or


[02/05/13 - 10:53 AM]
NBC to Begin Primetime Coverage of 2014 Winter Olympics One Day Prior to Opening Ceremony
This marks the first time any U.S. media company has dedicated primetime coverage to Olympic competition prior to the Opening Ceremony.

[via press release from NBC]

NBC TO BEGIN PRIMETIME COVERAGE OF 2014 WINTER OLYMPICS ONE DAY PRIOR TO OPENING CEREMONY

Competition from Sochi, Russia Begins on Thursday, February 6; Opening Ceremony Takes Place on Friday, February 7

NBCUniversal to Celebrate One Year Out from First Day of Competition with Primetime Promotional Roadblock across 19 NBCU Channels Tomorrow at 8 p.m. ET/PT

Sochi Celebration takes over TODAY Show Plaza on Wednesday, including Mount Rockefeller Ski Slope

NEW YORK - Feb. 5, 2013 - Competition at next year's Olympic Winter Games will begin one day prior to the Opening Ceremony. As a result, NBC will begin its primetime coverage of the 2014 Sochi Olympics on Thursday, February 6, 2014, one night before the broadcast network provides its traditional primetime coverage of the Opening Ceremony on Friday, February 7, 2014. This marks the first time any U.S. media company has dedicated primetime coverage to Olympic competition - Winter or Summer -- prior to the Opening Ceremony. Additional Sochi Olympic programming details will be released later this year.

To celebrate one year out from the first day of competition - tomorrow, February 6 -- NBCUniversal will distribute promotional messages across its vast array of assets, which include two broadcast networks, NBC (English) and Telemundo (Spanish); 17 cable channels, including Golf Channel and NBC Sports Network; 10 NBCU-owned stations and 235 NBC affiliates, including their digital assets; the NBC Sports Radio network; the NBC Sports Regional Networks; and more than 40 NBCU websites, including NBCSports.com and NBCOlympics.com.

In addition, numerous NBCU programs across television, radio and the web will preview the Sochi Olympics with editorial content. NBC's TODAY, NBC Sports Network's NHL Live and The Crossover, and numerous NBC Sports Radio shows will be among the NBCU outlets carrying one-year-out coverage. Most NBC Sports Regional Networks, NBCU-owned stations and NBC affiliates will be covering the one-year-out occasion as it pertains to their markets.

PROGRAMMING

With 12 new events debuting at next year's Sochi Olympics, including eight in freestyle skiing and snowboarding, the International Olympic Committee constructed a competition schedule that begins on Thursday, February 6, 2014, one day prior to the Opening Ceremony.

Team figure skating and men's and women's slopestyle snowboarding, which are new Olympic events, along with women's freestyle moguls, begin the day before the Opening Ceremony, and will be featured during NBC's primetime coverage on Thursday, February 6, 2014. The Opening Ceremony takes place the next night -- Friday, February 7, 2014.

"Our recent Olympic coverage has clearly demonstrated that the viewer's appetite for Olympic content continues to grow," said Mark Lazarus, Chairman, NBC Sports Group. "Due to the new events, it's our pleasure to provide an 18th night of primetime coverage, a first in Olympic history that will benefit viewers, advertisers, affiliates, and all of our Olympic constituents."

Click here to watch NBC Olympics President Gary Zenkel speak with NBCU Direct about next year's Olympics: http://www.nbcudirect.com/olympics-2014/

ONE-YEAR-OUT MARKETING

NBCU will again celebrate one year out from the Games with a robust promotional plan, including a primetime roadblock. At 8 p.m. ET/PT tomorrow, nearly all of NBCU's 19 broadcast and cable networks will air a 60-second promo for the 2014 Sochi Olympic Winter Games. It will also air at 8 p.m. ET/PT across 33 non-NBCU cable channels via Comcast Spotlight, the ad sales division of Comcast Cable that reaches nearly 80 markets and more than 33 million homes. More than 40 NBCU websites will feature banner and still ads, and all will link to the Olympic promo. The 60-second spot recalls the magical feelings of the London Olympics and looks forward to the anticipated excitement of Sochi.

"Our primetime roadblock is emblematic of our ability to utilize the scale of NBCU to market the Olympic Games to great effect," said John Miller, CMO, NBC Sports Group. "Our one-year-out campaign begins what will be the largest marketing effort ever by NBCU for an Olympic Winter Games. The eight-tier marketing plan we employ has been honed over the past 20+ years. When finished, it will reach every American several times over. And it officially begins tomorrow, one year out from the first day of competition."

The 19 NBCU networks airing the promo tomorrow either at 8 p.m. ET/PT, as part of the roadblock, or at another time within the 8-9 p.m. ET/PT hour are: NBC, Telemundo, Bravo, Chiller, Cloo, CNBC, E!, G4, Golf Channel, MSNBC, mun2, NBC Sports Nework, Oxygen, Sprout, Style, Syfy, The Weather Channel, Universal HD, and USA.

Click here to watch the 60-second Olympic promo at NBCOlympics.com.

