or


[06/19/13 - 03:15 PM]
USA Network Launches "Necessary Roughness" Webisode Series
The six-week experience follows Terrance "TK" King (Mehcad Brooks) on his quest to become a reality star.

[via press release from USA]

USA NETWORK LAUNCHES "NECESSARY ROUGHNESS" WEBISODE SERIES

Hawk's Star Receiver Terrence "TK" King Is on a Mission to Be the Next Big Reality Star, with

Help from Former Real Housewife of Atlanta Shereé Whitfield

NEW YORK - June 19, 2013 - As NECESSARY ROUGHNESS enters its third season, USA Network is debuting TK Gets Real, a webisode series focused on Terrance "TK" King (Mehcad Brooks), the Hawk's star receiver who is on a quest to become a reality star. Fans will get a window into TK's personal life that dovetails with the on-air storyline as he looks to extend his reputation beyond football this season. He enlists the help of former Bravo "Real Housewives of Atlanta" star Shereé Whitfield, along with Dr. Dani's new assistant Paloma (Karissa Lee Staples), to stir up some drama and create a sizzle reel to dazzle Hollywood. The six-week experience launches on Wednesday, June 19, along with a second screen sync, which fans can access at usanetwork.com/necessaryroughness.

Fans can watch TK's progress as he gets some guidance from Whitfield along with other members of the NECESSARY ROUGHNESS cast. As each video ends, fans will help Paloma create the marketing materials for TK's reality show pitch and then share their creations on their favorite social channels. They'll be able to fashion a tagline for his show and craft language for his billboards and promotions.

Throughout the season, USA will offer an enhanced second screen experience at sync.usanetwork.com as viewers watch each episode of NECESSARY ROUGHNESS. They can learn new facts about the show, see guest stars bios, and unlock behind-the-scenes photos and commentary.

Season three, which premiered on Wednesday, June 12 at 10/9c, picks up six months after the New York Hawks playoff run at the end of season two. With big changes at the team, Dr. Dani (Callie Thorne), and Matt (Marc Blucas) are forced to reconsider their future with the franchise and TK (Mehcad Brooks) struggles under a new coach. After a long absence Nico (Cohen) resurfaces and introduces Dr. Dani to the seductive Connor McClane (John Stamos) who, along with Troy Cutler (Anders), runs the powerful sports and entertainment management agency V3. Based on her success with TK and the New York Hawks, Dr. Dani is offered a new job at V3 that could launch her to the next professional level, but at what cost? Helping Dani to balance her work and personal life is new assistant Paloma (Karissa Lee Staples).

Created and executive produced by Liz Kruger and Craig Shapiro ("Miami Medical"). Kevin Dowling ("Go On") also serves as executive producer. Inspired by a true story, NECESSARY ROUGHNESS is a Sony Pictures Television and Universal Cable Productions co-production.





  [june 2013]  
S
M
T
W
T
F
S
      


· NECESSARY ROUGHNESS (USA)





[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 01:09 PM]
New MTV Study, "Millennials Have Drive," Reveals Millennials Love Their Cars More Than Social Media and Texting
Today's results represent the first wave of research coming from Viacom's brands in the car category.

[01/23/15 - 12:19 PM]
"Our Little Family" Joins the TLC Lineup This February
The newcomer launches Tuesday, February 17 at 10:00/9:00c on the cable channel.

[01/23/15 - 11:24 AM]
Fox Sports Provides Extended On-Site Coverage From Arizona For Super Bowl XLIX
In anticipation of the championship showdown, FOX Sports has all hands on deck, providing comprehensive on-site coverage for the week's festivities in Arizona.

[01/23/15 - 10:46 AM]
Video: Starz Releases First Video Tease of Seth MacFarlane and Jonathan Ames' "Blunt Talk" Starring Patrick Stewart
Due this summer, the series is a live action character-driven comedy set in the competitive cable news arena and following a most eccentric TV personality and his crew.

[01/23/15 - 10:43 AM]
Animal Planet Dives Head First Into "Insane Pools: Off the Deep End," A New Series Premiering Friday, February 20
The six-episode series follows Lucas Congdon as he turns high and dry homes into exotic waterfront properties through grand, nature-inspired designs to encourage his clients to rediscover their love of the outdoors.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 09:17 AM]
History(R) Premieres Brand New Series "Legend of the Superstition Mountains"
The series, due on Sunday, February 8 at 10:00/9:00c, follows five brave treasure hunters as they seek to unearth the secrets of the Lost Dutchman's gold.

[01/23/15 - 08:57 AM]
NFL Legend Ray Lewis Tackles Coaches with Anger Issues When "Coaching Bad" Premieres Sunday, February 8 at 10 PM ET/PT on Spike TV
Lewis and acclaimed anger management specialist and author Dr. Christian Conte will work with nine coaches who have recognized that they need to change their combative and often bombastic ways if they want to continue in the profession they love.

[01/23/15 - 08:46 AM]
"Parenthood" Delivers Its Second-Most-Watched Telecast of the Season
NBC spins the numbers for Thursday, January 22.

[01/23/15 - 08:39 AM]
truTV Orders Pilot for "Shaq, Inq." (working title) From Mandalay Sports Media and Executive Producers Shaquille O'Neal and Mike Tollin
This half-hour scripted comedy follows Shaquille O'Neal and the team who runs his sprawling business empire.

[01/23/15 - 08:32 AM]
Thursday's Broadcast Ratings: "American Idol" Tops Demos for FOX
Plus: the network's "Backstrom" launches up nearly 18% among adults 18-49 from "Rake" a year ago.