[08/21/13 - 09:12 AM]
Oxygen Media Explores the Fierce Culture of Competitive Nail Design with New Development Greenlight "Nailed It!" (W.T.)
The series is a high-stakes competition showcasing breakout nail designers executing over-the-top nail art.

[via press release from Oxygen]


NEW YORK - August 21, 2013 - Oxygen Media ramps up its development slate and delves into the popular world of nail design with "Nailed It!," a high-stakes competition showcasing breakout nail designers executing over-the-top nail art. Often inspired by celebrities, Instagram posts and fashion blogs, nail art has emerged as the newest form of self-expression for stylish enthusiasts who want to make a statement. The network's latest development greenlight taps into this new trend, and will pit the country's fiercest nail designers against one another as they compete for a cash prize and chance to claim the title as the ultimate nail artist. "Nailed It!" (working title) is produced by Matador with Jay Peterson and Todd Lubin serving as Executive Producers.

"Nail art is in the cultural zeitgeist of Oxygen's viewers as young, modern women are looking at new ways to express themselves," said Cori Abraham, Senior Vice President, Development and International, Oxygen Media. "'Nailed It!' will tap into this new trend for the first time to give emerging artists the chance to compete for nail supremacy, and to create a few new trends of their own."

In each episode of "Nailed It!," contestants will compete in two nail-inspired challenges testing their ability to work with extreme themes and custom designs, from the bride-to-be who wants a replica of her own wedding cake tier on all ten fingers to recreating art masterpieces using exotic animal prints brought to life. They will be pushed to the limits using everything from gels, wraps, polishes, glitter, lace, rhinestones, 3D objects and extreme materials. To avoid being clipped from the competition, the artists will have to impress the judges and their clients to become the last nail artist standing.

About Oxygen Media

Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Face," "Best Ink," "I'm Having Their Baby" and "Bad Girls Club," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal.

  [august 2013]  


[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.