or


[09/12/13 - 01:06 PM]
Nickelodeon and Pharrell Williams Give "Bikini Bottom" a Makeover with Release of SpongeBob SquarePants X ICECREAM Brand Capsule Collection
"SpongeBob promotes happiness and optimism and I wanted this line to represent that," said Pharrell Williams.

[via press release from Nickelodeon]

Nickelodeon And Pharrell Williams Give "Bikini Bottom" A Makeover With Release Of SpongeBob SquarePants X ICECREAM Brand Capsule Collection

Limited-Edition Adult T-Shirts and Sweatshirts Available Now

NEW YORK, Sept. 12, 2013 -- World-renowned musician, producer, fashion designer and self-proclaimed SpongeBob SquarePants enthusiast, Pharrell Williams, has teamed up with Nickelodeon to release a capsule collection inspired by global pop-culture phenomenon, SpongeBob. The brand-new limited-edition SpongeBob X ICECREAM fashion line includes a series of five t-shirts and sweatshirts featuring four SpongeBob-inspired designs.

"I've been a SpongeBob fan for many years and it's an honor to collaborate with Nickelodeon to create SpongeBob X ICECREAM. SpongeBob promotes happiness and optimism and I wanted this line to represent that," said Pharrell Williams.

"We are delighted to introduce our SpongeBob X ICECREAM capsule collection," said Andrea Fasulo, Senior Vice President of Retail and Movie Marketing, Nickelodeon Group. "Pharrell Williams and the ICECREAM brand have a unique ability to reinterpret iconic brands into cool apparel, and the SpongeBob line represents an absolutely stylish line appealing to die-hard fans and trendsetters."

In celebration of the line launch, Pharrell Williams made an appearance at the Billionaire Boys Club flagship SoHo, New York store on Sept. 10. The store front windows feature floor to ceiling SpongeBob X ICECREAM clings, in addition to SpongeBob elements represented throughout the interior, for the entire month of September.

SpongeBob X ICECREAM products are available for purchase at the Billionaire Boys Club webstore and flagship New York and Los Angeles stores and on Karmaloop.com, ranging in price from $38 to $88.

SpongeBob X ICECREAM Product Descriptions:

SpongeBob and Bones T-Shirt

100% Cotton Jersey t-shirt, available in white, is inspired by the classic Cones and Bones ICECREAM character, blending the two icons together to showcase SpongeBob's 'cool' factor.

Alphabet T-Shirt:

100% Cotton Jersey t-shirt, available in black, uses sponge-inspired letters dressed in SpongeBob's signature outfit that spell out 'ICECREAM'.

Sublimation Print T-Shirt:

Cotton and Poly-Jersey blend t-shirt is inspired by SpongeBob's porous epidermis.

Patrick Star and Bamboo T-Shirt:

100% Cotton Jersey t-shirt, available in black, is inspired by the classic ICECREAM Cones and Bones character, featuring Patrick Star's face and Bamboo Bones.

SpongeBob and Bones Crewneck:

Cotton Poly blend heather grey fleece crewneck features a mash up of the classic Cones and Bones ICECREAM character and SpongeBob's face.

Since its launch in July 1999, SpongeBob SquarePants has become one of the most beloved animated characters in TV history and a global pop culture phenomenon. Currently in its 14th year, the series continues to rank as the number-one animated series with kids 2-11 on all of television, with one third of its audience 18-49. SpongeBob SquarePants is one of the most 'liked' animated series on Facebook, with more than 81million fans. Over the past several years, SpongeBob has averaged more than 100 million total viewers every quarter across all Nickelodeon networks.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).





  [september 2013]  
S
M
T
W
T
F
S


· SPONGEBOB SQUAREPANTS (NICKELODEON)





[07/31/14 - 01:51 PM]
Showtime(R) Premieres Ray Donovan Webisodes "Behind the Fix" Starring Steven Bauer and Katherine Moennig
Fans will get an inside look on how Ray's (Liev Schreiber) team pulls off their "fixes," woven directly from the plotlines on screen.

