or


[10/21/13 - 07:31 AM]
NBCUniversal Celebrates 100-Day Countdown to 2014 Olympic Winter Games with 20-Channel Promotional "Roadblock"
In addition, NBC Sports Group and the networks of NBCU will participate at the kickoff of the USOC's Road to Sochi Tour in New York City's Times Square on Tuesday, October 29.

[via press release from NBC]

NBCUNIVERSAL CELEBRATES 100-DAY COUNTDOWN TO 2014 OLYMPIC WINTER GAMES WITH 20-CHANNEL PROMOTIONAL "ROADBLOCK"

NBC Olympics and Networks of NBCUniversal to Increase Winter Games Promotion Starting Oct. 29

Sochi Olympics Begin 100 Days Later on Feb. 6

STAMFORD, Conn. - Oct. 21, 2013 - NBC Olympics and the networks of NBCUniversal will celebrate 100 days from the start of the upcoming Sochi Olympics on Tuesday, Oct. 29, by introducing a new phase of their multi-platform marketing initiative, highlighted by a 20-channel promotional Roadblock in the 8 p.m. ET/PT hour. In addition, NBC Sports Group and the networks of NBCU will participate at the kickoff of the USOC's Road to Sochi Tour in New York City's Times Square that same day.

The Sochi Olympic Winter Games are an NBCUniversal Symphony initiative, which leverages the company's promotional resources to drive awareness to key events. Since the acquisition of NBCUniversal by Comcast in January 2011, NBCUniversal has 40 percent more capacity, including 20 broadcast/cable channels and more than 65 websites, to promote the upcoming Winter Games than it had for Vancouver in 2010.

"The 100-day mark is the moment when our considerable Olympic campaign kicks into another gear," said John Miller, CMO, NBC Sports Group. "For Sochi, we will use the full force of America's largest media company to market the biggest Winter Olympics ever, being hosted by the biggest country in the world. As a Symphony priority, it's invaluable to have so many parts of the company - 20 channels, 65 websites and the full strength of Comcast - playing together with singular focus to make our campaign come to life and make the Sochi Olympics a massive television event."

The XXII Olympic Winter Games from Sochi, Russia, begin Feb. 6 on NBC with competition in three sports: men's and women's snowboard slopestyle, which are in the Olympics for the first time and are expected to feature two-time Olympic gold medalist Shaun White; women's freestyle moguls; and the Olympic debut of team figure skating. The following night, Friday, Feb. 7, NBC will provide its traditional coverage of the Opening Ceremony.

The Oct. 29 Roadblock will begin a period of increased Olympic promotion across NBCUniversal's network and digital assets, its 230-plus broadcast affiliates and regional partners, and its social, radio and cable properties.

Following are highlights of NBCUniversal's promotional plans for the Games starting on Tuesday, Oct. 29 and leading up to the Olympics:

· The NBC Peacock "bug" with the Olympic rings will appear on NBC and other NBCU networks, including NBCSN, with more frequency starting on Tuesday, Oct. 29 and continuing up to and through the Games.

· Revolution star and esteemed actor Giancarlo Esposito has narrated four Olympic spots that speak to the positive qualities of Olympism and the human spirit. They began airing this past weekend and will run numerous times across multiple platforms leading up to the Games.

· Locally, NBCUniversal will work with its family of over 230 local broadcast affiliates to air locally-focused spots leading up to the 2014 Sochi Winter Olympics, as well as air local news coverage and specific promos about local Olympic athletes and events in their regions.

· NBCUniversal will air spots that aim to help demonstrate the breadth of digital streaming coverage for the upcoming Sochi Games, and how customers of MVPDs and other distributors of NBCUniversal's Olympic networks can access that content both in and out of the home on multiple platforms.

· Comcast, NBCUniversal's parent company, will use its wide breadth of digital and cable access to reach its customers in over 22 million homes to distribute Olympic-related promotional materials, as well as direct mailings, video guides and video-on demand features all related to NBC's coverage of the Games.

· In the final three and a half weeks leading up to the 2014 Sochi Winter Olympics, NBCUniversal will prioritize its Olympic promotional ads across its 18 cable channels. NBCUniversal will air spots to push audiences to the first primetime broadcast on Feb. 6 and the Opening Ceremony on Feb. 7.

· Leading up to the Games, Olympic promotion will be featured in 14 different out-of-home networks across 18 different outlets, increasing viewer reach by 50% versus the out-of-market delivery for the 2012 London Summer Games. Shoppers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured in national retail stores, including Costco and Walmart, in-dining networks, New York City taxi cabs, and PATH trains.

