[09/30/13 - 08:33 AM]
Pivot Original Docu-Series "Jersey Strong" Launches "MentorStrong," Nationwide Mentoring Initiative
The campaign aims to increase awareness about the importance of mentoring as a means of intervention with at-risk youth and launch a nationwide mentor recruitment initiative.

[via press release from Pivot]


Yearlong Campaign Kicks Off with Newark Event on September 30 at New Jersey Institute of Technology

LOS ANGELES, September 30, 2013 - Pivot (www.pivot.tv), Participant Media's new television network targeting Millennials, announced today "MentorStrong," a year-long social action initiative in support of the channel's new Newark-based docu-series, "Jersey Strong" (airing Saturdays at 10:30 pm ET/PT) in which mentoring plays a central theme. The campaign, in association with MENTOR: The National Mentoring Movement and its local Newark, NJ affiliate, Newark Mentoring Movement (NMM), aims to increase awareness about the importance of mentoring as a means of intervention with at-risk youth and launch a nationwide mentor recruitment initiative.

Over the course of the next year, this national network will support mentoring on-air and online by providing ways to learn more about mentoring and sign up for mentoring opportunities in their area through the campaign's dedicated online hub TakePart.com/MentorStrong.

Pivot's "MentorStrong" will officially kick off Monday, September 30th at a mentor recruitment event at the New Jersey Institute of Technology (NJIT), which will celebrate the approximately 800 currently active Newark mentors registered through NMM. The event will feature many Newark-based mentoring organizations offering volunteer opportunities. Attendees will have the opportunity to hear from and meet "Jersey Strong" cast member Jayda Jacques who has dedicated her life to "doing good in the hood."

Mentoring is a touchstone of the "Jersey Strong" storyline. Two of the show's lead cast members, Jayda and Creep, are reformed members of the Bloods and Crips, respectively, and have become active mentors in their community. The series, which premiered to critical acclaim on September 14, chronicles the lives of two families from parallel universes - the street and the executive suite.

About the Newark Mentoring Movement

The Newark Mentoring Movement is a 501 (c)(3) nonprofit organization based in Newark, N.J. With the ambitious goal of serving 10,000 Newark area youth annually by 2017, NMM strives to embed the culture of mentoring into the local community. The Newark Mentoring Movement uses a three-tiered approach to increase mentoring throughout the city. NMM engages local service providers to ensure that evidence based research is incorporated into their curriculum and overall business plan. Secondly, NMM focuses on engaging the corporate community to alleviate the mentee bottleneck through various mentor recruitment efforts. Lastly, NMM seeks out and introduces national mentoring organizations such as iMentor, to Newark.

About MENTOR: The National Mentoring Partnership

MENTOR: The National Mentoring Partnership is the unifying champion for expanding quality youth mentoring relationships in the United States. MENTOR's goal is to help young people by driving investment of time and money in high impact mentoring and promoting quality mentoring through the development and delivery of standards, cutting-edge research and state-of-the-art tools.

About Pivot

Pivot (pivot.tv), which launched August 1st, is a new television network from Participant Media serving passionate Millennials (18-34) with a diverse slate of talent and a mix of original series, acquired programming, films and documentaries. Pivot focuses on entertainment that sparks conversation, inspires change and illuminates issues through engaging content, and its website TakePart.com to continue the conversation and connect audiences to a wealth of content and customizable actions. Pivot is also changing the media landscape, available via traditional Pay TV subscription to over 40 million subscribers and integrates a Live and on demand streaming option via its interactive, downloadable Pivot APP. In both content and delivery, Pivot is TV for The New Greatest Generation. Follow Pivot on Twitter at @pivot_tv and on Facebook at www.facebook.com/pivottelevision.

