or


[02/05/13 - 10:53 AM]
NBC to Begin Primetime Coverage of 2014 Winter Olympics One Day Prior to Opening Ceremony
This marks the first time any U.S. media company has dedicated primetime coverage to Olympic competition prior to the Opening Ceremony.

[via press release from NBC]

NBC TO BEGIN PRIMETIME COVERAGE OF 2014 WINTER OLYMPICS ONE DAY PRIOR TO OPENING CEREMONY

Competition from Sochi, Russia Begins on Thursday, February 6; Opening Ceremony Takes Place on Friday, February 7

NBCUniversal to Celebrate One Year Out from First Day of Competition with Primetime Promotional Roadblock across 19 NBCU Channels Tomorrow at 8 p.m. ET/PT

Sochi Celebration takes over TODAY Show Plaza on Wednesday, including Mount Rockefeller Ski Slope

NEW YORK - Feb. 5, 2013 - Competition at next year's Olympic Winter Games will begin one day prior to the Opening Ceremony. As a result, NBC will begin its primetime coverage of the 2014 Sochi Olympics on Thursday, February 6, 2014, one night before the broadcast network provides its traditional primetime coverage of the Opening Ceremony on Friday, February 7, 2014. This marks the first time any U.S. media company has dedicated primetime coverage to Olympic competition - Winter or Summer -- prior to the Opening Ceremony. Additional Sochi Olympic programming details will be released later this year.

To celebrate one year out from the first day of competition - tomorrow, February 6 -- NBCUniversal will distribute promotional messages across its vast array of assets, which include two broadcast networks, NBC (English) and Telemundo (Spanish); 17 cable channels, including Golf Channel and NBC Sports Network; 10 NBCU-owned stations and 235 NBC affiliates, including their digital assets; the NBC Sports Radio network; the NBC Sports Regional Networks; and more than 40 NBCU websites, including NBCSports.com and NBCOlympics.com.

In addition, numerous NBCU programs across television, radio and the web will preview the Sochi Olympics with editorial content. NBC's TODAY, NBC Sports Network's NHL Live and The Crossover, and numerous NBC Sports Radio shows will be among the NBCU outlets carrying one-year-out coverage. Most NBC Sports Regional Networks, NBCU-owned stations and NBC affiliates will be covering the one-year-out occasion as it pertains to their markets.

PROGRAMMING

With 12 new events debuting at next year's Sochi Olympics, including eight in freestyle skiing and snowboarding, the International Olympic Committee constructed a competition schedule that begins on Thursday, February 6, 2014, one day prior to the Opening Ceremony.

Team figure skating and men's and women's slopestyle snowboarding, which are new Olympic events, along with women's freestyle moguls, begin the day before the Opening Ceremony, and will be featured during NBC's primetime coverage on Thursday, February 6, 2014. The Opening Ceremony takes place the next night -- Friday, February 7, 2014.

"Our recent Olympic coverage has clearly demonstrated that the viewer's appetite for Olympic content continues to grow," said Mark Lazarus, Chairman, NBC Sports Group. "Due to the new events, it's our pleasure to provide an 18th night of primetime coverage, a first in Olympic history that will benefit viewers, advertisers, affiliates, and all of our Olympic constituents."

Click here to watch NBC Olympics President Gary Zenkel speak with NBCU Direct about next year's Olympics: http://www.nbcudirect.com/olympics-2014/

ONE-YEAR-OUT MARKETING

NBCU will again celebrate one year out from the Games with a robust promotional plan, including a primetime roadblock. At 8 p.m. ET/PT tomorrow, nearly all of NBCU's 19 broadcast and cable networks will air a 60-second promo for the 2014 Sochi Olympic Winter Games. It will also air at 8 p.m. ET/PT across 33 non-NBCU cable channels via Comcast Spotlight, the ad sales division of Comcast Cable that reaches nearly 80 markets and more than 33 million homes. More than 40 NBCU websites will feature banner and still ads, and all will link to the Olympic promo. The 60-second spot recalls the magical feelings of the London Olympics and looks forward to the anticipated excitement of Sochi.

"Our primetime roadblock is emblematic of our ability to utilize the scale of NBCU to market the Olympic Games to great effect," said John Miller, CMO, NBC Sports Group. "Our one-year-out campaign begins what will be the largest marketing effort ever by NBCU for an Olympic Winter Games. The eight-tier marketing plan we employ has been honed over the past 20+ years. When finished, it will reach every American several times over. And it officially begins tomorrow, one year out from the first day of competition."

The 19 NBCU networks airing the promo tomorrow either at 8 p.m. ET/PT, as part of the roadblock, or at another time within the 8-9 p.m. ET/PT hour are: NBC, Telemundo, Bravo, Chiller, Cloo, CNBC, E!, G4, Golf Channel, MSNBC, mun2, NBC Sports Nework, Oxygen, Sprout, Style, Syfy, The Weather Channel, Universal HD, and USA.

Click here to watch the 60-second Olympic promo at NBCOlympics.com.

In addition to the roadblock, one-year-out marketing efforts will include: coordination with all NBCU social media assets; banner ads for NBCU websites; distribution of the promotional spot and digital banner ads to 10 NBCU-owned stations, 235 NBC affiliates and the NBC Sports Regional Networks; and a significant presence at the NBC Experience Store in Rockefeller Center.

TODAY SHOW & ADDITIONAL EDITORIAL COVERAGE

Tomorrow, the TODAY Plaza will be transformed into a winter wonderland complete with Mount Rockefeller, a 14 by 56 foot ski slope. Olympians and Olympic hopefuls will join Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales on the Plaza to preview the upcoming Winter Games. Correspondent Ben Fogle will report live from Sochi to catch up with hopefuls from the US Ski Team and US Bobsled Team. Fogle will also take a look at the Olympic preparations underway and Russia's plans for a year out celebration.

