or


[08/20/13 - 12:13 PM]
Pepsi and MTV Team Up with Global Superstar Katy Perry for Special Finale Performance from Undisclosed Location in Brooklyn During the 2013 "MTV Video Music Awards"
Plus: look for a tweet-to-unlock and social voting program that encourages fans to decide on one of two new songs from her new record to be released early on iTunes.

[via press release from MTV]

PEPSI AND MTV TEAM UP WITH GLOBAL SUPERSTAR KATY PERRY FOR SPECIAL FINALE PERFORMANCE FROM UNDISCLOSED LOCATION IN BROOKLYN DURING THE 2013 "MTV VIDEO MUSIC AWARDS"

FANS TO DECIDE EARLY RELEASE OF NEW SONG FROM HER FORTHCOMING ALBUM

Purchase, NY, August 20, 2013 - Pepsi announced today that they are teaming up with MTV to support global pop superstar Katy Perry for an unforgettable performance at the 2013 "MTV Video Music Awards" live from Brooklyn on August 25, as well as a tweet-to-unlock and social voting program where fans can access information and audio samples of two songs from Perry's forthcoming album, PRISM, available October 22.

Pepsi and MTV are partnering to conclude the 2013 "MTV Video Music Awards" with an epic and show-stopping finale in which Katy Perry will perform her new worldwide smash single, "Roar," live from an undisclosed location in Brooklyn when the VMAs air on August 25 at 9pm ET/PT.

To build excitement and anticipation for Katy Perry's forthcoming new album, PRISM, MTV and Pepsi today are launching a pioneering tweet-to-unlock and social voting program that encourages fans to decide on one of two new Katy Perry songs from the new record that will be released early on iTunes. Fans who tweet #KATYNOW will unlock clues around two of the album's tracks, including the song titles and select lyrics. Once fans have unlocked the song clues by reaching a certain number of tweets, Pepsi and MTV will unveil the two never-before-heard preview clips via pepsi.mtv.com. The voting frenzy will continue through the VMA telecast as Pepsi and MTV give fans a chance to sample the songs and decide which one will be released early by tweeting, using one of two unique hashtags to vote. The winning song, which will be released on Tuesday, September 17 via iTunes album pre-order, will be revealed live on MTV just moments before Katy's VMA performance. Also on VMA night, Pepsi will gift fans with a free download of "Roar" by simply joining Pepsi Experience Points (PXP), Pepsi's rewards platform.

"We're excited to support a talented and iconic artist like Katy Perry to offer her fans these amazing opportunities," said Chad Stubbs, Senior Director of Media Strategy, PepsiCo Beverages. "We hope through the continuation of our Iconic Summer program to give consumers a VMA experience that they will never forget."

Pepsi will continue to deliver on its promise to fans for an Iconic Summer filled with memorable experiences, including a VIP all-access trip to NYC for the VMAs and an epic Pepsi pre-party experience prior to Katy Perry's performance. Other program elements of Pepsi's partnership with the VMAs include reporting from the red carpet, sponsor billboards, MTV News pre-and-post show Pepsi Program hits, and MTV VMA content on Pepsi Pulse.

This summer, Pepsi and Viacom, the parent company to MTV, partnered to give fans once in a lifetime experiences with their favorite artists. Fans who engaged on social channels and shared fan art, tweeted words of inspiration, submitted video audition tapes to be a Guest Host on Country Music Television, and more, were given the chance to be rewarded with unforgettable experiences. From access to Hunter Hayes at the CMT Music Awards, a meet and greet with Demi Lovato, and exclusive concert tickets to the Mrs. Carter Show World Tour, Viacom helped Pepsi make this summer an iconic one.

Last summer, Viacom partnered with Pepsi on several elements within the brand's first global campaign launch of "Live for Now," which inspires and invites Pepsi fans to live each moment to the fullest through a breadth of global, pop-culture platforms, including relationships with music and entertainment brand evangelists, digital innovation, epic events and unique partnerships.

For more information on Pepsi and to learn more about how to participate in the Katy Perry experiences, visit pepsi.mtv.com. For more information on the MTV Video Music Awards, visit vma.mtv.com.

# # #

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

About MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms.





  [august 2013]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[03/27/15 - 01:33 PM]
Video: "The Casual Vacancy" - Trailer (HBO)
Based on the novel by acclaimed author J.K. Rowling, the mini-series premieres Wednesday, April 29 and Thursday, April 30.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 12:31 PM]
Masi Oka to Return as Hiro Nakamura on NBC's "Heroes Reborn"
"I'm excited to return to my 'Heroes' roots," said Oka. "Hiro Nakamura was such an inspirational role to play, and I'm hoping the fans will enjoy seeing him back on TV."

[03/27/15 - 11:38 AM]
The "Comedy Central Roast of Justin Bieber" Premieres on Monday, March 30 at 10:00 P.M. ET/PT on Comedy Central and Online Via CC.com and the Comedy Central App
The global multiplatform comedy event kicks off with "The Roast of Justin Bieber Pre-Show," airing 9:30 p.m. ET/PT on Comedy Central and simultaneously through the app and cc.com.

[03/27/15 - 11:13 AM]
Showtime Sports(R) to Chronicle the Most Anticipated Event of the Year with "Inside Mayweather vs. Pacquiao"
The first installment kicks off Saturday, April 18 on the cable channel.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 10:37 AM]
Syfy's "Dominion" Adds New Recurring Characters for Season 2
Joining the series' stellar cast are recurring guest stars Nic Bishop, Simon Merrells, Christina Chong, Olivia Mace and Luke Tyler.

[03/27/15 - 10:27 AM]
Video: Starz Releases First Look Live Action Teaser of Original Series "Blunt Talk"
The series will premiere on Starz in the summer of 2015.

[03/27/15 - 10:16 AM]
NBC Goes on 8 "First Dates" as Network Orders Popular U.K. Format to Series
The observational documentary series, from executive producer Ellen DeGeneres and Shed Media, takes a peek at what happens when a couple meets for the first time and love may be in the air.

[03/27/15 - 10:15 AM]
Showtime(R) Offers a Sneak Preview of New Comedy Series "HAPPYish" After the Season Finale of "Shameless" on Sunday, April 5
The newcomer will then formally launch on Sunday, April 26 at 9:30/8:30c.

[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:22 AM]
"Scandal" and "Grey's" Rank as Thursday's Top 2 Series in Adults 18-49 for the 2nd Consecutive Week
ABC spins the numbers for Thursday, March 26.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.