[07/26/13 - 03:47 PM]
Pivot, Participant Media's New TV Network for Millennials, Unveils Unprecedented Network Commitment to Digital & Media Literacy
Eyes Wide Open will be anchored by a series of collaborative relationships with well-regarded organizations in the areas of news, policy-making and education.

[via press release from Pivot]


Multi-Platform Campaign Eyes Wide Open Sheds Light On the Power and Pitfalls of Media

Pivot's New Research Study Reveals Majority of Millennials Lack Confidence in the Truth and Accuracy of News/Info They Share Online

Los Angeles, July 26, 2013 - Pivot (Pivot.tv), Participant Media's new television network for Millennials (18-34) launching August 1st, announced today the details of a long-term, network-wide social action initiative focusing on digital & media literacy. The announcement was made today by Evan Shapiro, president of Pivot, at a bi-annual gathering of television critics in Los Angeles.

The multi-platform campaign named Eyes Wide Open, continues the tradition of Participant Media, an award-winning global entertainment company that announced plans to expand their footprint into television late last year with Pivot. Taking a cue from the company's mission to provide "entertainment that inspires social change," Pivot's initiative asks its audience to consider their sources of information and media they consume; recognize their role as source when they produce or share content; and explore the trade-offs inherent to giving up personal information online.

"Audiences want content that is credible, accurate and transparent," said Jim Berk, CEO, Participant Media. "By integrating digital & media literacy into Pivot's programming and on-air experience, we hope to become a trusted source for our viewers."

Eyes Wide Open will be anchored by a series of collaborative relationships with well-regarded organizations in the areas of news, policy-making and education including ABC News' "Nightline"; NAMLE (National Association for Media Literacy Education); University of Southern California and the MacArthur Research Network on Youth and Participatory Politics; BSR (Business for Social Responsibility); and the Center for Information and Research on Civic Learning and Engagement at Tufts University (CIRCLE).

Shapiro said: "The results of this study speak loudly to the need for this initiative. While Millennials are the first digital natives, they are also overwhelmed by the volume of information and misinformation online, and by the absolute loss of privacy that's come in the digital age. As creators of television for the next generation, we feel responsible to offer tools to help them deal with the challenges they face."

Components of the campaign on Pivot include the U.S. Television debut of "Terms & Conditions May Apply" on Sunday, August 11th, which The New York Times calls "quietly blistering"; an original half-hour documentary, "Eyes Wide Open," premiering September 11; the premiere episode of Meghan McCain's new series "Raising McCain" dedicated to privacy in the digital age; and a series of original short films about digital & media literacy airing throughout the coming year.

Online, today Pivot launched their digital & media literacy hub, www.pivot.tv/eyes, a comprehensive resource for tools and information, including Pivot's transparent advertising policy; relevant news articles and features, powered by takepart.com; a Twitter aggregator showcasing the latest headlines from leading digital & media literacy organizations; and a quiz to test your knowledge of the subject matter. The site went live with a specific digital & media literacy study of 800 millennials looking at this generation's behavior which was conducted for Pivot by Miner & Co. Studio in association with Beagle Insight with support for CIRCLE.

Highlights from the study include:

· 80 percent of Millennials say it's hard to know which media sources you can trust to deliver the truth

· Almost 3 out of 4 Millennials (72%) consider themselves a valuable source of news and information

· More than 1 in 3 (38%) frequently share news or information without checking the source

· More than half (56%) lack confidence in the truth and accuracy of news and information that they share online

· Nearly 1 in 3 (29%) say they have misled friends and family through misinformation they have posted

· 3 out of 4 Millennials (76%) say that online privacy is dead

SOURCE: Eyes Wide Open, Pivot's Media Literacy Survey, was conducted by Miner & Co. Studios and Beagle Insight with support from CIRCLE online with 800 18-34 year old broadband consumers nationwide July 2-8, 2013 with + /- of 3.5 percentage points

Chad Boettcher, Participant's EVP, Social Action & Advocacy, said: "The 'media revolution' is transforming our world today - in both good and arguably not-so-good ways. Our goal is to demystify some of the stigma around digital & media literacy and give Millennials a trusted resource - one that provides a unique forum for conversation and provides them with tools that will help them protect their personal information and give them insight into how they can help protect those around them."

Other campaign elements are:

Co-Production Relationships: An ongoing commitment to collaborations with other trusted sources in media covering digital & media literacy issues will launch with ABC News/"Nightline" and Pivot/"TakePart Live," with both networks jointly airing segments and cross-promoting on-air and online. Six short-form investigative segments will air between August 1, 2013 and July 31, 2014. Talent and/or producers from "Nightline" will appear on "TakePart Live" when the segment airs.

Original Specials: Creation of three 22-minute documentaries covering critical issues in the digital & media literacy landscape - the first special, airing on September 11th in association with NAMLE, will introduce digital & media literacy to the audience by making it relevant, personal and eye-opening.

Education Curriculum: Development of a unique college-level curriculum that will use media to present digital & media literacy fundamentals, developed in association with the MacArthur Research Network on Youth and Participatory Politics, and Henry Jenkins' Media Activism and Participatory Politics (MAPP) project at the University of Southern California's Annenberg School for Communication and Journalism (available in 2014).

Original Series Integration: In addition to "Raising McCain" dedicating the September 14 premiere episode to exploring the meaning of privacy in the digital age, "TakePart Live" launching August 1 continues the conversation with a forum on a range of issues and experts five nights a week.

Responsible Advertising Policy: To promote a dialogue among Millennials, advertisers, and Pivot about the role of advertising in digital & media literacy, Pivot worked with BSR to develop a unique advertising policy centered around four principles: transparency, free speech and freedom of choice, responsibility, and progress.

