style Awards to the Style viewers and to Mercedes-Benz Fashion Week for the first time," said Jay Penske, Chairman and CEO of Penske Media Corporation, which owns the Style Awards. "This is a collaboration between three preeminent media and style brands that we know will thrive for years to come."

The Style Awards will take place at the epicenter of Mercedes-Benz Fashion Week - The Stage at Lincoln Center - with a full-stage presentation and, befitting its theme, a runway for winners and presenters to walk on during the evening. In addition to traditional Style Awards such as Style Icon (Male and Female), Celebrity Stylist of the Year and Makeup Artist of the Year, the 2012 Style Awards will feature a Citizen of Style Award and a celebrity host and musical guest to be announced shortly.

"Further cementing Style's place in the fashion space and Mercedes-Benz Fashion Week, we are proud to be the first official broadcast partner of the Style Awards," said Salaam Coleman Smith, President of Style Media. "We are delighted to give our fashionista viewers an unprecedented view inside the event at Lincoln Center and look forward to working with PMC and IMG."

"As the largest media event in New York City and one of the most important stops in the international fashion week circuit; home to almost one hundred top designers, and 5,000+ members of the press and industry, Mercedes-Benz Fashion Week is the perfect home for the Style Awards," Peter Levy, Managing Director and Senior Vice President, IMG Fashion Events and Properties. "We look forward to hosting Style and their millions of fashion fans."

Last year, designer Alice Temperley and actress Chloe Moretz were amongst Style Award winners, and for the last eight years, such extraordinary and diverse talents as Patricia Field, Monique Lhullier, Max Azria, David LaChappelle, Rachel Zoe and Jenny Packham have won Style Awards in a range of categories, emphasizing the importance of the award in recognizing style talent at every stage in its development and achievement.

About PMC

PMC is a leading digital media company founded by Jay Penske in 2004 reaches over 80million unique visitors monthly according to Comscore. PMC owns a unique and growing portfolio of lifestyle brands that provide the web's best original content in categories including entertainment, sports, breaking news, media, finance, tech, health, shopping, fashion, beauty, and automotive. Deadline.com, OnCars, HollywoodLife, India.com, Movieline, TVLine, BGR, Young Hollywood Awards, The Style Awards, and Breakthrough of the Year Awards are all part of the expanding PMC portfolio. For more information on PMC and its brands, please visit:www.PMC.comor its digital properties directly.

About Style Media

Style Media, a global multimedia company that includes Style and myStyle.com, is the destination for women 18-49 seeking to fuel their insatiable appetite for looking great and living stylishly. Style currently counts nearly 78 million cable and satellite subscribers and is the fastest growing women's network in the U.S. MyStyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Chicagolicious," "Empire Girls: Julissa & Adrienne" and "Big Rich Texas." Style is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Follow us on Twitter at https://twitter.com/StyleNetPR.

About IMG Fashion

IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion's key constituents and corporate brands using IMG's global resources, influence and expertise. Within the fashion industry IMG represents the world's top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry's top organizations and federations.