or


[02/18/13 - 09:43 AM]
NBC's "The Biggest Loser" Teams with Pinterest in a First-of-Its-Kind Partnership to Bring Take-Away Tips Seen in the Show to Promote Healthy Living to Millions
The integration begins today (Monday, February 18) and will continue until the series' season finale on March 18.

[via press release from NBC]

NBC'S "THE BIGGEST LOSER" TEAMS WITH PINTEREST IN A FIRST-OF-ITS-KIND PARTNERSHIP TO BRING TAKE-AWAY TIPS SEEN IN THE SHOW TO PROMOTE HEALTHY LIVING TO MILLIONS

Joint Effort with Shine America Begins Monday, February 18 and Features Tips and Tricks from "The Biggest Loser" Experts, Including Trainer Dolvett Quince

UNIVERSAL CITY, Calif. - February 18, 2013 - In a first-of-its-kind broadcast entertainment partnership, NBC and Shine America will team with Pinterest -- the online tool millions use to find inspiration for their lives-- to jointly promote "The Biggest Loser" (Mondays, 8-10 p.m. ET) with fitness and food ideas and tips seen during broadcast. Through the partnership, NBC will create instructional content based on each week's episode specifically for the Pinterest platform so that fans can more easily incorporate what they've seen on the show into their own lives and turn motivation into reality. The integration begins today (Monday, February 18) and will continue until the series' season finale on March 18.

The announcement was made today by NBC, Shine America and Pinterest.

Beginning with tonight's broadcast of "The Biggest Loser," when contestants either try a new exercise or see a healthy recipe or explore a healthy lifestyle tip, pop-up text will appear on screen directing viewers to "The Biggest Loser" Pinterest page at pinterest.com/nbcbiggestloser. There they will find detailed "how-to" images from experts such as "The Biggest Loser" trainer Dolvett Quince and Chef Devin Alexander. Fans can re-pin the content to their own Pinterest boards or save it and share it with others.

Each episode will feature one show-inspired exercise, recipe, or lifestyle tip and every post will consist of a series of easy-to-follow photos with text directions.

"We are thrilled to be the first entertainment company to execute a partnership of this kind with Pinterest. Pinterest is one of the top sources of engagement for our content and the utility it offers its users is perfect for this kind of initiative," said Robert Hayes, Executive Vice President, NBC Entertainment Digital. "'The Biggest Loser" and Pinterest are an ideal pairing since our respective communities value inspiration, motivation and self-empowerment."

"As 'The Biggest Loser' continues to break barriers in its 14th season, we are proud to be the first official entertainment partner with Pinterest and NBC in this way," said Vivi Zigler, President of Shine 360° and Digital. "Being at the forefront of all things health, wellness and lifestyle Pinterest was a natural fit with 'The Biggest Loser' to provide fans with take-away content and a powerful user experience."

"Connecting NBC's engaging programming directly to content on Pinterest that people can save, share and, ultimately, use in their lives creates a uniquely valuable experience for viewers," said Barry Schnitt, Head of Communications at Pinterest. "People watch 'The Biggest Loser' to get inspired and that's the same reason they come to Pinterest, making the show a perfect place for us to start."

"The Biggest Loser" is bigger and bolder as it returned last month with a powerful new mission -- to tackle the nation's childhood obesity epidemic head on. For the first time ever in the show's history, kids (ages 13-16) are participating along with 15 adult contestants. New mother Jillian Michaels is also back, ready to whip contestants into shape with her tough-as-nails, no-nonsense approach, alongside returning trainers and top fitness experts Bob Harper and Dolvett Quince. The show is hosted by Alison Sweeney.

"The Biggest Loser" is a production of Shine America, 25/7 Productions and 3 Ball Productions. Ben Silverman, Dave Broome, Todd Lubin, Lisa Hennessy, Eden Gaha, Paul Franklin, JD Roth and Todd A. Nelson are the executive producers.

For embeddable clips and full episodes from "The Biggest Loser," please visit NBC.com's official show site: http://www.nbc.com/the-biggest-loser/

Please follow us on Pinterest http://pinterest.com/nbcbiggestloser and Twitter http://twitter.com/biggestlosernbc and like us on Facebook https://www.facebook.com/biggestloser.

About Shine America

Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content and through its global Shine 360° division, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including "The Biggest Loser," "Tabatha Takes Over" and "The Face"; adaptations of Shine Group formats "MasterChef," "Minute to Win It," "One Born Every Minute" and "Parental Control"; long-running scripted hits "The Office," "Ugly Betty" and "The Tudors"; and over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Shine Group's distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit www.shineamerica.com for further information.

