or


[07/31/13 - 10:57 AM]
Syfy, The Asylum and Earthbound LLC Announce First Ever "Sharknado" Merchandising Program
The first wave of "Sharknado" t-shirts will hit retail stores nationally within the coming weeks.

[via press release from Syfy]

"SHARKNADO" MANIA TO DEVOUR STORES EVERYWHERE!

SYFY, THE ASYLUM AND EARTHBOUND LLC ANNOUNCE FIRST EVER "SHARKNADO" MERCHANDISING PROGRAM

NEW YORK - July 31, 2013 - Syfy and The Asylum today announced the first ever Sharknado merchandising program with Earthbound LLC, a leading direct to retail and brand licensing agency, which will extend the Sharknado pop culture and social media phenomenon into a wide range of potential merchandise, from fashion tees, bags, posters, accessories and costumes to gaming, among other areas.

A social media phenomenon that has generated unprecedented press coverage, Sharknado was the most social telecast in Syfy's history, generating nearly a half-million mentions when the movie premiered on July 11. Syfy has already announced plans for a sequel, Sharknado 2, which will be set in New York City and premiere on the Channel in July 2014.

The first wave of Sharknado t-shirts will hit retail stores nationally within the coming weeks.

"The public's appetite for the incredible Sharknado franchise has been remarkable," said Jeff Li, Vice President, Syfy Ventures. "The bold and over-the-top Sharknado brand is the perfect fit for a wide range of fun merchandise, providing partners with the unique opportunity to drive consumer excitement and retail sales."

"We're excited to be working with Earthbound and Syfy, and to seeing Sharknado on every t-shirt, umbrella, and chainsaw in America," said Paul Bales, Partner at The Asylum.

"The worldwide response to Sharknado has again proven the power of Syfy. We look forward to launching a major program with Sharknado and other strategic product extensions with Syfy," said Jeffrey Cohen, Co-Founder and President of Earthbound.

Earthbound LLC is a leading brand management and licensing company, responsible for Billions in retail sales for their clients since they began in 2000. They have a decade-long track record of installing large branding programs at major-retailers; those programs include Isaac Mizrahi at Target & QVC, Fieldcrest at Target, XOXO at Macy's, Charisma at Bloomingdales, and Better Homes & Gardens at Wal-Mart. Their extensive national brand portfolio, proven success, and creative approach, make them a leader in world of licensing and brand management.

The Asylum is one the world's leading brand-oriented motion picture and television studios. With its focus on high-concept, market-driven entertainment, The Asylum has created an exciting brand recognized worldwide. The Asylum finances, produces and releases 25 films per year through its direct pipeline to the nation's top retailers and its network of international partners. Since its founding in 1997, The Asylum has released more than 500 films and built a library of over 150 original productions, including top-rated movie premieres for Syfy and Lifetime networks. The Asylum is releasing 10 theatrical films in 2013 and is developing TV properties for 2014, including a comedy-horror series for MTV.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site, and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)





  [july 2013]  
S
M
T
W
T
F
S
 


· SHARKNADO (SYFY)
· SHARKNADO 2: THE SECOND ONE (SYFY)





[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/03/25 - 10:00 AM]
Video: "In the Lost Lands" - Official Trailer - Hulu
In the ghostly wilderness of the Lost Lands, a sorceress (Milla Jovovich) and mysterious drifter (Dave Bautista) must join together in order to survive against the supernatural forces which threaten their world.

[07/03/25 - 09:01 AM]
"Digman!" Season Two to Premiere Immediately After "South Park" Wednesday, July 23rd at 10:30PM ET/PT on Comedy Central
Season two will feature guest voice appearances from a wide array of fan-favorite talent.

[07/03/25 - 08:01 AM]
Nat Geo's Nine-Time Emmy Award-Winning Series "Trafficked with Mariana van Zeller" Returns with Powerful New Season Exploring the World's Deadliest Underground Markets
The new season kicks off with a groundbreaking look into the operations of Mexican cartels inside the United States.

[07/03/25 - 06:12 AM]
Video: "The Idaho Student Murders" - Official Trailer - Peacock Original
A feature documentary focuses its lens on the pre-trial case against Bryan Kohberger, a young criminology student accused of brutally stabbing to death four University of Idaho coeds.

[07/03/25 - 02:01 AM]
Video: "The Assassin" Sets Premiere Date in the UK and Ireland with Explosive New Trailer
Retired assassin Julie (Keeley Hawes) is reunited with her estranged son, Edward (Freddie Highmore), but her dangerous past begins to catch up with them.

[07/03/25 - 01:01 AM]
Video: "Catalog" - Official Trailer - Netflix
A recently widowed workaholic clumsily navigates life with his kids, guided by his late wife's online tips. Can he ace this crash course in parenthood?

[07/03/25 - 12:01 AM]
Video: "Diary of a Ditched Girl" - Meet the Cast - Netflix
Here they are: the boys of Malmö. Watch "Diary of a Ditched Girl" September 11 to see if she manages to get a second date with one of them.

[07/02/25 - 07:01 PM]
Video: "The Nice Guy" - Teaser Trailer - Disney+
Lee Dongwook is back and this time, it's romantic.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 05:01 PM]
Video: "Wall to Wall" - Official Trailer - Netflix
A man who poured his life savings into a new apartment discovers its walls are full of disturbing noises, hostile neighbors and unsettling secrets.

[07/02/25 - 03:04 PM]
ABC News Announces "Verdict: The Diddy Trial," Airing Wednesday, July 2, at 10 P.M. on ABC, Streaming Next Day on Hulu
A verdict has been reached in the trial of Sean "Diddy" Combs, who has been found guilty on two of five counts.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/02/25 - 01:30 PM]
"New Amsterdam" Creator David Schulner Joins Creative Team of New FOX Drama Series "Memory of a Killer" as an Executive Producer and Co-Showrunner
Schulner will be an executive producer of the series alongside Ed Whitmore, Tracey Malone, and Cathy Schulman.

[07/02/25 - 11:52 AM]
ESPN "Sunday Night Baseball Presented by Capital One" Schedule Update: American League Leading Detroit Tigers to Visit Texas Rangers on July 20
Through 14 games, "Sunday Night Baseball" is averaging 1,750,000 million viewers, up 11 percent from last year.