or


[09/12/13 - 01:06 PM]
Nickelodeon and Pharrell Williams Give "Bikini Bottom" a Makeover with Release of SpongeBob SquarePants X ICECREAM Brand Capsule Collection
"SpongeBob promotes happiness and optimism and I wanted this line to represent that," said Pharrell Williams.

[via press release from Nickelodeon]

Nickelodeon And Pharrell Williams Give "Bikini Bottom" A Makeover With Release Of SpongeBob SquarePants X ICECREAM Brand Capsule Collection

Limited-Edition Adult T-Shirts and Sweatshirts Available Now

NEW YORK, Sept. 12, 2013 -- World-renowned musician, producer, fashion designer and self-proclaimed SpongeBob SquarePants enthusiast, Pharrell Williams, has teamed up with Nickelodeon to release a capsule collection inspired by global pop-culture phenomenon, SpongeBob. The brand-new limited-edition SpongeBob X ICECREAM fashion line includes a series of five t-shirts and sweatshirts featuring four SpongeBob-inspired designs.

"I've been a SpongeBob fan for many years and it's an honor to collaborate with Nickelodeon to create SpongeBob X ICECREAM. SpongeBob promotes happiness and optimism and I wanted this line to represent that," said Pharrell Williams.

"We are delighted to introduce our SpongeBob X ICECREAM capsule collection," said Andrea Fasulo, Senior Vice President of Retail and Movie Marketing, Nickelodeon Group. "Pharrell Williams and the ICECREAM brand have a unique ability to reinterpret iconic brands into cool apparel, and the SpongeBob line represents an absolutely stylish line appealing to die-hard fans and trendsetters."

In celebration of the line launch, Pharrell Williams made an appearance at the Billionaire Boys Club flagship SoHo, New York store on Sept. 10. The store front windows feature floor to ceiling SpongeBob X ICECREAM clings, in addition to SpongeBob elements represented throughout the interior, for the entire month of September.

SpongeBob X ICECREAM products are available for purchase at the Billionaire Boys Club webstore and flagship New York and Los Angeles stores and on Karmaloop.com, ranging in price from $38 to $88.

SpongeBob X ICECREAM Product Descriptions:

SpongeBob and Bones T-Shirt

100% Cotton Jersey t-shirt, available in white, is inspired by the classic Cones and Bones ICECREAM character, blending the two icons together to showcase SpongeBob's 'cool' factor.

Alphabet T-Shirt:

100% Cotton Jersey t-shirt, available in black, uses sponge-inspired letters dressed in SpongeBob's signature outfit that spell out 'ICECREAM'.

Sublimation Print T-Shirt:

Cotton and Poly-Jersey blend t-shirt is inspired by SpongeBob's porous epidermis.

Patrick Star and Bamboo T-Shirt:

100% Cotton Jersey t-shirt, available in black, is inspired by the classic ICECREAM Cones and Bones character, featuring Patrick Star's face and Bamboo Bones.

SpongeBob and Bones Crewneck:

Cotton Poly blend heather grey fleece crewneck features a mash up of the classic Cones and Bones ICECREAM character and SpongeBob's face.

Since its launch in July 1999, SpongeBob SquarePants has become one of the most beloved animated characters in TV history and a global pop culture phenomenon. Currently in its 14th year, the series continues to rank as the number-one animated series with kids 2-11 on all of television, with one third of its audience 18-49. SpongeBob SquarePants is one of the most 'liked' animated series on Facebook, with more than 81million fans. Over the past several years, SpongeBob has averaged more than 100 million total viewers every quarter across all Nickelodeon networks.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).





  [september 2013]  
S
M
T
W
T
F
S


· SPONGEBOB SQUAREPANTS (NICKELODEON)











[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 08:10 AM]
Cast of FOX Sports 1's All-Female "The Ultimate Fighter(R)" Overcame Childhood Tragedies to Help Troubled Youth
The franchise's latest installment premieres Wednesday, September 10 at 10:00/9:00c.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/29/14 - 07:07 AM]
HBO Confirms Nov. 2 and 3 Debut for Miniseries "Olive Kitteridge"
Frances McDormand, Richard Jenkins, Bill Murray, John Gallagher, Jr., Peter Mullan, Rosemarie DeWitt and Zoe Kazan star in the project.

[08/29/14 - 06:41 AM]
FOX Sports 1 to Air Tony Stewart/Mike Helton Press Conferences Live
Coverage of the press conferences is also available through FOX Sports GO, the app that delivers streaming video of FOX Sports content.

[08/28/14 - 10:27 PM]
"Party Down South" Returns for Season 3 - Announced on the Reunion Special
Look for the new season in Winter 2015 on the cable channel.

[08/28/14 - 05:31 PM]
"Jay Leno's Garage: The Ultimate Car Week" Premieres Sunday, August 31 at 10PM ET/PT on CNBC
Based on his Emmy-winning web series "Jay Leno's Garage," this special takes viewers into the heart of Monterey Week, America's ultimate automotive event.

[08/28/14 - 02:21 PM]
"Live with Kelly and Michael" Enters Its 27th Season in National Syndication September 1, 2014
The show finished the 2013-14 season as the No. 2 syndicated talker in Households, posting an 8% gain over the prior year, and its highest Household rating in 6 years.

[08/28/14 - 01:40 PM]
Lori Loughlin Stars in "Garage Sale Mystery: All That Glitters," A Hallmark Movies & Mysteries Original World Premiere October 26
Steve Bacic, Sarah Strange and Brendan Meyer also star in the second installment of the "Garage Sale Mystery" movie series.

[08/28/14 - 12:12 PM]
HGTV's Newest Series "Sold on the Spot" Taps Into the Ultimate Buying and Selling Fantasy
In his new series, Josh teams up with house hunters to knock on every door in their ideal location and convince one homeowner to sell their house within 24 hours.

[08/28/14 - 12:08 PM]
FXX Paints Labor Day Weekend Yellow - Five Days Left in Record 12-Day "The Simpsons" Marathon Ends Monday, September 1 at Midnight ET
Following the conclusion of the 12-day marathon on Monday night, "The Simpsons" moves to its regular weekly schedule beginning on Tuesday, September 2.

[08/28/14 - 12:03 PM]
Emmy and Tony Award-Winning Actor David Hyde Pierce Joins "The Good Wife" in Recurring Role for Season Six
The role will mark Pierce's first appearance in a television series since "Frasier" ended its run in 2004.

[08/28/14 - 11:40 AM]
HBO's Banksy Does New York a User-Generated Chronicle of the Street Artist's One-Month Residency in New York City, To Debut Nov. 17
"From the moment Banksy took over the streets, New Yorkers became obsessed. The film captures this month of madness created by user-generated footage," says Sheila Nevins.

[08/28/14 - 11:31 AM]
The Reinvention of "The View" Continues as ABC Recruits a Powerful New Senior Team
Bill Wolff, Brian Balthazar, Ashley S. Gorman and Kathleen Rajsp are among those overseeing the new season.