or


[10/09/13 - 07:02 AM]
A&E Network to Unveil New Network Identity Across All Platforms
The new brand identity and tagline will launch on December 11 at 10:00/9:00c, during the "Duck Dynasty" Christmas Special.

[via press release from A&E]

A&E NETWORK TO UNVEIL NEW NETWORK IDENTITY ACROSS ALL PLATFORMS

COMPREHENSIVE BRAND REPOSITIONING CENTERED AROUND THE NEW TAGLINE 'BE ORIGINAL'

NETWORK COMPLETES TRANSFORMATION TO 100% ORIGINAL PROGRAMMING IN PRIME

NEW YORK, NY - October 9, 2013 - As A&E is wrapping up an unprecedented tenth consecutive year of growth, the network is rolling out a comprehensive new brand identity, including a new on-air look, a new website and the tagline BE ORIGINAL, it was announced today by David McKillop, General Manager & Executive Vice President of A&E Network.

A&E has undergone a dramatic and successful transformation to a premium entertainment network, and is now firmly seated among the top five networks on cable. The network has also made good on its promise to become 100% original in primetime, a dramatic differentiation from other top tier networks like USA (11% original), TNT (20% original), FX (14% original) and TBS (7% original)*.

"A&E has always been a leader in quality original programming and has enjoyed a decade of growth. Our new tagline embodies who we are and not just what we do," said McKillop. "From 'Duck Dynasty' to 'Bates Motel,' we are 100% original with the most unique characters and content in television. BE ORIGINAL is much more than a tagline, it's a rallying cry for our programmers and marketers to always take creative risks, perpetually innovate, inspire and engage the next generation of viewers."

The new brand identity and tagline will launch on December 11 at 10pm ET/PT, during the "Duck Dynasty" Christmas Special.

"As the A&E brand continues to evolve, it has become increasingly important to let both the consumer and trade know what A&E stands for," said Guy Slattery, Executive Vice President of Marketing, A&E Network. "A&E is a brand that celebrates originality. Our content is 100% original, our talent is completely one-of-a-kind and our storytelling is innovative and always fresh. "

About A&E Network

Now reaching 100 million homes, A&E is the home to 100% original content that inspires and challenges audiences to BE ORIGINAL. A&E offers a diverse mix of high quality, uniquely immersive entertainment ranging from the network's original scripted series, including "Bates Motel," "Longmire" and "Those Who Kill," to signature non-fiction franchises, including "Duck Dynasty," "Beyond Scared Straight" and "Storage Wars." The A&E website is located at aetv.com. Follow us on Twitter at twitter.com/aetv and Facebook at facebook.com/AETV.





  [october 2013]  
S
M
T
W
T
F
S
  


· DUCK DYNASTY (A AND E)











[03/03/15 - 11:07 PM]
Development Update: Tuesday, March 3
Updates include: IFC cancels "Garfunkel & Oates"; Jon Foo set as lead in "Rush Hour" at CBS; and Jack Gore is the "Problem Child" at NBC.

[03/03/15 - 04:07 PM]
Idris Elba Steps Onto Set for "Luther" Two-Part Special
Rose Leslie, Laura Haddock, Darren Boyd, John Heffernan and Patrick Malahide also star alongside the returning Michael Smiley and Dermot Crowley.

[03/03/15 - 03:18 PM]
Spike TV Partners with Dwayne Johnson for Event Programming Development Deal
Johnson and Dany Garcia will executive produce shows ranging from big live events, specials, sports and initiatives surrounding our troops and veterans.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:39 PM]
"Live with Kelly and Michael" Announces Its Sixth Annual "Top Teacher Week"
From May 4-8, "Live" will honor teachers who go above and beyond for their schools, communities and students.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 02:21 PM]
Spike: The Ones to Watch - Network Launches New Logo and Tagline
The tagline encompasses the network's strategic shift to a general entertainment network delivering compelling original entertainment with an edge and a distinctive point of view.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 12:31 PM]
Sarah Michelle Gellar to Star in Season 2 of "Star Wars Rebels"
Gellar will join the talented voice cast that includes her husband Freddie Prinze Jr., Vanessa Marshall, Steve Blum, Tiya Sircar, Taylor Gray and David Oyelowo.

[03/03/15 - 11:52 AM]
Nickelodeon Brings Ultimate "Kids' Choice Awards" Interactive Experiences to Kids and Families Nationwide
Beginning Saturday, March 7, Nickelodeon will launch the Kids' Choice Awards Experience, a six-city tour featuring meet and greets with Nick stars and one of-a-kind interactive elements.

[03/03/15 - 11:45 AM]
Ovation TV Greenlights Production on Original Documentary Film, "Ford's Theatre: America's Playhouse"
The project is being co-produced by Ovation Studios and 1895 Films and is set to premiere on April 14 at 10:00/9:00c.

[03/03/15 - 11:13 AM]
truTV Says Yes They Can to The Grawlix's "Those Who Can't," As Network Greenlights Its First-Ever Full-Length Scripted Comedy
The comedy about a trio of frustrated high school teachers stars show creators Adam Cayton-Holland, Andrew Orvedahl and Ben Roy, members of the Denver-based comedy troupe The Grawlix.

[03/03/15 - 11:11 AM]
Spike TV Orders Eight More Episodes of "Lip Sync Battle"
The featured performers for the new eight episodes include Emily Blunt, Anne Hathaway, Terrence Howard, Taraji P. Henson, Justin Bieber, Queen Latifah, Will Arnett, Alison Brie, Mike Tyson and Terry Crews.