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[09/09/13 - 07:55 AM]
Bravo Media and the Fiat(R) Brand Team Up to Drive Viewer Engagement in First-Ever "Watch What Happens Live" Wedding Extravaganza
To kick off the experience with the FIAT brand, Bravo created a custom on-air vignette showcasing newly-engaged Gretchen Rossi, as she preps to get a wedding Mazel ready.

[via press release from Bravo]

BRAVO MEDIA AND THE FIAT(R) BRAND TEAM UP TO DRIVE VIEWER ENGAGEMENT IN FIRST-EVER "WATCH WHAT HAPPENS LIVE" WEDDING EXTRAVAGANZA

Bravo Co-Branded Interactive Digital Ads See Strong Results in User Engagement and Sponsor Impact

NEW YORK - Sept. 9, 2013 - On the heels of major success in the co-branded advertising space, Bravo Media today revealed the details of a new multi-platform campaign with the FIAT(R) brand in effort to enlist fans in the planning of the first-ever "Watch What Happens Live" Wedding, including an interactive online ad campaign powered by Innovid. The partnership with the FIAT brand marks the fifth in a series of successful co-branded campaigns with Bravo programming using the Innovid platform, which found that engagement and key brand metrics were substantially higher compared to standard online video advertising.

"We've taken this innovative technology to the next level by merging online ads and Bravo talent to create a co-branded experience that is fun, seamless and interactive for fans," said Jamie Cutburth, VP of Partnership Marketing, Bravo Media. "The result has seen tremendous increases in user engagement and time spent for our brand partners - creating a win-win situation for everyone, both sponsors and consumers. We're excited to apply this to our new FIAT partnership."

Announced earlier this summer, "Watch What Happens Live" will host a wedding ceremony where one lucky couple will exchange vows on-air in the Clubhouse, officiated by Andy Cohen. Bravo gave a call to action, inviting fans to help create the celebration. In addition to voting on the lucky couple, Kristie Banks and Matthew Spaeth, revealed last night on "Watch What Happens Live," viewers at home have the opportunity to continue voting on everything that goes into a "Watch What Happens Live" Wedding, from the decor to the music, to picking out which all-new Fiat 500L to give the couple as a wedding gift (choosing between a Fiat 500L Trekking or Fiat 500L Lounge model). The co-branded interactive FIAT brand ads will engage passionate consumers in the wedding planning.

To kick off the experience with the FIAT brand, Bravo created a custom on-air vignette showcasing newly-engaged Gretchen Rossi from "The Real Housewives of Orange County," as she preps to get a wedding Mazel ready. A 30-second online version of the spot will run as a pre-roll unit that entices users to click through and engage further in co-branded "Watch What Happens Live" wedding content. The spot will feature pop-ups prompting users to click through for bonus footage of Gretchen's meetings with other Bravolebrities, along with interactive experiences where fans can browse through images, social share features and participate in weekly voting (also offered on bravotv.com/wedding). Additionally, the pre-roll unit will feature a branded tab where participants can learn more about the Fiat 500L.

"Bravo is a leader in the on-air space with its co-branded advertising," said Dave Kaplan, VP of Research. "We're ranked as the #1 cable TV network year-to-date for increasing brand opinion of our sponsors and have transitioned this success now into digital after completing several partnerships, which have garnered superior results on key behavioral and brand effectiveness metrics."

With its four previous campaigns, Bravo has found its interactive co-branded units to deliver:

1. +69% higher user interaction rates on average vs. the Innovid pre-roll norm, and +259% higher than standard pre-roll norm;

2. Increased time spent, with an incremental 37 seconds for the average ad interaction - in addition to the pre-roll duration itself;

3. Substantial brand lift for its advertiser partners, including a +45% increase in ad awareness, a +13% lift in brand favorability and a +19% gain in purchase intent, versus the same video ads when running without Innovid interactivity.

Source: On-Air - Nielsen Brand Effect. Custom vignettes/hybrids on television. 1/1/13-8/15/13. Persons 2+. Based on all ad-supported cable entertainment networks in primetime. Digital - Innovid for interaction and time spent campaign results. Norms based on 3Q12 for CPG category expand units. BravoTV.com for interaction(ie. click-thru rate) norm for standard (non-interactive) pre-roll ads in short-form content. Insight Express for brand impact study of CPG advertiser employing video ads with Innovid technology for some placements and standard video ads without Innovid technology for other placements. 11/13/12 - 3/4/13.





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· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· WATCH WHAT HAPPENS: LIVE (BRAVO)











[05/22/15 - 01:09 PM]
First Look Images: FX's "American Crime Story: The People v. O.J. Simpson"
Get your first look at Sarah Paulson, Billy Magnussen, John Travolta, David Schwimmer, Cuba Gooding, Jr. and Courtney Vance in the limited series, due in early 2016.

[05/22/15 - 11:02 AM]
"The Bastard Executioner" Swings Into Action This Fall on FX
Kurt Sutter's new series is billed as "a gripping and brutal journey through the Late Middle Ages."

[05/22/15 - 10:54 AM]
First Look Image: Danny Trejo as "The Regulator" on El Rey Network/Miramax's 'From Dusk Till Dawn: The Series"
Currently in production on its sophomore season, "From Dusk Till Dawn: The Series" is slated to return late Summer 2015.

[05/22/15 - 10:32 AM]
NBC's Star-Studded Inaugural Charity Event "Red Nose Day" Raises Over $21 Million to Help Lift Children and Young People Out of Poverty
Julia Roberts, Jimmy Fallon, Blake Shelton, Neill Patrick Harris, Richard Gere, Reese Witherspoon, Jennifer Aniston, Will Ferrell, Jack Black, Pharell, Coldplay, One Direction and Zac Efron were just a few of the many celebrities appearing in the three-hour entertainment event.

[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
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[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.

[05/22/15 - 08:21 AM]
NBC's "Red Nose Day" Was No. 1 Among the Big 4 Networks in the 10 p.m. Hour
NBC spins the numbers for Thursday, May 21.

[05/22/15 - 07:01 AM]
NBA Western Conference Finals Game 2 Delivers 47 Percent Ratings Increase from Last Time on ESPN
ESPN spins the numbers for Thursday, May 21.

[05/22/15 - 06:42 AM]
HGTV and DIY Network Greenlight Six New Series
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[05/22/15 - 06:02 AM]
Netflix Announces "A Very Murray Christmas"
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[05/22/15 - 06:01 AM]
CMT to Kickoff "Friday Night Lights" Memorial Day Event with the Network Premiere of the Film, And a Marathon of the Series Hosted by Jessie James Decker Featuring Fan-Voted Poll Results of Favorite Series Characters
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[05/22/15 - 05:31 AM]
Joel McHale Set to Host "The 2015 ESPYS" on ABC July 15
"The ESPYS" will be broadcast live on ABC Wednesday, July 15, at 8 p.m. ET from Nokia Theatre L.A. Live in Los Angeles.

[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
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[05/21/15 - 03:27 PM]
Kickstarter Sensation "Kung Fury" Delivers Bad to the Bone 80's Action, Artistry and Hilarity... and El Rey Is the Only Place on Your TV Badass Enough to Show It
An official selection of the 2015 Cannes Film Festival, the visually spectacular 30-minute action comedy was created by Swedish filmmaker David Sandberg and backed by the Kickstarter community.