or


[09/09/13 - 08:40 AM]
Subway(R) Restaurants, Eveready and Orville Redenbacher's(R) Join "The Million Second Quiz" for Cross-Platform Partnerships
The Ryan Seacrest-hosted event premieres tonight and continues nightly through Thursday, September 19.

[via press release from NBC]

SUBWAY(R) RESTAURANTS, EVEREADY AND ORVILLE REDENBACHER'S(R) JOIN ONE-OF-A-KIND INTERACTIVE GAME SHOW "THE MILLION SECOND QUIZ" FOR CROSS-PLATFORM

SUBWAY(R) Restaurants, Eveready and Orville Redenbacher's(R) Fuel Fans and Around The Clock Competition

NEW YORK, September 9, 2013 - NBCUniversal today announced unique cross-platform advertising partnerships with Eveready, SUBWAY(R) restaurants and Orville Redenbacher's(R) around "The Million Second Quiz," NBC's innovative live competition show.

"The Million Second Quiz" (MSQ) show will be the first fully convergent social television experience, where viewers from all across America will be able to tune in to a 23/7 live stream of the show, play along in sync with the game during primetime and get a chance to be chosen as a contestant for the following night's primetime show.

EVEREADY PARTNERSHIP

To kick off the dynamic experience for fans, Eveready is exclusively sponsoring the MSQ iOS and Android applications which launched August 13. The free apps integrate second screen tools into the live TV experience and enable at-home viewers to compete even before the show airs on television September 9 at 8pm ET. Additionally, Eveready brings fans the official MSQ digital Countdown Clock and "Charged Moments" segments that will feature highlights on each night's broadcast from the previous 23 hours of competition.

"We're excited for the opportunity to sponsor the Million Second Quiz app," said Cass Harris, Brand Manager, EVEREADY. "This digital aspect of the Million Second Quiz allows families not only to interact with one another, but to interact with the live show on their television screens. The introduction of this family-centric game into this digital space complements the EVEREADY brand. Just as technology plays an integral role in everyday life, so does EVEREADY."

The fully interactive app allows viewers and contestants to stay connected 23/7 for the two-week show duration, playing alongside on-air contestants from their homes and on their mobile devices, as they attempt to unseat on-air contestants for a spot on "Winners' Row" and the opportunity to travel to New York City to compete on air.

"This show is redefining the second screen experience," said Scott Schiller, Executive Vice President, Digital Advertising Sales, NBCUniversal. "The Million Second Quiz show and digital apps are a one-of-a-kind opportunity for our brand partners to reach and engage audiences, in real-time, before and during the program's run."

SUBWAY(R) RESTAURANTS PARTNERSHIP

SUBWAY(R) restaurants has built a fully functional restaurant on the MSQ competition location to provide contestants sitting in the "Play Along Area" and "Winners' Row" suite with food and beverages to ensure they are fueled up to perform at their best. Additionally, SUBWAY(R) restaurants will be providing gift cards to contestants over the course of the game for a free $5 FOOTLONG all SUBtember long. For those waiting in line to play, SUBWAY(R) is offering photo opportunities and social media engagements with the infamous SUBWAY(R) "AVO-CAR-DO" highlighting the superfood, avocado, which is available on any SUBWAY(R) sandwich.

"The Million Second Quiz show is the best example of the convergence of our content across multiple platforms and the power of broadcast television to drive people to compelling digital content," said Jim Hoffman, Executive Vice President, Network Entertainment Sales and Marketing, NBCUniversal.

SUBWAY(R) restaurants' integrations run across traditional and digital TV platforms, directly reaching consumers through on air, online and in-store promotions. SUBWAY(R) restaurants will also award a grand prize of a year's worth of $5 FOOTLONGS via NBC's radio promotion in the top 15 markets. SUBWAY(R) restaurants will also disseminate messages via Facebook and Twitter and will have a presence in the live stream both online and in the MSQ App.

"Million Second Quiz combines the reach of broadcast television with the frequency and engagement of on-going digital exposure," said Tony Pace, SUBWAY(R) Global Chief Marketing Officer. "Add the presence and personality of Ryan Seacrest and, in our estimation, it is a winner even before anyone sits in the Money Chair."

ORVILLE REDENBACHER'S(R) PARTNERSHIP

In addition, Orville Redenbacher's(R) will join as the show's snack partner, sponsoring the giant on-air competition clock which will feature Orville Redenbacher's(R) new creative campaign enticing viewers to "Get Your Orville Ready!" for MSQ's must-see TV viewing experiences. Orville Redenbacher's(R) will brand the countdown structure, featuring "Get Your Orville Ready" on the LED countdown screen, along with verbal call-outs during two of the highly competitive moments as the game ticks down. Contestants waiting in line to compete will also snack on Orville Redenbacher's(R) Ready-To-Eat Gourmet Popcorn in Kettle Corn and Sharp White Cheddar flavors as part of Orville Redenbacher's(R) on site presence.

"The Million Second Quiz" premieres Monday September 9 (8-9 p.m. ET) and continues through Saturday, September 14 in the same 8 p.m. hour. It will then resume on Monday, September 16 and will air each night (8-9 p.m. ET) until the finale on Thursday, September 19 (8-10 p.m. ET).

