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[10/07/13 - 10:07 AM]
Bravo Media Launches Two New Digital Initiatives - "Top Chef Home Edition" and "Social Snaps"
Created by Starcom USA in collaboration with Kraft Foods and Bravo, "Top Chef Home Edition" will engage fans and foodies across the spectrum.

[via press release from Bravo]

BRAVO MEDIA LAUNCHES TWO NEW DIGITAL INITIATIVES - "TOP CHEF HOME EDITION" AND "SOCIAL SNAPS"

"Top Chef Home Edition," Sponsored by Kraft Foods, Engages Fans with Entertaining Culinary Challenges

New "Social Snaps" Aggregates Bravolebrities' Instagram, Facebook and Twitter Activity in Real Time Photo Stream; Toyota to Be First Sponsor of Feature for New Season of "Top Chef"

NEW YORK - October 7, 2013- Bravo Media today unveiled two new digital content offerings for fans: "Top Chef Home Edition" - a digital and social extension of the network's signature on-air culinary competition, "Top Chef" and "Social Snaps," a photo stream aggregating content from various Bravolebrities' social feeds.

"We are constantly introducing new and evolving our digital offerings that enable fans to engage with their favorite shows and Bravolebrities," said Lisa Hsia, EVP of Digital, Bravo & Oxygen Media. "Top Chef Home Edition and Social Snaps are designed to tap into our fans' passion at every level."

Created by Starcom USA in collaboration with Kraft Foods and Bravo, "Top Chef Home Edition" will engage fans and foodies across the spectrum. Casual fans can explore entertaining and user friendly activities, such as theme-based games that will help novice chefs grow their culinary expertise, while enabling evolved foodies to put their cooking skills to the test via classic Quickfire Challenges pulling from past seasons as well as original challenges inspired by the show.

Found within BravoTV.com's "Top Chef" show site and responsively designed and available across all digital platforms, "Top Chef Home Edition" aims to elevate cooking at home by integrating Kraft Recipe Makers and inspire fans to play, share and cook to overcome the mid-week cooking slump. Former "Top Chef" stars including Brooke Williamson, Spike Mendelsohn and Tiffany Derry will engage fans across their social platforms with Home Edition tips using designated hashtags #topchefhome and #foodie to invite fans to participate in the experience.

"This is an example of what Starcom is all about - understanding human needs and behaviors," said Lisa Donohue, Starcom USA CEO. "Kraft was targeting a new category aimed at helping people who love to cook and set high standards for themselves, even midweek, so we investigated this emotional need state that was not being met. These consumers see contestants on Top Chef reviewed, critiqued and appreciated for the choices they make, but there is no reliable mechanism to give them the same experience. By creating a connected digital platform, we could provide that credibly with the assistance of the Top Chef program."

BravoTV.com also debuts "Social Snaps," a new feature that offers a real-time peek into the social lives of Bravolebrities across the network's shows. Starting with Toyota's #TopChef Social Snaps, for the first time, Bravo will grant fans real-time access to Top Chef judges, Chef'testants and Toyota via live, continuous photo streams aggregated from Twitter, Instagram and Facebook into one place.

The new season of "Top Chef" set in New Orleans airs every Wednesday at 10p.m. ET/PT.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





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· TOP CHEF (BRAVO)









[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 11:33 PM]
Development Update: Friday, April 24
Updates include: Brooklyn Sudano joins Hulu's "11/22/63"; Disney Channel adds trio to "Jessie" spin-off; and Danielle Sanchez-Witzel to run NBC's "The Carmichael Show."

[04/24/15 - 07:43 PM]
E! Announces New Documentary Series Following Bruce Jenner's Life as a Transgender Woman
The eight-part, one-hour series will premiere Sunday, July 26 at 9:00pm on E! and will also air on the E! channels internationally.

[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
Whipclip Teams Up with Pop to Offer Fans Easy Access to Create and Share Video Clips from Network's Original Programming Line-Up
Using Whipclip, viewers can create customized clips of their favorite moments and share them instantly on Facebook, Twitter, Tumblr, Pinterest and via email and SMS.

[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.

[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
Originating from the United States Golf Association's Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:35 AM]
Meet the New Class of Students on "Are You Smarter Than a 5th Grader?"
Following a nationwide search, these six kids were chosen to help the grown-ups graduate toward the top prize of $1 million.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 10:26 AM]
Evan Peters the Latest "American Horror Story" Veteran to Join "Hotel"
Lady Gaga, Kathy Bates, Sarah Paulson, Matt Bomer, Cheyenne Jackson, Wes Bentley and Chloƫ Sevigny also star in the latest installment, due in October.

[04/24/15 - 10:11 AM]
"Thought Crimes: The Case of the Cannibal Cop," Featuring Exclusive Access to Former NYPD Officer Gilberto Valle, Explores Issues of Crime in the Internet Age When It Debuts May 11 on HBO
Dubbed "The Cannibal Cop," former NYPD officer Gilberto Valle was convicted of conspiring to kidnap and eat women in March 2013.