or


[11/13/12 - 12:59 PM]
Science Channel's Special Event "Firefly: Browncoats Unite" Skyrockets to Out-of-This-World Ratings on Sunday Night
Science Channel spins the numbers for Sunday, November 11.

[via press release from Science]

SCIENCE CHANNEL'S SPECIAL EVENT "FIREFLY: BROWNCOATS UNITE" SKYROCKETS TO OUT-OF-THIS-WORLD RATINGS ON SUNDAY NIGHT

-- 1.2 Million Unique Viewers P2+ Tuned-In to the FIREFLY 10th Anniversary Special --

-- The Night Was the Network's Most-Watched Sunday Ever among P25-54 --

(Silver Spring, Md.) - FIREFLY: BROWNCOATS UNITE-Science Channel's long-awaited 10th anniversary celebration of the cult hit series FIREFLY-earned stellar ratings on Sunday night at 10PM/ET, and was the network's most-watched Sunday night ever among P25-54. FIREFLY: BROWNCOATS UNITE garnered 1.2 million unique viewers across the evening and was the network's second-highest-rated telecast of 2012 among P25-54 and M25-54. The special delivered a 0.7HH rating and a 0.5 rating among P25-54. .

The excitement for FIREFLY: BROWNCOATS UNITE also was seen on Twitter with the network's "Flock to Unlock" campaign, where fans had a chance to unlock deleted scenes and cutting room floor footage from the special. On Sunday, Firefly ranked tenth in Twitter TV Ratings in Cable (according to SocialGuide) with more than 25,000 tweets generating 26 million impressions.

The FIREFLY grassroots movement began this past July, when Science Channel's reunion panel became the most-buzzed about television event at San Diego Comic-Con. This was followed up by Nathan Fillion's surprise appearance at New York Comic-Con this past October, which accompanied a sneak preview of footage from the special.

On air, Science Channel's FIREFLY extravaganza began Sunday morning with an all-day marathon of the series. That evening, at 8PM ET/PT, the final two episodes were enhanced and presented as FIREFLY: SPECIAL EDITION where executive story editor Jose Molina gave fans unique insight into the inner workings of the series by revealing FIREFLY facts and behind-the-scenes info. FIREFLY: BROWNCOATS UNITE premiered at 10PM ET/PT.

FIREFLY: BROWNCOATS UNITE is produced by Science Channel. Debbie Myers is general manager and executive vice president of Science Channel. Bernadette McDaid is vice president of production and Kaitlin McIntyre is producer for Science Channel. Jose Molina is executive story editor for the FIREFLY: SPECIAL EDITION enhanced episodes.

About Science Channel:

Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Science Channel looks for innovation in mysterious new worlds as well as in its own backyard. Science Channel and the Science Channel HD simulcast reach more than 74 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 200 countries and territories. Discovery is dedicated to satisfying curiosity through more than 140 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [november 2012]  
S
M
T
W
T
F
S
    


· FIREFLY (FOX)





[08/26/25 - 12:06 PM]
FOX Sports Launches New FS1 Daily Studio Show "Wake Up Barstool"
Debuting Tuesday, September 2, the two-hour daily studio show airs live weekdays on FS1 from 8:00-10:00 AM ET, bringing Barstool's signature mix of unfiltered voices, candid personalities and passionate sports talk to fans nationwide.

[08/26/25 - 12:01 PM]
Netflix Top 10 Week of August 18: "KPop Demon Hunters" Reigns as Netflix's Most Popular Film, Claims No. 1 in Top 10
"Wednesday" stayed on top of the English TV list for a third week with Wednesday Season 2, Part 1 claiming another 13.4 million views.

[08/26/25 - 11:04 AM]
Video: MGM+ Debuts Action-Packed Trailer and Premiere Date for "Billy the Kid" Season 3
The final season premieres Sunday, September 28 at 9:00 pm ET/PT.

[08/26/25 - 11:00 AM]
Golden Globe and Emmy Award-Winner Camryn Manheim, Tyler Posey, Jamie Chung, Noah Reid and Sara Canning to Guest Star in FOX's Returning Captivating Crime Series "Murder in a Small Town"
The series returns Tuesday, September 23 on FOX.

[08/26/25 - 10:30 AM]
It's Time to Get Down to Business When NBC's New Series "On Brand with Jimmy Fallon" Premieres Tuesday, Sept. 30 at 10 P.M. ET/PT
The 10 creatives working to disrupt the marketing profession in NBC's newest innovative business competition series have been revealed.

[08/26/25 - 10:04 AM]
Hulu's Critically Acclaimed Comedy Series "Deli Boys" Renewed for a Second Season
Fred Armisen will join the cast as a legendary gambling savant with an uncanny ability to read people like cards.

[08/26/25 - 09:00 AM]
HBO Original Comedy Series "I Love LA," From Creator and Star Rachel Sennott, Debuts November 2
An ambitious friend group navigates life and love in LA.

[08/26/25 - 09:00 AM]
CBS Presents the Official Emmy Awards Pre-Show, "ET: Live on the Emmys Red Carpet"
Kevin Frazier and Nischelle Turner will bring audiences up close with television's biggest names as they arrive, turn heads with red carpet looks and reflect on what it means to be part of TV's most prestigious night.

[08/26/25 - 08:43 AM]
Video: Peacock Releases Official Trailer & New Images for "Devil in Disguise: John Wayne Gacy"
All eight episodes of the limited series will be available to stream October 16.

[08/26/25 - 08:24 AM]
"Sunday Night Baseball Presented by Capital One": Boston Red Sox vs. New York Yankees Draws ESPN's Second-Largest Audience of MLB Season: 2,572,000 Viewers
The game peaked with 2,889,000 viewers at 8:15 p.m. ET, according to Nielsen.

[08/26/25 - 08:01 AM]
Netflix's Upcoming Preschool Slate Featuring New "Ms. Rachel," The "Sesame Street" Date Announcement, New Games, and More!
Start the school year off with all of your kids' favorite friends on Netflix with all-new episodes from "Ms. Rachel" (September 1), "Sesame Street" (November 10), "Gabby's Dollhouse" (November 17) and so much more on Netflix.

[08/26/25 - 08:01 AM]
Video: "The Lowdown" - Official Trailer - Ethan Hawke, Kyle MacLachlan, Keith David - FX
The series follows the gritty exploits of citizen journalist Lee Raybon (Ethan Hawke), a self-proclaimed Tulsa "truthstorian" whose obsession with the truth is always getting him into trouble.

[08/26/25 - 07:33 AM]
BBC and Showtime Reveal First Look Images from Season Two of "Dreaming Whilst Black" from A24 and Big Deal Films
The new season finds Kwabena at the start of his professional career in a new era: the age of diversity, equity and inclusion, where empowering marginalized voices are seemingly at the top of everyone's agenda.

[08/26/25 - 07:10 AM]
ESPN Reveals 2025-26 College Football Commentator Roster; Top Teams Return for Another Season
The network will deploy more than two dozen teams of commentators, analysts and reporters to cover the season from August's Week 0 kickoff through the College Football Playoff National Championship in Miami in January 2026.

[08/26/25 - 07:01 AM]
Video: Apple TV+ Unveils Trailer for the Engrossing Investigative Thriller "The Savant"
The eight-episode thriller will make its global debut on Apple TV+ with the first two episodes on Friday, September 26 followed by one new episode every Friday through November 7.