[11/02/12 - 12:38 PM]
ABC Family, SOAPnet, Radio Disney, "General Hospital," "Who Wants To Be A Millionaire" and the Disney Stores Join Disney/ABC TV Group's "Day of Giving" This Monday
The "Day of Giving" will encourage the tens of millions of viewers and customers engaged throughout the day to help those impacted by Hurricane Sandy.

[via press release from The Walt Disney Company]


Friday, November 2, 2012 . . . The Disney/ABC Television Group's "Day of Giving" continues to grow, with ABC Family, SOAPnet, Radio Disney, "General Hospital," "Who Wants To Be A Millionaire" and the Disney Stores set to join previously announced network and syndicated programming spanning News, Daytime, Primetime and Late-Night this Monday, November 5, 2012. The "Day of Giving" will encourage the tens of millions of viewers and customers engaged throughout the day to help those impacted by Hurricane Sandy.

In commenting on the additional participants to the day-long response, Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group, said: "The response to Monday's 'Day of Giving' has been nothing short of amazing, and I'm thrilled that ABC Family, SOAPnet, Radio Disney, 'General Hospital,' 'Who Wants To Be A Millionaire' and the Disney Stores across the nation have joined the cause. We are going to do everything possible to encourage our viewers and customers to help those who are dealing with Sandy's devastation."

ABC Family and SOAPnet will engage their audiences throughout Monday with "Day of Giving" PSAs on air and on their websites, and through social media outreach.

Radio Disney will integrate "Day of Giving" messaging into their programming on Monday and air audience appropriate PSAs throughout the day on air and on the Radio Disney Facebook page.

Several stars of "General Hospital" have recorded specific "Day of Giving" PSA spots that will air in the show and throughout network programming on Monday, encouraging viewers to get engaged and take part.

"Who Want To Be A Millionaire" will integrate "Day of Giving" messaging and PSA call-outs into Monday's program.

Disney Store and DisneyStore.com will support the national "Day of Giving" by reaching millions of Guests through in-store PSAs, social marketing efforts, as well as email and DisneyStore.com home page presence providing Guests with information on how to make a donation.

Previously Announced Participation:

"Good Morning America" will start the "Day of Giving" by dedicating the entire 8:00 a.m. hour to raising money for Sandy relief efforts. ABC News anchors, reporters and employees will band together to encourage people to donate to the American Red Cross.

The torch will pass to "LIVE with Kelly and Michael," where the show will integrate "Day of Giving" messaging into their highly anticipated Halloween episode (which was moved due to the impact of the storm).

The ladies of "The View" will discuss the "Day of Giving" and encourage their audience to donate to the American Red Cross relief efforts, and "The Chew" will do the same.

"Katie," which dedicated the entire hour on Wednesday, October 31 to Hurricane Sandy, will take up the mantle of the "Day of Giving" and engage viewers in these relief efforts as well.

The ABC Owned Stations and local ABC affiliates will integrate "Day of Giving" messaging into their local news throughout the day, calling on their local communities to help those impacted by the storm.

"World News with Diane Sawyer" will participate with messaging around "Day of Giving" and the continuing impact of the storm.

"Dancing with the Stars" is planning to personalize sections of the live show Monday night with "Day of Giving" messaging.

"Nightline" will devote time to the "Day of Giving" and the impact of Hurricane Sandy, and "Jimmy Kimmel Live," which has been airing from Brooklyn all this week and encouraging viewers to give to the Red Cross to help rebuild the impacted areas, will end the "Day of Giving" on Monday with special messaging and calls to action for Kimmel's viewers.

This unprecedented response joins The Walt Disney Company's existing relief and rebuilding efforts announced yesterday by Robert A. Iger, chairman and CEO, The Walt Disney Company, which include the recently announced $2 million cash commitment to those severely impacted by Hurricane Sandy. One million dollars will be donated to the American Red Cross for immediate, critical assistance, and another $1 million will be designated for organizations working on rebuilding efforts. In addition, employee eligible donations to organizations involved in disaster relief will be matched, dollar for dollar, by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.

ESPN will be running public service announcements to engage their viewers in Hurricane Sandy relief efforts throughout its programming, including coverage of The New York City Marathon and Monday Night Football.

Disney/ABC Television Group has already developed and implemented a deep portfolio of assets to generate awareness and support for the victims of Hurricane Sandy which have been shared across all of the DATG platforms. American Red Cross PSAs have been running on ABC owned stations and affiliates throughout the country since Tuesday. From "Jimmy Kimmel Live" to "The View," "The Chew," "Good Morning America" and "Katie," calls to action have been incorporated into programming, letting millions of viewers know how they can help. In addition, American Red Cross online banner ads have been on abc.com and abcnews.com.; Disney Channel and Radio Disney are running audience-appropriate American Red Cross PSAs; and last night the "CMA Awards" opened with a dedication to those affected by Hurricane Sandy, and included information on how our ABC audience could contribute.

  [november 2012]  


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