or


[11/13/12 - 12:59 PM]
Science Channel's Special Event "Firefly: Browncoats Unite" Skyrockets to Out-of-This-World Ratings on Sunday Night
Science Channel spins the numbers for Sunday, November 11.

[via press release from Science]

SCIENCE CHANNEL'S SPECIAL EVENT "FIREFLY: BROWNCOATS UNITE" SKYROCKETS TO OUT-OF-THIS-WORLD RATINGS ON SUNDAY NIGHT

-- 1.2 Million Unique Viewers P2+ Tuned-In to the FIREFLY 10th Anniversary Special --

-- The Night Was the Network's Most-Watched Sunday Ever among P25-54 --

(Silver Spring, Md.) - FIREFLY: BROWNCOATS UNITE-Science Channel's long-awaited 10th anniversary celebration of the cult hit series FIREFLY-earned stellar ratings on Sunday night at 10PM/ET, and was the network's most-watched Sunday night ever among P25-54. FIREFLY: BROWNCOATS UNITE garnered 1.2 million unique viewers across the evening and was the network's second-highest-rated telecast of 2012 among P25-54 and M25-54. The special delivered a 0.7HH rating and a 0.5 rating among P25-54. .

The excitement for FIREFLY: BROWNCOATS UNITE also was seen on Twitter with the network's "Flock to Unlock" campaign, where fans had a chance to unlock deleted scenes and cutting room floor footage from the special. On Sunday, Firefly ranked tenth in Twitter TV Ratings in Cable (according to SocialGuide) with more than 25,000 tweets generating 26 million impressions.

The FIREFLY grassroots movement began this past July, when Science Channel's reunion panel became the most-buzzed about television event at San Diego Comic-Con. This was followed up by Nathan Fillion's surprise appearance at New York Comic-Con this past October, which accompanied a sneak preview of footage from the special.

On air, Science Channel's FIREFLY extravaganza began Sunday morning with an all-day marathon of the series. That evening, at 8PM ET/PT, the final two episodes were enhanced and presented as FIREFLY: SPECIAL EDITION where executive story editor Jose Molina gave fans unique insight into the inner workings of the series by revealing FIREFLY facts and behind-the-scenes info. FIREFLY: BROWNCOATS UNITE premiered at 10PM ET/PT.

FIREFLY: BROWNCOATS UNITE is produced by Science Channel. Debbie Myers is general manager and executive vice president of Science Channel. Bernadette McDaid is vice president of production and Kaitlin McIntyre is producer for Science Channel. Jose Molina is executive story editor for the FIREFLY: SPECIAL EDITION enhanced episodes.

About Science Channel:

Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Science Channel looks for innovation in mysterious new worlds as well as in its own backyard. Science Channel and the Science Channel HD simulcast reach more than 74 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 200 countries and territories. Discovery is dedicated to satisfying curiosity through more than 140 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [november 2012]  
S
M
T
W
T
F
S
    


· FIREFLY (FOX)





[07/26/16 - 11:04 AM]
AMC's Revolutionary War Drama "Turn: Washington's Spies" to Conclude with Fourth and Final Season
The network also announced executive producer and showrunner, Craig Silverstein, has renewed his overall development deal.

[07/26/16 - 10:37 AM]
"Girl in the Box," The Disturbing True Story of a Woman Held Captive for Seven Years, Premieres September 10 on Lifetime, Starring Addison Timlin, Zane Holtz and Zelda Williams
Immediately following the premiere of the film, the two-part special "Colleen Stan: The Girl in the Box," which documents the real-life story of Colleen Stan, will air at 10:00/9:00c.

[07/26/16 - 10:03 AM]
Hulu Announces New Original Special From Emmy(R)-Nominated Triumph the Insult Comic Dog
The new Hulu Original, in association with Funny Or Die, will become available to stream to Hulu subscribers on August 11.

[07/26/16 - 10:01 AM]
Spike Greenlights New Game Show, "Caraoke Showdown," Hosted by Craig Robinson
"Caraoke Showdown" will tape in Los Angeles and New York this summer and debut on Spike in 2017.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/26/16 - 08:15 AM]
"Roast Battle" Adds Judd Apatow, Whoopi Goldberg, Kevin Hart and Seth Rogen to All-Star Panel of Judges
They'll join the previously announced Anthony Jeselnik, Jimmy Kimmel, Sarah Silverman and David Spade.

[07/26/16 - 07:18 AM]
Let the Battle Begin on Season Eight of "Ink Master" Premiering Tuesday, August 23 at 10PM ET/PT
This season, judges - and now, mentors - Oliver Peck and Chris Nuñez will pick their own teams of tattoo artists as the contestants battle it out in permanent ink for a $100,000 grand prize.

[07/26/16 - 06:14 AM]
Netflix and John Wells Productions Team Up to Tell the Definitive Story Behind The Panama Papers
The project aims to tell the definitive story behind the two journalists who cracked open an unprecedented torrent of lies, diversions and information that revealed how the wealthy hid billions of dollars offshore through a little known law firm in Panama.

[07/25/16 - 05:49 PM]
Five Episodes of HGTV's "Flip or Flop" Will Showcase Spectacular Backyard Transformations
The special episodes will premiere Thursday, August 25 through Thursday, September 22.

[07/25/16 - 01:42 PM]
E!'s Scripted Series "The Arrangement" Begins Production in Vancouver
The 10-episode one-hour series is a multi-layered, Hollywood love story about the darker side of celebrity where nobody is what they seem.

[07/25/16 - 01:38 PM]
Digital Star Hannah Hart Joins Food Network Lineup
Plans for the partnership include a six episode series along with an array of complementary digital and social content leveraging both Hart's and the network's respective digital footprints.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 12:53 PM]
National Geographic Channel Greenlights Second Season of Critically Acclaimed Series "Breakthrough"
Production has begun on the new season, which is slated to air in spring 2017 in 440 million homes in 171 countries and in 45 languages, as well as on the Spanish language network Nat Geo Mundo.

[07/25/16 - 11:57 AM]
Netflix Announces Steve Aoki Doc: "I'll Sleep When I'm Dead"
In the lead-up to Aoki's biggest show of his career, this introspective doc examines the driving force behind his passion: Rocky Aoki, daredevil showman, Benihana founder, and Steve's looming father figure.

[07/25/16 - 11:30 AM]
Michelle Dockery Joins Cast of "Godless" for Netflix
Dockery joins previously announced cast members, including: Jeff Daniels and Jack O'Connell, in the period drama, that is set to premiere worldwide on Netflix in 2017.