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[11/26/12 - 10:21 AM]
Bravo Media Launches "Play Live," a Ground-Breaking 360 Degree Live On-Screen Experience That Allows Fans to Interact Directly with Programming
Play Live initially debuts with special episodes of "Watch What Happens Live," starting with tonight's airing at 11:00/10:00c. |
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| [via press release from Bravo] |
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BRAVO MEDIA LAUNCHES "PLAY LIVE," A GROUND-BREAKING 360 DEGREE LIVE ON-SCREEN EXPERIENCE THAT ALLOWS FANS TO INTERACT DIRECTLY WITH PROGRAMMING
Play Live Creates First-of-Its Kind Interactive Ad Experience for Advertisers
NEW YORK - Nov. 26, 2012 - Bravo Media today announced the launch of "Play Live," a first-of-its kind participatory TV experience that allows fans to play along with live, on-air Bravo content. Play Live initially debuts with special episodes of "Watch What Happens Live," starting with tonight's airing at 11 p.m. ET/PT and will extend to other Bravo programs in the coming months.
To participate, each week fans can visit bravotv.com/playlive on their mobile phones, tablets, desktops or download the Bravo Now app to play with Bravolebrities, friends and other fans to make predictions on what will happen next or to voice opinions on various topics and polls. Live voting results are shown on-air, changing in real time during the broadcast as the audience reacts to what's happening in the show. Fans can cast votes, deciding who's hot, who's not, and an array of other interactive questions customized to what's happening on screen. For example, when the experience rolls out to other Bravo programming, questions such as, 'Which chef would you choose to cook dinner for you?' or 'Who will bring the most drama this season -- the housewives...or their husbands!' could appear on screen.
"Bravo fans are passionate and engaged viewers," said Lisa Hsia, Bravo's EVP of digital. "Play Live caters to the fans by offering participation TV - a new way to enjoy a show with other fans as the broadcast unfolds live. Best of all, it's easy - there's no app to download and install. Viewers participate via URL with any device that has internet access."
Advertisers will be able to use Play Live's technology to create live interactive ads using anything from questions with poll-like functionality to providing access to e-coupon deals, across several of Bravo's high-traffic shows.
"Watch What Happens Live" airs Sundays through Thursdays live at 11 p.m. ET and is Bravo's late-night, interactive talk show that features guests from the world of entertainment, politics, and pop culture. Hosted by Andy Cohen, the series includes lively debates on everything from fashion, the latest on everyone's favorite Bravolebrities, and what celebrity is making headlines that week.
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
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[12/04/25 - 01:31 PM]
Heroes Rise Together! Disney+ Original Series "Percy Jackson and the Olympians" Official Branded Merchandise Now Available
Inspired by the series' rich storytelling, the dedicated e-commerce store will feature a wide variety of Camp Half-Blood-themed merchandise tailored for enthusiasts of the acclaimed series.
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[12/04/25 - 12:56 PM]
Video: HBO Releases Official Trailer for the Original Drama Series "A Knight of the Seven Kingdoms," Debuting January 18
From the world of Westeros comes an endearing tale centered on the adventures of an unexpected duo.
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[12/04/25 - 12:07 PM]
Video: "Mo' Waffles" - Official Trailer - Tubi Original
When a hip hop legend vanishes before his waffle joint's opening, his oddball crew must crack the case, wondering if one of them could be the culprit.
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[12/04/25 - 12:00 PM]
Video: A New Generation of Camp Rockers Vie to Become the Opening Act for Connect 3 in First "Camp Rock 3" Teaser
The teaser includes a first look at the Jonas Brothers' return as Connect 3 and the new generation of campers joining the iconic franchise.
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[12/04/25 - 11:02 AM]
"The Masked Singer" Returns with an All-New Season of Epic Themes and Massive Unmaskings on FOX!
Season 14 takes its beloved themed episodes to new heights, celebrating some of the most recognizable and nostalgic moments in pop culture history.
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[12/04/25 - 11:01 AM]
Video: AMC Networks Debuts Official Trailer for Sports Docuseries "Rise of the 49ers," Narrated by Executive Producer Tom Brady
The limited series event, exploring the dramatic and iconic run of the San Francisco 49ers during the '80s and early '90s, premieres with the first two episodes on Sunday, February 1 at 9pm ET/PT, followed by the remaining two episodes on Monday, February 2 at 9pm ET/PT on AMC and AMC+.
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[12/04/25 - 10:39 AM]
Meryl Streep, Jon Batiste, Kathryn Hahn, Regina Hall, Parker Posey, Zachary Quinto, Kelly Ripa and Adam Scott to Present Honors in the 19th Annual "CNN Heroes: An All-Star Tribute"
This year, the third annual CNN Heroes Legacy Award will continue the new tradition of honoring not-so-everyday people dedicated to a lifetime of service by recognizing Robert Redford with a special tribute and appearance by former Vice President Al Gore accepting the award on behalf of the Redford family.
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[12/04/25 - 10:31 AM]
"The Hunting Wives" Season 2 Adds Kim Matula and Alex Fitzalan
The duo joins previously announced returning cast members Brittany Snow, Malin Akerman, Jaime Ray Newman, Dermot Mulroney, Evan Jonigkeit, George Ferrier, Karen Rodriguez, Hunter Emery, and Branton Box.
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[12/04/25 - 10:28 AM]
"A CNN Special Event: Roy Wood Jr.'s Very Very Very Merry Holiday Special" Airs Sunday, December 14 at 8pm ET on CNN
Filmed in front of a live audience in the nation's capital, Wood Jr. will dive into the joy, and occasional chaos, of the holiday season with his signature blend of sharp wit and warm humor.
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[12/04/25 - 10:01 AM]
The World Knew Him as Dirty John: New Documentary Series Exposes the Real John Meehan
From Bunim/Murray Productions, a Banijay Americas company, and Empress Films, director Emma Cooper and executive producers Julie Pizzi, Jesse Daniels, and Melissa G. Moore, comes the definitive documentary series of the man behind the myth.
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[12/04/25 - 10:01 AM]
Video: Trailer & Key Art Debut - Hularious Original "Kumail Nanjiani: Night Thoughts"
The latest special in the Hularious stand-up slate premieres Friday, December 19 on Hulu, and Hulu on Disney+ for bundle subscribers, in the US, and on Disney+ internationally.
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[12/04/25 - 09:41 AM]
Hallmark Media Announces That Matthew Lawrence and TLC's Chilli Will Host an All-New, Original Series "Second Chance Love"
The all-new, unscripted series gives five couples, ranging from their 30's to 70's and who dated 5 to 40 years ago, a second chance to reconnect with the one who got away against the backdrop of a romantic Italian resort.
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[12/04/25 - 09:32 AM]
Food Network Will Kick Off 2026 with a Fresh New Competition Series, "Baking Championship: Next Gen"
Duff Goldman and Kardea Brown are the hosts and judges of the series, due on Monday, January 5 at 8 p.m. ET/PT.
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[12/04/25 - 09:31 AM]
First Look - Bert Kreischer Stars in Netflix's "Free Bert"
The new scripted comedy series, starring Bert Kreischer, premieres on Netflix in January 2026.
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[12/04/25 - 09:06 AM]
PBS and WETA Announce Four-Part Documentary "Black and Jewish America: An Interwoven History" with Henry Louis Gates Jr. to Premiere February 3, 2026
Black and Jewish Americans began on fundamentally different footing, but by the early 20th century, they were drawn together by entrenched racism and rising antisemitism.
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