FOX COLLEGE SATURDAY TOUR HITS ROAD IN 2013
Interactive Fan Experience Offers Broadcast Site for Live Program Cut-Ins
Charlotte, N.C. - When college football coverage kicks-off this year on FOX Sports and FOX Sports 1, America's new sports network, their national studio shows can tap the tremendous energy and excitement of the on-campus experience courtesy of a unique, interactive fan destination, the FOX COLLEGE SATURDAY TOUR. First stop on the tour is the University of Southern California, as the Trojans welcome Pac-12 rival Washington State on Saturday, Sept. 7. The centerpiece of each tour-stop is the ability to connect the enthusiasm of fans on-site with those watching at home via LIVE cut-ins into multiple FOX and FOX Sports 1 studio shows throughout the day.
"Being able to tap into the amplified energy level you can only get from college football fans will be a unique addition to our broadcasts each weekend," said John Entz, EVP & Executive Producer for FOX Sports. "We wanted something a little more adventurous than a simple desk in a remote location, and the FOX COLLEGE SATURDAY TOUR gives us just that, and more."
In addition to on-site activity throughout the 80' x 100' branded footprint, the FOX COLLEGE SATURDAY TOUR gives the FOX Sports production team an opportunity to highlight participating schools and interact with fans throughout the broadcast.
Heading into the season, at least four on-air segments from the TOUR are planned each weekend, including hits in Friday's FOX FOOTBALL DAILY (6-7), Saturday's FORD FOX COLLEGE FOOTBALL PRE-GAME SHOW and FORD FOX SPORTS 1 COLLEGE FOOTBALL PRE-GAME SHOW, as well as during the FOX Sports 1 halftime show.
"We want to provide fans with an opportunity to interact with our talent and have a really engaging and fun experience when they come out to the game," said FOX Sports EVP of Marketing Robert Gottlieb. "This is a nice way for us to let fans be part of the FOX college football experience every Saturday during the season."
Whether you simply want to enjoy the games on the 16' x 10' elevated wide-screen TV or battle for campus bragging rights by taking on tackling dummies in the Academy Sports + Outdoor Skills Challenge, the FOX COLLEGE SATURDAY TOUR offers fans multiple ways to show off their team and school pride, including:
· FORD Tailgate Zone - Masters of the tailgate can hang out with friends in an area centered around centerpiece 13-foot mega corn hole boards, ladderball games and a comfortable viewing area.
· Academy Sports + Outdoor Skills Challenge - Fans line up to test their skill and agility in a battle against the clock that includes a high-knees ropes course, blocking dummies and lateral & downfield passing accuracy tests.
· Pizza Hut Ultimate Fan Lounge - A comfortable fan viewing area where everyone can catch up on football scores from around the country is the perfect place to take a break from the action. Each week, fans are invited to snap a photo of themselves and post to Twitter for a chance to win a $50 gift card from Pizza Hut.
· Snap Tag Share Photo Op - A photo area designed to put fans in the most iconic post-game celebration in football - the sports drink shower.
· Show Your Team Colors - FOX Sports 1 "brand ambassadors" paint, tattoo and color fans in shades of their favorite teams.
· Virtual Gaming Center - Utilizing the latest motion-sensor gaming experience, fans will be able to challenge each other in the current version of NCAA College Football.
Designed and staffed by award-winning, North Carolina-based JHE Production Group (http://www.gojhe.com/), the FOX COLLEGE SATURDAY TOUR is an instant destination for fans around the country, putting an exclamation point on the already fun-filled college football lifestyle.
-- FOX SPORTS -
About FOX Sports 1
FOX Sports 1 is a new national 24-hour multi-sport channel launching on August 17 in over 90 million homes, marking the largest sports network launch in history. FOX Sports 1, boasting nearly 5,000 hours of live event, news and original programming annually, has seven pillar sports: college basketball and football, MLB (in 2014), NASCAR, NFL (ancillary programs), soccer and UFC. College football is highlighted by regular season coverage of Big 12, Pac-12 and Conference USA games, while the college basketball spotlight shines on the Big East, Big 12, Pac-12 and Conference USA and the Big East men's basketball tournament. Starting in 2014, select MLB League Championship Series and Division Series games as well as regular season games are coming to the channel. FOX Sports 1 also carries select NASCAR Sprint Cup Series events beginning in 2015; NASCAR Camping World Truck Series races; the NASCAR Sprint All-Star Race; and all Speedweeks coverage, including Daytona 500 Qualifying, Sprint Unlimited at Daytona, (2014, 2017-22) the Budweiser Duel, and NASCAR Sprint Cup Series and NCWTS Practice and Qualifying sessions. Additionally, FOX Sports 1 carries NASCAR RaceDay, NASCAR Victory Lane and Race Hub shows. The channel also carries the world's most prolific club soccer competitions, like UEFA Champions League, UEFA Europa League and CONCACAF Champions League, along with the world's oldest soccer competition, the FA Cup; plus CONCACAF Gold Cup; CONCACAF Qualifiers, EURO 2016 Qualifiers; 2018 FIFA World Cup Qualifiers; FIFA Women's World Cup in 2015 and 2019; FIFA Men's World Cup in 2018 and 2022. In addition to Saturday pay-per-view preliminary cards, Wednesday nights are home to the UFC with UFC TONIGHT, live events and THE ULTIMATE FIGHTER. FOX SPORTS LIVE is FOX Sports 1's flagship 24/7 news, opinion and highlights program, providing around the clock coverage through regularly scheduled programs, hourly updates and an information rich ticker. Original programs include: FOX FOOTBALL DAILY, CROWD GOES WILD, a new live sports entertainment talk show hosted by Regis Philbin; and the groundbreaking BEING: documentary franchise. FOX Sports GO, a groundbreaking authenticated mobile sports experience for iPhone, iPad, Android devices and the web, serves as the channel's digital extension. The app offers more than 1,100 live games and events from cross FOX Sports, FOX Sports 1 and FOX Sports' 22 regional sports networks, as well as scores, highlights, news, stats and analysis. For more information visit www.FOXSports.com/FOXSports1.