or


[01/29/13 - 09:52 AM]
Disney Junior Celebrates Black History Month with New "We Are Doc McStuffins" Interstitials Beginning Friday, February 1
Additional interstitials featuring the three doctors will begin rolling out in the spring and will air regularly on both platforms.

[via press release from Disney Channel]

DISNEY JUNIOR CELEBRATES BLACK HISTORY MONTH WITH NEW "WE ARE DOC MCSTUFFINS" INTERSTITIALS BEGINNING FRIDAY, FEBRUARY 1

In celebration of Black History Month, Disney Junior will debut "We Are Doc McStuffins" interstitials featuring Doc McStuffins, a young African-American girl who aspires to be a doctor like her mom, alongside three real life female African-American physicians sharing what their jobs entail, and saluting their heroes. The interstitials will begin airing on Disney Channel and Disney Junior on FRIDAY, FEBRUARY 1 (10:25 a.m. ET/PT and 4:25 p.m. ET/PT, respectively) following a new "Doc McStuffins" Valentine's Day themed episode. Additional interstitials featuring the three doctors will begin rolling out in the spring and will air regularly on both platforms.

Since its March 2012 premiere, "Doc McStuffins" has garnered worldwide attention for its portrayal of a young girl who runs a clinic for her stuffed animals and toys out of her backyard playhouse. Additionally, the series inspired a group of female African-American physicians to begin a "movement" they coined, "We Are Doc McStuffins." Seeing a reflection of themselves in the Doc character and the opportunity to inspire young girls, the group grew to form the Artemis Medical Society, an organization of over 2500 female African-American physicians and medical students from around the world.

The interstitials feature three of the founding members of the "We Are Doc McStuffins" movement - Dr. Myiesha Taylor, an emergency doctor based in Dallas; Dr. Aletha Maybank, a pediatrician in New York City; and Dr. Naeemah Ghafur, a family doctor in Los Angeles who provides specialized care for the underserved, including the elderly and patients with high-risk illnesses.

Dr. Taylor said, "Doc McStuffins is a wonderful inspiration and we're pleased to be part of extending Disney Channel's role model message so girls and most especially African-American girls can be inspired to pursue a career in medicine."

Nancy Kanter, senior vice president, original programming and general manager, Disney Junior Worldwide, said, "We are tremendously proud of 'Doc McStuffins' and its impact not only with our core audience of kids and parents, but within the medical community as well, and we're pleased to highlight some of those accomplished women physicians."

"Doc McStuffins" ranked as 2012's #1 cable TV series in Kids 2-5 and the #1 preschool cable TV series in Total Viewers and Women 18-49. The series stars the voices of Kiara Muhammad as Doc; Loretta Devine as Hallie; Lara Jill Miller as Lambie; Robbie Rist as Stuffy; Jess Harnell as Chilly; Jaden Betts as Donny McStuffins; Kim Brooks as Mom McStuffins; and Gary Anthony Williams as Dad McStuffins. The series' theme song is performed by the star of Disney Channel's hit series "A.N.T. Farm" and Hollywood Records recording artist, China Anne McClain.

Created and executive-produced by Humanitas Prize and Emmy Award-winning Chris Nee (writer on "Little Bill" and producer of "Deadliest Catch: Crab Fishing in Alaska") and directed by Emmy-winning Norton Virgien ("Rugrats"), "Doc McStuffins" is a production of Dublin, Ireland's Brown Bag Films in association with Disney Channel. The Hollywood Health & Society division of the USC Annenberg Norman Lear Center serves as its health and medical consultants, advising on basic health issues that are relevant to young kids and families.

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior channels in Japan, India and Disney Junior Portugal launched in fall 2012, bringing the total number of channels to 33 worldwide.





  [january 2013]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/18/13 - 09:03 AM]
Friday's Broadcast Ratings: ABC Tops Viewers, Demos with "Shark Tank"
The show's two-hour season finale powers the Alphabet to victory.

[05/18/13 - 08:59 AM]
"Rock Center with Brian Williams" Scores Its Second-Highest Adult 18-49 and Total-Viewer Results in Three Months
NBC spins the numbers for Friday, May 17.

[05/18/13 - 08:51 AM]
ABC Wins Friday as "Shark Tank" Closes Out with its Best-Ever Finale and Strongest Season Ever
ABC spins the numbers for Friday, May 17.

[05/17/13 - 03:51 PM]
Thursday's Cable Ratings: TNT, ESPN Top Charts with NBA Playoffs
Plus: numbers for AMC's "Small Town Security," MTV's "Zach Stone Is Gonna Be Famous" and FX's "Anger Management."

[05/17/13 - 01:47 PM]
Christina Aguilera, CeeLo Green, Adam Levine and Blake Shelton Set to Return to "The Voice" in Fall
Plus: Shakira and Usher will pair with Levine and Shelton for the sixth cycle in midseason.

[05/17/13 - 12:16 PM]
Video: Showtime(R) Releases Official Trailer for Eighth and Final Season of "Dexter(R)"
The show's swan song begins Sunday, June 30 at 9:00/8:00c on the pay channel.

[05/17/13 - 09:48 AM]
ABC, ESPN Combine to Exclusively Televise 2013 NBA Western Conference Finals
The San Antonio Spurs/Memphis Grizzlies series opens this Sunday, May 19 on ABC.

[05/17/13 - 09:01 AM]
Unaired Episodes of "Don't Trust the B---- In Apartment 23" Now Online and Select Mobile Devices
The eight episodes will be live through June 2.

[05/17/13 - 09:00 AM]
"Phineas and Ferb's" Breakout Internet Star Dr. Doofenshmirtz Is Back for a Special "Shark Tank" Installment of "Doof's Daily Dirt"
Plus: DisneyChannel.com extends "Doof's Daily Dirt" web series for another 26 episodes beginning this summer.

[05/17/13 - 08:46 AM]
"The Office" Finale Out-Rates Every Telecast of the Show for the Past 16 Months
NBC spins the numbers for Thursday, May 16.

[05/17/13 - 08:33 AM]
ABC's "Scandal" Marks Most-Watched Telecast Ever and Spikes Over Last Season's Finale
ABC spins the numbers for Thursday, May 16.

[05/17/13 - 08:23 AM]
Thursday's Broadcast Ratings: FOX, "American Idol" Top Night of Finales
Plus: NBC remains stuck in fourth place despite its swan song for "The Office."

[05/17/13 - 07:27 AM]
Syfy Announces Fifth and Final Season of Original Series "Warehouse 13"
Said Mark Stern: "'Warehouse 13' has been an incredible signature series for us."

[05/17/13 - 07:27 AM]
HGTV and DIY Network Announce New Programming Roles for Steven Lerner and Freddy James
Lerner has been elevated to senior vice president of programming and production and James was named senior vice president, strategic development and program integration.

[05/16/13 - 11:09 PM]
Development Update: Thursday, May 16
Updates include: "Silicon Valley" latest to series at HBO; USA "unlikely" to pick up ABC's "Happy Endings"; and The CW is casting for its Samantha Jones on "The Carrie Diaries."