or


[10/02/12 - 09:18 AM]
truTV 2GO Keeps the Conversation Going and Growing with "Social Playback," Next Evolution in Synchronized Social Media Feeds
truTV2GO.com will now capture and curate the most entertaining comments and synchronize them with the episode.

[via press release from truTV]

truTV 2GO Keeps the Conversation Going and Growing with "Social Playback," Next Evolution in Synchronized Social Media Feeds

truTV is First in Industry to Capture, Curate, Synchronize and Stream

Public Social Media Conversation for Online Viewers

truTV is taking TV Everywhere to the next level by offering a new breakthrough in social media feeds synchronized with online episode playback. Through a dynamic new system entitled Social Playback, the network's popular truTV2GO.com will now capture and curate the most entertaining comments about a series episode from Twitter and Facebook, synchronize them with the episode's time code, then display the archived "live" conversation during online viewing of full episodes. truTV will make the new Social Playback conversation-streaming function available for seven series that have been airing since June, with plans for a potential expansion to include truTV's full lineup of original series in the near future. truTV also plans to incorporate the Social Playback feature within the truTV 2GO mobile app in 2013.

"By bringing this exciting new innovation to truTV2GO.com, we are able to entertain and involve the audience in a way no one has before," said Marc Juris, executive vice president and chief operating officer of truTV. "The conversation surrounding individual episodes of truTV's original series gets better and better as on-demand viewers make their own contributions on Facebook and Twitter. With Social Playback, truTV is now the first network to capture that ever-expanding conversation and stream the best parts of it fully synchronized with digital on-demand viewing."

To make the Social Playback breakthrough possible, truTV has been working with Tomorrowish, a developer of DVR capabilities for social media. At the center of the technology is a curation tool, which uses rules-based filtering of posts and a proprietary scoring system in order to collect and stream the best and most relevant posts. The tool also merges East and West Coast comments into a single synchronized conversation and allows for fine-tuning the curation.

"Reality programs have some of the highest social media engagement, so working with truTV is a fantastic opportunity to broaden that engagement with their programming to their on-demand viewers," said Tomorrowish CEO Mick Darling.

The following series feature truTV's new updated social-media stream with Social Playback:

· Hardcore Pawn

· Impractical Jokers

· Lizard Lick Towing

· Operation Repo

· Full Throttle Saloon (when new season begins)

· World's Dumbest

· South Beach Tow

· Bait Car

· Conspiracy Theory with Jesse Ventura (when new season begins)

Below are links to two examples of the truTV 2GO Social Playback system (cable service provider authentication required):

· South Beach Tow: http://www.trutv.com/trutv2go/index.html#!/181782/879815

· Impractical Jokers: http://www.trutv.com/trutv2go/index.html#!/259634/851013

About Tomorrowish

Tomorrowish is a startup company headquartered in Cambridge, Mass., that launched its first social TV products in March 2011. Tomorrowish captures, filters, syncs and replays the social media messages associated with TV shows, advertisements, conferences, films, political events and more. Tomorrowish allows for viewing content synchronized with the original social media conversation. Tomorrowish.tv is a platform to see how Tomorrowish works with premium Hulu content, conferences and other events. Tomorrowish supplies APIs and white-labeled customizable widgets and services to content distributors. More information at http://www.tomorrowish.com.

Connect with Tomorrowish Websites: http://tomorrowish.tv | http://tomorrowish.com Facebook: http://www.facebook.com/Tomorrowish/ Twitter: http://twitter.com/tomorrowish/

About truTV

truTV, one of cable's fastest growing brands, offers a wildly entertaining look at the real world through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Hardcore Pawn, Full Throttle Saloon, Lizard Lick Towing, Storage Hunters, Impractical Jokers, Operation Repo, South Beach Tow, Black Gold and World's Dumbest�, as well as the acquired hit Wipeout. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.

Connect with truTV Website: http://www.trutv.com Facebook: http://www.facebook.com/trutv Twitter: http://www.twitter.com/trutv





  [october 2012]  
S
M
T
W
T
F
S
 


· BAIT CAR (TRUTV)
· CONSPIRACY THEORY WITH JESSE VENTURA (TRUTV)
· FULL THROTTLE SALOON (TRUTV)
· HARDCORE PAWN (TRUTV)
· IMPRACTICAL JOKERS (TRUTV)
· LIZARD LICK TOWING (TRUTV)
· OPERATION REPO (TRUTV)
· SOUTH BEACH TOW (TRUTV)
· TRUTV PRESENTS: WORLD'S DUMBEST… (TRUTV)





[07/28/14 - 02:27 PM]
HGTV to Begin Production on "Mark & Derek's Excellent Flip" Featuring Derek Hough and Mark Ballas
Instead of dancing a perfect paso doble, champion dancers Derek Hough and Mark Ballas will be kicking up dust on their latest project - a home renovation series on HGTV.

