[10/21/13 - 07:31 AM]
NBCUniversal Celebrates 100-Day Countdown to 2014 Olympic Winter Games with 20-Channel Promotional "Roadblock"
In addition, NBC Sports Group and the networks of NBCU will participate at the kickoff of the USOC's Road to Sochi Tour in New York City's Times Square on Tuesday, October 29.

[via press release from NBC]


NBC Olympics and Networks of NBCUniversal to Increase Winter Games Promotion Starting Oct. 29

Sochi Olympics Begin 100 Days Later on Feb. 6

STAMFORD, Conn. - Oct. 21, 2013 - NBC Olympics and the networks of NBCUniversal will celebrate 100 days from the start of the upcoming Sochi Olympics on Tuesday, Oct. 29, by introducing a new phase of their multi-platform marketing initiative, highlighted by a 20-channel promotional Roadblock in the 8 p.m. ET/PT hour. In addition, NBC Sports Group and the networks of NBCU will participate at the kickoff of the USOC's Road to Sochi Tour in New York City's Times Square that same day.

The Sochi Olympic Winter Games are an NBCUniversal Symphony initiative, which leverages the company's promotional resources to drive awareness to key events. Since the acquisition of NBCUniversal by Comcast in January 2011, NBCUniversal has 40 percent more capacity, including 20 broadcast/cable channels and more than 65 websites, to promote the upcoming Winter Games than it had for Vancouver in 2010.

"The 100-day mark is the moment when our considerable Olympic campaign kicks into another gear," said John Miller, CMO, NBC Sports Group. "For Sochi, we will use the full force of America's largest media company to market the biggest Winter Olympics ever, being hosted by the biggest country in the world. As a Symphony priority, it's invaluable to have so many parts of the company - 20 channels, 65 websites and the full strength of Comcast - playing together with singular focus to make our campaign come to life and make the Sochi Olympics a massive television event."

The XXII Olympic Winter Games from Sochi, Russia, begin Feb. 6 on NBC with competition in three sports: men's and women's snowboard slopestyle, which are in the Olympics for the first time and are expected to feature two-time Olympic gold medalist Shaun White; women's freestyle moguls; and the Olympic debut of team figure skating. The following night, Friday, Feb. 7, NBC will provide its traditional coverage of the Opening Ceremony.

The Oct. 29 Roadblock will begin a period of increased Olympic promotion across NBCUniversal's network and digital assets, its 230-plus broadcast affiliates and regional partners, and its social, radio and cable properties.

Following are highlights of NBCUniversal's promotional plans for the Games starting on Tuesday, Oct. 29 and leading up to the Olympics:

· The NBC Peacock "bug" with the Olympic rings will appear on NBC and other NBCU networks, including NBCSN, with more frequency starting on Tuesday, Oct. 29 and continuing up to and through the Games.

· Revolution star and esteemed actor Giancarlo Esposito has narrated four Olympic spots that speak to the positive qualities of Olympism and the human spirit. They began airing this past weekend and will run numerous times across multiple platforms leading up to the Games.

· Locally, NBCUniversal will work with its family of over 230 local broadcast affiliates to air locally-focused spots leading up to the 2014 Sochi Winter Olympics, as well as air local news coverage and specific promos about local Olympic athletes and events in their regions.

· NBCUniversal will air spots that aim to help demonstrate the breadth of digital streaming coverage for the upcoming Sochi Games, and how customers of MVPDs and other distributors of NBCUniversal's Olympic networks can access that content both in and out of the home on multiple platforms.

· Comcast, NBCUniversal's parent company, will use its wide breadth of digital and cable access to reach its customers in over 22 million homes to distribute Olympic-related promotional materials, as well as direct mailings, video guides and video-on demand features all related to NBC's coverage of the Games.

