[02/20/13 - 11:15 AM]
Esquire Network Announces Two Senior Executive Appointments
Deena Stern will serve as Head of Marketing while Katherine Nelson has been tapped as Head of Communications.

[via press release from Esquire Network]


Deena Stern named Head of Marketing and Katherine Nelson named Head of Communications

Los Angeles, CA - Esquire Network, the definitive television network for the modern man, is adding cable industry veterans Deena Stern and Katherine Nelson to its senior executive team as it prepares to debut on April 22, 2013. Stern will serve as Head of Marketing, overseeing marketing and strategic planning for on-air, off-air, digital and ad sales solutions. As Head of Communications, Nelson will craft all communications strategy and oversee corporate communications and program publicity for the network. Both report directly to Esquire Network General Manager Adam Stotsky, who made today's announcement.

"Together, Deena and Katherine bring nearly four decades of cable industry experience combined," Stotsky said. "Both have spent most of their careers helping shape first-in-class brands that appeal to men, which will prove invaluable as we build the Esquire Network brand. Like the rest of our seasoned team, they are passionate about this network, smart and creative in what they do and dedicated to reaching our audience in new and exciting ways."

Stern and Nelson join Stotsky and senior executive team members Lorenzo De Guttadauro, Head of Brand and Creative; Matt Hanna, Head of Development and Production; Rob Juster, Head of Digital; and Matt Monos, Head of Programming and Acquisitions.

Stern comes to Esquire Network from Comedy Central, where she served as Vice President of Brand Marketing since 2007, developing brand strategy and program campaigns that engaged the network's core young male audience. In this role, Stern led strategic direction and planning for series and specials including multi-platform consumer, trade and digital marketing efforts for "South Park," "Tosh.0," "The Daily Show," "The Colbert Report," "Workaholics" and the Comedy Central Roast Franchise. Stern also oversaw successful events designed to drive brand/program recognition and grow social activity.

Prior to Comedy Central, Stern spent 10 years at USA Network, where she oversaw strategic development, media planning, consumer promotions and creative development for the network's signature series, including "The Starter Wife," "Burn Notice," "Psych," "Monk" and "WWE." Stern played a lead role in ensuring the network maintained its dominant market position through buzz-generating campaigns and successful media partnerships and was also instrumental in bringing the network's "Characters Welcome" brand to life.

Nelson joins Esquire Network from SpaceX, the private space transport company founded by Elon Musk, where she served as Vice President, Marketing and Communications. At SpaceX, Nelson oversaw all areas of strategic communications and marketing, including corporate and internal communications, social media, branding/creative, video production, advertising, events, web and commerce. She served as chief company spokesperson and managed all media relations and marketing for the historic first official cargo resupply mission to the International Space Station last October.

Prior to SpaceX, Nelson spent more than 20 years working in television publicity. As Vice President of Communications for Discovery Channel from 2007 to 2012, she managed communications strategy, planning and outreach for Discovery Communications' flagship U.S. network. In her role, she was responsible for all aspects of publicity and media relations for many of Discovery's highest profile programs and talent including signature series "MythBusters," "Dirty Jobs," and "Man vs. Wild," and the landmark television events, "Planet Earth" and "Shark Week." Incorporating traditional, digital and social media components to key brand and business initiatives, Nelson's breakthrough campaigns have earned multiple accolades and awards. Throughout her career, Nelson also managed communications strategy for multiple brands within the Discovery portfolio, including TLC, which she helped launch in 1991, Science Channel and Discovery Kids.

About Esquire Network

The modern man will be televised. Championing intelligence, wit and style, Esquire Network brings the iconic men's brand to television as the definitive network for the modern, multi-faceted man. A strategic partnership between NBCUniversal and Hearst Magazines, the network's programming explores and celebrates the interests, passions and aspirations of today's man: gaming, gear, entertainment, food, fashion, women, humor, travel, competition, danger and more. Formerly known as G4, Esquire Network will rebrand in April 2013 in 62 million households nationwide, as well as online, mobile, On Demand and other platforms. Esquire Network is a unit of NBCUniversal Cable Entertainment, a division of NBCUniversal.

  [february 2013]  

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