or


[09/09/13 - 07:55 AM]
Bravo Media and the Fiat(R) Brand Team Up to Drive Viewer Engagement in First-Ever "Watch What Happens Live" Wedding Extravaganza
To kick off the experience with the FIAT brand, Bravo created a custom on-air vignette showcasing newly-engaged Gretchen Rossi, as she preps to get a wedding Mazel ready.

[via press release from Bravo]

BRAVO MEDIA AND THE FIAT(R) BRAND TEAM UP TO DRIVE VIEWER ENGAGEMENT IN FIRST-EVER "WATCH WHAT HAPPENS LIVE" WEDDING EXTRAVAGANZA

Bravo Co-Branded Interactive Digital Ads See Strong Results in User Engagement and Sponsor Impact

NEW YORK - Sept. 9, 2013 - On the heels of major success in the co-branded advertising space, Bravo Media today revealed the details of a new multi-platform campaign with the FIAT(R) brand in effort to enlist fans in the planning of the first-ever "Watch What Happens Live" Wedding, including an interactive online ad campaign powered by Innovid. The partnership with the FIAT brand marks the fifth in a series of successful co-branded campaigns with Bravo programming using the Innovid platform, which found that engagement and key brand metrics were substantially higher compared to standard online video advertising.

"We've taken this innovative technology to the next level by merging online ads and Bravo talent to create a co-branded experience that is fun, seamless and interactive for fans," said Jamie Cutburth, VP of Partnership Marketing, Bravo Media. "The result has seen tremendous increases in user engagement and time spent for our brand partners - creating a win-win situation for everyone, both sponsors and consumers. We're excited to apply this to our new FIAT partnership."

Announced earlier this summer, "Watch What Happens Live" will host a wedding ceremony where one lucky couple will exchange vows on-air in the Clubhouse, officiated by Andy Cohen. Bravo gave a call to action, inviting fans to help create the celebration. In addition to voting on the lucky couple, Kristie Banks and Matthew Spaeth, revealed last night on "Watch What Happens Live," viewers at home have the opportunity to continue voting on everything that goes into a "Watch What Happens Live" Wedding, from the decor to the music, to picking out which all-new Fiat 500L to give the couple as a wedding gift (choosing between a Fiat 500L Trekking or Fiat 500L Lounge model). The co-branded interactive FIAT brand ads will engage passionate consumers in the wedding planning.

To kick off the experience with the FIAT brand, Bravo created a custom on-air vignette showcasing newly-engaged Gretchen Rossi from "The Real Housewives of Orange County," as she preps to get a wedding Mazel ready. A 30-second online version of the spot will run as a pre-roll unit that entices users to click through and engage further in co-branded "Watch What Happens Live" wedding content. The spot will feature pop-ups prompting users to click through for bonus footage of Gretchen's meetings with other Bravolebrities, along with interactive experiences where fans can browse through images, social share features and participate in weekly voting (also offered on bravotv.com/wedding). Additionally, the pre-roll unit will feature a branded tab where participants can learn more about the Fiat 500L.

"Bravo is a leader in the on-air space with its co-branded advertising," said Dave Kaplan, VP of Research. "We're ranked as the #1 cable TV network year-to-date for increasing brand opinion of our sponsors and have transitioned this success now into digital after completing several partnerships, which have garnered superior results on key behavioral and brand effectiveness metrics."

With its four previous campaigns, Bravo has found its interactive co-branded units to deliver:

1. +69% higher user interaction rates on average vs. the Innovid pre-roll norm, and +259% higher than standard pre-roll norm;

2. Increased time spent, with an incremental 37 seconds for the average ad interaction - in addition to the pre-roll duration itself;

3. Substantial brand lift for its advertiser partners, including a +45% increase in ad awareness, a +13% lift in brand favorability and a +19% gain in purchase intent, versus the same video ads when running without Innovid interactivity.

Source: On-Air - Nielsen Brand Effect. Custom vignettes/hybrids on television. 1/1/13-8/15/13. Persons 2+. Based on all ad-supported cable entertainment networks in primetime. Digital - Innovid for interaction and time spent campaign results. Norms based on 3Q12 for CPG category expand units. BravoTV.com for interaction(ie. click-thru rate) norm for standard (non-interactive) pre-roll ads in short-form content. Insight Express for brand impact study of CPG advertiser employing video ads with Innovid technology for some placements and standard video ads without Innovid technology for other placements. 11/13/12 - 3/4/13.





