ADVENTURE ABOUNDS IN "PETER RABBIT," NICKELODEON'S NEW ANIMATED PRESCHOOL SERIES PREMIERING TUESDAY, FEB. 19, AT 12 PM (ET/PT)

NEW YORK, Feb. 7, 2013 - Nickelodeon brings treasured literary icon Peter Rabbit to life with the debut of the brand-new CG-animated preschool series, Peter Rabbit, on Tuesday, Feb. 19, at 12 p.m. (ET/PT). The series is a fresh re-imagining of the popular Beatrix Potter children's books based on Peter Rabbit, which have sold over 250 million copies worldwide and been translated into 35 languages. Peter Rabbit features educational goals that encourage preschoolers to learn problem-solving and interpersonal skills, self-efficacy, resilience, positive re-framing and fostering an interest in and respect for nature. Peter Rabbit is produced in conjunction with Silvergate Media and animated by Brown Bag Films.

"This beloved bunny has touched families for many generations and Nickelodeon continues his legacy with brand-new Peter Rabbit stories for them to enjoy," said Teri Weiss, EVP, Production and Development, Nickelodeon Preschool. "This series captures the spirit of Potter's timeless books, while adding high stakes adventures to illustrate that with determination and friendship, you can overcome even the toughest of obstacles."

The series follows Peter, a mischievous, charming and brave rabbit who overcomes obstacles, outwits predators and avoids danger. Clever, resilient and funny, Peter Rabbit wants to grow up to be just like his late father and carries his journal (a guide to everything you to need to know to be a good rabbit) on his fun and exciting adventures with his best friends Benjamin Bunny and Lily Bobtail. Set in Potter's treasured Lake District, Peter lives in a world where behind every rock there is a surprise to discover and where dangers (be it a sly fox or bad-tempered badger) lurk around every corner.

The series premiere episode will feature the following stories:

· "The Tale of the Radish Robber" - Peter and his friends try to find the perfect place to eat the radishes they took from Mr. McGregor's garden, but little do they know they've got a radish robber on their tails!

· "The Tale of Two Enemies" - When Peter decides to set Mr. Tod and Tommy Brock against each other, he soon finds out that breaking the food chain is harder than it looks.

At NickJr.com, Nickelodeon's award-winning website, parents and kids can watch sneak-peek Peter Rabbit videos and print out Peter Rabbit games and activities, including a Peter Rabbit coloring pack and Peter Rabbit puppet theater. In March, preschoolers will be able to play the new online game, "Peter Rabbit's Downhill Dash."

In December, Nickelodeon premiered the Peter Rabbit "Peter Rabbit's Christmas Tale" primetime holiday special, which drew three million total viewers and ranked as the number-one program with K2-5 and K2-11 across all TV in its time period.

About Silvergate Media

Silvergate Media is a privately-held creative company, formed in October 2011 through the purchase of the rights to two preschool properties: Peter Rabbit and The Octonauts. Upon formation, Silvergate immediately resumed production of the Peter Rabbit animated series and greenlit Season 2 and Season 3 of The Octonauts. Silvergate Media exploits its properties across a range of formats, from new television productions to toys, apparel and licensed merchandise.

About Brown Bag Films

Brown Bag Films(R) is an award-winning animation studio, producing high quality animation for the international market. Established in 1994 by Cathal Gaffney and Darragh O'Connell, Brown Bag Films remains a creative-led company. Their numerous awards include Oscar nominations for Give Up Yer Aul Sins (2002) and Granny O'Grimm's Sleeping Beauty (2010), and Bafta and Emmy nominations for The Octonauts (2012). Employing more than 120 full time staff in their Dublin-based headquarters, with a second office in LA, Brown Bag Films are committed to producing the highest-quality, cross-platform animation with strong stories and engaging characters.

Recent productions include Chorion's Olivia for Nickelodeon U.S., Enid Blyton's Noddy in Toyland for Chorion/FIVE UK, The Octonauts for Silvergate Media/BBC and Disney Junior's Doc McStuffins. Current productions include Henry Hugglemonster for Disney Junior, Peter Rabbit for Silvergate Media/Nickelodeon/CBeebies, and second seasons of The Octonauts and Doc McStuffins.

About Nickelodeon

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).