Nickelodeon's Brand-New Educational Mobile App, "Bubble Guppies: Animal School Day!," Hits Top Spots Within 48 Hours of Launch

App Tops Educational Lists in the U.S. and Canada, and Paid App List Domestically

NEW YORK - Nov. 6, 2012 - Within 48 hours of being live, Nickelodeon's newest educational app, Bubble Guppies: Animal School Day, skyrocketed to the number-one educational app list in the U.S. and Canada and number-two paid app list domestically. Available Thursday, Nov. 1, this educational app brings to life a swim-sational school day with the Bubble Guppies, allowing kids to join Molly, Gil, Mr. Grouper and all their friends.

Co-developed by Bubble Guppies series creators, Johnny Belt and Robert Scull and curriculum specialists, and tested by focus groups, the app teaches kids all about animals and allows them to take part in a day of play at school. Through a series of interactive games, kids will learn about animal diet, animal habitats and animal attributes- what penguins like to eat, where baby giraffes live, and what zebras and clownfish have in common (stripes!).

As kids follow any of the ten featured animals and complete an Animal School Day, they earn a Gold Star - a Gold Starfish, that is - which rewards them and encourages them to earn more. Along the way, kids will laugh along with the Bubble Guppies' animal-themed jokes such as: What kind of dog has the cleanest hair? A sham-poodle!

In addition to playing through an entire Animal School Day, kids can choose to play one of the four rich and replayable educational games on their own. After every game, kids earn a reward sticker or a toy for Bubble Puppy. They can then visit and decorate Bubble Puppy's doghouse to see and interact with their rewards.

Bubble Guppies is created and executive-produced by Jonny Belt and Robert Scull and co-executive produced by Janice Burgess, the Emmy Award-winning team behind the hit Nickelodeon series' The Backyardigans and Little Bill. In each episode of Bubble Guppies, the characters lead the learning process, discovering something of interest on their way to school and exploring that theme from a variety of angles. Bubble Guppies focuses on a wide range of topics and everyday experiences kids can relate to - from dinosaurs to dentists, rock n' roll to recycling, and colors to cowboys. The half-hour series features a variety show format with a strong narrative that relates to the theme of the episode.

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).