  [september 2013]  
S
M
T
W
T
F
S


· REAL HOUSEWIVES OF ORANGE COUNTY, THE (BRAVO)
· WATCH WHAT HAPPENS: LIVE (BRAVO)











[10/22/14 - 04:00 PM]
New Primetime Special "Sofia the First: The Curse of Princess Ivy" to Premiere Sunday, November 23 on Disney Channel
The high-stakes adventure features a special appearance by Rapunzel, voiced by Mandy Moore, who reprises her role from Disney's "Tangled."

[10/22/14 - 03:19 PM]
Bravo Media Renews "Below Deck" for Third Season as Finale Earns Highest-Rated Episode of the Season with Over 1.4 Million Total Viewers
Plus: look for "The Crew Tells All" next Tuesday, October 28 and a reunion special the following Tuesday, November 4.

[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 01:37 PM]
Lifetime Greenlights Limited Series "Lizzie Borden: The Fall River Chronicles"
Christina Ricci will reprise her haunting role as the notorious murder suspect she portrayed in the network's hit original movie "Lizzie Borden Took An Ax."

[10/22/14 - 01:14 PM]
Sneak Play of "Becoming," from LeBron James' Springhill Production Company and ESPN Films, Added at 5:30 P.M. Sunday, October 26 on Disney XD
It will also be presented in the previously announced 8:00 p.m. timeslot on Disney XD and on Friday, November 7 (7:00 p.m., ET/4:00 p.m., PT) on ESPN.

[10/22/14 - 12:44 PM]
Animal Planet's "Finding Bigfoot" Returns with Search for World's Largest Sasquatch
On Sunday, November 9, the series returns with a special two-hour episode that takes Bigfoot Field Research Organization (BFRO) president Matt Moneymaker, researchers James "Bobo" Fay and Cliff Barackman and skeptical scientist Ranae Holland off to the wilds of Alaska.

[10/22/14 - 11:31 AM]
Syfy's Hit Competition Series "Face Off" to Return for Eighth Season January 13 at 9PM
In a twist on the show's traditional format, three former champions, Rayce Bird (Season 2), Anthony Kosar (Season 4) and Laura Tyler (Season 5), will return in the premiere and select teams of five new artists who they will coach throughout the season.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 11:05 AM]
Comedy Icon Steve Coogan to Star in "Happyish" on Showtime(R)
He'll succeed the late Philip Seymour Hoffman in the project, a comedic, soul-searching examination of our pursuit of happiness, a pursuit that might just be the very thing causing our unhappiness in the first place.

[10/22/14 - 11:04 AM]
Discovery Family Channel to Premiere the Third Season of Hasbro Studios' Popular Animated Series "Transformers Rescue Bots," November 1
The season three premiere of "Transformers Rescue Bots" returns with the episode "Land Before Prime," where Optimus Prime is forced to embrace his primal side when the Rescue Bots discover a mysterious island filled with dinosaurs.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 10:49 AM]
First-Ever LEGO(R) Batman Television Special, "LEGO DC Comics: Batman: Be-Leaguered," Premieres October 27 on Cartoon Network
Produced by Warner Bros. Animation, this powerhouse partnership between the LEGO Group and DC Entertainment is a funny, lighthearted tale new to the DC Comics universe.

[10/22/14 - 10:42 AM]
"CMA Country Christmas" Adds Performances by Alan Jackson, and Brad Paisley with Rock Legend Steven Tyler
Artists previously announced include Dan + Shay, Brett Eldredge, Sara Evans, Lucy Hale, Hunter Hayes, Little Big Town, Idina Menzel, Nettles, LeAnn Rimes, Michael W. Smith, and Carrie Underwood.

[10/22/14 - 10:41 AM]
Inspired by the Success of "Shark Tank" ABC Announces the Launch of "Beyond the Tank"
"Beyond the Tank" will feature a look back at past "Shark Tank" pitches and deals to examine the highs and lows that can come from an appearance in the tank.

[10/22/14 - 10:31 AM]
TNT Greenlights "Cold Justice" Spinoff
Rather than tackling homicides, however, the new series will focus on sex crimes.