[07/31/14 - 01:13 PM]
College Football: ESPN's Game and Studio Roster Includes More Than 100 On-Air Commentators
The lineup is highlighted by announcers with familiar and new assignments, the addition of former coaches Mack Brown and Butch Davis, and nationally recognized former SEC players and renowned sportscasters on SEC Network.

[07/31/14 - 12:20 PM]
Here Comes the Bride: A Duggar Wedding Unveiled in an All-New Season of "19 Kids & Counting"
The series returns with all-new episodes beginning Tuesday, September 2 at 9:00/8:00c.

[07/31/14 - 11:51 AM]
"Sharknado 2: The Second One" Devours the World - Record-Setting 3.9 Million Total Viewers and 1.6 Million Adults 18-49 for Syfy Original Movie
Syfy spins the numbers for Wednesday, July 30.

[07/31/14 - 11:40 AM]
Hallmark Movies & Mysteries Announces the Start of Production on "The Christmas Shepherd" Starring Teri Polo and Martin Cummins
The film is part of Hallmark Movies & Mysteries' Most Wonderful Movies of Christmas, featuring traditional and classic Christmas films suitable for family audiences.

[07/31/14 - 11:15 AM]
Bravo Media Acquires "The Real Housewives of Melbourne" Premiering Sunday 8/3 at 12PM ET/PT with Back-to-Back Episodes
The 12-episode series follows the lavish lives of six successful Melbourne socialites as they live life on their own terms and enjoy the pampered and cultured lifestyle that the "world's most liveable city" has to offer.

[07/31/14 - 11:11 AM]
FOX Sports Tees Up Faxon & Fay for 2015 USGA Championships Coverage Team
Eight-time PGA TOUR winner Brad Faxon and former USGA executive director David Fay will serve as analysts alongside host Joe Buck, analyst Greg Norman and reporter/host Holly Sonders.

[07/31/14 - 10:56 AM]
"Tonight Show" Tops "Kimmel" and "Late Show" Combined for the Late-Night Ratings Week of July 21-25 in 18-49, Hitting a Five-Week High
NBC spins the late-night numbers for the week of July 21-25.

[07/31/14 - 10:13 AM]
Video: "BoJack Horseman" - New Trailer
The Netflix series - due on Friday, August 22 - features the voices of Will Arnett, Amy Sedaris, Alison Brie, Aaron Paul, Paul F. Tompkins and Patton Oswalt.

[07/31/14 - 10:00 AM]
E! Celebrates "Chelsea Lately" Throughout August with a Star Studded Run Up to the Live Finale on August 26th
As this groundbreaking show ends, E!'s "Queen of Late Night" will welcome some of the biggest names in Hollywood throughout the month of August, as well as some of Chelsea's fabulous friends.

[07/31/14 - 09:56 AM]
BBC America Announces Special Programming and Nationwide Theatrical Events to Launch "Doctor Who's" First Season Starring Peter Capaldi
Chris Hardwick will host "Doctor Who: Live Pre-Show" at 7:30pm ET and "Doctor Who: After Who Live" at 11:00pm ET following the premiere of "Intruders" on August 23.

[07/31/14 - 09:21 AM]
Animal Planet's "Too Cute! Pint Sized" Delivers Double the Cute in Half the Time, Beginning August 16, at 8 PM ET/PT
Each episode focuses on two litters of the world's most delightful darlings, and with pint-sized episodes, the best moments of the first eight weeks of life are packed into one extra-cuddly half hour.

[07/31/14 - 09:10 AM]
Brady Quinn Joins FOX Sports for College Football & NFL Coverage
In the booth, Quinn pairs with two veteran play-by-play announcers, teaming with Tim Brando for college games and Dick Stockton when on NFL assignment.

[07/31/14 - 09:01 AM]
Cornell Bhangra Wins "Today's Got Talent" Contest, Joins the Top 48 Acts on NBC's "America's Got Talent"
The act will join the quarter-final rounds on "AGT" and perform live Tuesday, August 12 for the chance to win the $1 million prize.

[07/31/14 - 08:48 AM]
"Taxi Brooklyn" Sets Series Records in 18-49 and Total Viewers in Its Sixth Week on the Schedule
NBC spins the numbers for Wednesday, July 30.