or


[06/13/13 - 07:23 AM]
USA Network and Birchbox Partner to Bring the Stylish World of the Hit Orginal Series "Suits" to Birchbox's Influential Network
The partnership will include fully customized "Suits"-themed Birchboxes for men and product picks inside Birchboxes for women.

[via press release from USA]

USA NETWORK AND BIRCHBOX PARTNER TO BRING THE STYLISH WORLD OF THE HIT ORGINAL SERIES "SUITS" TO BIRCHBOX'S INFLUENTIAL NETWORK

Multi-Platform Partnership Brings the Sectors of Entertainment, Fashion, Beauty, Technology and Commerce Together Through Special SUITS-Themed Birchboxes, Online Shop and Exclusive Digital Content

The Third Season of SUITS Premieres Tuesday, July 16 at 10/9c on USA Network

NEW YORK - June 13, 2013 - USA Network and Birchbox, the company offering consumers a personalized way to discover the best new beauty, grooming and lifestyle products, announced today a new partnership designed to cross-promote the style of USA's fashionable and top-rated drama series, SUITS, to Birchbox's engaged and influential consumers through a series of integrated marketing initiatives.

Inspired by the polished aesthetic of both brands, the partnership will include fully customized SUITS-themed Birchboxes for men and product picks inside Birchboxes for women, including the latest finds in the world of style, along with tips and ideas for how to achieve the signature look of SUITS characters. This marks the first time that Birchbox has deployed a fully integrated campaign partnership across both its men's and women's brands. Season three of SUITS premieres on Tuesday, July 16, 10/9c on USA.

The partnership will also incorporate a series of exclusive, behind-the-scenes video interviews from the SUITS cast, live-tweeting events, contests and much more to engage fans throughout season three of SUITS. The videos will live on Birchbox's Women's Magazine and Men's Guide, as well as USANetwork.com. Additionally, USA Network will promote a Birchbox Man sweepstakes on-air and via social channels during SUITS episodes, where fans can enter for a chance to win a year's worth of Birchbox grooming and beauty products inspired by SUITS.

"When it comes to the world of style on TV, the men and women of SUITS are among the most fashionable," said Katia Beauchamp, Birchbox, Co-Founder and Co-CEO. "We're thrilled to be working with SUITS, creating brand integration where we connect our two highly-engaged audiences in a meaningful way; using social media, physical products and editorial content to grow our reach and engagement across the board."

The fully-branded men's box will ship to existing Birchbox Man subscribers on Tuesday, June 25, and the women's box will follow on Wednesday, July 10. All SUITS picks will be available in a dedicated ecommerce shop on Birchbox. New subscribers to Birchbox Man who sign up by July 20 will receive the SUITS Box as their first monthly delivery in July. As an added bonus, SUITS Facebook fans who sign up via the link on the social network will be given an exclusive offer to bypass the Birchbox waitlist, and receive 100 points in the Birchbox Shop, a $10 value.

"Everything about SUITS, from its dialogue to its sets to its weekly fashions, is distinct and is highly stylized," said Alexandra Shapiro, USA's executive vice president, marketing and digital. "We welcome partners like Birchbox who have a shared appreciation for style and beauty, and with whom we can create meaningful, real-world fan connections beyond the weekly telecast."

SUITS stars Gabriel Macht as legendary law partner Harvey Specter, who takes a gamble on hiring Mike Ross, played by SAG Award(R)-nominee Patrick J. Adams. A brilliant associate with a photographic memory, Mike is missing just one thing - a law degree. Bonded by this secret, the irrepressible duo navigates the fast-paced, high-stakes world of Manhattan corporate law and do whatever it takes to remain undefeated. The series also stars Gina Torres, Rick Hoffman, Meghan Markle and Sarah Rafferty. From Universal Cable Productions, SUITS was created and is executive produced by Aaron Korsh. Doug Liman and David Bartis of Hypnotic also serve as executive producers.

For more information on the special edition SUITS Birchbox, other elements of the partnership, or to join Birchbox's growing number of subscribers, visit http://www.birchbox.com/suits.

