MONSTER AND SPIKE TV PARTNER TO CREATE SPECIAL MONSTER DNA(TM) CAMOUFLAGE HEADPHONES TO SUPPORT THE NETWORK'S "HIRE A VET" INITIATIVE
Limited Edition Monster DNA(TM) Camo Headphones Available Exclusively At
Best Buy Stores On Veterans Day
New York, NY - November 2, 2012 - Monster, the world leader in high-performance personal audio, is teaming up with Spike TV's "Hire A Vet" pro social campaign to launch a special camouflage Monster DNA(TM) headphone on Veterans Day. Exclusively sold at Best Buy stores beginning November 12, the headphones sport the exact military digital camouflage design worn by our troops. A portion of the proceeds from all sales of the limited edition Monster DNA(TM) Camo headphones will go to three worthy institutions partnering with the "Hire A Vet" campaign, including The Wounded Warrior Project, IAVA, and Got Your 6. Each of these institutions supports the brave men and women defending our country.
"We are thrilled to partner with Monster and Best Buy to raise money and awareness for the major problem of unemployment facing America's heroes," said Kevin Kay, Spike TV President. "We know that these men and women are some of the best trained, most dedicated leaders and teammates this nation has to offer and hiring them isn't just good for the country, it's good for business."
Head Monster Noel Lee noted: "Monster is a family owned company, and giving back to the communities in which we do business has always been part of our DNA. That's why everyone here is very proud to show our support for America's veteran servicemen and women with this special edition of our new Monster DNA(TM) headphones. We're especially thrilled to be able to lend our support for such a great initiative as Hire A Vet. With so many veterans returning from overseas, as well as all those who have served their country proudly here at home, Monster is honored to offer this gesture of our gratitude, and to give all music lovers an opportunity to express their own pride and gratitude while enjoying terrific sound quality and style."
In September, Viacom and Monster announced a global alliance for the launch of a new audio brand, Monster DNA(TM). More than just a headphone, Monster DNA(TM) serves today's music listener and music artists with a focus on music sharing, music community, and social awareness reaching the music entertainment community globally through an exclusive integrated campaign across Viacom music and entertainment brands. Featuring a distinctive "not-round, not-oval," but totally new, bold and striking triangular shape, Monster DNA(TM) are a bold, clear and iconic expression of the shape of things to come, providing music listeners Pure Monster Sound(TM) that's as powerful and striking as the bold design of the headphone itself.
ABOUT HIRE A VET
"Hire A Vet" helps veterans prepare for and find jobs. It encourages companies large and small to hire veterans and gives them access to the resources necessary to do so.
· WHAT IT SUPPORTS:
"Hire A Vet" elevates veteran employment issues across Spike TV's multiple platforms -- showcasing veterans' skills, connecting them to resources and highlighting opportunities. As a link between the military, nonprofits, companies and veterans, HAV is part of a coalition dedicated to lowering the unemployment rate of veterans of Iraq and Afghanistan.
· HOW IT WORKS:
HAV uses filmed content, social media and Spike tent pole events to salute businesses and non-profits that are putting veterans back to work. In addition, HAV works with partners to stage Job Preparatory workshops for veterans returning to the civilian workforce.
· WHO IT HELPS:
HAV helps veterans prepare for and find jobs. It encourages companies large and small to hire veterans and gives them access to the resources necessary to do so.
Monster was founded over 30 years ago by Head Monster Noel Lee, who was recently honored with the prestigious Plus X Award(R): Lifetime Achievement Award, as a company dedicated to creating products that enhance the sound quality of music. The company engineered the sound of the acclaimed Beats by Dr. Dre headphones, and has become the world's leading manufacturer of high-performance, sonically superior headphones, all of which feature the company's Pure Monster Sound(TM). Monster is also the world's leading manufacturer of advanced connectivity solutions for high-performance home entertainment, audio, home cinema, computer and gaming as well as a leading innovator in the field of mobile accessories and professional audio. The company also provides high-performance AC power line conditioning and protection products for audio/video systems, as well as energy-saving power products. Monster continues to lead in innovation with over 300 U.S. and international patents and patent applications, offering more than 4,000 products in over 134 countries worldwide.
Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts).
About Spike TV:
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com.
BBY SOLUTIONS, INC.
The Monster, Monster DNA, DNA, and Pure Monster Sound trademarks are the property of Monster, Inc. The Best Buy trademark is the property of BBY Solutions, Inc. Spike TV trademark is the property of Network Enterprises, Inc. All other designated trademarks are the property of their respective owners.