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[11/01/12 - 10:25 AM]
E! Online Launches Destination Dedicated to Beauty, Fashion and Living
"The Trend" will live on all platforms with integrations on E! News, as well as across the brand's vast mobile and social footprints.

[via press release from E!]

E! ONLINE LAUNCHES DESTINATION DEDICATED TO BEAUTY, FASHION AND LIVING

'The Trend' Launches as Eonline Posts Biggest Traffic Quarter Ever, Is Fastest-Growing Entertainment News Site

Los Angeles, November 1, 2012 - Building on its momentum as the global leader in celebrity and entertainment news, Eonline is expanding its lifestyle content with the launch of "The Trend." The new web destination, which launches today, utilizes the site's patent-pending liquid platform and features the hottest trends in beauty, fashion and living, including the latest fitness crazes, hot travel spots and more. "The Trend" will live on all platforms with integrations on E! News, as well as across the brand's vast mobile and social footprints.

"E! has always been at the forefront of emerging trends, and with this launch Eonline provides users with a clear destination for keeping abreast of all the latest in beauty, fashion and living," said John Najarian, Executive Vice President and General Manager of Digital Media and Business Development, E! "The result is a rich, unique and engaging experience for readers and advertising partners alike."

Eonline is the fastest-growing entertainment news site as measured by ComScore. Since its relaunch in July 2012, it has grown every month and increased its audience by more than a third. Third quarter 2012 was Eonline's biggest quarter ever for unique visitors per ComScore.

"The Trend" is the third major launch for Eonline since the site relaunched in July. Eonline has also launched Fashion Police online, and TV Scoop, a destination for all things television and its popular "Watch with Kristin" column. Traffic to TV Scoop has also doubled since its launch.

From the latest celebrity workout routines to the next big trend in nail art to can't-miss red carpet looks, "The Trend" taps into the pop culture zeitgeist to hand-pick what's hot right now and gives fans a way to be a step ahead on upcoming trends.

"The Trend" will also feature E! talent including Giuliana Rancic, Terrence Jenkins, George Kotsiopoulos and Catt Sadler, who will contribute topical commentary, tips and style advice and tap into the brand's unparalleled network of global lifestyle and trends experts on a regular basis.

"We're getting a great reception from the many advertisers in the beauty, retail and fashion space," said Najarian. "We are very excited to work with brands to develop custom integration opportunities across online, mobile and social."

"The Trend" kicks off with a special week-long series, "The 40 Biggest Trends Right Now," covering only the biggest and best trends that are not to be missed, including what's hot this holiday season. Daily features will include "How to Look Hot Like..." and "Three Rules," where today's trendsetters reveal their secrets for style, fitness, beauty, entertaining and more.

To check out "The Trend" at E! Online, go to: www.eonline.com and click on Trends.

About E! Entertainment

E! is television's top global destination for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. and E! content is available on all platforms any time and anywhere from E! Online to social media to mobile to VOD to the latest emerging platforms. Popular programming includes E! core franchises, "E! News," "The Soup," "Chelsea Lately," "Fashion Police" and "True Hollywood Story," as well as the network's hit series "Keeping Up with the Kardashians," "Khloé & Lamar," "Kourtney and Kim Take New York," "Ice Loves Coco" and "After Lately." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.





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