or


[05/14/13 - 01:46 PM]
ABC Kicks Off First-Ever Nielsen Trial to Measure Ad Campaigns in Mobile Apps
Incorporating mobile apps will significantly extend the solution's coverage footprint, which currently includes computer and tablet browsers.

[via press release from ABC]

ABC KICKS OFF FIRST-EVER NIELSEN TRIAL TO MEASURE AD CAMPAIGNS IN MOBILE APPS

Will Provide Demographic Data for Tablet and Smartphone Media

Nielsen and ABC today announced the network's participation in Nielsen's first-ever trial to expand its Nielsen Online Campaign RatingsTM solution to mobile. Quickly emerging as the standard for online campaign measurement, Nielsen Online Campaign Ratings measures the audience of digital advertising. Incorporating mobile apps will significantly extend the solution's coverage footprint, which currently includes computer and tablet browsers.

The proliferation of mobile devices coupled with the ease-of-use of the in-app environment has contributed to significant growth in video viewing on both smartphones and tablets in recent years, according to Nielsen research. Through the Nielsen Online Campaign Ratings pilot program, ABC will be able to measure audience demographics and understand the reach and frequency of online campaigns across ABC content on the web and in mobile apps.

ABC's Geri Wang, President of Sales, announced their participation in the pilot during today's ABC Upfront presentation. "An increasing amount of our digital video viewing comes from apps on mobile devices, so the ability to understand who sees ads is crucial for our business," said Wang. "Viewers have demonstrated that they want to watch ABC content everywhere they can, and that increasingly means on their smartphones and tablets. This trial with Nielsen is a significant next step in allowing us to help advertisers see the whole picture, and make our ABC Unified offering even more compelling."

ABC and Nielsen have a history of collaboration and innovation around multiplatform advertising. Earlier this year ABC began comprehensive use of Nielsen Online Campaign Ratings to provide advertisers with metrics for their ABC Unified offering -- one buy across all screens. In 2012 ABC and Nielsen announced work to develop a custom tablet measurement panel and consumer insights connecting media exposure with purchase behavior using Nielsen Buyer Insights.

"When we first launched Nielsen Online Campaign Ratings 18 months ago, we knew that it was the beginning of a market-moving shift in digital advertising. For the first time it enabled all parties to understand the audience of an ad campaign using metrics comparable to TV," said Cheryl Idell, Executive Vice President, Client Solutions for Nielsen. "In that period, mobile usage has skyrocketed and the need to extend our measurement has become clear. We are excited to be announcing this pilot and to collaborate with ABC once again to deliver high-powered, multiplatform insights into the market."

The mobile expansion of Nielsen Online Campaign Ratings will use a similar approach to the solution's Media Rating Council-accredited methodology, which combines the industry-leading Nielsen Cross-Platform Homes panel with data from providers to measure all ads, including video and display, within iOS and Android apps. The pilot runs through summer 2013.

ABOUT NIELSEN CAMPAIGN RATINGS

Nielsen Campaign Ratings delivers clients comprehensive, comparable metrics for TV and online advertising campaigns. Part of the Nielsen Campaign Ratings product suite, Nielsen Online Campaign Ratings combines Nielsen's Cross-Platform Homes panel data with aggregated, anonymous, privacy-protected demographic information from participating online data providers. Campaign reporting is available the day after the launch of a campaign, providing vital delivery information in-flight to both advertisers and publishers. Nielsen Cross-Platform Campaign Ratings, also part of the suite, draws upon Nielsen Online Campaign Ratings as well as Nielsen's proprietary TV data to deliver unduplicated and incremental reach, frequency and GRP measures for TV and Internet advertising.

ABOUT NIELSEN

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

*Nielsen Online Campaign Ratings is the first Internet measurement system that provides demographic ratings for online advertising campaigns of any size with certain metrics comparable to those used for TV advertising to be accredited by the MRC.





  [may 2013]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/31/15 - 05:52 PM]
Kesha to Appear on "Jane the Virgin"
She'll play a rocker who moves next door to Jane and isn't exactly a "baby person" in the second episode this season.

[08/31/15 - 03:11 PM]
The Dome Will Come Down and Its Mysterious Origins Revealed During the Series Finale of "Under the Dome," Thursday, Sept. 10
All three seasons will continue to be available for unlimited streaming to fans and members of Amazon's Prime Video.

[08/31/15 - 02:31 PM]
Video: Only Three Weeks Until the Return of "Gotham: Rise of the Villains"
Check out the latest teases for the new season, premiering Monday, September 21 on FOX.

[08/31/15 - 02:01 PM]
TV Land Announces Second Season Orders for Successful Freshman Comedies "The Jim Gaffigan Show" and "Impastor"
"We're really proud of these shows that represent the new TV Land," said Keith Cox. "They have quality writing and great casts, and we're excited to move on to season two for both."

[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.

[08/31/15 - 12:28 PM]
Lifetime Adds "Murder in Mexico: The Bruce Beresford-Redman Story" to September Original Movie Slate
Colin Egglesfield star in the project, which is based on the true story of reality producer Bruce Beresford-Redman.

[08/31/15 - 12:13 PM]
E!'s New Comedy Debate Series "We Have Issues" Premieres Friday, September 18th
Comedians Julian McCullough and Annie Lederman host the series, which will follow "The Soup" on Friday nights.

[08/31/15 - 11:36 AM]
With Big Money on the Line, Auto Auctions Are Anything But "Chummy" in an All New Season of Velocity's "Dallas Car Sharks"
Velocity turns the key on this new 14-episode season with back-to-back premieres on Wednesday, September 16 at 10:00/9:00c and 10:30/9:30c.

[08/31/15 - 11:04 AM]
TNT Brings the Drama with Four Hot Fall Shows
Newcomer "Agent X" joins returning series "The Librarians," "Major Crimes" and "Legends."

[08/31/15 - 10:56 AM]
Oxygen Media Gets in the Game with "Pretty. Strong." Premiering Tuesday, October 6 at 10 PM ET/PT
Following the league's two-time reigning champions the Chicago Bliss, this series delves into the lives of eight women of the gridiron as they navigate life both on and off the field.

[08/31/15 - 10:53 AM]
Chi-Town Gets Inked as VH1 Premieres the New Series "Black Ink Crew: Chicago" on Monday, October 26th at 9PM ET/PT
The series follows a passionate and ambitious group of friends through the unforgiving streets of Chicago as they band together to create new identities for themselves, their families and their business.

[08/31/15 - 10:30 AM]
Disney XD and Maker Studios Launch Talent and Content Incubation Program, "Disney XD by Maker"
Disney XD by Maker will incubate content with Maker's leading creators and will also utilize the Maker Offers platform to allow up-and-coming creators worldwide to participate.

[08/31/15 - 10:24 AM]
A Dud in the Sack Attempts to Please His Wife in Discovery Life Channel's Hilarious Special "How to Make Love to My Wife"
The one-hour special premieres Monday, September 7 at 10:00/9:00c on the network.

[08/31/15 - 09:54 AM]
"The Willis Family" Sings Into a New Season on TLC
The new season is slated to premiere in early 2016.

[08/31/15 - 09:36 AM]
Explorer Josh Gates Sets Out on All-New Thrilling Adventures Investigating the World's Most Intriguing Legends - The Search for the Real Robin Hood, Blackbeard's Hidden Gold, Genghis Khan's Tomb and More
"Expedition Unknown" returns Wednesday, October 7 at 9:00/8:00c on Travel Channel.