SEASON 10 OF FAN-FAVORITE TLC SERIES "WHAT NOT TO WEAR" PREMIERES JANUARY 3RD

TLC's longest running primetime series premieres on new night with 80s pop star Tiffany

(New York, NY) - On Thursday, January 3rd at 10pm, TLC's longest running primetime series WHAT NOT TO WEAR (produced by BBC Worldwide Productions) enters its 10th season and makes its debut on a new night. The season premiere features 80s pop star Tiffany, who set trends with her hit songs and signature jean jackets. Longing for a change, Tiffany has nominated herself to find a new, modern style with the help of Stacy and Clinton - a first in WHAT NOT TO WEAR history.

Stacy and Clinton tackle more celebrity makeovers throughout the season, including Nicole Eggert, Tina Yothers, and Shannon Elizabeth. Other contributors in need of drastic wardrobe overhauls include Simona - an overachieving scientist who needs to ditch her comfortable duds, Tristen - a New Yorker but self-proclaimed Jersey girl whose skimpy outfits are getting in the way of her finding a quality man and a promising career, and Casey - a transsexual who has been living as a woman for the past nine years, but has yet to find the wardrobe that reflects the confident, happy woman that she has become.

In each episode of WHAT NOT TO WEAR, TLC resident fashion experts Stacy London and Clinton Kelly face an assortment of fashionably challenged contributors, providing them with invaluable fashion advice and life-changing transformations, inside and out.

WHAT NOT TO WEAR is produced by BBC Worldwide Productions for TLC.

About TLC

TLC is a global brand that celebrates extraordinary people and relatable life moments through innovative nonfiction programming. A top 10 cable network in key female demos, TLC has built successful franchises around the Cake Boss and Say Yes to the Dress brands. In 2011, TLC had 28 series averaging 1.0 million P2+ viewers or more including Sister Wives, My Strange Addiction, Extreme Couponing, Toddlers & Tiaras, 19 Kids and Counting, What Not To Wear and Long Island Medium.

TLC is available in more than 99 million homes in the US and more than 227 million households in nearly 150 markets internationally. A destination online, TLC.com offers in-depth fan sites, exclusive video content, and original editorial covering style, home, food, and more. Fans can also interact with TLC via On Demand services, on mobile platforms, including an iPhone App, and through social media such as Facebook or @TLC on Twitter. TLC is part of Discovery Communications (NASDAQ: DISCA,DISCB, DISCK), the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in 209 countries and territories.

About BBC Worldwide Productions

BBC Worldwide Productions is one of five core businesses under BBC Worldwide America, the U.S. division of the main commercial arm, BBC Worldwide, the wholly-owned subsidiary of the British Broadcasting Corporation (BBC). Led by Jane Tranter, BBC Worldwide Productions is based in Los Angeles and develops and produces scripted and non-scripted projects for U.S. cable and broadcast networks, as well as digital platforms. The production company is responsible for various titles currently on air and in production including Da Vinci's Demons (Starz), Criminal Justice (HBO), Getting On (HBO), Top Gear (HISTORY), Torchwood: Miracle Day (Starz) Breaking Pointe (CW), Richard Hammond's Crash Course (BBC AMERICA), What Not to Wear (TLC), The Week the Women Went (Lifetime) and the cultural phenomenon, Dancing with the Stars (ABC).