or


[08/22/12 - 12:14 PM]
Hallmark Channel Captures "The Heart of TV" with New Tagline and Brand Image
The tagline reinforces the network's position as "a leading destination for life-affirming, celebratory, and quality programming that families come together to watch again and again."

[via press release from The Hallmark Channel]

HALLMARK CHANNEL CAPTURES "THE HEART OF TV" WITH NEW TAGLINE AND BRAND IMAGE

Brand Redesign Launches October 1 as Network Embarks On the Next Phase in Its Evolution

Hallmark Channel announced today that it will debut across all platforms a new tagline and brand image that ushers the network into an exciting new phase in its evolution while embodying its 11-year legacy of inspirational, emotionally resonant storytelling. The tagline, "The Heart of TV", celebrates Hallmark Channel's core values and reinforces the network's position as a leading destination for life-affirming, celebratory, and quality programming that families come together to watch again and again.

Paired with the traditional Hallmark Channel logo, the new tagline will come to life with a vibrant palette of colors that will change to reflect the broad spectrum of human emotion, as well as represent key holidays like Christmas, Halloween, Thanksgiving, and Valentine's Day. On-air promotional packages will be animated as key words or "emotional sparks", such as elated, or surprised, or inspired, appear on screen and then morph into the logo and tagline treatment. Hallmark Channel's refreshed brand campaign launches on-air on October 1, with sneak peeks on social media beginning September 17.

"In creating a new tagline and reimagining our brand presentation, we captured the essence of what Hallmark Channel stands for and what it does best - heartfelt, aspirational programming that evokes a wide range of emotions and responses," said Susanne McAvoy, executive vice president of marketing and creative services for Crown Media Family Networks. "'The Heart of TV' is an organic extension of who we are and it appeals directly to our viewers and the lens of emotional associations through which they see us."

Hallmark Channel's brand redesign coincides with a pivotal new era for the network as it expands its programming footprint with a foray into original scripted series for primetime and the launch of a new daytime block of lifestyle programming. Building on its rich history of storytelling through original movies, the network is bringing its first scripted series to viewers in early 2013 with "Cedar Cove", a serial drama based on the best-selling book series of the same name by author Debbie Macomber. On October 1, the network is also launching a brand new block of daytime programming, which will consist of "Marie", a daily one-hour talk show hosted by iconic performer Marie Osmond and "Home & Family" a two-hour program hosted by Mark Steines and Paige Davis, which will be shot in and throughout a functional 2,800 sq. ft. house on the Universal Studios lot in Los Angeles. Hallmark Channel will own its new daytime programming, a first for the network.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of over 87 million subscribers. The top-tier program service is distributed through approximately 5,500 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. Since 2010, Hallmark Channel has also been home to original daytime lifestyle programming and is debuting two new daily series, Home & Family and Marie, on October 1, 2012. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.





  [august 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 08:10 AM]
Cast of FOX Sports 1's All-Female "The Ultimate Fighter(R)" Overcame Childhood Tragedies to Help Troubled Youth
The franchise's latest installment premieres Wednesday, September 10 at 10:00/9:00c.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/29/14 - 07:07 AM]
HBO Confirms Nov. 2 and 3 Debut for Miniseries "Olive Kitteridge"
Frances McDormand, Richard Jenkins, Bill Murray, John Gallagher, Jr., Peter Mullan, Rosemarie DeWitt and Zoe Kazan star in the project.

[08/29/14 - 06:41 AM]
FOX Sports 1 to Air Tony Stewart/Mike Helton Press Conferences Live
Coverage of the press conferences is also available through FOX Sports GO, the app that delivers streaming video of FOX Sports content.

[08/28/14 - 10:27 PM]
"Party Down South" Returns for Season 3 - Announced on the Reunion Special
Look for the new season in Winter 2015 on the cable channel.

[08/28/14 - 05:31 PM]
"Jay Leno's Garage: The Ultimate Car Week" Premieres Sunday, August 31 at 10PM ET/PT on CNBC
Based on his Emmy-winning web series "Jay Leno's Garage," this special takes viewers into the heart of Monterey Week, America's ultimate automotive event.

[08/28/14 - 02:21 PM]
"Live with Kelly and Michael" Enters Its 27th Season in National Syndication September 1, 2014
The show finished the 2013-14 season as the No. 2 syndicated talker in Households, posting an 8% gain over the prior year, and its highest Household rating in 6 years.

[08/28/14 - 01:40 PM]
Lori Loughlin Stars in "Garage Sale Mystery: All That Glitters," A Hallmark Movies & Mysteries Original World Premiere October 26
Steve Bacic, Sarah Strange and Brendan Meyer also star in the second installment of the "Garage Sale Mystery" movie series.

[08/28/14 - 12:12 PM]
HGTV's Newest Series "Sold on the Spot" Taps Into the Ultimate Buying and Selling Fantasy
In his new series, Josh teams up with house hunters to knock on every door in their ideal location and convince one homeowner to sell their house within 24 hours.

[08/28/14 - 12:08 PM]
FXX Paints Labor Day Weekend Yellow - Five Days Left in Record 12-Day "The Simpsons" Marathon Ends Monday, September 1 at Midnight ET
Following the conclusion of the 12-day marathon on Monday night, "The Simpsons" moves to its regular weekly schedule beginning on Tuesday, September 2.

[08/28/14 - 12:03 PM]
Emmy and Tony Award-Winning Actor David Hyde Pierce Joins "The Good Wife" in Recurring Role for Season Six
The role will mark Pierce's first appearance in a television series since "Frasier" ended its run in 2004.

[08/28/14 - 11:40 AM]
HBO's Banksy Does New York a User-Generated Chronicle of the Street Artist's One-Month Residency in New York City, To Debut Nov. 17
"From the moment Banksy took over the streets, New Yorkers became obsessed. The film captures this month of madness created by user-generated footage," says Sheila Nevins.

[08/28/14 - 11:31 AM]
The Reinvention of "The View" Continues as ABC Recruits a Powerful New Senior Team
Bill Wolff, Brian Balthazar, Ashley S. Gorman and Kathleen Rajsp are among those overseeing the new season.

[08/28/14 - 11:13 AM]
Get Ready for the Hottest Night of the Summer on the Season Finale of "So You Think You Can Dance" Wednesday, September 3 on FOX
Guest judges include Jenna Dewan Tatum, Debbie Allen, Tara Lipinski and Adam Shankman.