[11/14/12 - 08:53 AM]
"Jersey Shore" Cast, Celebs, Artists & MTV Rally to Help "Restore the Shore" Thursday, November 15th Live at 11PM ET
On tap are One Direction, Alicia Keys, Taylor Swift, Nicki Minaj, Britney Spears, Pharrell, P!nk, Demi Lovato and more!

[via press release from MTV]


One Direction, Alicia Keys, Mac Miller, Taylor Swift, Nicki Minaj, Britney Spears, Pharrell, P!nk, Demi Lovato, Kim Kardashian, Ne-Yo, Kelly Clarkson, Bruno Mars, No Doubt, fun., Carly Rae Jepsen, the Jonas Brothers and the MTV Family Come Together to Help Rebuild Seaside Heights

Gym Class Heroes with Oh Land and Phillip Phillips to Perform Live in Studio

People can Donate to Architecture for Humanity's Seaside Rebuilding Fund at RestoretheShore.MTV.com, on Indiegogo.com, by Texting SHORE to 85944, or by purchasing the MTV "Restore the Shore" T-shirt on Shop.MTV.com or at Modell's Sporting Goods

NEW YORK - November 14, 2012 - MTV (a division of Viacom Inc., NASDAQ: VIAB) today announced that dozens of stars, artists and organizations have joined in the effort to #restoretheshore and help rebuild Seaside Heights, New Jersey - the heart of the Jersey Shore, which was devastated by Hurricane Sandy. Generations have grown up enjoying the iconic Seaside boardwalk, but with the city condemned and many local businesses and homes ruined, Seaside needs urgent help to get back on its feet. Thankfully, some of entertainment's biggest stars are answering the call to action and will be part of MTV's "Restore the Shore," a one-hour fundraising special to air live at 11pm ET (tape-delayed PT) on MTV, MTV.com, MTV mobile and MTV radio on Thursday, November 15th.

From 4 pm until midnight (ET) on Thursday, the cast of MTV's "Jersey Shore" - as well as stars from other top MTV shows including "Awkward," "Teen Wolf," "Teen Mom," "The Challenge," and "The Real World" - will be live in MTV's Times Square studio, calling donors to thank them for giving. Unlike a conventional telethon where viewers call in and hope to speak with a celebrity, MTV's "Restore the Shore" will feature stars personally calling individuals who donate via Indiegogo at RestoretheShore.MTV.com or make a $10 donation by texting SHORE to 85944. All funds raised will go to Architecture for Humanity, an internationally recognized non-profit that led rebuilding efforts in New Orleans after Hurricane Katrina and in Haiti after the 2010 earthquake. They are now setting out to help rebuild the famed boardwalk, local businesses and homes in Seaside Heights ravaged by the storm.

"Restore the Shore" will feature live performances from Gym Class Heroes (with special guest Oh Land) performing the comeback anthem "The Fighter," as well as "American Idol" Season 11 winner Phillip Phillips performing his stirring hit "Home."

Stars contributing messages of support who will be featured on-air include One Direction, Alicia Keys, Mac Miller, Taylor Swift, Nicki Minaj, Britney Spears, Pharrell, P!nk, Demi Lovato, Kim Kardashian, Ne-Yo, Kelly Clarkson, Bruno Mars, No Doubt, fun., Carly Rae Jepsen, Swizz Beats, the Jonas Brothers, Ludacris, All Time Low, Sean Kingston, Christina Aguilera, CeeLo Green, Adam Levine, Blake Shelton and Carson Daly of "The Voice," Ashley Greene, Dakota Fanning, Nikki Reed, Peter Facinelli and Elizabeth Reaser of "The Twilight Saga: Breaking Dawn, Part 2," Jay Leno, the cast of "The View," Simon Cowell, L.A. Reid, Wendy Williams and many more.

Everyone who donates $25 or more will receive an exclusive MTV "Restore the Shore" song bundle, which includes 30 songs from the past six seasons of "Jersey Shore." Online crowdfunding platform Indiegogo.com has created a special campaign donation page (RestoretheShore.Indiegogo.com) for MTV's "Restore the Shore," and in conjunction with PayPal.com, will be waiving 100% of the fees on all donations. The MTV Shop, as well as select Modell's locations in NY, NJ, PA, DE and modells.com, will be selling the official MTV "Restore the Shore" t-shirt for $20, with all net proceeds going to Architecture for Humanity's Seaside rebuilding fund. In addition, Viacom will donate $100,000 to Architecture for Humanity in support of the "Restore the Shore" fund, as part of its $1 million Viacommunity pledge to Hurricane Sandy relief efforts.

