or


[09/09/13 - 07:55 AM]
Bravo Media and the Fiat(R) Brand Team Up to Drive Viewer Engagement in First-Ever "Watch What Happens Live" Wedding Extravaganza
To kick off the experience with the FIAT brand, Bravo created a custom on-air vignette showcasing newly-engaged Gretchen Rossi, as she preps to get a wedding Mazel ready.

[via press release from Bravo]

BRAVO MEDIA AND THE FIAT(R) BRAND TEAM UP TO DRIVE VIEWER ENGAGEMENT IN FIRST-EVER "WATCH WHAT HAPPENS LIVE" WEDDING EXTRAVAGANZA

Bravo Co-Branded Interactive Digital Ads See Strong Results in User Engagement and Sponsor Impact

NEW YORK - Sept. 9, 2013 - On the heels of major success in the co-branded advertising space, Bravo Media today revealed the details of a new multi-platform campaign with the FIAT(R) brand in effort to enlist fans in the planning of the first-ever "Watch What Happens Live" Wedding, including an interactive online ad campaign powered by Innovid. The partnership with the FIAT brand marks the fifth in a series of successful co-branded campaigns with Bravo programming using the Innovid platform, which found that engagement and key brand metrics were substantially higher compared to standard online video advertising.

"We've taken this innovative technology to the next level by merging online ads and Bravo talent to create a co-branded experience that is fun, seamless and interactive for fans," said Jamie Cutburth, VP of Partnership Marketing, Bravo Media. "The result has seen tremendous increases in user engagement and time spent for our brand partners - creating a win-win situation for everyone, both sponsors and consumers. We're excited to apply this to our new FIAT partnership."

Announced earlier this summer, "Watch What Happens Live" will host a wedding ceremony where one lucky couple will exchange vows on-air in the Clubhouse, officiated by Andy Cohen. Bravo gave a call to action, inviting fans to help create the celebration. In addition to voting on the lucky couple, Kristie Banks and Matthew Spaeth, revealed last night on "Watch What Happens Live," viewers at home have the opportunity to continue voting on everything that goes into a "Watch What Happens Live" Wedding, from the decor to the music, to picking out which all-new Fiat 500L to give the couple as a wedding gift (choosing between a Fiat 500L Trekking or Fiat 500L Lounge model). The co-branded interactive FIAT brand ads will engage passionate consumers in the wedding planning.

To kick off the experience with the FIAT brand, Bravo created a custom on-air vignette showcasing newly-engaged Gretchen Rossi from "The Real Housewives of Orange County," as she preps to get a wedding Mazel ready. A 30-second online version of the spot will run as a pre-roll unit that entices users to click through and engage further in co-branded "Watch What Happens Live" wedding content. The spot will feature pop-ups prompting users to click through for bonus footage of Gretchen's meetings with other Bravolebrities, along with interactive experiences where fans can browse through images, social share features and participate in weekly voting (also offered on bravotv.com/wedding). Additionally, the pre-roll unit will feature a branded tab where participants can learn more about the Fiat 500L.

"Bravo is a leader in the on-air space with its co-branded advertising," said Dave Kaplan, VP of Research. "We're ranked as the #1 cable TV network year-to-date for increasing brand opinion of our sponsors and have transitioned this success now into digital after completing several partnerships, which have garnered superior results on key behavioral and brand effectiveness metrics."

With its four previous campaigns, Bravo has found its interactive co-branded units to deliver:

1. +69% higher user interaction rates on average vs. the Innovid pre-roll norm, and +259% higher than standard pre-roll norm;

2. Increased time spent, with an incremental 37 seconds for the average ad interaction - in addition to the pre-roll duration itself;

3. Substantial brand lift for its advertiser partners, including a +45% increase in ad awareness, a +13% lift in brand favorability and a +19% gain in purchase intent, versus the same video ads when running without Innovid interactivity.

Source: On-Air - Nielsen Brand Effect. Custom vignettes/hybrids on television. 1/1/13-8/15/13. Persons 2+. Based on all ad-supported cable entertainment networks in primetime. Digital - Innovid for interaction and time spent campaign results. Norms based on 3Q12 for CPG category expand units. BravoTV.com for interaction(ie. click-thru rate) norm for standard (non-interactive) pre-roll ads in short-form content. Insight Express for brand impact study of CPG advertiser employing video ads with Innovid technology for some placements and standard video ads without Innovid technology for other placements. 11/13/12 - 3/4/13.





