or


[06/26/13 - 09:18 AM]
VH1 Joins with Greater Than Aids and Alicia Keys to Spotlight Impact of HIV on Women in the U.S.
The spots are part of a new campaign that encourages women to lead in their everyday lives in response to HIV/AIDS.

[via press release from VH1]

VH1 JOINS WITH GREATER THAN AIDS AND ALICIA KEYS TO SPOTLIGHT IMPACT OF HIV ON WOMEN IN THE U.S.

June 26, 2013 - VH1 is helping to bring attention to the impact of HIV/AIDS on women with a new series of public service ads slated to air during its popular Monday night programming block starting June 24. The spots are part of a new campaign from Greater Than AIDS and Grammy Award-winning artist Alicia Keys, called EMPOWERED that encourages women to lead in their everyday lives in response to HIV/AIDS.

"They say that knowledge is power. And that adage has never been truer today in the ongoing fight against HIV/AIDS awareness as National HIV Testing Day approaches on June 27," said Tom Calderone, President, VH1. "We at VH1 are more than happy to partner with the wonderful Greater Than AIDS team and the talented and dedicated Alicia Keys this summer to amplify their EMPOWERED campaign and promote across our platforms their important messages and stories about HIV prevention and current treatments."

Of the more than 1.1 million people living with HIV in the U.S. today, one in four is a woman. Women of color have been disproportionately affected. One in 32 Black women will contract HIV today if current trends continue.

"Women are vital in changing how we think and talk about HIV/AIDS in our relationships, our families, and our communities," said Alicia Keys. "When we empower women to have a voice and share their stories to help educate and bring understanding we're taking charge in the fight to make the end of AIDS a reality."

"Media plays a powerful role in confronting the stigma that still surrounds this disease. With VH1's support, EMPOWERED will reach millions of viewers across the country with information about HIV/AIDS and real stories of women who are both living with HIV and thriving," said Tina Hoff, Senior Vice President and Director of the Health Communication and Media Partnerships program at the Kaiser Family Foundation.

A focal point of the EMPOWERED campaign is a conversation between Ms. Keys and five women living with HIV. Each week VH1 will feature a new spot profiling each of the EMPOWERED women and their stories, including:

· Cristina, a graduate student from the San Francisco Bay Area who was born with HIV;

· Eva, a home health care worker living in Atlanta with her family;

· Jen, a wife and mother in Portland (OR) who has being living with HIV for more than 20 years;

· Kym, a young professional living in Texas who learned she was positive after her new husband became sick and died as a result of HIV;

· Stephanie, a recent college graduate from North Carolina, who appeared in an MTV special on youth and HIV last year.

They each open up about their lives in the hopes of showing other women that we are all empowered in this fight.

Additional VH1 properties will extend the reach of the messages on-air and online, including airings on sister channels VH1 Soul and Palladia, Viacom Media Networks' high-definition music channel, as well as digital placements with pre-roll video messages and banners on VH1.com.

HIV is both preventable and treatable. For those who are positive, there are highly-effective therapies today that improve health and extend life, as well as help prevent the spread of the disease. Research confirms that people living with HIV who are on regular antiretroviral treatments reduce the chances of passing the virus to sexual partners by as much as 96 percent. Furthermore, according to the CDC, condoms are highly effective in preventing the spread of STDs during sexual contact.

Yet, despite the progress of the past three decades since the first diagnosis, stigma and misconceptions continue to be significant drivers of HIV today, keeping many from taking actions - such as talking openly, using protection, getting tested or staying on treatment - that can stem the spread of the disease.

Launched in March 2013, EMPOWERED highlights the power of women - as mothers, daughters, sisters, friends, partners and people living with HIV - to change the course of this disease through everyday actions. The theme of empowerment carries throughout the cross-platform campaign, which includes TV, radio, outdoor, print and digital public service ads (PSAs), special programming and editorial, social media promotions, informational resources, community programs and more.

For more information about Greater Than AIDS and the EMPOWERED campaign, as well as to view the video of Alicia Keys conversation with women living with HIV, visit: www.greaterthan.org/empowered.

About VH1

VH1 delivers the ultimate mash-up of music, pop culture and nostalgia for adults who still want to have fun. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, VH1 Mobile and VH1.com and @VH1, the hub for all things music and pop culture. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms. For more information, go to www.vh1press.com, VH1.com, or the VH1 Facebook page. Follow us on Twitter @VH1PR.

About Greater Than AIDS

Greater Than AIDS is a leading national public information response focused on the U.S. domestic epidemic. Launched in 2009, it is supported by a broad coalition of public and private sector partners, including: major media and other business leaders; Federal, state and local health agencies and departments; national leadership groups; AIDS service and other community organizations; and foundations, among others.

Through targeted media messages and community outreach, Greater Than AIDS works to increase knowledge, reduce stigma and promote actions to stem the spread of the disease. While national in scope, Greater Than AIDS focuses on communities most affected.

The Kaiser Family Foundation - a leader in health policy and communication - provides strategic direction and day-to-day management, as well as oversees the production of the campaigns. The Black AIDS Institute - a think tank exclusively focused on AIDS in Black America - provides leadership and expert guidance and supports community engagement. Additional financial and substantive support is provided by the Elton John AIDS Foundation, Ford Foundation and MAC AIDS, among others.

About Alicia Keys

Alicia Keys is a fourteen-time Grammy Award(R)-winning singer/songwriter/producer, actress, New York Times best-selling author, entrepreneur and humanitarian. Since releasing her debut album, songs in A minor, Keys has built an unparalleled repertoire of hits with over 30 million albums sold worldwide. As a philanthropist, Keys co-founded Keep a Child Alive (KCA) which provides AIDS treatment, support, nutrition and love to children and families affected by HIV/AIDS in Africa and India.





  [june 2013]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 11:33 PM]
Development Update: Friday, April 24
Updates include: Brooklyn Sudano joins Hulu's "11/22/63"; Disney Channel adds trio to "Jessie" spin-off; and Danielle Sanchez-Witzel to run NBC's "The Carmichael Show."

[04/24/15 - 07:43 PM]
E! Announces New Documentary Series Following Bruce Jenner's Life as a Transgender Woman
The eight-part, one-hour series will premiere Sunday, July 26 at 9:00pm on E! and will also air on the E! channels internationally.

[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
Whipclip Teams Up with Pop to Offer Fans Easy Access to Create and Share Video Clips from Network's Original Programming Line-Up
Using Whipclip, viewers can create customized clips of their favorite moments and share them instantly on Facebook, Twitter, Tumblr, Pinterest and via email and SMS.

[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.

[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
Originating from the United States Golf Association's Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:35 AM]
Meet the New Class of Students on "Are You Smarter Than a 5th Grader?"
Following a nationwide search, these six kids were chosen to help the grown-ups graduate toward the top prize of $1 million.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 10:26 AM]
Evan Peters the Latest "American Horror Story" Veteran to Join "Hotel"
Lady Gaga, Kathy Bates, Sarah Paulson, Matt Bomer, Cheyenne Jackson, Wes Bentley and Chloƫ Sevigny also star in the latest installment, due in October.

[04/24/15 - 10:11 AM]
"Thought Crimes: The Case of the Cannibal Cop," Featuring Exclusive Access to Former NYPD Officer Gilberto Valle, Explores Issues of Crime in the Internet Age When It Debuts May 11 on HBO
Dubbed "The Cannibal Cop," former NYPD officer Gilberto Valle was convicted of conspiring to kidnap and eat women in March 2013.