[07/22/13 - 10:08 AM]
"Would You Fall for That?" Premieres Friday, July 26 on ABC
The series, from the creators of "What Would You Do?," secretly transforms everyday locations into settings for social experiments.

[via press release from ABC]


The Cameras are Rolling as "Would You Fall for That?" Embarks On an Entertaining Adventure Examining Human Behavior

Would you follow your instincts, or would you follow the herd? From the creators of "What Would You Do?" comes "Would You Fall for That?," a one-hour show that takes eye-opening and sometimes head-scratching psychological experiments out of the classroom and into the real world. "Would You Fall for That?" secretly transforms public parks, art galleries, tourist attractions and other everyday locations into settings for social experiments that reveal the often funny and provocative ways the human mind can play tricks on us. Anchored by ABC News correspondent Nick Watt and featuring comedians Scott Rogowsky and Sasheer Zamata, "Would You Fall for That?" asks and answers some of the most mind boggling questions about human behavior. "Would You Fall for That?" premieres FRIDAY, JULY 26 (9:00-10:00 p.m., ET) on the ABC and airs for two subsequent Fridays.

On the premiere episode:

· Photo Swap/Change Blindness: Under the right circumstances our brains are wired to be blind to changes happening right in front of our eyes. Using only a digital camera, a large cardboard sign and some helpful passersby, "Would You Fall for That?" gives this scientific principle a real-world test. Watch as people agree to snap a photo of our bearded host, Scott, only to end up taking a picture of clean-shaven Nick -- without ever spotting the switch! And what if Scott and Sasheer switch places? Or a picture of Scott and Sasheer becomes a three-shot of Scott, Sasheer and Nick? Will anyone even notice?

· Bird in a Tree/Foot in the Door Theory: "Foot in the door" theory says that if you start small, you can gradually get people to do more and more outlandish things. Really? How outlandish? "Would You Fall for That?" takes flight to New York's Central Park to find out. Scott, dressed as a bird watcher, stops random park goers and tells them he's spotted a ridiculously rare bird in a tree. What he doesn't tell them is he bought the stuffed bird and wired it to the tree. Using "foot in the door technique," Scott sees how far out on a limb he can get people as he asks them to perform more and more bizarre things in an effort to attract the attention of our Bird in A Tree.

· Horoscope/The Forer Effect, Subjective Validation: How many people will believe that a generic horoscope, cut and pasted from several newspapers over 60 years ago by a psychology professor, is meant just for them? Why do horoscopes have such a powerful impact on people? To find out, Nick Watt disguises himself as a famous astrologer from London and "reads" the horoscopes of six random people who believe they'll be on a pilot for a new TV show. Will they fall for it? And how will they react when we tell them the truth? Cameras are rolling for their surprising reactions.

Danielle Rossen is the executive producer of "Would You Fall for That?"

  [july 2013]  


[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.