  [september 2013]  
S
M
T
W
T
F
S


· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· WATCH WHAT HAPPENS: LIVE (BRAVO)





[12/10/17 - 08:21 AM]
Saturday's Broadcast Ratings: CBS Edges Competition with Holiday Mix
A rebroadcast of "Rudolph the Red Nosed Reindeer" is the night's most-watched program.

[12/09/17 - 06:28 PM]
Video: Netflix at CCXP - Brazil Comic-Con Experience
Check out the latest teases from "Altered Carbon," "3%," "Sense8" and "Marvel's Jessica Jones."

[12/09/17 - 01:05 PM]
"Marvel's Jessica Jones" Season 2 Launch Date Announced
Today, Netflix announced that the second season of the award-winning series will premiere on March 8, 2018 at 12:01am PT in all territories where Netflix is available.

[12/09/17 - 08:28 AM]
Friday's Broadcast Ratings: CBS Dramas Rise in Latest Victory
The Eye's trio of dramas is up from last week among adults 18-49.

[12/08/17 - 11:39 PM]
Development Update: Friday, December 8
Updates include: Michael Malarkey cast in History's "Blue Book"; Lauren Schmidt Hissrich to spearhead Netflix's "The Witcher"; and Starz's "Vida" rounds out its cast.

[12/08/17 - 04:30 PM]
AXS TV Announces Mid-Season Premiere Dates for New and Returning Shows
Look for "Rock & Roll Road Trip with Sammy Hagar" and "Real Money" back-to-back beginning Sunday, April 8 at 9:00/8:00c.

[12/08/17 - 03:48 PM]
Video: The 2018 Rose Parade Hosted by Cord & Tish - Picks from the Fishbowl - Amazon Video
The streaming service releases additional footage leading up to the special event.

[12/08/17 - 02:55 PM]
Video: We're Not in Hollis Anymore... IFC Enlists DMC for "Christmas in the '80s" Promo
This holiday season, in honor of the 30th anniversary of the 1987 original release of "Christmas in Hollis," hip-hop legend Darryl "DMC" McDaniels collaborated with IFC to create a new '80s-inspired promo.

[12/08/17 - 02:02 PM]
Arie Luyendyk Jr. Begins His Search for That One Special Woman When "The Bachelor" Premieres, Monday, January 1, on ABC
The Alphabet reveals 29 of the women featured on the new season.

[12/08/17 - 01:09 PM]
The CW's New Monday 8pm Schedule Delivers 23 Consecutive Weeks of Original Episodes of "Supergirl" and "DC's Legends of Tomorrow"
"Supergirl" returns Monday, January 15 while "Legends" is due back on Monday, February 12.

[12/08/17 - 12:44 PM]
Reese Witherspoon and Nicole Kidman Will Re-Team to Executive Produce and Star in the Return of "Big Little Lies" on HBO
The pay channel confirmed the news via social media this afternoon.

[12/08/17 - 12:00 PM]
"Beat Shazam" Welcomes a New Deejay: Corinne Foxx, Daughter of Host Jamie Foxx
Season two of the series is due in 2018 on FOX.

[12/08/17 - 11:53 AM]
"Freedom Fighters: The Ray" Launches Today on CW Seed
Also launching today is an exclusive public service announcement created for The Trevor Project, the leading national organization providing crisis intervention and suicide prevention services to LGBTQ young people.

[12/08/17 - 11:02 AM]
"Queer Eye" Returns with Laughs and a Whole Lot of Heart Exclusively on Netflix February 2018
Bobby Berk, Karamo Brown, Antoni Porowski, Jonathan Van Ness and Tan France are featured in the show's revival.

[12/08/17 - 10:30 AM]
Rock 'N' Roll Icon Alice Cooper Cast as King Herod in NBC's Easter Sunday Spectacular "Jesus Christ Superstar Live!"
Also joining the production is esteemed British theatre director David Leveaux, a five-time Tony Award nominee.