or


[09/30/13 - 08:33 AM]
Pivot Original Docu-Series "Jersey Strong" Launches "MentorStrong," Nationwide Mentoring Initiative
The campaign aims to increase awareness about the importance of mentoring as a means of intervention with at-risk youth and launch a nationwide mentor recruitment initiative.

[via press release from Pivot]

PIVOT ORIGINAL DOCU-SERIES "JERSEY STRONG" LAUNCHES "MENTORSTRONG," NATIONWIDE MENTORING INITIATIVE

Yearlong Campaign Kicks Off with Newark Event on September 30 at New Jersey Institute of Technology

LOS ANGELES, September 30, 2013 - Pivot (www.pivot.tv), Participant Media's new television network targeting Millennials, announced today "MentorStrong," a year-long social action initiative in support of the channel's new Newark-based docu-series, "Jersey Strong" (airing Saturdays at 10:30 pm ET/PT) in which mentoring plays a central theme. The campaign, in association with MENTOR: The National Mentoring Movement and its local Newark, NJ affiliate, Newark Mentoring Movement (NMM), aims to increase awareness about the importance of mentoring as a means of intervention with at-risk youth and launch a nationwide mentor recruitment initiative.

Over the course of the next year, this national network will support mentoring on-air and online by providing ways to learn more about mentoring and sign up for mentoring opportunities in their area through the campaign's dedicated online hub TakePart.com/MentorStrong.

Pivot's "MentorStrong" will officially kick off Monday, September 30th at a mentor recruitment event at the New Jersey Institute of Technology (NJIT), which will celebrate the approximately 800 currently active Newark mentors registered through NMM. The event will feature many Newark-based mentoring organizations offering volunteer opportunities. Attendees will have the opportunity to hear from and meet "Jersey Strong" cast member Jayda Jacques who has dedicated her life to "doing good in the hood."

Mentoring is a touchstone of the "Jersey Strong" storyline. Two of the show's lead cast members, Jayda and Creep, are reformed members of the Bloods and Crips, respectively, and have become active mentors in their community. The series, which premiered to critical acclaim on September 14, chronicles the lives of two families from parallel universes - the street and the executive suite.

About the Newark Mentoring Movement

The Newark Mentoring Movement is a 501 (c)(3) nonprofit organization based in Newark, N.J. With the ambitious goal of serving 10,000 Newark area youth annually by 2017, NMM strives to embed the culture of mentoring into the local community. The Newark Mentoring Movement uses a three-tiered approach to increase mentoring throughout the city. NMM engages local service providers to ensure that evidence based research is incorporated into their curriculum and overall business plan. Secondly, NMM focuses on engaging the corporate community to alleviate the mentee bottleneck through various mentor recruitment efforts. Lastly, NMM seeks out and introduces national mentoring organizations such as iMentor, to Newark.

About MENTOR: The National Mentoring Partnership

MENTOR: The National Mentoring Partnership is the unifying champion for expanding quality youth mentoring relationships in the United States. MENTOR's goal is to help young people by driving investment of time and money in high impact mentoring and promoting quality mentoring through the development and delivery of standards, cutting-edge research and state-of-the-art tools.

About Pivot

Pivot (pivot.tv), which launched August 1st, is a new television network from Participant Media serving passionate Millennials (18-34) with a diverse slate of talent and a mix of original series, acquired programming, films and documentaries. Pivot focuses on entertainment that sparks conversation, inspires change and illuminates issues through engaging content, and its website TakePart.com to continue the conversation and connect audiences to a wealth of content and customizable actions. Pivot is also changing the media landscape, available via traditional Pay TV subscription to over 40 million subscribers and integrates a Live and on demand streaming option via its interactive, downloadable Pivot APP. In both content and delivery, Pivot is TV for The New Greatest Generation. Follow Pivot on Twitter at @pivot_tv and on Facebook at www.facebook.com/pivottelevision.

About Participant Media

Participant is a global entertainment company founded in 2004 by Jeff Skoll to focus on feature film, television, publishing and digital content that inspires social change. Participant's more than 40 films include GOOD NIGHT, AND GOOD LUCK, SYRIANA, AN INCONVENIENT TRUTH, FOOD, INC., WAITING FOR 'SUPERMAN', THE HELP, CONTAGION and LINCOLN. Through its films, social action campaigns, digital network TakePart.com and Pivot, its new television network for Millennials, Participant seeks to entertain, encourage and empower every individual to take action.





  [september 2013]  
S
M
T
W
T
F
S


· JERSEY STRONG (PIVOT)











[09/01/14 - 10:01 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos with "Big Brother"
The show's latest installment is the night's number one program among adults 18-49.

[09/01/14 - 10:00 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Returns on Top for ABC
The Alphabet leads the night in both total viewers and adults 18-49.

[09/01/14 - 09:53 AM]
"Dateline Saturday Night Mystery" Matches Its Top 18-49 Rating Since July 26
NBC spins the numbers for Saturday, August 30 and Sunday, August 31.

[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/30/14 - 08:52 AM]
NBC Ties for #1 for the Night in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Friday, August 29.

[08/30/14 - 08:13 AM]
Kenny Chesney Welcomed Fans to the Georgia Theatre Last Night for a Surprise Show to Launch CMT's New Series "Instant Jam"
The concert is the first installment of the new series and premieres Saturday, September 27 at 10:00/9:00c.

[08/29/14 - 04:44 PM]
"Utopia" Streaming Video Access Begins Now on UtopiaTV.com 24/7!
Tune into the two-hour series premiere next Sunday, September 7 at 8:00/7:00c.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 08:10 AM]
Cast of FOX Sports 1's All-Female "The Ultimate Fighter(R)" Overcame Childhood Tragedies to Help Troubled Youth
The franchise's latest installment premieres Wednesday, September 10 at 10:00/9:00c.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/29/14 - 07:07 AM]
HBO Confirms Nov. 2 and 3 Debut for Miniseries "Olive Kitteridge"
Frances McDormand, Richard Jenkins, Bill Murray, John Gallagher, Jr., Peter Mullan, Rosemarie DeWitt and Zoe Kazan star in the project.

[08/29/14 - 06:41 AM]
FOX Sports 1 to Air Tony Stewart/Mike Helton Press Conferences Live
Coverage of the press conferences is also available through FOX Sports GO, the app that delivers streaming video of FOX Sports content.

[08/28/14 - 10:27 PM]
"Party Down South" Returns for Season 3 - Announced on the Reunion Special
Look for the new season in Winter 2015 on the cable channel.

[08/28/14 - 05:31 PM]
"Jay Leno's Garage: The Ultimate Car Week" Premieres Sunday, August 31 at 10PM ET/PT on CNBC
Based on his Emmy-winning web series "Jay Leno's Garage," this special takes viewers into the heart of Monterey Week, America's ultimate automotive event.

[08/28/14 - 02:21 PM]
"Live with Kelly and Michael" Enters Its 27th Season in National Syndication September 1, 2014
The show finished the 2013-14 season as the No. 2 syndicated talker in Households, posting an 8% gain over the prior year, and its highest Household rating in 6 years.