In addition to the roadblock, one-year-out marketing efforts will include: coordination with all NBCU social media assets; banner ads for NBCU websites; distribution of the promotional spot and digital banner ads to 10 NBCU-owned stations, 235 NBC affiliates and the NBC Sports Regional Networks; and a significant presence at the NBC Experience Store in Rockefeller Center.

TODAY SHOW & ADDITIONAL EDITORIAL COVERAGE

Tomorrow, the TODAY Plaza will be transformed into a winter wonderland complete with Mount Rockefeller, a 14 by 56 foot ski slope. Olympians and Olympic hopefuls will join Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales on the Plaza to preview the upcoming Winter Games. Correspondent Ben Fogle will report live from Sochi to catch up with hopefuls from the US Ski Team and US Bobsled Team. Fogle will also take a look at the Olympic preparations underway and Russia's plans for a year out celebration.

TODAY will introduce freestyle skiing's slopestyle event, which is new to the Olympic program. Slopestyle skiers will show off the first-time Olympic sport on Mount Rockefeller while teaching some of the basics to the TODAY show anchors. Scott Hamilton will join the TODAY team to take a look at what's ahead in figure skating, and Olympian Chuck Berkeley will discuss what's new in bobsledding. The 2010 Men's Figure Skating Olympic champion, Evan Lysacek, will perform live on The Rink at Rockefeller Center.

Fans and viewers are encouraged to visit Rockefeller Plaza tomorrow at 7 a.m. to participate in TODAY's "Countdown to Sochi" celebration with interactive winter activities and Olympic-style photo booths. Plus, Roker's forecast calls for a 100-percent chance of snow on the Plaza.

In addition to TODAY, numerous NBC Sports Group platforms and shows will dedicate editorial content to previewing the Winter Games, including NBC Sports Network's NHL Live and The Crossover, numerous NBC Sports Radio shows, and NBC Sports Regional Networks. Most NBCU-owned stations and NBC affiliates will cover the occasion as it pertains to their respective markets.





  [february 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.

[10/20/14 - 02:02 PM]
John Ondrasik of Five for Fighting to Perform Original Song for 100th Episode Of "Hawaii Five-0," Nov. 7
The song, titled "All For One," will premiere during the broadcast of the milestone episode.

[10/20/14 - 01:20 PM]
CMT's Highest-Rated Series Ever "Party Down South" Keeps the Party Going This Holiday Season with Two All-New, One-Hour Specials
"Party Down South: Drunksgiving" airs Thursday, November 20 followed by "Party Down South: Christmas Hangover" on Thursday, December 18.

[10/20/14 - 01:19 PM]
HGTV and DIY Network Greenlight Seven New Series
"America's Most Desperate Kitchens," "Log Cabin Living," "Shalina Joy Project" and "Real Estate Riches" are on tap at the former while "First Time Flippers," "Miami Rehab" and "The Treehouse Guys" are coming to the latter.

[10/20/14 - 12:42 PM]
Discovery Fit & Health Pulls Back the White Curtain on Outrageous Medical Emergencies When "Untold Stories of the ER" Returns with the Craziest Cases Special and 100th Episode
The 100th episode kicks off all-new episodes, beginning Friday, November 14 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
Three Families Are "Risking It All" for a Life Off the Grid
TLC's latest original series premieres Tuesday, November 18 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
"Real World: Skeletons" Set to Premiere December 16, 2014 at 10:00 PM ET/PT on MTV
This season, the series begins in the traditional way with seven strangers moving into an old nightclub turned fabulous urban loft in Chicago's West Loop, but each of these roommates has skeletons in their closets.

[10/20/14 - 12:18 PM]
USA Network Orders Third Season of Breakout Comedic Reality Series "Chrisley Knows Best"
Plus: look for a half-hour "Chrisley" holiday special set for this December.

[10/20/14 - 12:10 PM]
Ariana Grande and Meghan Trainor to Perform Duets with Top Country Acts on "The 48th Annual CMA Awards"
Grande will be joining two-time CMA Vocal Group of the Year Little Big Town for an on-air collaboration.

[10/20/14 - 11:51 AM]
ABC Family Invites Fans to Tweet the "Dearly Departed" During a Halloween Special of "Pretty Little Liars," Airing Tuesday, October 21
Janel Parrish ("Mona"), Andrea Parker ("Mrs. DiLaurentis") and Bryce Johnson ("Det. Darren Wilden") will live tweet with fans during the East Coast broadcast.

[10/20/14 - 11:49 AM]
"Untold with Maria Menounos" Premieres Thursday, October 30th at 8:00PM ET/PT
The series takes a closer look at two major entertainment stories that are making headlines today: the Transgender movement and Depression in Comedians.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 11:04 AM]
A Wedding, a Breakup and a Divorce?! Don't Miss the "Total Divas" Mid-Season Finale Sunday, October 26 at 9pm ET on E!
Plus: WWE(R) Diva Alicia Fox(TM) and WWE Diva Paige(TM) joint the cast when new episodes resume Sunday, January 4 at 10:00/9:00c.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:40 AM]
Pizza Aficionados Sal Basille and Francis Garcia Return to Travel the Country on a Culinary Expedition in Cooking Channel's "Pizza Masters"
The six-episode series launches Friday, December 5 at 9:00/8:00c on the network.