About Birchbox

Launched in 2010, Birchbox is the leading global discovery commerce platform for both men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 300,000 members, Birchbox users enjoy first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox's online store, customers can shop a handpicked selection of full-sized products from more than 400 top brands such as Lancome, Kiehl's, Laura Mercier, Benefit, Stila, Caudalie, Payot, L'Occitane, Bourjois, and L'Oreal. In 2012, Birchbox acquired Paris-based JolieBox, gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit www.birchbox.com, or follow us on Facebook and Twitter and YouTube and our blog.

About USA Network

The #1 network in all of basic cable for six consecutive years and an unprecedented seven straight summers, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com. Characters Welcome.





  [june 2013]  
S
M
T
W
T
F
S
      


· SUITS (USA)





[07/23/16 - 07:19 PM]
Video: "Vixen" Season 2 Sneak Peek Highlight Reel Comic-Con(R) 2016
The sizzle is highlighted by guest appearances from The Flash, Firestorm and Weather Wizard.

[07/23/16 - 07:18 PM]
Video: "The Flash" Comic-Con(R) 2016 Highlight Reel & Season 3 First Look
The exclusive highlight reel offered attendees a first look at footage from the show's fast-approaching third season.

[07/23/16 - 07:17 PM]
Video: "Arrow" Comic-Con(R) 2016 Highlight Reel
The annual, and always on point, SDCC highlight reel featured first looks at Team Arrow 2.0 recruits Evelyn Sharp and Wild Dog.

[07/23/16 - 05:13 PM]
Video: "Scream Queens" - Panel Highlights
Check out some hilarious highlights from the show's panel at San Diego Comic-Con.

[07/23/16 - 05:12 PM]
Video: "The Exorcist" - Panel Highlights & Fan Reactions
The cast the creators discuss the all-new FOX show at San Diego Comic-Con.

[07/23/16 - 05:11 PM]
Video: "Bob's Burgers" - Panel Highlights & Cast Impressions
Take a look at some of the questions the creators and cast answered during the show's panel at San Diego Comic-Con.

[07/23/16 - 05:10 PM]
Video: "Bones" - Panel Highlights
The cast and creators talk about the past and the future of the show at San Diego Comic-Con.

[07/23/16 - 05:02 PM]
New Heroes and Villains on Board for Season Two of "DC's Legends of Tomorrow"
Plus: watch the panel's highlight reel that recapped all the exciting Season 1 action.

[07/23/16 - 04:30 PM]
Video: BBC America Releases First Look at Original Series "Dirk Gently's Holistic Detective Agency"
The series is now in production and will premiere October 22.

[07/23/16 - 04:18 PM]
Wayne Enterprises Gifted One Lucky Fan the Chance to Win $1 Million Dollars Today at the "Gotham" Comic-Con Panel
Plus: check out a sneak peek at new footage from the Season 3 premiere episode.

[07/23/16 - 03:59 PM]
Video: "Legion" Official Trailer - An Original Series from FX and Marvel
The series stars Dan Stevens, Rachel Keller, Jean Smart, Katie Aselton, Jeremie Harris, Amber Midthunder - with Bill Irwin and Aubrey Plaza.

[07/23/16 - 03:20 PM]
The Newest Starfleet Ship in the "Star Trek" Television Franchise, The U.S.S. Discovery, Unveiled Today at Comic-Con International
The ship name will also serve as the official title for the highly anticipated new series, "Star Trek: Discovery," coming to CBS All Access in January 2017, following the premiere on the CBS Television Network.

[07/23/16 - 02:59 PM]
Syfy Renews "Wynonna Earp" from SEVEN24 Films and IDW Entertainment
The announcement came during the "Wynonna Earp" panel at Comic Con International in San Diego where the full cast appeared as guests.

[07/23/16 - 02:36 PM]
Video: "We Bare Bears" and "The Powerpuff Girls" Team Up at San Diego Comic-Con with Cartoon Network's Back-to-Back Panel Extravaganza
Never-before-seen clips from the hit shows were unveiled at the Indigo Ballroom in the Hilton Bayfront for all fans to enjoy.

[07/23/16 - 02:16 PM]
Video: Watch Two All-New "The Simpsons" Promos
Season 28 premieres Sunday, September 25 at 8:00/7:00c on FOX.