####

About NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

About SUBWAY(R) RESTAURANTS

Headquartered in Milford, Connecticut, SUBWAY(R) restaurants is the world's largest restaurant chain with more than 40,000 locations in 100 countries. Co-founded by Fred DeLuca and Dr. Peter Buck in 1965, their partnership marked the beginning of a remarkable journey and paved the way for thousands of entrepreneurs to build and succeed in operating their own business. Long-time leaders in offering consumers healthier options on-the-go, the brand is the first quick service restaurant to meet the American Heart Association's Heart-Check Meal Certification Program nutritional criteria. With a robust social community of over 25 million, SUBWAY engages daily with consumers from around the world. Visit http://www.SUBWAY.com, or like us at Facebook.com/SUBWAY and follow us on twitter.com/SUBWAY for more information. SUBWAY(R) is a registered trademark of Doctor's Associates Inc.





  [september 2013]  
S
M
T
W
T
F
S


· MILLION SECOND QUIZ, THE (NBC)





[02/21/17 - 10:17 AM]
Video: Nickelodeon's "The Fairly Odd Phantom" Animated Short Features Butch Hartman's Characters All Together for First Time
The original animated short features an ensemble cast of characters from the Nickelodeon animated series created by Butch Hartman: "The Fairly OddParents," "Danny Phantom," "T.U.F.F Puppy" and the brand-new "Bunsen is a Beast."

[02/21/17 - 10:15 AM]
"The Mick" Renewed for a Second Season on FOX
"From the earliest stages of development, all of us at FOX had enormous faith in 'The Mick,' and it hasn't disappointed," said David Madden.

[02/21/17 - 10:13 AM]
"Jerrod Carmichael: 8," Featuring the Comedy Star in His Second HBO Special, Debuts March 11
Taped in December before a live audience at historic Masonic Hall in New York City, the show features his subversive, thought-provoking take on cultural norms.

[02/21/17 - 10:12 AM]
"Cries from Syria," An Unforgettable Account of the Five-Year Syrian Civil War from the Inside, Debuts March 13 on HBO
This harrowing film tells the story of a people who, despite great suffering, have never lost hope for a better tomorrow.

[02/21/17 - 09:57 AM]
WGN America Presents "Breaking Free," A Documentary Special On The Underground Railroad Ahead of the Season Two Premiere of Its Critically Acclaimed Scripted Series "Underground" Premiering March 8
Viewers will get a chance to see the making of "Underground" season two and hear from cast, crew and civil rights leaders on why this story deserves to be told today.

[02/21/17 - 09:50 AM]
Freeform's March Funday Weekend-Long Programming Event Airs March 18 and 19
Spring is just around the corner, but before you go bouncing into the great outdoors, spend one last lazy weekend with Freeform's Funday programming event.

[02/21/17 - 09:19 AM]
Showtime(R) to Present World Premiere of New Drama Series "I'm Dying Up Here" at SXSW(R)
The fictional series explores L.A.'s famed '70s stand-up comedy scene where the careers of legends such as David Letterman, Jay Leno and Richard Pryor were launched.

[02/21/17 - 09:17 AM]
"@midnight with Chris Hardwick Live" Returns to SXSW on Friday, March 10 at 8 p.m. ET/PT on @facebooklive in Austin
Said stunt features special guest panelists Tom Lennon, Whitney Cummings and Nick Swardson battling for points in Texas.

[02/21/17 - 08:25 AM]
Monday's Broadcast Ratings: "The Bachelor" Continues Its Demo Reign
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[02/21/17 - 08:03 AM]
Things Get Shady in Maryland When Bravo Media Premieres "The Real Housewives of Potomac" on Sunday, April 2 at 9 PM ET/PT
Gizelle Bryant, Karen Huger, Ashley Darby, Robyn Dixon and Charrisse Jackson-Jordan are joined by new housewife Monique Samuels.

[02/21/17 - 06:01 AM]
"Love at First Bark" A Hallmark Channel Original Movie Premieres Saturday, April 1, 9 P.M. ET/PT on Hallmark Channel
Jana Kramer and Kevin McGarry star in the project, from Two 4 the Money Media.

[02/20/17 - 08:37 AM]
Sunday's Broadcast Ratings: ABC Wins Low Key Night in Demos
The Alphabet wins the evening among adults 18-49 with a modest 0.9 average rating.

[02/19/17 - 08:07 PM]
Upcoming Episodes of "Big Little Lies," "Girls," "Crashing" Available for Early Streaming Next Friday
HBO's originals will be available in advance of Sunday's telecast against the Oscars.

[02/19/17 - 04:18 PM]
BBC America Announces "Blue Planet II" - Successor to Nature Series Phenomenon "Planet Earth II"
This brand new seven-part landmark nature series exploring the world's oceans, will be presented by world renowned broadcaster and naturalist Sir David Attenborough.

[02/19/17 - 08:32 AM]
Saturday's Broadcast Ratings: NBC Wins Race in Total Viewers, Adults 18-49
The Peacock's "SNL Vintage" tops the night in the key demographic.