or


[01/31/13 - 05:46 AM]
MTV Names Mina Lefevre Head of Scripted Programming
Lefevre had been with ABC Family since its inception and was behind the network's highest-rated hits, including "Pretty Little Liars."

[via press release from MTV]

MTV NAMES MINA LEFEVRE HEAD OF SCRIPTED PROGRAMMING

Former ABC Family Exec Behind Hits "Pretty Little Liars" and "Melissa & Joey" Joins MTV

Los Angeles, CA - January 31, 2013 - MTV (a division of Viacom, Inc. NASDAQ: VIAB, VIA) today announced that Mina Lefevre, former Vice President of Development and Programming at ABC Family, is joining MTV as Senior Vice President and Head of Scripted Programming. Lefevre, who has been with ABC Family since its inception and was behind the network's highest-rated hits, including "Pretty Little Liars," "Melissa & Joey," "Jane by Design," and "Lying Game," will now oversee all of MTV's scripted development and programming and will be based in Los Angeles. She begins her new role in February and reports to Susanne Daniels, President of Programming for MTV.

In making the announcement, Daniels said, "Mina was instrumental in establishing ABC Family as a pop culture player, and she's demonstrated a proven ability to make hits that connect with young adults." She added, "In addition to our diverse roster of reality programming, MTV's audience is increasingly hungry for more fun and smart scripted shows, and Mina is the perfect creative voice to join the stellar MTV team - that has already ushered in hits 'Awkward' and 'Teen Wolf' - to build upon the network's diverse lineup."

Having originally joined ABC Family's predecessor, Fox Family Network, Lefevre stayed on after the channel was sold to ABC. She was a key part of the core team tasked with developing shows to help define the unknown and newly established ABC Family network. After some early success with reality, Lefevre came into her own with a string of breakthrough scripted hits - chief among them "Pretty Little Liars," ABC Family's #1 original series and the #1 scripted cable series for female teens. Another recent hit "Melissa & Joey," starring Melissa Joan Hart and Joey Lawrence, ranks as ABC Family's most watched original comedy. In addition to primetime scripted series, Lefevre also oversaw ABC Family's original movie slate, with titles including "Teen Spirit," "Revenge of the Bridesmaids" and "12 Dates of Christmas" to her name. Prior to Fox Family Network, she spent several years at Twentieth Century Fox Home Entertainment. She began her entertainment career at Flicker Fusion Films, as a producer on several independent features and shorts.

Commenting on her new post, Lefevre said, "It's an exciting time for scripted series at MTV. I'm looking forward to working with Susanne and the entire team to make more great shows and break new creative ground."

MTV is the number one, full day, ad supported (non-sports) entertainment cable network for the prized P12-34 audience, with more top ten cable series for the year (2012) than any other network (3 of the top 10). In 2013, 4 of MTV's 5 original series rank #1 in their timeslot across all TV for 12-34 year olds. MTV is also the top global youth brand according to rankings from Interbrand and Forbes.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.





  [january 2013]  
S
M
T
W
T
F
S
  


· JANE BY DESIGN (ABC FAMILY)
· LYING GAME, THE (ABC FAMILY)
· MELISSA & JOEY (ABC FAMILY)
· PRETTY LITTLE LIARS (ABC FAMILY)









[05/02/15 - 09:23 AM]
"Dateline NBC" Delivers Its Most-Watched Friday in Four Weeks
NBC spins the numbers for Friday, May 1.

[05/02/15 - 09:07 AM]
Friday's Broadcast Ratings: "Shark Tank," "Beyond the Tank" Top Demos for ABC
The Alphabet is the network to beat among adults 18-49 last night.

[05/02/15 - 08:36 AM]
ABC Is #1 for 4th Straight Friday in Adults 18-49 - "Beyond the Tank" Opens Strong
ABC spins the numbers for Friday, May 1.

[05/01/15 - 02:49 PM]
Development Update: Friday, May 1 - NBC Gives Series Order to Trio of Dramas
"Blindspot," "Chicago Med" and "Heartbreaker" (formerly "Heart Matters") are all on tap at the Peacock.

[05/01/15 - 02:10 PM]
Oxygen Changes Time of "Funny Girls" to 11 PM ET/PT
The newcomer previously aired on Tuesday nights at 9:00/8:00c.

[05/01/15 - 01:55 PM]
Little Big Town and Faith Hill to Perform "Girl Crush" on the "2015 Billboard Music Awards"
These stars join previously announced musical performers Kelly Clarkson, Hozier, Nick Jonas, Ed Sheeran, Sam Smith and more!

[05/01/15 - 01:19 PM]
Investigation Discovery Clinches Spot as Top 10 Network for Women in Prime in April
Investigation Discovery spins the numbers for the month of April.

[05/01/15 - 01:12 PM]
Discovery Channel Delivers Best April Ever in Men
Discovery spins the numbers for the month of April.

[05/01/15 - 12:51 PM]
Discovery Channel Renews Hit Series "Naked and Afraid" for All New Season
In its most recent season premiere, the series earned its highest rated season premiere ever, even beating the series launch out of "Skywire Live."

[05/01/15 - 12:21 PM]
ESPN's NFL Draft: Round 1 Scores Seven Million Viewers
ESPN spins the numbers for Thursday, April 30.

[05/01/15 - 12:00 PM]
FX Networks Teams with John Singleton on Drama Pilot "Snowfall"
Singleton will direct the pilot, which was previously set up at Showtime, based on a script he co-wrote with Eric Amadio.

[05/01/15 - 11:49 AM]
The CW Network Sets New "Beauty and the Beast" Season 3 Premiere Date for Thursday, June 11
Originally, the new season was slated to premiere on May 21.

[05/01/15 - 11:02 AM]
Alberto Rosende and Emeraude Toubia Join the Cast of ABC Family's "Shadowhunters"
Dominic Sherwood was previously announced for the role of "Jace."

[05/01/15 - 10:59 AM]
Imagine REO Speedragons to Rock ABC's "Jimmy Kimmel Live" May 4
Jimmy Kimmel will unite REO Speedwagon and Imagine Dragons to a one-time-only performance of "Mash Up supergroup."

[05/01/15 - 10:46 AM]
Lifetime Greenlights New Docuseries "Sing It!" Following Two Elite A Cappella Groups Competing for the High Notes
Over the course of eight episodes, the hour-long docuseries crescendos in a championship sing off.