About Pivot

Pivot (Pivot.tv), launching August 1st, is a new television network from Participant Media serving passionate Millennials (18-34) with a diverse slate of talent and a mix of original series, acquired programming, films and documentaries. Pivot focuses on entertainment that sparks conversation, inspires change and illuminates issues through engaging content and, through its website TakePart.com, connects audiences to a wealth of content and customizable actions. Pivot is also changing the media landscape, available via traditional Pay TV subscription and integrating a Live and on demand streaming option via its interactive, downloadable Pivot APP. In both content and delivery, Pivot is TV for The New Greatest Generation. Follow Pivot on Twitter at @pivot_tv and on Facebook at facebook.com/pivottelevision.

About Participant Media

Participant is a global entertainment company founded in 2004 by Jeff Skoll to focus on feature film, television, publishing and digital content that inspires social change. Participant's more than 40 films include GOOD NIGHT, AND GOOD LUCK, SYRIANA, AN INCONVENIENT TRUTH, FOOD, INC., WAITING FOR 'SUPERMAN', THE HELP, CONTAGION and LINCOLN. Through its films, social action campaigns, digital network TakePart.com and Pivot, its new television network for Millennials, Participant seeks to entertain, encourage and empower every individual to take action.

  [july 2013]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/12/15 - 03:20 PM]
"American Horror Story: Hotel" Premiere Delivers 12.17 Million Viewers
FX further spins the numbers for Wednesday, October 7.

[10/12/15 - 02:47 PM]
With 14-Day Multi-Platform Viewing, The Premiere Epsiode of "Limitless" Increases to More Than 17.6 Million Viewers
CBS further spins the numbers for Tuesday, September 22.

[10/12/15 - 01:48 PM]
Modern-Day Medicine Woman Knows No Boundaries When Caring for the Animals of the Last Frontier on Animal Planet's "Dr. Dee: Alaska Vet"
The eight-episode series premieres on Saturday, November 7 at 9:00/8:00c.

[10/12/15 - 01:17 PM]
Adrien Brody and Lorraine Bracco to Guest Star on New Showtime(R) Comedy Series "Dice"
Brody will guest star in one episode playing himself, while Bracco will guest star in two episodes as Toni, a Vegas overlord who owns series star Andrew Dice Clay's gambling debts.

[10/12/15 - 12:15 PM]
Velocity Says Goodbye to Iconic Automotive Series "Overhaulin'" with Star-Studded Final Episodes
Velocity is celebrating its undeniable legacy with four all-new episodes, two of which feature movie stars Johnny Depp and Amber Heard, and retired U.S. Navy SEAL and "Lone Survivor" co-author Marcus Luttrell.

[10/12/15 - 12:12 PM]
Esquire Network Celebrates Marty McFly's Trip to the Future with a Bingeworthy Marathon of the "Back to the Future" Trilogy on Oct 21, 2015!
Relive all the breathtaking action, groundbreaking comedy and sheer movie-making magic of one of the most brilliantly inventive, wildly entertaining motion picture triumphs in Hollywood history.

[10/12/15 - 11:32 AM]
CBS Launches MySupergirlIs.Com, Encouraging People to Put a Social Spotlight on the Supergirl in Their Own Lives
The site enables those with a strong and inspiring "supergirl" in their lives to celebrate her publicly with a customized #MYSUPERGIRL graphic featuring her name and photo to share on Facebook.

[10/12/15 - 11:15 AM]
Taye Diggs to Guest-Star in a Multi-Episode Arc on New Drama "Rosewood"
Diggs will portray Dr. Mike Boyce, a world-renowned infectious disease doctor based in Miami and the longtime best friend of Dr. Beaumont Rosewood (Morris Chestnut).

[10/12/15 - 11:05 AM]
With Live +7-Day Playback, CBS Widens Its Premiere Week Lead Over Its Nearest Competitor to 2.5 Million Viewers
CBS further spins the numbers for the week of September 21-27.

[10/12/15 - 11:00 AM]
Nigel Lythgoe and Gail Berman Get Their Game on with Pop as "Easiest Game Show Ever" Heads Into Production with 20 Episodes
The series puts a new twist on "True or False?" and gives contestants the opportunity to win up to $100,000 cash per episode.

[10/12/15 - 10:43 AM]
VH1 Hosts Roundtable Discussion Moderated by T.J. Holmes on the Reality of Being Openly Gay in the Hip Hop Community with "LHH: Out in Hip Hop" Premiering Monday, October 19 at 11PM
Moderated by ABC News' T.J. Holmes, the open dialogue will include a studio audience that has been touched by the Miles and Milan story line.

[10/12/15 - 10:31 AM]
Live + 3 Day Ratings: Standing as Tuesday's Biggest Gainer, ABC's "S.H.I.E.L.D." Emerges as the Top Scripted Show in Its Hour
ABC further spins the numbers for Tuesday, October 6.

[10/12/15 - 10:18 AM]
Video: "Outcast" - Comic Con Exclusive Scene (Cinemax)
The series, based on the Robert Kirkman comic book of the same name, premieres in 2016.

[10/12/15 - 10:11 AM]
Top Women of Country to Perform at Country Music's Biggest Night(TM)
All eyes will be focused on Country Music on November 4 to see the leading ladies of the format, including Kelsea Ballerini, Miranda Lambert, Maddie & Tae, and Kacey Musgraves, performing during the three-hour gala.

[10/12/15 - 10:00 AM]
MTV's Iconic Series "Real World" Begins Production Today in Hip Downtown Las Vegas
This season, cast members take over the penthouse suite at the dynamic Gold Spike in the revamped downtown section of Las Vegas.