or


[06/13/13 - 07:23 AM]
USA Network and Birchbox Partner to Bring the Stylish World of the Hit Orginal Series "Suits" to Birchbox's Influential Network
The partnership will include fully customized "Suits"-themed Birchboxes for men and product picks inside Birchboxes for women.

[via press release from USA]

USA NETWORK AND BIRCHBOX PARTNER TO BRING THE STYLISH WORLD OF THE HIT ORGINAL SERIES "SUITS" TO BIRCHBOX'S INFLUENTIAL NETWORK

Multi-Platform Partnership Brings the Sectors of Entertainment, Fashion, Beauty, Technology and Commerce Together Through Special SUITS-Themed Birchboxes, Online Shop and Exclusive Digital Content

The Third Season of SUITS Premieres Tuesday, July 16 at 10/9c on USA Network

NEW YORK - June 13, 2013 - USA Network and Birchbox, the company offering consumers a personalized way to discover the best new beauty, grooming and lifestyle products, announced today a new partnership designed to cross-promote the style of USA's fashionable and top-rated drama series, SUITS, to Birchbox's engaged and influential consumers through a series of integrated marketing initiatives.

Inspired by the polished aesthetic of both brands, the partnership will include fully customized SUITS-themed Birchboxes for men and product picks inside Birchboxes for women, including the latest finds in the world of style, along with tips and ideas for how to achieve the signature look of SUITS characters. This marks the first time that Birchbox has deployed a fully integrated campaign partnership across both its men's and women's brands. Season three of SUITS premieres on Tuesday, July 16, 10/9c on USA.

The partnership will also incorporate a series of exclusive, behind-the-scenes video interviews from the SUITS cast, live-tweeting events, contests and much more to engage fans throughout season three of SUITS. The videos will live on Birchbox's Women's Magazine and Men's Guide, as well as USANetwork.com. Additionally, USA Network will promote a Birchbox Man sweepstakes on-air and via social channels during SUITS episodes, where fans can enter for a chance to win a year's worth of Birchbox grooming and beauty products inspired by SUITS.

"When it comes to the world of style on TV, the men and women of SUITS are among the most fashionable," said Katia Beauchamp, Birchbox, Co-Founder and Co-CEO. "We're thrilled to be working with SUITS, creating brand integration where we connect our two highly-engaged audiences in a meaningful way; using social media, physical products and editorial content to grow our reach and engagement across the board."

The fully-branded men's box will ship to existing Birchbox Man subscribers on Tuesday, June 25, and the women's box will follow on Wednesday, July 10. All SUITS picks will be available in a dedicated ecommerce shop on Birchbox. New subscribers to Birchbox Man who sign up by July 20 will receive the SUITS Box as their first monthly delivery in July. As an added bonus, SUITS Facebook fans who sign up via the link on the social network will be given an exclusive offer to bypass the Birchbox waitlist, and receive 100 points in the Birchbox Shop, a $10 value.

"Everything about SUITS, from its dialogue to its sets to its weekly fashions, is distinct and is highly stylized," said Alexandra Shapiro, USA's executive vice president, marketing and digital. "We welcome partners like Birchbox who have a shared appreciation for style and beauty, and with whom we can create meaningful, real-world fan connections beyond the weekly telecast."

SUITS stars Gabriel Macht as legendary law partner Harvey Specter, who takes a gamble on hiring Mike Ross, played by SAG Award(R)-nominee Patrick J. Adams. A brilliant associate with a photographic memory, Mike is missing just one thing - a law degree. Bonded by this secret, the irrepressible duo navigates the fast-paced, high-stakes world of Manhattan corporate law and do whatever it takes to remain undefeated. The series also stars Gina Torres, Rick Hoffman, Meghan Markle and Sarah Rafferty. From Universal Cable Productions, SUITS was created and is executive produced by Aaron Korsh. Doug Liman and David Bartis of Hypnotic also serve as executive producers.

For more information on the special edition SUITS Birchbox, other elements of the partnership, or to join Birchbox's growing number of subscribers, visit http://www.birchbox.com/suits.

About Birchbox

Launched in 2010, Birchbox is the leading global discovery commerce platform for both men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 300,000 members, Birchbox users enjoy first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox's online store, customers can shop a handpicked selection of full-sized products from more than 400 top brands such as Lancome, Kiehl's, Laura Mercier, Benefit, Stila, Caudalie, Payot, L'Occitane, Bourjois, and L'Oreal. In 2012, Birchbox acquired Paris-based JolieBox, gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit www.birchbox.com, or follow us on Facebook and Twitter and YouTube and our blog.

