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NEULION'S TV EVERYWHERE PLATFORM TO POWER NEW DOWNLOADABLE, INTERACTIVE APP FROM PIVOT, PARTICIPANT MEDIA'S NEW NETWORK TARGETING MILLENNIALS
Pivot App Allows Authenticated Users to Watch Anywhere, Anytime
Los Angeles/ Plainview, NY, July 26, 2013 - Pivot (Pivot.tv), Participant Media's new network targeting Millennials (18-34), today announced at a gathering of the country's television critics, that NeuLion, Inc. (TSX: NLN), a leading enabler and provider of live and on-demand content to Internet-connected devices, had been selected to design and deliver the new cable network's downloadable interactive app which will allow Pivot's content to be delivered to multiple digital devices. Pivot, set to launch on August 1st, has licensed and developed NeuLion's TV Everywhere Platform for the Pivot TV App, which will offer its entertainment programming, live and on-demand, to authenticated Pay TV subscribers and broadband only subscribers.
"We wanted to give our audience a clear choice of how, when and where they can consume Pivot programming," said Jon Rees, Senior Vice President, Technology, Pivot. "We selected NeuLion based on their ability to deliver a great experience for viewers and provide us with the flexibility of accommodating our business model. NeuLion's platform will also allow us to provide features to the Pivot audience that will let them go deeper and get more engaged with our programming."
"NeuLion is excited to have been selected to provide Pivot with our TV Everywhere platform," said Chris Wagner, Executive Vice President and Co-Founder of NeuLion. "Television consumption has become a new interactive and dynamic experience - it is no longer simply a passive activity. Consumers want to personalize how they choose to consume media, and the app created by Pivot and NeuLion aims to give a variety of choices that suits Millennials' viewing preferences."
About NeuLion
NeuLion, Inc. (TSX: NLN) offers a true end-to-end solution for delivering live and on-demand content to any Internet-connected device. NeuLion enables content owners and distributors, as well as cable operators and broadcasters, to optimally address the massive consumer demand for viewing video content on laptops, smartphones, iPads and other connected devices. NeuLion's sports customers include major sports leagues, colleges and universities, regional networks and broadcasters. NeuLion's technology also provides innovative solutions to general entertainment companies and broadcasters. NeuLion is based in Plainview, NY. For more information about NeuLion, visit www.neulion.com.
About Pivot
Pivot (Pivot.tv), launching August 1st, is a new television network from Participant Media serving passionate Millennials (18-34) with a diverse slate of talent and a mix of original series, acquired programming, films and documentaries. Pivot focuses on entertainment that sparks conversation, inspires change and illuminates issues through engaging content and, through its website TakePart.com, connects audiences to a wealth of content and customizable actions. Pivot is also changing the media landscape, available via traditional Pay TV subscription and integrating a Live and on demand streaming option via its interactive, downloadable Pivot APP. In both content and delivery, Pivot is TV for The New Greatest Generation. Follow Pivot on Twitter at @pivot_tv and on Facebook at facebook.com/pivottelevision.
About Participant Media
Participant is a global entertainment company founded in 2004 by Jeff Skoll to focus on feature film, television, publishing and digital content that inspires social change.
Participant's more than 40 films include GOOD NIGHT, AND GOOD LUCK, SYRIANA, AN INCONVENIENT TRUTH, FOOD, INC., WAITING FOR 'SUPERMAN', THE HELP, CONTAGION and LINCOLN. Through its films, social action campaigns, digital network TakePart.com and Pivot, its new television network for Millennials, Participant seeks to entertain, encourage and empower every individual to take action.
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