Introducing Amazon Storyteller - a New Tool to Help Writers and Filmmakers Bring Their Stories to Life

Free online tool enables writers and filmmakers to quickly and easily turn their scripts into storyboards

Amazon Studios continues to add features and tools that help content creators get their movies and television series made

SEATTLE -- Jun. 7, 2013 -- (NASDAQ:AMZN) - For years, Amazon has been developing new programs, services and features to make it easier for content creators to make and distribute their work. Amazon Studios, the original film and series production arm of Amazon.com, today announced a new innovation for writers and filmmakers - Amazon Storyteller. Currently in beta, Storyteller is a free online tool that turns scripts into storyboards, complete with characters and dialogue that can then be shared with others for feedback.

"We've found that many writers want to see their story up on its feet in visual form but find it harder than it should be to create a storyboard," said Roy Price, Director of Amazon Studios. "Storyteller provides a digital backlot, acting troupe, prop department and assistant editor - everything you need to bring your story to life. We want to see great stories turned into movies and television shows and we'll continue to develop new features and tools that help people develop great stories."

Storyteller begins by scanning a movie script that has been uploaded to Amazon Studios. It identifies the scenes, locations and characters from scene descriptions, and "casts" them from a library of thousands of characters, props and backgrounds. Filmmakers can recast or change locations, or they can upload their own images. Storyteller places the cast in front of the right background so that filmmakers can focus their time on the emotion and energy of scenes by using pan and zoom, changing the facial expressions and positions of characters, adding vehicles or props or adding captions with descriptions or additional dialogue. Once completed, the storyboard can be published on Amazon Studios where other users are able to view it and give feedback on the project. Amazon Storyteller is free - anyone can visit AmazonStudios.com and use this new tool to visualize their movie script and share it with others.

More information about Amazon Storyteller is available at www.amazonstudios.com/storyteller.

Amazon Studios launched in 2010 as a new way to develop feature films and episodic series - one that's open to great ideas from creators and audiences around the world. Anyone can upload a script and will then be notified within 45 days if that script is optioned. Amazon Studios will read and review all submissions and those who choose to make their projects public will also receive feedback from the Amazon Studios community. Just last week, Amazon Studios greenlit its first-ever original series, including comedies Alpha House and Betas, and kids series Annebots, Creative Galaxy and Tumbleaf. These original series will premiere exclusively on Prime Instant Video later this year and in 2014.

About Amazon Studios

Since its launch in November 2010, more than 14,000 movie scripts and 4,000 series pilot scripts have been submitted to Amazon Studios. There are currently 25 movies on the development slate and in the processes of being tested with audiences.

Amazon Studios continues to invite series creators to upload their proposals for comedy and children's programming at http://studios.amazon.com/getting-started/series or submit them privately via Amazon Studios.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine-and it is available in two display sizes-7" and 8.9". The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br and www.amazon.in. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.