or


[09/30/13 - 08:33 AM]
Pivot Original Docu-Series "Jersey Strong" Launches "MentorStrong," Nationwide Mentoring Initiative
The campaign aims to increase awareness about the importance of mentoring as a means of intervention with at-risk youth and launch a nationwide mentor recruitment initiative.

[via press release from Pivot]

PIVOT ORIGINAL DOCU-SERIES "JERSEY STRONG" LAUNCHES "MENTORSTRONG," NATIONWIDE MENTORING INITIATIVE

Yearlong Campaign Kicks Off with Newark Event on September 30 at New Jersey Institute of Technology

LOS ANGELES, September 30, 2013 - Pivot (www.pivot.tv), Participant Media's new television network targeting Millennials, announced today "MentorStrong," a year-long social action initiative in support of the channel's new Newark-based docu-series, "Jersey Strong" (airing Saturdays at 10:30 pm ET/PT) in which mentoring plays a central theme. The campaign, in association with MENTOR: The National Mentoring Movement and its local Newark, NJ affiliate, Newark Mentoring Movement (NMM), aims to increase awareness about the importance of mentoring as a means of intervention with at-risk youth and launch a nationwide mentor recruitment initiative.

Over the course of the next year, this national network will support mentoring on-air and online by providing ways to learn more about mentoring and sign up for mentoring opportunities in their area through the campaign's dedicated online hub TakePart.com/MentorStrong.

Pivot's "MentorStrong" will officially kick off Monday, September 30th at a mentor recruitment event at the New Jersey Institute of Technology (NJIT), which will celebrate the approximately 800 currently active Newark mentors registered through NMM. The event will feature many Newark-based mentoring organizations offering volunteer opportunities. Attendees will have the opportunity to hear from and meet "Jersey Strong" cast member Jayda Jacques who has dedicated her life to "doing good in the hood."

Mentoring is a touchstone of the "Jersey Strong" storyline. Two of the show's lead cast members, Jayda and Creep, are reformed members of the Bloods and Crips, respectively, and have become active mentors in their community. The series, which premiered to critical acclaim on September 14, chronicles the lives of two families from parallel universes - the street and the executive suite.

About the Newark Mentoring Movement

The Newark Mentoring Movement is a 501 (c)(3) nonprofit organization based in Newark, N.J. With the ambitious goal of serving 10,000 Newark area youth annually by 2017, NMM strives to embed the culture of mentoring into the local community. The Newark Mentoring Movement uses a three-tiered approach to increase mentoring throughout the city. NMM engages local service providers to ensure that evidence based research is incorporated into their curriculum and overall business plan. Secondly, NMM focuses on engaging the corporate community to alleviate the mentee bottleneck through various mentor recruitment efforts. Lastly, NMM seeks out and introduces national mentoring organizations such as iMentor, to Newark.

About MENTOR: The National Mentoring Partnership

MENTOR: The National Mentoring Partnership is the unifying champion for expanding quality youth mentoring relationships in the United States. MENTOR's goal is to help young people by driving investment of time and money in high impact mentoring and promoting quality mentoring through the development and delivery of standards, cutting-edge research and state-of-the-art tools.

About Pivot

Pivot (pivot.tv), which launched August 1st, is a new television network from Participant Media serving passionate Millennials (18-34) with a diverse slate of talent and a mix of original series, acquired programming, films and documentaries. Pivot focuses on entertainment that sparks conversation, inspires change and illuminates issues through engaging content, and its website TakePart.com to continue the conversation and connect audiences to a wealth of content and customizable actions. Pivot is also changing the media landscape, available via traditional Pay TV subscription to over 40 million subscribers and integrates a Live and on demand streaming option via its interactive, downloadable Pivot APP. In both content and delivery, Pivot is TV for The New Greatest Generation. Follow Pivot on Twitter at @pivot_tv and on Facebook at www.facebook.com/pivottelevision.

About Participant Media

Participant is a global entertainment company founded in 2004 by Jeff Skoll to focus on feature film, television, publishing and digital content that inspires social change. Participant's more than 40 films include GOOD NIGHT, AND GOOD LUCK, SYRIANA, AN INCONVENIENT TRUTH, FOOD, INC., WAITING FOR 'SUPERMAN', THE HELP, CONTAGION and LINCOLN. Through its films, social action campaigns, digital network TakePart.com and Pivot, its new television network for Millennials, Participant seeks to entertain, encourage and empower every individual to take action.