About NBC Entertainment

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, numerous awards, and ratings success. NBC has earned more Emmy Awards than any network in television history. NBC's roster of popular scripted series includes the Emmy Award-winning comedies "The Office" and "30 Rock," as well as the critically acclaimed "Parks and Recreation" and "Community," and new popular comedies "The New Normal," "Go On" and "Guys With Kids." NBC's drama slate is highlighted by the buzz-worthy new series "Revolution" and "Chicago Fire," veteran award-winning shows "Law & Order: Special Victims Unit" and "Parenthood," and the acclaimed recent additions "Smash" and "Grimm." Unscripted series for NBC include the vocal competition hit "The Voice" as well as "The Biggest Loser," "The Celebrity Apprentice" and the perennial #1 most-watched summer series, "America's Got Talent."

In late-night, NBC regularly delivers #1 broadcast results with "The Tonight Show with Jay Leno," "Late Night with Jimmy Fallon," "Last Call with Carson Daly" and "Saturday Night Live." NBC Daytime's "Days of our Lives" consistently ranks among daytime's top programs in the valuable women 18-34 category. The five-time, Emmy Award-winning NBC.com streams full episodes and provides original content for NBC entertainment shows online and through apps for mobile and tablet devices. NBC recently launched NBC Kids, a new Saturday morning programming block designed specifically to address the developmental needs of preschool-aged children. Programmed by the kids' experts at Sprout, the nation's first 24-hour preschool television channel, this new three-hour block will feature educational series that promote active, healthy lifestyles for younger children.





  [february 2013]  
S
M
T
W
T
F
S
     


· BIGGEST LOSER, THE (NBC)





[02/17/17 - 11:09 AM]
TNT's "Animal Kingdom" Returns for Season 2 Tuesday, May 30
The second season has been expanded to 13 episodes, up from its 10-episode freshman run.

[02/17/17 - 10:31 AM]
The Top 20 Junior Home Cooks Are Revealed on "MasterChef Junior"
Throughout this season, the juniors will face a wide array of exciting new challenges, including one served up by former First Lady Michelle Obama.

[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:37 AM]
Showtime Sports(R) to Stream First Ever Live Boxing Event on Twitter with Broner vs. Grandos, Live on Saturday, Feb. 18
The unique collaboration with Twitter is an extension of the Showtime Free Preview Weekend during which the premium network will be available to more than 73 million television households nationwide from Friday, February 17 through Monday, February 20.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.

[02/16/17 - 11:28 PM]
Development Update: Thursday, February 16
Updates include: Kevin Smith brings "Sam & Twitch" to BBC America; Retta tapped for "Good Girls" at NBC; and Jonathan Krisel to helm "Ghosted" at FOX.

[02/16/17 - 05:24 PM]
The CW Expands "The Vampire Diaires" Series Finale to Two-Hour Event
Look for the one-hour retrospective "Forever Yours" to lead off the night at 8:00/7:00c followed by the show's final installment at 9:00/8:00c.

[02/16/17 - 03:03 PM]
Bravo Media Is Living the Highlife in the Low Country as "Southern Charm" Season Four Premieres Monday, April 3 at 9PM ET/PT
Get the bourbon flowing for the new season as Southern socialites Landon Clements, Craig Conover, Kathryn Calhoun Dennis, Cameran Eubanks, Shep Rose, Thomas Ravenel, and newcomer Austen Kroll balance business and pleasure in the Holy City.

[02/16/17 - 02:35 PM]
IFC Greenlights Scripted Comedy Series "Living With Yourself"
"I'm doubly thrilled to be working with IFC on this show," said Tim Greenberg. "Normally I'd make a joke out of a quote like this, but I'm too sincerely excited."

[02/16/17 - 01:11 PM]
Cosplayers Put Their Skills to the Test in Syfy's Newest Competition Series, "Cosplay Melee"
Premiering on Tuesday, March 21, the hour-long battle is hosted by actress and self-described "super fan girl" Yvette Nicole Brown and executive produced by Jay Peterson and Todd Lubin of Matador Content.

[02/16/17 - 12:36 PM]
Adam Carolla's Live Interactive Talk Show Premieres Tuesday, March 14 at 10:00 PM, ET on Spike
Late night host Jimmy Kimmel will be the special guest on the series premiere of "Adam Carolla and Friends Build Stuff Live."

[02/16/17 - 12:17 PM]
Chelsea Handler Announces Season Two Premiere Date of "Chelsea" on Netflix
"Chelsea" will now stream as an hour-long episode each week, giving her audience exactly what they want: more Chelsea on Friday nights.

[02/16/17 - 11:34 AM]
Santiago Cabrera to Star in "Salvation," A New Suspense Drama Series to Be Broadcast in Summer 2017 on CBS
Academy Award nominated director Juan Carlos Fresnadillo ("Esposados") will direct and serve as executive producer.

[02/16/17 - 10:22 AM]
"NY Prison Break: The Seduction of Joyce Mitchell," Premieres April 23, Starring Golden Globe Nominee Penelope Ann Miller
The movie tells the story of a prison staffer who helped two convicts escape, leading to a fatal manhunt.