TODAY will introduce freestyle skiing's slopestyle event, which is new to the Olympic program. Slopestyle skiers will show off the first-time Olympic sport on Mount Rockefeller while teaching some of the basics to the TODAY show anchors. Scott Hamilton will join the TODAY team to take a look at what's ahead in figure skating, and Olympian Chuck Berkeley will discuss what's new in bobsledding. The 2010 Men's Figure Skating Olympic champion, Evan Lysacek, will perform live on The Rink at Rockefeller Center.

Fans and viewers are encouraged to visit Rockefeller Plaza tomorrow at 7 a.m. to participate in TODAY's "Countdown to Sochi" celebration with interactive winter activities and Olympic-style photo booths. Plus, Roker's forecast calls for a 100-percent chance of snow on the Plaza.

In addition to TODAY, numerous NBC Sports Group platforms and shows will dedicate editorial content to previewing the Winter Games, including NBC Sports Network's NHL Live and The Crossover, numerous NBC Sports Radio shows, and NBC Sports Regional Networks. Most NBCU-owned stations and NBC affiliates will cover the occasion as it pertains to their respective markets.





  [february 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/08/16 - 09:54 AM]
"Friday Night Tykes" Returns to Esquire Network Beginning January 17th
Esquire Network's most watched original franchise among adults 18-49 will also deliver a season two of "Friday Night Tykes: Steel Country" beginning on January 31.

[12/08/16 - 08:11 AM]
The Brown Family Returns for an All-New Season of "Alaskan Bush People" Premiering January 4 at 9PM
Following a year of setbacks, Alaska's Brown family is determined to get back to their bushpeople roots once and for all.

[12/08/16 - 08:00 AM]
Niall Horan, Lukas Graham, Shawn Mendes, Emeli Sande and More to Perform on ABC's Broadcast of "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2017"
Additional performers will be announced soon.

[12/08/16 - 07:57 AM]
Contractor Mike Holmes Teams Up with Son in New DIY Network Series "Holmes & Holmes"
Premiering Tuesday, January 3, the six-episode series will follow the duo as they gut, renovate and expand the single-story 750-square foot bungalow into two-story home for Mike Jr. and his girlfriend Lisa.

[12/08/16 - 07:00 AM]
E! Renews Hit Series "Botched" for a Fourth Season
"Botched" returns with all-new episodes for the conclusion of season three in spring 2017.

[12/08/16 - 06:18 AM]
"Hairspray Live!" Delivers NBC's Best In-Season Wednesday Average in Four Years, Excluding Olympics, in 18-49
NBC spins the numbers for Wednesday, December 7.

[12/08/16 - 05:02 AM]
Disney Channel's Holiday Special "Duck the Halls: A Mickey Mouse Christmas Special" Premieres Friday, December 9
The holiday special includes appearances by Uncle Scrooge McDuck, nephews Huey, Dewey and Louie, Professor Ludwig Von Drake, Gus Goose and Santa Claus, among others.

[12/07/16 - 06:50 PM]
Egypt Sherrod and Nancy O'Dell Host HGTV's "Rose Parade 2017"
DIY Network's Josh Temple will also be in the middle of the street-side action as he reports live along Pasadena's Colorado Boulevard with exclusive interviews from spectators and float riders.

[12/07/16 - 02:48 PM]
Video: Showtime(R) Releases Official Trailer for "Madonna: Rebel Heart Tour" Airing This Friday at 9 PM ET/PT
The film is co-directed by Danny B. Tull and Nathan Rissman, both of whom have worked extensively with Madonna on her feature films and tour movies.

[12/07/16 - 02:18 PM]
LMN's Second Annual "Deady Resolutions" Week, Features the Premiere of New Original Series "My Crazy Sex" and New Seasons of "My Crazy Ex" and "Monster in My Family"
"My Crazy Sex" reveals the outrageous, intimate tales of ordinary people's most extraordinarily embarrassing and regrettably ridiculous sexual misadventures.

[12/07/16 - 01:45 PM]
USA Rings in the Holidays with WWE(R) Airing Special Programming the Week of December 12
Look for the annual "Tribute to the Troops" on Wednesday, December 14 at 8:00/7:00c.

[12/07/16 - 01:28 PM]
Dolly Parton and More Perform During Dec. 13 Smoky Mountains Rise Telethon
The nationally broadcast, three-hour telethon seeks to raise money for the Dollywood Foundation My People Fund, established by Parton, The Dollywood Company and Parton's dinner theaters in the wake of last week's wildfires in the entertainment icon's home area of Sevier County, Tennessee.

[12/07/16 - 12:01 PM]
Discovery Challenges Survivalists to Conquer Six Deadly Terrains in New Adventure Series "The Wheel"
The series dares six participants to survive in six distinctly grueling landscapes across South America.

[12/07/16 - 11:06 AM]
TV One Announces Explosive Season 10 Line-Up of "Unsung" Premiering Jan. 4
Episodes profiling Fat Joe, Jon B., Lenny Williams, Case, Dave Hollister, After 7 and James Brown are slated to highlight each performer's rise to stardom while providing a glimpse into the lesser-known challenges they endured behind the spotlight.

[12/07/16 - 11:04 AM]
English Dub of "Dragon Ball Super" Hit Anime Series to Premiere on Adult Swim's Toonami January 7, 2017 at 8 p.m. and 11:30 p.m. ET
Season 1, which totals 26 episodes, encompasses the Battle of Gods and Resurrection 'F' story arcs.