or


[10/07/13 - 10:07 AM]
Bravo Media Launches Two New Digital Initiatives - "Top Chef Home Edition" and "Social Snaps"
Created by Starcom USA in collaboration with Kraft Foods and Bravo, "Top Chef Home Edition" will engage fans and foodies across the spectrum.

[via press release from Bravo]

BRAVO MEDIA LAUNCHES TWO NEW DIGITAL INITIATIVES - "TOP CHEF HOME EDITION" AND "SOCIAL SNAPS"

"Top Chef Home Edition," Sponsored by Kraft Foods, Engages Fans with Entertaining Culinary Challenges

New "Social Snaps" Aggregates Bravolebrities' Instagram, Facebook and Twitter Activity in Real Time Photo Stream; Toyota to Be First Sponsor of Feature for New Season of "Top Chef"

NEW YORK - October 7, 2013- Bravo Media today unveiled two new digital content offerings for fans: "Top Chef Home Edition" - a digital and social extension of the network's signature on-air culinary competition, "Top Chef" and "Social Snaps," a photo stream aggregating content from various Bravolebrities' social feeds.

"We are constantly introducing new and evolving our digital offerings that enable fans to engage with their favorite shows and Bravolebrities," said Lisa Hsia, EVP of Digital, Bravo & Oxygen Media. "Top Chef Home Edition and Social Snaps are designed to tap into our fans' passion at every level."

Created by Starcom USA in collaboration with Kraft Foods and Bravo, "Top Chef Home Edition" will engage fans and foodies across the spectrum. Casual fans can explore entertaining and user friendly activities, such as theme-based games that will help novice chefs grow their culinary expertise, while enabling evolved foodies to put their cooking skills to the test via classic Quickfire Challenges pulling from past seasons as well as original challenges inspired by the show.

Found within BravoTV.com's "Top Chef" show site and responsively designed and available across all digital platforms, "Top Chef Home Edition" aims to elevate cooking at home by integrating Kraft Recipe Makers and inspire fans to play, share and cook to overcome the mid-week cooking slump. Former "Top Chef" stars including Brooke Williamson, Spike Mendelsohn and Tiffany Derry will engage fans across their social platforms with Home Edition tips using designated hashtags #topchefhome and #foodie to invite fans to participate in the experience.

"This is an example of what Starcom is all about - understanding human needs and behaviors," said Lisa Donohue, Starcom USA CEO. "Kraft was targeting a new category aimed at helping people who love to cook and set high standards for themselves, even midweek, so we investigated this emotional need state that was not being met. These consumers see contestants on Top Chef reviewed, critiqued and appreciated for the choices they make, but there is no reliable mechanism to give them the same experience. By creating a connected digital platform, we could provide that credibly with the assistance of the Top Chef program."

BravoTV.com also debuts "Social Snaps," a new feature that offers a real-time peek into the social lives of Bravolebrities across the network's shows. Starting with Toyota's #TopChef Social Snaps, for the first time, Bravo will grant fans real-time access to Top Chef judges, Chef'testants and Toyota via live, continuous photo streams aggregated from Twitter, Instagram and Facebook into one place.

The new season of "Top Chef" set in New Orleans airs every Wednesday at 10p.m. ET/PT.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [october 2013]  
S
M
T
W
T
F
S
  


· TOP CHEF (BRAVO)





[05/03/16 - 08:45 AM]
Monday's Broadcast Ratings: "The Voice" Extends NBC's Demo Win Streak
The Peacock has taken home the adults 18-49 crown for seven consecutive Mondays.

[05/03/16 - 06:00 AM]
Amazon Prime Video Adds the Latest Series from The Weinstein Company and Oscar and Emmy-Winner Julian Fellowes, "Julian Fellowes Presents Doctor Thorne," to Its Original Series Lineup
The series stars Tom Hollander as Doctor Thorne, Ian McShane as Sir Roger Scatcherd, and Alison Brie as Miss Martha Dunstable.

[05/02/16 - 11:53 AM]
Freeform's "That's So Throwback" Programming Event Begins May 2
Laugh along with Lizzie McGuire as she competes with Kate, flash forward to the future with Raven Baxter, live a double life with Hannah Montana, and help Kim Possible save the world.

[05/02/16 - 11:03 AM]
FYI Premieres New Series "Teenage Newlyweds" - Tuesday, May 31 at 10pm ET/PT
The series captures their weddings and all the ups and downs of juggling family, school, career, finances and first homes, while still navigating life as a teenager.

[05/02/16 - 10:49 AM]
Rivalries Reach New Heights as the Competition Goes Down to the Wire in "Wicked Tuna's" Season Finale on Nat Geo Channel
The high-octane season five finale will be followed immediately by National Geographic Channel's only live show-after-the-show, "Reel Talk Live," on Monday, May 16.

[05/02/16 - 10:38 AM]
Oprah Winfrey to Star in HBO Films' "The Immortal Life of Henrietta Lacks"
The film tells the true story of Henrietta Lacks, an African-American woman whose cells were used to create the first immortal human cell line.

[05/02/16 - 10:30 AM]
Former Ohio State & NFL All-Pro Robert Smith Added to FOX Sports & BTN College Football Rosters
Smith teams with host Rob Stone and analysts Dave Wannstedt and Matt Leinart for pregame, halftime and postgame coverage on the FOX broadcast network and FS1 and appears on BTN studio shows throughout the week.

[05/02/16 - 10:11 AM]
Own a Piece of History with "The Oprah Winfrey Show" Audience Chair Auction
A select number of studio audience chairs will be available for auction with net proceeds going to the Oprah Winfrey Leadership Academy Foundation.

[05/02/16 - 09:37 AM]
Next Documentary in ESPN Films 30 for 30 Series, "Believeland," Premieres May 14
The documentary will chronicle the struggles of Cleveland's major sports franchises over the past 50 years and the impact it has all had on the psyche of a typical Cleveland sports fan.

[05/02/16 - 09:19 AM]
Discovery Impact's "Sonic Sea" Looks at Ocean Noise Pollution - Premieres May 19
Narrated by Academy(R) Award-nominated actress Rachel McAdams, the film features interviews with marine ecologists, ocean life experts, and wildlife activists, including Grammy Award-winning musician, human rights and environmental activist Sting.

[05/02/16 - 09:06 AM]
Britney Spears to Receive Millennium Award and Perform Medley of Greatest Hits at the "2016 Billboard Music Awards" on ABC
Spears joins previously announced performers Justin Bieber, DNCE, The Go-Go's, Shawn Mendes, P!nk and collaborations with Nick Jonas, Tove Lo and Demi Lovato.

[05/02/16 - 09:00 AM]
Cinemax Drama Series "Outcast" Debuts June 3
The series is created and executive produced by Robert Kirkman, and executive produced by showrunner Chris Black.

[05/02/16 - 08:57 AM]
Sunday's Broadcast Ratings: "Little Big Shots" Tops Demo Race for NBC
The Peacock and ABC share the night's adults 18-49 crown.

[05/02/16 - 08:28 AM]
HGTV Renews Mother/Daughter Home Reno Series "Good Bones"
The 12-episode second season is scheduled to premiere in January 2017.

[05/02/16 - 08:04 AM]
ESPN Selects Seven Big Ten College Football Games for 2016 Saturday Prime Time
The schedule features eight Big Ten teams, including three teams in the ESPN.com way too early preseason rankings: No. 3 Michigan, No. 10 Ohio State and No. 17 Iowa.