[10/16/12 - 07:04 AM]
MTV Style Premieres "House of Style"
Karlie Kloss and Joan Smalls host the digital reboot of the former MTV mainstay.

[via press release from MTV]


Digitally-Driven Iconic Fashion Series Debuts Today with Supermodel Hosts Karlie Kloss and Joan Smalls

"House of Style: Music, Models and MTV" Documentary to Make Televised Premiere on MTV on December 1

NEW YORK - (Oct. 16, 2012) - MTV today debuted the first installment of its highly anticipated House of Style series reboot on MTV Style, with world-renowned supermodels Karlie Kloss and Joan Smalls serving as hosts. The new digitally-driven series will extend across television, digital, mobile and social and be part fashion history, a study of fashion present and a projection of fashion future. MTV will premiere new episodes of the digitally driven series each week. To celebrate the launch of the new series, "House of Style: Music, Models and MTV" documentary will make its televised premiere on December 1 on MTV.

"We are so excited to be able to bring fans behind-the-scenes of our world. We work in an amazing industry, there's a lot of fun to it, and this is such an incredible time in fashion," said hosts Karlie Kloss and Joan Smalls. "Blogs and social media have transformed the way we interact, and especially with fashion, allowing fans an intimate connection with what we do. The new House of Style will intertwine video segments with expanded content on social platforms to truly bring fans into our world."

Each week, House of Style hosts Kloss and Smalls will guide viewers from city streets around the world to the mania backstage at fashion shows, from inside viewers' own bedrooms to the sprawling on-set wardrobes of pop star video shoots. With digital platforms serving as the starting gate for all activity, House of Style will chronicle how the fashion industry has evolved alongside technology innovations to bring a community together. House of Style will explore the symbiotic relationship between music and fashion, take fans behind the curtain to meet designers, and explore new trends.

During the series premiere, Kloss and Smalls take fans behind the scenes and on the stages of Paris Fashion week where they interview an eclectic mix of fashion and music elite including Jean Paul Gaultier, Stella McCartney, MIA and Alexander Wang. Fans will be able to watch extended play interviews.

To celebrate the series kickoff, "House of Style: Music, Models and MTV" a documentary that tells the story of the iconic series, will make its television premiere on December 1 on MTV. The documentary examines the connection between music and fashion in the 90s, and highlights the influence that 90s style has on today. The doc also charts the rise of the supermodel, the evolution of the designer as mega brand and how fashion became synonymous with pop culture, featuring past and present style icons.

In late July, MTV announced the forthcoming return of the series and launched House of Style 'Collection,' a digital archive, filled with more than 150 clips thousands of still images from legends including supermodel and former host Cindy Crawford, Vogue Editor-in-Chief Anna Wintour, CFDA award-winning designer Marc Jacobs and legendary singer and fashion designer Gwen Stefani, sponsored exclusively by Magnum Ice Cream. In addition to the clips, each piece is accompanied with newly-penned editorial content by MTV Style Senior Editor Mary H.K. Choi, that contextualizes the information for fashion fans past and present.

To chat about upcoming episodes in the pipeline and celebrate the return of the new House of Style check out MTV Style digital home and on Twitter, Facebook, Tumblr, Google+, Instagram and Foursquare.

About MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

  [october 2012]  

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