About Participant Media

Participant is a global entertainment company founded in 2004 by Jeff Skoll to focus on feature film, television, publishing and digital content that inspires social change. Participant's more than 40 films include GOOD NIGHT, AND GOOD LUCK, SYRIANA, AN INCONVENIENT TRUTH, FOOD, INC., WAITING FOR 'SUPERMAN', THE HELP, CONTAGION and LINCOLN. Through its films, social action campaigns, digital network TakePart.com and Pivot, its new television network for Millennials, Participant seeks to entertain, encourage and empower every individual to take action.

  [september 2013]  


[10/20/16 - 03:55 PM]
Oxygen Media Tests the Bonds of Friendship When New Competition Series "The Battle of the Ex-Besties" Premieres Tuesday, December 6 at 11PM ET/PT
Hosted by Sibley Scoles, the series follows fourteen former BFFs who are forced to confront - and hopefully forget - past differences in order to win a life-changing $100,000 grand prize.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 01:04 PM]
Investigation Discovery Looks at When Happily Ever After Goes Horribly Wrong in All-New Series "Married with Secrets"
The new eight-part series premieres Tuesday, October 25 at 10:00/9:00c.

[10/20/16 - 12:27 PM]
BBC America Debuts New Original Co-Production "Undercover" with Two-Night Premiere Event in November
Look for said event on Wednesday, November 16 and Thursday, November 17 at 8:00/7:00c.

[10/20/16 - 11:47 AM]
TLC's "Little People, Big World" Returns with the Roloffs Facing a Whole New Reality
Season 12 rolls out Tuesday, November 22 at 8:00/7:00c on the cable channel.

[10/20/16 - 11:45 AM]
GSN Adds "Wheel of Fortune" to Daytime Schedule Beginning Monday, October 24
In addition, GSN Games has launched Wheel of Fortune(R) Slots: The Ultimate Collection, a new mobile app bringing together a variety of stunning Wheel of Fortune-themed slots games and authentic elements from the TV show.

[10/20/16 - 11:14 AM]
A&E Network to Premiere New Season of Hit Series "Wahlburgers" November 16
Look for back-to-back episodes on Wednesday nights beginning at 10:00/9:00c.

[10/20/16 - 11:04 AM]
Bravo Media's "Top Chef" Announces 8 Returning Chefs Vying for Redemption on the New Season Premiering Thursday, Dec. 1 at 10PM ET/PT
It's the ultimate challenge of old blood versus new, on the Emmy and James Beard Award winning series, as the chefs head to Charleston to battle it out alongside eight talented "Top Chef" newcomers.

[10/20/16 - 09:31 AM]
CBS Orders "Salvation," A New Event Series for Broadcast in Summer 2017
A suspense thriller, the series centers on an MIT grad student and a tech superstar who bring a low-level Pentagon official a staggering discovery - that an asteroid is just six months away from colliding with Earth.

[10/20/16 - 09:07 AM]
Rise and 'Shine... Discovery's "Moonshiners" Returns Tuesday, November 15 at 9PM ET/PT
This season these master whiskey makers are putting everything on the line to evolve their craft and take their handmade liquor to the next level.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 08:33 AM]
Award-Winning Comedian Ricky Gervais Brings Brent Back! David Brent: Life on the Road Premieres on Netflix February 10, 2017
Directed, written and produced by award-winning, comedic genius Gervais, David Brent: Life on the Road sees a documentary crew catching up with the idiosyncratic David Brent from the BBC2's mockumentary "The Office."

[10/20/16 - 07:48 AM]
"Outrageous Acts of Science" Returns to Science Channel for an All New Season October 26 at 9PM
The all-new episodes show mind-blowing displays of science in action while counting down the week's Top 20 videos.

[10/20/16 - 07:35 AM]
OneRepublic to Rock Rotterdam at the 2016 MTV EMAs
The multi-platinum pop-rock quintet will join host Bebe Rehxa and previously-announced performers Bruno Mars, Shawn Mendes, DNCE, Lukas Graham and Zara Larsson on stage.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.