· In the final three and a half weeks leading up to the 2014 Sochi Winter Olympics, NBCUniversal will prioritize its Olympic promotional ads across its 18 cable channels. NBCUniversal will air spots to push audiences to the first primetime broadcast on Feb. 6 and the Opening Ceremony on Feb. 7.

· Leading up to the Games, Olympic promotion will be featured in 14 different out-of-home networks across 18 different outlets, increasing viewer reach by 50% versus the out-of-market delivery for the 2012 London Summer Games. Shoppers and commuters will begin seeing NBC Olympic promotional spots via out-of-home marketing, which will be featured in national retail stores, including Costco and Walmart, in-dining networks, New York City taxi cabs, and PATH trains.


With more Winter Olympic events than ever before, competition for the 2014 Olympic Winter Games from Sochi, Russia, will begin one day prior to the Opening Ceremony. As a result, NBC will begin its primetime coverage of the 2014 Sochi Olympics on Thursday, Feb. 6, one night before the broadcast network provides its traditional primetime coverage of the Opening Ceremony on Friday, Feb. 7. This marks the first time NBC will air Olympic primetime coverage before the Opening Ceremony. The primetime broadcast on Thursday, Feb. 6, 2014, is scheduled to include competition in snowboard slopestyle (men's and women's), in which two-time gold medalist Shaun White is expected to compete in the slopestyle's Olympic debut; team figure skating, which is also in the Olympics for the first time; and women's freestyle moguls.

  [october 2013]  

(series past and present)
(series in development)
(tv movies and mini-series)

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.

[11/24/15 - 12:30 PM]
"Jimmy Kimmel Live: The Star Wars Special" to Air Wednesday, November 25 on ABC
Said encore replaces the previously announced repeat of "Nashville" that night.

[11/24/15 - 12:29 PM]
TV One's Hit Scripted Comedy "Born Again Virgin" Returns with All-New Episodes Tuesday, December 8 at 9 P.M. ET/PT
The scripted comedy is back with more dating adventures of three 30-something best friends and the challenges they face while attempting to navigate a new romantic landscape and trying to avoid the pitfalls of empty relationships.

[11/24/15 - 11:30 AM]
Music Icon and Animal Activist Emmylou Harris to Be Honored on "The All-Star Dog Rescue Celebration" Thanksgiving Night, Thursday, November 26, On FOX
Eugene Bostick and Michael Schoepf also will be honored as ordinary citizens doing extraordinary things to better the lives of rescue animals.

[11/24/15 - 11:18 AM]
Showtime(R) Documentary Series "Dark Net" to Premiere Thursday, January 21st at 11 PM ET/PT
Each half-hour episode will shed light on themes such as bio-hacking, cyber-kidnapping, digital warfare, online cults, pornography addiction, the webcam sex trade and more.

[11/24/15 - 11:04 AM]
ABC Family Announces Winter Premiere Dates
New scripted drama "Recovery Road" and fan favorite "The Fosters" will now premiere on Monday, January 25.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 10:16 AM]
New Year, New You! TLC Amps Up Friday Nights with the Return of Fan-Favorite TLC Talent
Fan-favorite talent including Stacy London, Clinton Kelly, Devyn Simone, Monte Durham and Lori Allen come together to make Friday nights bigger and better than ever.

[11/24/15 - 10:00 AM]
Big Bird, Elmo and Cookie Monster Are Back as "Sesame Street" Debuts Its 46th Season Saturday, Jan. 16, 2016 on HBO
The award-winning show will include 30-minute episodes, new preschool-relevant themes, new show opening and closing songs, an updated set, a new segment called "Smart Cookies" and a new cast member, Nina.

[11/24/15 - 09:01 AM]
LL Cool J to Host the 17th Annual "A Home for the Holidays," An Entertainment Special Celebrating Families, To Be Broadcast Friday, Dec. 18 on the CBS Television Network
Special performances are dedicated to these children and their new adoptive families, whose stories are featured in pre-taped segments to help raise awareness of this important social issue.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.