or


[02/14/13 - 03:25 PM]
USA Network Unveils "Psych" The S#cial Sector - A New Interactive Murder Mystery Launches February 15
The eight-week multiplatform murder mystery builds on the success of the Emmy-nominated, fan favorite HashTag Killer.

[via press release from USA]

USA NETWORK UNVEILS "PSYCH" THE S#CIAL SECTOR - A NEW INTERACTIVE MURDER MYSTERY LAUNCHES FEBRUARY 15

Building on Emmy-Nominated Success of PSYCH HashTag Killer, the New Social TV Thriller Makes Fan Generated Content a Part of the Experience

The Seventh Season of PSYCH Premieres on USA Network, Wednesday, February 27, 10/9c

February 14, 2013 - New York - USA Network is launching PSYCH The S#cial Sector, a new eight-week multiplatform murder mystery this Friday, February 15. Building on the success of the Emmy-nominated, fan favorite HashTag Killer, The S#cial Sector centers around an online reality competition in which contestants are sequestered in an unknown location and one contestant is voted off each week. When Shawn and Gus (series stars James Roday and Dulé Hill) discover the eliminated contestants are turning up dead, they enlist self-professed PSYCH-Os to become their Digital Assistants and help find the location of the reality show's house and catch the killer. Fans will help Shawn and Gus solve the case through a series of real-time communications, mini-games, crowding-sourcing challenges and an interactive Fan Theory Board where fans can post video responses to weekly challenges from the PSYCH characters. Directed by Kirsten Nelson (co-star Chief Vick), this parallel digital storyline can be played via desktop or tablet at SocialSector.usanetwork.com and Tweeted using #SocialSector.

"PSYCH The S#cial Sector is the next evolutionary step in storytelling as it engages our fans by bringing them into the story with their own social and video-based content which they can share with other viewers and become part of a fantastic show experience," said Jesse Redniss, senior vice president, Digital, USA Network. "This Social TV activation reflects our ongoing efforts to push the boundaries of storytelling across every screen and harness the immense power of fandom by creating a deeper connection our viewers."

When The S#cial Sector opens, fans find Shawn (Roday) enjoying his latest web addiction, the online reality TV show "The S#cial Sector" - a last-man-standing competition featuring six contestants and a mysterious host, sequestered in an unknown location. The Host explains to viewers but NOT to the contestants that this is a deadly game - when a contestant is eliminated, they die. Shawn and Gus will interact with their Digital Assistants as they attempt to figure out where and why the contestants are being killed off. An integral part of solving this case is The Fan Theory Board in which Shawn and Gus will elicit help from the Digital Assistants, comment on those theories that intrigue them the most, and pull the best theory of the week directly into the game. Fans will also earn points on Club PSYCH to receive tangible goods, invaluable signed collectables and show related rewards.

"My involvement in The S#cial Sector has made an impact on me as an actor and director because I appreciate how these Social TV extensions are changing our craft by going beyond the linear experience to direct engagement with our fans," said Kirsten Nelson, co-star, PSYCH. "As this launches, I'm looking forward to seeing how our fans plunge into this social murder mystery and interact not only with Shawn and Gus, but with each other to help solve the crime."

The S#cial Sector was overseen by the executive producers Chris Henze, Kelly Kulchak and Steve Franks, as well as the writers of the project Brittany Hilgers, Tory Walker and Daniel Carter. It was created in conjunction with 30 Ninjas, a creator of cutting-edge transmedia entertainment, and SocialSamba, the leader in social storytelling technology, as well as Ralph, a creative agency specializing in creating content for the entertainment industry, and Theatrics.com, a collaborative video storytelling platform enabling the incorporation of user generated content.

The #1 network in all of basic cable for seven consecutive years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. Viewers come to USA to find television's best in critically-acclaimed and award-winning original programming. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com . Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [february 2013]  
S
M
T
W
T
F
S
     


· PSYCH (USA)





[09/02/15 - 11:53 AM]
OWN Delivers Double-Digit Growth in Key W25-54 Demo and Total Viewers in August 2015
OWN spins the numbers for the month of August.

