or


[07/31/13 - 10:57 AM]
Syfy, The Asylum and Earthbound LLC Announce First Ever "Sharknado" Merchandising Program
The first wave of "Sharknado" t-shirts will hit retail stores nationally within the coming weeks.

[via press release from Syfy]

"SHARKNADO" MANIA TO DEVOUR STORES EVERYWHERE!

SYFY, THE ASYLUM AND EARTHBOUND LLC ANNOUNCE FIRST EVER "SHARKNADO" MERCHANDISING PROGRAM

NEW YORK - July 31, 2013 - Syfy and The Asylum today announced the first ever Sharknado merchandising program with Earthbound LLC, a leading direct to retail and brand licensing agency, which will extend the Sharknado pop culture and social media phenomenon into a wide range of potential merchandise, from fashion tees, bags, posters, accessories and costumes to gaming, among other areas.

A social media phenomenon that has generated unprecedented press coverage, Sharknado was the most social telecast in Syfy's history, generating nearly a half-million mentions when the movie premiered on July 11. Syfy has already announced plans for a sequel, Sharknado 2, which will be set in New York City and premiere on the Channel in July 2014.

The first wave of Sharknado t-shirts will hit retail stores nationally within the coming weeks.

"The public's appetite for the incredible Sharknado franchise has been remarkable," said Jeff Li, Vice President, Syfy Ventures. "The bold and over-the-top Sharknado brand is the perfect fit for a wide range of fun merchandise, providing partners with the unique opportunity to drive consumer excitement and retail sales."

"We're excited to be working with Earthbound and Syfy, and to seeing Sharknado on every t-shirt, umbrella, and chainsaw in America," said Paul Bales, Partner at The Asylum.

"The worldwide response to Sharknado has again proven the power of Syfy. We look forward to launching a major program with Sharknado and other strategic product extensions with Syfy," said Jeffrey Cohen, Co-Founder and President of Earthbound.

Earthbound LLC is a leading brand management and licensing company, responsible for Billions in retail sales for their clients since they began in 2000. They have a decade-long track record of installing large branding programs at major-retailers; those programs include Isaac Mizrahi at Target & QVC, Fieldcrest at Target, XOXO at Macy's, Charisma at Bloomingdales, and Better Homes & Gardens at Wal-Mart. Their extensive national brand portfolio, proven success, and creative approach, make them a leader in world of licensing and brand management.

The Asylum is one the world's leading brand-oriented motion picture and television studios. With its focus on high-concept, market-driven entertainment, The Asylum has created an exciting brand recognized worldwide. The Asylum finances, produces and releases 25 films per year through its direct pipeline to the nation's top retailers and its network of international partners. Since its founding in 1997, The Asylum has released more than 500 films and built a library of over 150 original productions, including top-rated movie premieres for Syfy and Lifetime networks. The Asylum is releasing 10 theatrical films in 2013 and is developing TV properties for 2014, including a comedy-horror series for MTV.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site, and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)





  [july 2013]  
S
M
T
W
T
F
S
 


· SHARKNADO (SYFY)
· SHARKNADO 2: THE SECOND ONE (SYFY)









[07/07/15 - 04:42 PM]
Todd Newton and Alex Wehrley to Co-Host the 2015 Miss USA Pageant on Reelz
Plus: Julie Alexandria has been tapped to host the backstage proceedings.

[07/07/15 - 03:05 PM]
Elodie Yung Cast as Elektra in the Netflix Original Series "Marvel's Daredevil"
Elektra marks the most recent major addition to the Marvel Cinematic Universe, as she will join Jon Bernthal as Frank Castle in the upcoming season.

[07/07/15 - 01:57 PM]
Video: Let the Countdown Begin! 201 Days to the Premiere of "The X-Files!"
Get a sneak peek at brand-new footage from the show's revival, premiering Sunday, January 24.

[07/07/15 - 01:07 PM]
Bravo Media's Emmy-Nominated "Million Dollar Listing New York" Earns Highest-Rated Season in Franchise History Among P18-49
Bravo further spins the numbers for Wednesday, July 1.

[07/07/15 - 12:48 PM]
HBO Series Hit Record Highs, While Summer Shows Off to Strong Start
HBO spins the numbers for the year to date.

[07/07/15 - 12:39 PM]
Video: El Rey Network and Miramax(R) Unveil the First Official Trailer from the Highly-Anticipated Season Two of "From Dusk Till Dawn: The Series"
Beginning tonight, Tuesday, July 7 at 8:00 pm ET, fans will get a peek into the new season from the creative minds behind the series, including Creator and El Rey Network Founder Robert Rodriguez.

[07/07/15 - 12:36 PM]
Destination America Scores Best Quarter Ever in Network History
Destination America spins the numbers for the second quarter of 2015.

[07/07/15 - 12:31 PM]
Co-Hosts Announced for "Knock Knock Live," Premiering Tuesday, July 21 on FOX
On tap are country superstar Kellie Pickler, actress and singer Adrienne Bailon, TV host Ross Mathews, host and recording artist Jordan "Shorty" Johnson and TV/radio personality Chuey Martinez.

[07/07/15 - 11:52 AM]
Animal Planet Renews Critically Acclaimed and Viewer Embraced Original Docuseries "The Last Alaskans" for Second Season Amid Breakthrough Performance
Beginning Sunday, July 12, at 1 PM (ET/PT), the network marathons the entire eight-episode season beginning with the first episode leading up to the season finale at 8 PM (ET/PT).

[07/07/15 - 11:17 AM]
"Project Runway" Designers and Guest Judges Unveiled
Season 14 premieres Thursday, August 6 at 9:00/8:00c on Lifetime.

[07/07/15 - 11:05 AM]
All Six Principal Voice Performers Will Return for the Historic 27th and 28th Seasons of "The Simpsons"
Dan Castellaneta, Julie Kavner, Nancy Cartwright, Yeardley Smith, Hank Azaria and Harry Shearer are all due back.

[07/07/15 - 11:00 AM]
MTV Heats Up This Summer with Six All-Star Dance Crews Hitting the "America's Best Dance Crew" Stage
New host Jason Dundas will join fellow incoming judges T-Pain, Teyana Taylor and Frankie Grande.

[07/07/15 - 10:39 AM]
Universal Cable Productions and Dark Horse Entertainment Sign First-Look Deal
Dark Horse President and founder Mike Richardson and Keith Goldberg, SVP of Production, currently executive produce Syfy's "Dark Matter."

[07/07/15 - 10:19 AM]
TV One Posts Best Second Quarter in Network History Delivering 51% and 47% Increases in Key Demos in Primetime
TV One spins the numbers for the second quarter of 2015.

[07/07/15 - 09:42 AM]
USA Network Orders Fourth Season of Hit Reality Series "Chrisley Knows Best"
The network will soon start production on two previously announced Chrisley pilots including a nighttime talk show hosted by Todd Chrisley from Embassy Row and a spin-off pilot with series partner Maverick TV.