  [september 2013]  
S
M
T
W
T
F
S


· JERSEY STRONG (PIVOT)





[08/01/14 - 01:49 PM]
DIY Network Achieved Most-Watched July Primetime Ever Among P25-54 Viewers in July
DIY Network spins the numbers for the month of July.

[08/01/14 - 01:18 PM]
ESPN Goes to Portland for the 2014 MLS All-Star Game
ESPN media platforms will combine to provide unprecedented coverage of the game, between a team of Major League Soccer All-Stars and Bayern Munich on Wednesday, August 6.

[08/01/14 - 01:15 PM]
HGTV Scores Best July Ever
HGTV spins the numbers for the month of July.

[08/01/14 - 11:01 AM]
The Walt Disney Company and the National Cable Television Cooperative Announce Robust Long-Term Distribution Agreement
As part of the new multi-year deal, the NCTC will introduce several new services, including the full suite of authenticated WATCH and video-on-demand products.

[08/01/14 - 10:55 AM]
Live Twitter(R) Chat with "The Quest" Executive Producers and the First Eliminated Contestant, Friday, August 1
Join Mark Ordesky, Jane Fleming, Rob Eric and the first Paladin banished from Everealm as they answer your questions about last night's exciting series premiere.

[08/01/14 - 10:20 AM]
Dierks Bentley Brings a Special Performance from His Headlining Riser Tour to CMT's "Hot 20 Countdown" This Weekend as Part of the Mountain Dew(R) CMT Summer Concert Series
Bentley has invited the series on the road of his tour, making special appearances in all four installments and bringing fans new videos along with a behind-the-scenes look from the road.

[08/01/14 - 09:01 AM]
Sarah Hyland to Co-Host "Teen Choice 2014" Sunday, August 10, Live on FOX
Also scheduled to appear: Taylor Swift, Ansel Elgort, Victoria Justice, Collins Key, Laura and Vanessa Marano, Ian Somerhalder, Odeya Rush, Brenton Thwaites and Ariana Grande.

[08/01/14 - 08:48 AM]
"Last Comic Standing" Matches a Six-Week High in 18-49 Rating
NBC spins the numbers for Thursday, July 31.

[08/01/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Continues Win Streak in Both Viewers, Demos
The Eye was the top draw among total viewers and adults 18-49 for the fifth consecutive week.

[08/01/14 - 08:30 AM]
ABC's "The Quest" Debut Ties a Summer Time-Slot High and "NY Med" Wins at 10pm with a Best-Since-Premiere Number
ABC spins the numbers for Thursday, July 31.

[08/01/14 - 07:46 AM]
Escape Acquires Rights to More Than 500 Episodes of Three Popular True Crime Television Series
"Snapped," "Unsolved Mysteries" and "Forensic Files" have all been licensed to the fledgling network.

[08/01/14 - 07:43 AM]
ESPN to Follow Path of USA Basketball Men's National Team to the "2014 FIBA Basketball World Cup"
The USA Basketball National team is coached by legendary Duke coach Mike Krzyzewski and potentially headlined by superstars Kevin Durant, Stephen Curry, Paul George, Derrick Rose and James Harden, among others.

[08/01/14 - 07:23 AM]
HBO Confirms Debut Date of "Foo Fighters: Sonic Highways" - Series to Launch Its Eight-Episode Season Friday, Oct. 17
Directed by Foo Fighters frontman Dave Grohl, each one-hour episode of the unprecedented documentary series is devoted to a different American musical landmark.

[08/01/14 - 07:03 AM]
FOX Sports 1 Kicks Off August with Big Week of Boxing
Sammy Vasquez Jr. and James Stevenson square off in a main event IBF/USBA Welterweight title bout presented by Mike Tyson's Iron Mike Productions on Friday, August 8.

[08/01/14 - 07:00 AM]
Science Channel's "Man vs. the Universe" Delves Into Mankind's New Race to Tame the Cosmos
The three-part series launches Wednesday, August 13 at 10:00/9:00c on the network.