or


[08/10/12 - 08:37 AM]
Comedy Central(R) Fires Up Digital And Social Media Initiatives For The "Comedy Central Roast Of Roseanne"
Said event premieres this Sunday, August 12 at 10:00/9:00c on the cable channel.

[via press release from Comedy Central]

Comedy Central(R) Fires Up Digital And Social Media Initiatives For The "Comedy Central Roast Of Roseanne"

Campaign Includes a Real-Time Second Screen Experience Allowing Fans to Interact with the Roast Live Through Shareable Memes and GIFs Updated During the On-Air Premiere

Roseanne Barr and Roast Master Jane Lynch Along with Dais Talent Including Jeffrey Ross, Amy Schumer, Seth Green and Carrie Fisher to Live Tweet throughout the Event

"Comedy Central Roast Of Roseanne" Airs on Sunday, August 12 at 10:00 P.M. ET/PT

NEW YORK, Aug. 10, 2012 -- In an effort to interact with fans and generate excitement for the premiere of the "Comedy Central Roast Of Roseanne," which airs on Sunday, August 12 at 10:00 p.m. ET/PT, Comedy Central has launched an extensive digital and social media campaign which enables fans to interact with the Roast live through the network's Roast Dashboard, an exclusive second-screen optimized experience. The Roast Dashboard, available online and on mobile and tablet devices, will allow viewers to "Share The Burn" with their friends through interactive digital features synched with the telecast, including continuously updated memes, shareable GIFs and videos of show highlights, and make it easy to join or follow the Roast conversation on Twitter while the night unfolds on television.

As viewers watch the talent step up to roast Roseanne, fans will find some of the hottest jokes and funniest moments from the night pop up immediately into the Dashboard's "Share The Burn" section - a collection of shareable memes, exclusive videos and GIFs from the Roast - as they happen on-air. Other elements of the Roast Dashboard include a "Reaction Cam," which gives fans a view of Roseanne's reactions to the Roast burns in real time, and a Twitter Tracker where fans can follow the conversations throughout the premiere, see which Roasters are trending, as well as view top trending jokes and quotes from the night. Fans can also interact directly with the network on Twitter (@COMEDYCENTRAL) using #RoseanneRoast, as Comedy Central will live tweet and engage with fans throughout the night. As an added bonus for Twitter users, dais talent including Jane Lynch, Jeffrey Ross, Amy Schumer, Seth Green, Carrie Fisher and the Roastee herself, Roseanne Barr, will live tweet throughout the premiere.

On the day of the Roast taping, Comedy Central used various social media platforms to provide fans with a sneak peek onto the Red Carpet by blogging, tweeting and sharing photos of celebrity arrivals. Inside, guests found tables adorned with wine bottles displaying the Twitter hashtag #RoseanneRoast, encouraging the audience to share their favorite moments and jokes from the event.

In the weeks leading up to the premiere, Comedy Central engaged fans on Twitter with hashtag polls, such as #WhoWouldYouRoast? and released a video on CC.com featuring Roast Master Jane Lynch asking her Twitter followers to tweet their best Roseanne jokes, the best of which Lynch has been retweeting leading up to the premiere. Comedy Central also launched an exclusive Tumblr page dedicated to uploading exclusive memes, macros, GIFs and videos from the upcoming and previous Roasts so fans can easily share and reblog them onto their own social media networks. And with the help of the Roastee herself, Comedy Central released shareable online videos featuring Roseanne as she roasted politicians, pop culture icons and answered fan questions.

The "Comedy Central Roast Of Roseanne" is executive produced by Joel Gallen from Tenth Planet Productions, who also served as Executive Producer and Director of the Comedy Central Roasts Of Charlie Sheen, Donald Trump, David Hasselhoff, Joan Rivers, Larry The Cable Guy, Bob Saget, Flavor-Flav, Pamela Anderson, as well as the Emmy(R)-nominated "Comedy Central Roast Of William Shatner." Jonas Larsen is the Executive in Charge for the network.

Available on-air, online and on-the-go, Comedy Central (www.cc.com) is the #1 brand in comedy and is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned unit of Viacom Inc. (NASDAQ: VIA and VIAB).





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/23/18 - 04:40 PM]
Video: First-Look of John Legend Rehearsing from "Jesus Christ Superstar Live in Concert"
The production will air live Easter Sunday, April 1 at 8 pm ET/PT in front of a large audience at the Marcy Armory in Williamsburg, Brooklyn, New York.

[02/23/18 - 02:01 PM]
NBC Tops Other Broadcast Networks Combined in Primetime for 32nd Consecutive Olympic Night
NBC further spins the numbers for Thursday, February 22.

[02/23/18 - 01:52 PM]
18.1 Million Viewers Watch Daytona 500 on FOX
FOX Sports further spins the numbers for Sunday, February 18.

[02/23/18 - 01:01 PM]
Video: Syfy's "The Expanse" Reveals Season 3 Premiere Date and Trailer
Picking up immediately following the emotional and suspenseful second season finale, the 13-episode third season finds Earth, Mars and The Belt at war, with each competing entity vying for control.

[02/23/18 - 11:08 AM]
"Paterno" Debuts Saturday, April 7 on HBO
Starring Al Pacino in the title role, the drama centers on Penn State's Joe Paterno in the aftermath of the Jerry Sandusky sexual abuse scandal.

[02/23/18 - 10:18 AM]
Starz Original Series "Vida" Showrunner and Executive Producer Tanya Saracho Inks Exclusive Multi-Year Deal with Starz
Under the pact, Saracho will develop new projects for the network and continue as showrunner and executive producer on "Vida."

[02/23/18 - 10:05 AM]
Paramount Network's "Bar Rescue" Returns for Season Six on Sunday, March 11
"Bar Rescue" returns with all new episodes featuring bar owners across the US looking for one more chance at success.

[02/23/18 - 10:00 AM]
Netflix and Constantin Film Announce the Start of Production of "Polar"
Mads Mikkelsen, Vanessa Hudgens, Katheryn Winnick and Matt Lucas star in the film.

[02/23/18 - 09:31 AM]
Video: Take a Behind-the-Scenes Look at the Making of "Everything Sucks!"
The footage was shot entirely on handheld video cameras by the cast during production.

[02/23/18 - 08:31 AM]
Disney Channel Greenlights "Amphibia" and "The Owl House"
The network has also ordered a season four pickup for Disney TVA's Annie Award-nominated "Star vs. The Forces of Evil" from creator Daron Nefcy.

[02/23/18 - 08:30 AM]
Thursday's Broadcast Ratings: NBC Holds Onto Top Spot with Winter Olympics
The Peacock continues its streak among total viewers and adults 18-49.

[02/23/18 - 08:24 AM]
Maxine Peake & Brian Gleeson Join Desiree Akhavan in "The Bisexual"
The six-part series will be made available via Hulu in the United States.

[02/23/18 - 08:02 AM]
Video: Netflix Unleashes the "Queer Eye" Fab Five on One of Their Own!
The Fab 5 from "Queer Eye" took Netflix's Los Angeles headquarters by storm, making over their IT department known as the NERDS.

[02/23/18 - 05:01 AM]
90th Oscars(R) Performers Announced
Gael GarcĂ­a Bernal, Mary J. Blige, Andra Day, Natalia Lafourcade, Miguel, Keala Settle, Sufjan Stevens and Oscar winner Common will perform this year's nominated songs at the 90th Oscars ceremony.

[02/23/18 - 01:04 AM]
Netflix Announces Three New Originals From India
"We are thrilled to work with some of the world's most talented writers and producers to bring these stories to life for India and the world," said Erik Barmack.