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[01/08/13 - 08:26 AM]
Investigation Discovery Flips the Script to Take Fans on an Engaging Ride for Newest Series -- "Redrum"
This unique experience delivers a digital short using the RIDES.tv platform to highlight the unique structure of the series.
[via press release from Investigation Discovery]

INVESTIGATION DISCOVERY FLIPS THE SCRIPT TO TAKE FANS ON AN ENGAGING RIDE FOR NEWEST SERIES -- "REDRUM"

Network Launches a Short Film Transmedia Experience to Put the Viewer in the Middle of an Investigation

(Silver Spring, MD) - Investigation Discovery has launched a multiscreen experience that will turn true crime on its head for ID's newest series, REDRUM, premiering Tuesday, January 15 at 10pm E/P on Investigation Discovery. This unique experience delivers a digital short using the RIDES.tv platform to highlight the unique structure of the series, and interactively engages ID's audience in a story of murder told in reverse. The featured storyline in the REDRUM digital mystery experience builds off of the show's on-air promo and takes viewers back in time to piece together the motives behind the character's murder.

Launching on Tuesday, January 8, fans can check out www.redrum-mystery.com for the interactive experience that features video of the murder, possible suspects and endless twists and turns as the mystery unravels. As the story unfolds, viewers get to vote on whose actions really led to the crime. RIDES.tv's immersive technology allows viewers to make their own cell phones a part of the experience - eavesdropping on calls between the characters and intercepting their blackmail photos.

The short was written by acclaimed author Maureen McHugh and award-winning novelist Sean Stewart, and directed by Daniel Fries. In true REDRUM fashion, the audience learns about the death of a cheating husband, but who is really to blame? It's up to the viewer to decide. Sometimes the end is just the beginning.

REDRUM illustrates how a murder investigation only starts when a body is found. It's up to the investigators to piece together the story, tracing the series of intersecting, and often complex events and relationships that unfolded to arrive at the root of the crime. Viewers follow the backward tale of murder from the false motives and mistaken witnesses to conversations taken completely out of context, until the truth finally comes out at the very end. With interviews from friends and family close to the victims, and sometimes even the killer themselves, this chilling and haunting series uses a combination of traditional elements of true crime programming by integrating first person interviews along with stylized recreations.

Viewers can visit RIDES.tv to view other interactive stories for free, like RIDES on Facebook, follow RIDES on Twitter or add it to their circles on Google+.

ABOUT FOURTH WALL STUDIOS/Rides.TV

Fourth Wall Studios develops, distributes and markets content that crosses the traditional barrier between audience and onscreen action, resulting in entertainment experiences that are more connected, immersive and real. Founded in 2007 by three award-winning, next-generation storytellers, Jim Stewartson, Elan Lee and Sean Stewart, the venture-backed, Culver City, CA-based company develops a wide range of interactive entertainment properties designed for RIDES.tvsm, their proprietary transmedia entertainment platform. RIDES are immersive, narrative experiences that deliver an unfolding story across multiple screens via web browsers, smartphones and tablets.

Their first major series for RIDES, "Dirty Work", recently won a Primetime Emmy(R) Award for Outstanding Creative Achievement in Interactive Media: Original Interactive Television Programming.

ABOUT INVESTIGATION DISCOVERY

Investigation Discovery (ID) is America's leading mystery-and-suspense network. From harrowing crimes and salacious scandals to the in-depth investigations and heart-breaking mysteries that result, ID challenges our everyday understanding of culture, society and the human condition. ID delivers the highest-quality programming to nearly 80 million U.S. households with viewer favorites that include On the Case with Paula Zahn; Homicide Hunter: Lt. Joe Kenda; Who the (Bleep) Did I Marry?; Disappeared; Stalked: Someone's Watching; and Redrum. For more information, please visit InvestigationDiscovery.com, facebook.com/InvestigationDiscovery, or twitter.com/DiscoveryID. Investigation Discovery is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories.





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· REDRUM (ID)




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