[07/28/14 - 02:05 PM]
ESPN's Multiplatform Coverage of Little League Baseball and Softball Divisional Championships Begins July 30
The championship games will lead into ESPN's multiplatform coverage of the Little League World Series presented by Kellogg's Frosted Flakes from Williamsport, Pa, beginning Thursday, August 14.

[07/28/14 - 01:33 PM]
"Criminal Minds" and "Extant" to Swap Time Periods Starting This Wednesday, July 30
"Criminal Minds" will return to its regular 9:00/8:00c slot followed by new drama "Extant" at 10:00/9:00c.

[07/28/14 - 01:08 PM]
Don't Miss the Season Two Premiere of "#RichKids of Beverly Hills" on Sunday, August 3 at 10PM ET/PT Only on E!
Plus: don't miss an all-new episode of the hit series "Botched" airing Sunday, August 10 at its new time of 10:30/9:30c.

[07/28/14 - 01:06 PM]
NBC Sports Group's 5 Match Soccer Slate This Week Kicks Off with Manchester United v. FC Internazionale Tomorrow at 7 PM ET on NBCSN
NBC Sports Group's lead Premier League play-by-play announcer Arlo White will be on site to call both matches.

[07/28/14 - 12:20 PM]
Video: "Atlanta Exes" + Super Trailer + Monday, August 18th on VH1
Watch a sneak preview of the new series, featuring the once significant others of an elite list of A-list men, which has no shortage of fabulousness, ambition, love, and drama.

[07/28/14 - 11:46 AM]
Comedy Central(R) Announces Digital Content Partnership with Redd's Apple Ale for the Launch of the Original Weekly Improv Series "CC: Social Scene"
Socially inspired by Comedy Central's CC:Studios, the six-episode improv series is hosted by comedian Paul Scheer and directed by Rich Talarico.

[07/28/14 - 11:39 AM]
Investigation Discovery's Got Talent! August Slate Sizzles with the Return of ID's Most Beloved Stars: Paula Zahn, Susan Lucci, Joe Kenda, And Candice DeLong
First, tour the mind of infamous accused-ax-murderer Lizzie Borden in the season premiere of "Deadly Women" with Candice DeLong on Friday, August 1 at 9:00/8:00c, followed by the landmark 100th episode at 10:00/9:00c.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 11:27 AM]
Michelle Beisner Joins ESPN as NFL Features Reporter
Since 2006, Beisner has worked as a studio host and field reporter for NFL Network.

[07/28/14 - 11:15 AM]
Special Guest Jay Leno Mentors the Comics as the Final Five Move One Step Closer to Being the "Last Comic Standing" on Tues, July 31 (10-11 P.M. ET)
Only five comics remain in the competition, and the stakes have never been higher as they move one step closer to winning the coveted title of "Last Comic Standing."

[07/28/14 - 09:51 AM]
Showtime(R) Presents "David Bowie: Five Years" - Documentary Special Premieres Friday, August 1st at 9:00 p.m. (ET/PT)
The film is the definitive portrait of one of rock's most influential stars.

[07/28/14 - 09:34 AM]
"Gypsy Sisters" Focus on Family in New Season on TLC
The series returns with a special two-hour season premiere on Thursday, August 21 at 9:00/8:00c.

[07/28/14 - 09:34 AM]
El Rey Network And Celestial Pictures Boost Multi-Year Partnership To Bring Viewers The Best In Classic Martial Arts
The new deal will provide the network with access to 255 iconic martial arts titles from the Shaw Brothers vault - the world's leading martial arts collection, many on an exclusive basis.

[07/28/14 - 08:57 AM]
Season Two of "Shark Hunters" Premieres Wednesday, July 30, at 9 P.M. ET on NBCSN
The 60-minute outdoor fishing show features three long-standing East Coast shark tournaments and five captains pitted against each other to catch the heaviest shark.