[09/02/15 - 11:41 AM]
Lifetime Posts Double Digit Year-on-Year Growth in Key Demos for August
Lifetime spins the numbers for the month of August.

[09/02/15 - 11:32 AM]
E! Premieres Season Two of "House of DVF" on Sunday, September 13th at 9PM ET/PT
The series will then regularly air on Sunday nights at 10:00/9:00c.

[09/02/15 - 11:15 AM]
Nickelodeon Ushers in Fall with a Harvest of New Animation Premieres Returning Friday, Sept. 18
In advance of the fall roll-out, new episodes of "SpongeBob SquarePants," "Pig Goat Banana Cricket," "Sanjay and Craig" and "Harvey Beaks" will debut this Labor Day Monday, September 7 beginning at 6:00 p.m., ET/PT.

[09/02/15 - 11:13 AM]
"The Daily Show with Trevor Noah" Adds New Correspondents Ronny Chieng, Desi Lydic, Roy Wood Jr.; Klepper, Minhaj, Williams, Black, Hodgman, Madrigal, Mandvi and Schaal Remain on Board
Said Noah: "I'm so excited to welcome these new members of the Daily Show Team. Now I get to share my stress with other new people."

[09/02/15 - 11:12 AM]
E! Pays Tribute to Joan Rivers in "Celebrating Joan" Special Airing Tomorrow Thursday, September 3rd at 8:00PM ET/PT
Hosted by daughter Melissa Rivers, the special will feature some of Joan's funniest, most outrageous and most memorable moments from her years on "Fashion Police."

[09/02/15 - 11:11 AM]
GSN Achieves Its Most-Watched Summer Ever in Primetime and Total Day Across All Key Demos
GSN spins the numbers for the summer to date.

[09/02/15 - 10:30 AM]
ABC Family's 17th Annual "13 Nights of Halloween" Holiday Programming Event Airs October 19-31
The stunt features a special Halloween episode of procedural drama "Stitchers."

[09/02/15 - 10:26 AM]
All-New Season of "Oprah: Where Are They Now?" to Premiere Saturday, September 19 at 10:00 PM ET/PT on OWN
Award-winning actor David Oyelowo ("Selma") and former "Oprah" show guest Ashley Smith are among those featured.

[09/02/15 - 10:15 AM]
Two Girls from Brooklyn Create a Gaming Empire in Nickelodeon's Newest Live-Action Comedy Series, "Game Shakers," Premiering Sept. 12 at 8:30 P.M. (ET/PT)
The new series centers on middle-school students Babe (Cree Cicchino), a girl who dreams big, and Kenzie (Madisyn Shipman), a kid who can code.

[09/02/15 - 10:11 AM]
Hallmark Movies & Mysteries Presents Three Original World Premieres in October Featuring All New Movies from the Networks' Most Beloved Franchises
"Jesse Stone: Lost in Paradise," "Signed, Sealed, Delivered: The Impossible Dream" and "Beverly Lewis' The Reckoning" are due next month on the network.

[09/02/15 - 10:04 AM]
Women Tell All on TLC's "#WhatSheSaid" - New Episodes Return October 2
After previewing a sneak peek this past May, "#WhatSheSaid" features some of the country's funniest women venting and speaking the truth about being a woman in today's society.

[09/02/15 - 10:01 AM]
OWN Remembers Bestselling Author and Philosopher Dr. Wayne Dyer This Sunday, September 6 at 1PM ET/PT
Over four decades, Dr. Wayne Dyer encouraged people to explore their passion and turn away from negativity.

[09/02/15 - 09:23 AM]
FXX's "You're the Worst" Offers "Worst Greetings" Video Grams for Social Media Share
The short videos featuring Cash and Geere in character as "Gretchen" and "Jimmy," full of their trademark wry, sardonic humor, are now available at www.TheWorstGreetings.com.

[09/02/15 - 09:21 AM]
The Weather Channel Launches TV Everywhere
The authenticated live stream is currently available on desktop computer, phone and tablet via www.weather.com.