[07/08/13 - 11:52 AM]
BBC America Launches First In-Tweet Video with Hit Series "Top Gear"
For the first episode, the videos will include the "Stig Cam," a new perspective from the show's iconic mysterious test driver.

[via press release from BBC America]


The first in-Tweet branded videos synced to an entertainment TV series

BBC AMERICA today will launch the first ever in-Tweet videos of the hit series Top Gear, timed to the season premiere tonight at 8:30/7:30c. BBC AMERICA is the first network to offer in-Tweet branded videos synced to an entertainment TV series. The in-Tweet videos will take fans closer to the action than ever before and offer new perspectives on the world's biggest car show.

Tonight @BBCAMERICA will post in-Tweet videos synced to the season premiere broadcast. For the first episode, the videos will include the "Stig Cam," a new perspective from the show's iconic mysterious test driver. In addition, an "Action Replay" will highlight a top moment of the show and a pre-show sneak peak will feature a hovercraft, New York taxi splitting a stretch limo, a dirt bike jumping off a building and the boys turning a town into a street circuit.

At BBC AMERICA's Upfront event in April, BBC AMERICA announced the deal with Twitter to offer the first in-Tweet branded video synced to an entertainment TV series. Top Gear is the first TV series to be featured in in-Tweet branded videos.

About Top Gear:

The new season kicks off in New Zealand as hosts Jeremy Clarkson and James May race a car against a boat in a nail-biting battle up the beautiful coastline to the very tip of the North Island. The boat is a state-of-the-art America's Cup yacht while the car is of a type many of us are familiar with, yet never before seen on Top Gear. Meanwhile, back in the UK, host Richard Hammond attempts to find a hot hatch hero from a trio of newcomers and a cavalcade of top stars including Warwick Davies, Game of Thrones' Charles Dance and Joss Stone assemble at the track to welcome a brand new Reasonably Priced Car.

BBC AMERICA delivers U.S. audiences high-quality, innovative and intelligent programming. Established in 1998, it has been the launch pad for talent embraced by American mainstream pop culture, including Ricky Gervais, Gordon Ramsay, Graham Norton, and successful programming formats including ground-breaking non-scripted television like Top Gear and top-rated science-fiction like Doctor Who. Owned by BBC Worldwide, the commercial arm of the BBC, BBC AMERICA has attracted both critical acclaim and major awards including an Emmy(R), five Golden Globes(R) and eleven Peabody Awards. The channel attracts one of cable's most affluent and educated audiences and is available on cable and satellite TV in more than 80.4 million homes. It broadcasts in both standard and high-definition, with content available On Demand across all major digital platforms. Online, www.bbcamerica.com is the place to go to dig deeper into pop culture with a British twist.

  [july 2013]  


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