About USA Network

The #1 network in all of basic cable for six consecutive years and an unprecedented seven straight summers, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com. Characters Welcome.





  [june 2013]  
S
M
T
W
T
F
S
      


· SUITS (USA)





[01/18/17 - 12:31 PM]
Logo Hits the Slopes Again for Aspen Gay Ski Week
Logo's stars will lead viewers on a new adventure each day in a series of 10 original short segments.

[01/18/17 - 12:30 PM]
BET to Premiere New Original Scripted Drama, "Rebel," from John Singleton on March 28th at 9PM ET/PT
Directed by John Singleton, the series follows a police officer who leaves the force after being under an intense Internal Affairs/criminal investigation for shooting her partner in the hopes of stopping him from gunning down her little brother.

[01/18/17 - 12:11 PM]
Fall's Best Reviewed and #1-Rated New Series "This Is Us" Receives Renewal for Two Additional Seasons
To date, 72 million total viewers have viewed the first 10 episodes in some fashion on all platforms.

[01/18/17 - 12:03 PM]
FOX Dominates Divisional Playoff Weekend
FOX Sports spins the numbers for its NFL postseason coverage to date.

[01/18/17 - 11:46 AM]
"America: Facts vs. Fiction" Returns to American Heroes Channel for Fascinating Fourth Season Hosted by Jamie Kaler
Hosted by former Naval officer and comedian/actor Jamie Kaler, this season is a wake-up call about the surprising hidden facts behind the most familiar and beloved stories from our nation's and military's past.

[01/18/17 - 11:35 AM]
National Geographic Discovers Ancient Anchors That Could Rewrite the History of Human Travel in the Bronze Age
"We set out to investigate the most interesting theories that argue that there is some kind of history behind the myth of Atlantis," said Cameron.

[01/18/17 - 10:43 AM]
Holly Robinson Peete and Rodney Peete Docu-Series "For Peete's Sake" Returns with All-New Episodes Saturday, February 18 on OWN
In a revealing new season, Holly and Rodney find themselves balancing it all amongst troubling headlines highlighting escalating police relations, and deep fears of raising sons Robinson, Roman and RJ in the current climate surface.

[01/18/17 - 10:35 AM]
TNT's Hit Series "Major Crimes" Renewed for Season Six
The show's stellar ensemble cast - including Mary McDonnell, G.W. Bailey, Tony Denison, Michael Paul Chan, Raymond Cruz, Phillip P. Keene, Kearran Giovanni, Jonathan Del Arco and Graham Patrick Martin - will return for the 13-episode sixth season.

[01/18/17 - 10:30 AM]
ABC News' Coverage of the Inauguration of President-Elect Donald Trump Begins Thursday, January 19
"20/20" will air two one-hour specials on Thursday, January 19 and Friday, January 20.

[01/18/17 - 10:13 AM]
NBC to Preview "Chicago Justice" on Wednesday, March 1 at 10 P.M.
The preview will immediately follow a crossover event between "Chicago Fire" at 8 p.m. and "Chicago P.D." at 9 p.m.

[01/18/17 - 10:05 AM]
Velocity and Ryan Friedlinghaus Join Forces to Bring the Inner Workings of the World-Renowned West Coast Customs Back to Velocity
In March, Velocity invites viewers deeper into the West Coast Customs world with all-new, never-before-seen episodes of "Inside West Coast Customs."

[01/18/17 - 10:02 AM]
James Frain Joins "Star Trek: Discovery"
Frain will star as "Sarek," the famed father of "Spock."

[01/18/17 - 09:38 AM]
NBC Reunites TV's Favorite Foursome with the Return of "Will & Grace" (and Jack and Karen)
Stars Eric McCormack, Debra Messing, Sean Hayes and Megan Mullally will be back, and original series creators Max Mutchnick and David Kohan will act as showrunners and executive producers.

[01/18/17 - 09:05 AM]
Comedy Central Announces Celebrity Judges, Comedian Battlers for "Jeff Ross Presents Roast Battle II: War of the Words"
Whitney Cummings, Ken Jeong, Anthony Jeselnik, John Mayer, T.J. Miller, Patton Oswalt, Sarah Silverman, Jason Sudeikis and Snoop Dogg will serve as celebrity judges.

[01/18/17 - 09:03 AM]
Video: HBO Releases Video for Upcoming Season of "Last Week Tonight with John Oliver"
The video features Oliver as he wanders the sets of other returning HBO favorites, joined by surprising guest stars.