HALLMARK CHANNEL AND HALLMARK MOVIE CHANNEL INVITE VIEWERS TO COZY UP AND COOL DOWN THIS SUMMER BY BRINGING THE MAGIC OF THE HOLIDAY SEASON IN JULY WITH SPECIAL WEEK-LONG CHRISTMAS PROGRAMMING

Hallmark Channel's "Christmas Keepsake" Event In July Includes #Keepsake40, The Network's Salute to the 40th Anniversary of the Keepsake Ornament, A 360-MultiPlatform Campaign Celebrating 40 Years of Capturing Memories, 40 Years of Special Moments, 40 Years of Keepsake Ornaments

Hallmark Channel's Sister Network, Hallmark Movie Channel, Will Join The Holiday Celebration This July With "Gold Crown Christmas," A Precursor to the Network's First-Ever 'Most Wonderful Movies of Christmas' Campaign Coming Holiday 2013

Hallmark Channel, the #1 destination for holiday film viewing and home to the critically acclaimed and award winning "Countdown to Christmas" campaign, invites viewers to cozy up and cool down this summer with the network's "Christmas Keepsake" event. The week-long celebration will feature a holiday programming stunt of the network's most popular, fan favorite holiday movies. "Christmas Keepsake" will kick off by screening a holiday movie each night Monday, July 8 - Thursday, July 11 at 8p.m. ET/PT, 7C, leading up to the full weekend of the Christmas movie extravaganza Friday, July 12, 2013 at 8p.m. ET/PT until Monday, July 15, 2013 at 12a.m. ET/PT. Hallmark Channel will have over 60-hours of holiday programming to celebrate the 40th anniversary of Hallmark Keepsake Ornaments, special ornaments specifically designed to reflect on milestones achieved throughout the year and pays tribute to lifelong memories. As an extra special gift, Hallmark Channel's sister network, Hallmark Movie Channel, will also join the early holiday celebration by featuring its own summertime Christmas movie marathon with the network's inaugural "Gold Crown Christmas," a programming initiative featuring over 65-hours of holiday programming that includes timeless classics from the award-winning Hallmark Hall of Fame Library and an array of uplifting and inspiring holiday family films. The "Gold Crown Christmas" event will begin with a holiday film each night Monday, July 8 - Thursday, July 11 at 9p.m. ET/PT, 8C, leading to the extra special weekend of back-to-back Christmas movies Friday, July 12 at 6p.m. ET/PT, 5C until Monday, July 15 at 6a.m. ET/PT, 7C.

As a network that celebrates life's special moments, Hallmark Channel wanted to honor the 40th anniversary of Keepsake Ornaments that have captured the hearts of millions by collaborating with Hallmark through #Keepsake40. The #Keepsake40 campaign celebrates 40 years of turning holiday memories into magic and consists of a vibrant, 360�-MultiPlatform campaign to find the most engaging photos and memories of Keepsake Ornaments through the years. Beginning June 24, Hallmark Channel will solicit stories from viewers on-air and in social media asking Keepsake Ornament enthusiasts to upload to Facebook a photo of their favorite Keepsake Ornament and include the story and true meaning behind it. Stories and images will also be shared via Twitter, Pinterest, Tumblr and Instagram. During the holiday event, each time a holiday movie begins on-air on Hallmark Channel, one participating consumer's photo and story will be chosen at random and a winner announced on-air. That winner's story will be featured simultaneously across all of Hallmark Channel's social media platforms and the winning entrant will receive a special limited edition Keepsake Ornament from "The North Pole" Collection to continue the tradition of making holidays memorable. In addition, special tweets will engage consumers, sharing exclusive little known history of the artists and the moments that became Keepsake Ornaments.

Programming for this very special weekend includes our viewer's holiday favorites such as, "The Christmas Card," "Matchmaker Santa," "The Case for Christmas," "A Christmas Wish," "A Holiday Engagement," "A Princess for Christmas" and "Hitched for the Holidays." Additionally, in anticipation of Hallmark Channel's first ever primetime series, "Debbie Macomber's Cedar Cove," special holiday films based on #1 New York Times bestselling author Debbie Macomber's books will also be part of the weekend celebration including, "Debbie Macomber's Mrs. Miracle," "Debbie Macomber's Call Me Mrs. Miracle" and "Debbie Macomber's Trading Christmas."

Hallmark Movie Channel's "Gold Crown Christmas" will give a "cool" and brand new gift this summer to its viewers with award-winning Hallmark Hall of Fame classics and inspirational holiday films that bring the joy of Christmas. Programming for "Gold Crown Christmas" include "A Season for Miracles," "Anne Tyler's St. Maybe," "Silver Bells," "Thomas Kinkade's Christmas Cottage" and "Christmas in Canaan." Viewers will continue to celebrate the holidays during this week in July online as "Gold Crown Christmas" will include a social extension on the network's Facebook page, featuring iconic imagery from viewer's favorite holiday films embedded with hidden Gold Crowns and unique trivia. Viewers will then be prompted to locate these crowns and answer trivia questions to receive prizes. The "Gold Crown Christmas" event will be a precursor for the launch of Hallmark Movie Channel's "Most Wonderful Movies of Christmas," featuring the network's first-ever original holiday movie premiere, "Christmas With Tucker," starring James Brolin and Josie Bissett.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to a range of lifestyle programming, anchored by Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel's sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube

ABOUT HALLMARK MOVIE CHANNEL

Hallmark Movie Channel, the second linear channel from Crown Media Holdings, Inc., simulcast in SD (Standard Definition) and HD (High Definition), is a trusted family-friendly network devoted to quality storytelling. Available in over 50 million homes and one of the fastest-growing cable TV networks, Hallmark Movie Channel is a 24-hour digital cable network dedicated to bringing viewers original movies with a mix of classic theatrical films, and presentations from the acclaimed Hallmark Hall of Fame library. In today's crowded television landscape, the network offers viewers a diverse range of film genres, including mysteries, westerns, coming-of-age dramas, and epic fantasies.

Hallmark Movie Channel on Social Media: Facebook, Twitter, Pinterest