THE OLYMPICS BEGIN FEB. 6, 2014

With more Winter Olympic events than ever before, competition for the 2014 Olympic Winter Games from Sochi, Russia, will begin one day prior to the Opening Ceremony. As a result, NBC will begin its primetime coverage of the 2014 Sochi Olympics on Thursday, Feb. 6, one night before the broadcast network provides its traditional primetime coverage of the Opening Ceremony on Friday, Feb. 7. This marks the first time NBC will air Olympic primetime coverage before the Opening Ceremony. The primetime broadcast on Thursday, Feb. 6, 2014, is scheduled to include competition in snowboard slopestyle (men's and women's), in which two-time gold medalist Shaun White is expected to compete in the slopestyle's Olympic debut; team figure skating, which is also in the Olympics for the first time; and women's freestyle moguls.





  [october 2013]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/16/17 - 12:11 PM]
OWN Announces New Drama Series from Academy Award-Winning "Moonlight" Writer/Producer Tarell Alvin McCraney
Haunted by the death of his closest friend, and relied on by his hardworking mother to find a way out of poverty, a 14-year-old prodigy from the projects must choose between the streets that raised him or the higher education that may offer him a way out.

[08/16/17 - 11:44 AM]
Lifetime's Twisted Secrets September Features the Premieres of the Movies "Ten" Starring China Anne McClain, Vampire Flick "Drink, Slay, Love" from Producer Bella Thorne and "Sea Change" Based on the YA New York Times Bestseller
Based on the teen horror novel by Gretchen McNeil, "Ten" is the story of a weekend retreat gone wrong.

[08/16/17 - 11:41 AM]
Video: Watch the New Trailer for TNT's "Good Behavior"
The new season will premiere Sunday, October 15, now at the later time of 10:00/9:00c.

[08/16/17 - 10:09 AM]
TLC's "My Giant Life" Returns with a Brand-New Season of Tall Tales to Tell on Sunday, September 17th at 10/9c
Haleigh, Alicia Jay, Katja, Lindsay, Krista and Coco will take viewers inside their everyday lives as they deal with issues that far surpass height than ever before.

[08/16/17 - 10:05 AM]
Joy Nash Cast as Lead in AMC's Upcoming Series "Dietland"
Set against the backdrop of the beauty industry, this part-character drama and part-revenge fantasy explores society's obsession with weight loss and beauty in a bold, original and wickedly entertaining way.

[08/16/17 - 10:00 AM]
Carlton Cuse Signs Multiyear Pact with ABC Studios
Under the Genre Arts banner, Cuse will develop projects and collaborate with other writers to bring their visions to the screen under the new agreement.

[08/16/17 - 09:01 AM]
USA Network and Universal Cable Productions Confirm Spinoff Pilot Starring Gina Torres to Air in the Current Season of "Suits"
When Jessica Pearson is forced to enter the dirty world of Chicago politics, she must rely on her legal wits and valiant relationships from Pearson Specter Litt to navigate this unknown territory.

[08/16/17 - 08:23 AM]
An All-New Season of "Victoria" Premieres January 14, 2018 on "Masterpiece" on PBS
More than 16.2 million viewers tuned in for "Victoria's" premiere season, making it the highest-rated drama on PBS in 20 years - second only to "Downton Abbey."

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 01:43 PM]
Julian McMahon Joins Cast of Hulu Original Series, "Marvel's Runaways"
While his origins and ultimate intentions are unknown, McMahon will be a pivoltal player in the Runaways' rebellion against their parents.

[08/15/17 - 01:14 PM]
Showtime Sports(R) to Chronicle the 2017 United States Naval Academy Football Team with Weekly Docu-Series "A Season with Navy Football"
After chronicling The Notre Dame Fighting Irish and Florida State Seminoles in its first two seasons, the original franchise returns to reveal a vastly different picture of student-athlete life.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 11:20 AM]
Video: Netflix Announces the Launch Date and Debuts Trailer for Original Documentary Short "Resurface"
The film premiered at the Tribeca Film Festival where it won a Special Jury Mention and will launch globally on Netflix on September 1.

[08/15/17 - 10:44 AM]
Smithsonian Channel(TM) Calls All Aboard with "Mighty Cruise Ships" and "Mighty Trains"
Look for both series back-to-back beginning Sunday, September 3 at 8:00/7:00c.

[08/15/17 - 10:31 AM]
2017 "NFL on CBS" Broadcast Pairings Feature Five New Teams Led by New Lead Announce Team of Jim Nantz, Tony Romo and Tracy Wolfson
Beth Mowins will become the first woman to ever call play-by-play for the network's NFL games when she teams with new game analyst Jay Feely to call Cleveland-Indianapolis on September 24.