"We're very proud to be partnering with the cast of 'Jersey Shore', 495 Productions, Architecture for Humanity, some of the biggest names in entertainment and our audience to help rebuild Seaside Heights - a community that is dear to MTV and urgently needs assistance," said Stephen Friedman, President, MTV.

For the fundraising and rebuilding effort, MTV is partnering with Architecture for Humanity, a non-profit organization that provides design and construction services to communities in need. The organization has created a "Restore the Shore" fund to collect donations that will be principally directed toward the rebuilding of the Seaside Heights boardwalk - the commercial artery of the community - as well as supporting the rebuilding efforts of in-need businesses and residents in Seaside. Architecture for Humanity has been helping communities rebuild after natural disasters for more than a decade, including major efforts in Biloxi and New Orleans following Hurricane Katrina, and in Haiti after the devastating earthquake in 2010.

For a sneak peek of "Restore the Shore," featuring Nicole "Snooki" Polizzi's emotional reaction to the devastation caused by Hurricane Sandy, click here. Embed code below:

"Restore the Shore" is Executive Produced by SallyAnn Salsano for 495 Productions - the production company behind "Jersey Shore" - along with Chris Linn, Jacquelyn French, Dave Sirulnick and Ryan Kroft for MTV. Janay Dutton and Jonathan Mussman are Executives in Charge for MTV.

MTV Radio will also broadcast "Restore the Shore" and is making it available free to the MTV Radio Network and over 1,500 radio stations nationwide.


"I'm really happy to be helping the victims of hurricane Sandy and be a part of rebuilding a place that is so close to my heart and a huge part of my life." - Deena Cortese

"I will do anything I can for those on the East Coast who been affected by Hurricane Sandy. I am happy to be partnering with MTV, our 495 family, SallyAnn Salsano and the non-profit Architecture for Humanity to help rebuild Seaside, which is truly my second home." -Pauly DelVecchio

"I'm really excited to be working with MTV to help 'Restore the Shore,' please donate and help us rebuild, I know we can come back stronger than ever. My heart continues to go out to the victims of Hurricane Sandy." - Jenni "JWoww" Farley

"I can't wait to help 'Restore the Shore,' it's my second home. I want to help out as much as possible, to return the shore back to normal." - Sammi Giancola

"My thoughts and prayers go out to everyone affected by Hurricane Sandy. I have been on the ground volunteering and have seen the unbelievable amount of devastation brought on by the storm. I will do anything in my power to help rebuild my home of Staten Island as well as my second home in Seaside Heights." - Vinny Guadagnino

"I'm looking forward to rebuilding Seaside Heights. The town has become such a big part of our lives, as well as the business owners and residents, and I can't wait to 'Restore the Shore!'" - Ronnie Ortiz-Magro

"I'm very excited to help 'Restore the Shore' with my roommates, because it's our second home and where it all began. I will do anything in my power to continue to help." - Nicole "Snooki" Polizzi

"My heart goes out to everyone in New Jersey and the families who have lost loved ones. It's a terrible tragedy, but we're strong and united people and we can rebuild and honor the ones we lost who will forever remain in our hearts." -Mike "The Situation" Sorrentino

"Seaside and the Jersey shore have given us so much over the last six seasons. Now, it's time for anyone who has ever enjoyed an episode of JERSEY SHORE to join the cast, MTV, and my team at 495 Productions as we 'Restore the Shore' through our work with the amazing people at Architecture for Humanity. We owe it to Seaside. They opened their town to the world. Now we are asking you to open your wallets for them. No amount is too small." - SallyAnn Salsano

"Seaside Heights needs our support. Without the economic lifeline of the boardwalk, local families will be without work and forced to decide whether they should return. By building back better we can create a more resilient community for generations to come." - Cameron Sinclair, Executive Director, Architecture for Humanity


About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV, a unit of Viacom Inc. (NASDAQ: VIAB) one of the world's leading creators of programming and content across all media platforms.

About Architecture for Humanity:

Architecture for Humanity is a nonprofit design and construction services firm founded in New York in 1999. By tapping a network of thousands of building professionals willing to lend time and expertise to those critically in need, Architecture for Humanity has provided places to live, work, learn, heal and play to more than 2 million people in 46 countries. The organization has regional offices in 5 countries and local chapters in more than 60 cities around the world. Twitter: @archforhumanity Website: http://architectureforhumanity.org/

  [november 2012]  


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