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[11/26/12 - 10:21 AM]
Bravo Media Launches "Play Live," a Ground-Breaking 360 Degree Live On-Screen Experience That Allows Fans to Interact Directly with Programming
Play Live initially debuts with special episodes of "Watch What Happens Live," starting with tonight's airing at 11:00/10:00c.

[via press release from Bravo]

BRAVO MEDIA LAUNCHES "PLAY LIVE," A GROUND-BREAKING 360 DEGREE LIVE ON-SCREEN EXPERIENCE THAT ALLOWS FANS TO INTERACT DIRECTLY WITH PROGRAMMING

Play Live Creates First-of-Its Kind Interactive Ad Experience for Advertisers

NEW YORK - Nov. 26, 2012 - Bravo Media today announced the launch of "Play Live," a first-of-its kind participatory TV experience that allows fans to play along with live, on-air Bravo content. Play Live initially debuts with special episodes of "Watch What Happens Live," starting with tonight's airing at 11 p.m. ET/PT and will extend to other Bravo programs in the coming months.

To participate, each week fans can visit bravotv.com/playlive on their mobile phones, tablets, desktops or download the Bravo Now app to play with Bravolebrities, friends and other fans to make predictions on what will happen next or to voice opinions on various topics and polls. Live voting results are shown on-air, changing in real time during the broadcast as the audience reacts to what's happening in the show. Fans can cast votes, deciding who's hot, who's not, and an array of other interactive questions customized to what's happening on screen. For example, when the experience rolls out to other Bravo programming, questions such as, 'Which chef would you choose to cook dinner for you?' or 'Who will bring the most drama this season -- the housewives...or their husbands!' could appear on screen.

"Bravo fans are passionate and engaged viewers," said Lisa Hsia, Bravo's EVP of digital. "Play Live caters to the fans by offering participation TV - a new way to enjoy a show with other fans as the broadcast unfolds live. Best of all, it's easy - there's no app to download and install. Viewers participate via URL with any device that has internet access."

Advertisers will be able to use Play Live's technology to create live interactive ads using anything from questions with poll-like functionality to providing access to e-coupon deals, across several of Bravo's high-traffic shows.

"Watch What Happens Live" airs Sundays through Thursdays live at 11 p.m. ET and is Bravo's late-night, interactive talk show that features guests from the world of entertainment, politics, and pop culture. Hosted by Andy Cohen, the series includes lively debates on everything from fashion, the latest on everyone's favorite Bravolebrities, and what celebrity is making headlines that week.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





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· WATCH WHAT HAPPENS: LIVE (BRAVO)





[11/23/20 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Tops Night with "Sunday Night Football"
The network cruises to another victory in total viewers and adults 18-49.

[11/22/20 - 09:56 AM]
Saturday's Broadcast Ratings: College Football Lifts ABC to Victory
The Alphabet once again takes home top honors in total viewers and adults 18-49.

[11/21/20 - 08:51 AM]
Friday's Broadcast Ratings: ABC, FOX Share in Adults 18-49 Honors
Said duo tops demos while NBC is the most-watched network last night.

[11/20/20 - 11:17 PM]
Development Update: Friday, November 20
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[11/20/20 - 12:01 PM]
NBC and Time Partner for Inaugural "Time Person of the Year" Special Set for Thursday, Dec. 10
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[11/20/20 - 11:09 AM]
Animal Planet Premieres Three-Part Television Event "Walking with Elephants" on Dec. 15
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[11/20/20 - 11:00 AM]
HBO Gives Series Order to "The Last of Us"; Craig Mazin and Neil Druckmann Write and Executive Produce
The series is a co-production with Sony Pictures Television; while PlayStation Productions, Word Games, and Naughty Dog produce.

[11/20/20 - 10:45 AM]
TLC Spreads Holiday Cheer with Two New Themed Episodes of Fan-Favorite Medical Series "Dr. Pimple Popper: Season's Squeezings" and "My Feet Are Killing Me: Under the Mistletoes"
From pop-aholics to the sock-shock, these specials are just what the doctor ordered to cure any holiday blues.

[11/20/20 - 10:36 AM]
NBC Starts 2021 with a Tina Fey Comedy, Fan Favorite Gameshows and the Return of Emmy Award Winner "Zoey's Extraordinary Playlist"
"Mr. Mayor," starring Ted Danson and Holly Hunter, will premiere on Thursday, January 7 with two episodes at 8:00/7:00c and 8:30/7:30c.

[11/20/20 - 10:18 AM]
HBO Max Picks Up Six-Part Documentary Series Inside the Life of Superstar Nicki Minaj
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[11/20/20 - 09:20 AM]
Macy's Thanksgiving Day Parade(R) Ushers in the Holiday Season with Its 94th Edition Nov. 26 on NBC, with Jimmy Fallon & The Roots Kicking Off the Show and Featuring a Special Appearance by Dolly Parton
This year the procession will forgo marching down the traditional 2.5-mile route in Manhattan in order to avoid gathering large crowds.

[11/20/20 - 08:17 AM]
"Supermarket Stakeout" Returns With Brand-New Season of Fast-Paced Outdoor Cooking Battles Where Luck, Negotiation and Cooking Skills Are the Ingredients to Win
Alex Guarnaschelli is back to host the new season, due on Tuesday, December 29 on Food Network.

[11/20/20 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Win
The network once again takes home top honors in total viewers and adults 18-49.

[11/20/20 - 08:06 AM]
"Stranger Things" Welcomes Eight New Cast Members to Hawkins
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[11/20/20 - 07:26 AM]
Crackle Premieres "Elliot: The Littlest Reindeer" on December 1
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