[07/29/12 - 08:19 AM]
CBS Presents a Sneak Peek of the Key Art for Its Four New Fall Series: "Elementary," "Vegas," "Made in Jersey" and "Partners"
The designs will begin appearing in print, online and outdoors later this summer.

[via press release from CBS]


The Ad/Billboard Designs Will Debut Outdoors, in Print And Online Later This Summer

CBS has released a sneak peek of the key art designs for the Network's four new series, ELEMENTARY, VEGAS, MADE IN JERSEY and PARTNERS, to begin appearing in print, online and outdoors later this summer.

The key art of the drama series ELEMENTARY, a contemporary take on the legendary characters of Sherlock Holmes and Dr. Watson set in New York City, features series stars Jonny Lee Miller (Holmes) and Lucy Liu (Watson). The copy reads: New Holmes. New Watson. New York.

The new comedy series PARTNERS is about two life-long best friends and business partners in New York City whose "bromance" is tested when one of them is engaged to be married. David Krumholtz plays Joe, an architect who is newly engaged to Ali (Sophia Bush), a jewelry designer, and Michael Urie plays Louis, Joe's gay friend/co-worker who is dating Wyatt (Brandon Routh), a nurse. The print design features (left to right) Routh, Urie, Krumholtz and Bush. The copy reads: Four Friends. Three Couples.

VEGAS is a drama inspired by the true story of former Las Vegas Sheriff Ralph Lamb, a rancher tasked with bringing order to 1960s Las Vegas as it begins its rise as a gambling and entertainment mecca. Lamb finds himself repeatedly clashing with Vincent Savino, a ruthless Chicago gangster who plans to make Vegas his own. The print ad features Dennis Quaid (Lamb) on the left and Michael Chiklis (Savino) on the right, with the supporting characters and a glittering retro Vegas sign below. The copy reads: Let the Sin Begin.

For MADE IN JERSEY, a drama series about Martina Garretti (Janet Montgomery), a young working-class woman from New Jersey who uses her street smarts to compete among her pedigreed Manhattan colleagues at a prestigious New York law firm, the key art design features Montgomery. The copy reads: Every Underdog Has Her Day.

The new series' premiere dates and times follow: PARTNERS - Monday, Sept. 24 (8:30-9:00 PM, ET/PT); VEGAS - Tuesday, Sept. 25 (10:00-11:00 PM, ET/PT); ELEMENTARY - Thursday, Sept. 27 (10:00-11:00 PM, ET/PT); MADE IN JERSEY - Friday, Sept. 28 (9:00-10:00 PM, ET/PT).

  [july 2012]  


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