or


[10/24/13 - 12:26 PM]
SpongeBob SquarePants Balloon Gets Holiday Makeover for 87th Annual Macy's Thanksgiving Day Parade(R)
The SpongeBob balloon design was re-imagined by Nickelodeon and the Macy's Parade organizers to give it a fresh, more vivid look.

[via press release from Nickelodeon]

SPONGEBOB SQUAREPANTS BALLOON GETS HOLIDAY MAKEOVER FOR 87th ANNUAL MACY'S THANKSGIVING DAY PARADE(R)

NEW YORK - Oct. 24, 2013 - Making his way from Bikini Bottom to New York City, the high-flying SpongeBob SquarePants balloon will debut a new look for the 87th Annual Macy's Thanksgiving Day Parade(R) on Thursday, Nov. 28. Donning a holiday-themed ensemble for this year's celebration, millions of fans will watch as SpongeBob takes to the sky for his ninth consecutive procession down the streets of Manhattan.

The SpongeBob balloon design was re-imagined by Nickelodeon and the Macy's Parade organizers to give it a fresh, more vivid look. The balloon structure was also fine-tuned as organizers accomplished an engineering feat, incorporating 800 tie lines in the single chamber sphere that intricately pull together SpongeBob's trademark square shape.

"It's not very often that the term 'square' and 'balloon' are used together, but for nearly a decade the SpongeBob SquarePants balloon has been one of the many highlights of the Macy's Thanksgiving Day Parade," said Amy Kule, Executive Producer of the holiday spectacle. "With his animated persona and super-sized Santa hat, this second iteration of this irascible character will float down the Parade route to the continued delight of the millions of fans lining the streets of New York and the many millions more watching on television across the country. This Thanksgiving, SpongeBob once again takes his rightful position squarely in the sky."

"Nickelodeon has a long history of successful collaborations with Macy's and we are very excited to unveil this new SpongeBob balloon at the Parade this year," said Pam Kaufman, Chief Marketing Officer and President of Consumer Products, Nickelodeon. "Watching the Parade is a time-honored, Thanksgiving Day tradition and we hope this balloon brings a sense of SpongeBob's eternal optimism to the millions of families watching at home and the millions more experiencing the Parade in New York City."

In 2004, the first-ever SpongeBob SquarePants Balloon made its inaugural appearance in the Macy's Thanksgiving Day Parade to the delight of kids and adults alike. Based on the most-watched animated kids' show on TV, this year's newest SpongeBob balloon will stand at 44-feet tall, 41-feet long and 34-feet wide as it struts down New York's most famous parade route.

Since its launch in July 1999, SpongeBob SquarePants has emerged as a pop culture phenomenon. The series has been the most-watched animated program with kids 2-11 for more than 12 consecutive years, and over the past several years, it has averaged more than 100,000,000 total viewers every quarter across all Nickelodeon networks. As the most widely distributed property in Viacom history, SpongeBob is seen in over 170 countries and translated in more than 35 languages. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For more than 85 years, the Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy's employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America's best marching bands, fabulous floats and Macy's signature giant helium character balloons. For more information on the Macy's Parade please visit www.macys.com/parade or call the Parade hotline at 212.494.4495.

Macy's Thanksgiving Day Parade airs nationwide on NBC-TV on Thursday, November 28, 2013 from 9:00 a.m. until noon, in all time zones.

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).





  [october 2013]  
S
M
T
W
T
F
S
  


· SPONGEBOB SQUAREPANTS (NICKELODEON)





[07/22/16 - 04:49 PM]
It's Official: "Bates Motel" Will Close After Season 5
Additionally, Rihanna will appear as Marion Crane in the final season.

[07/22/16 - 04:18 PM]
Video: Starz Releases First Live Action Trailer for "American Gods"
Also, making a very special appearance was Kristin Chenoweth who graced the stage as it was announced she will star in the role of Easter.

[07/22/16 - 03:59 PM]
Gabriel Luna Joins "Marvel's Agents of S.H.I.E.L.D." as Ghost Rider
"Season 4 will unquestionably be the series' biggest, most ambitious story yet, and it all begins with the introduction of one of our greatest legacy characters in Ghost Rider," said Jeph Loeb.

[07/22/16 - 03:45 PM]
Video: Watch Highlights from Thursday's "The Rocky Horror Picture Show" Panel
"Let's Do the Time Warp Again" premieres Thursday, October 20 on FOX.

[07/22/16 - 03:40 PM]
Video: Everyone Is Singing After "Steven Universe" Musical Performance at San Diego Comic-Con
Fans were also treated to an exclusive sneak peek at a brand new episode "Beach City Drift."

[07/22/16 - 01:32 PM]
Video: "The 100" Season 3 Highlight Reel Comic-Con(R) 2016
The sizzle included an all-new voice over by series star Eliza Taylor teasing what fans can expect from the upcoming fourth season.

[07/22/16 - 01:24 PM]
AMC Announces "The Walking Dead" Season Seven Will Debut Sunday, October 23 at 9:00 P.M. ET/PT
Plus: check out the trailers for the new seasons of "The Walking Dead" and "Fear the Walking Dead."

[07/22/16 - 12:45 PM]
Video: Watch the All-New Promo for "Son of Zorn"
Cheryl Hines, Johnny Pemberton and Tim Meadows co-star in the new FOX comedy.

[07/22/16 - 11:36 AM]
Rita Ora to Host VH1's "America's Next Top Model"
Show creator Tyra Banks and Ken Mok continue as executive producers of the iconic modeling competition, with Banks making surprise appearances throughout the season.

[07/22/16 - 11:36 AM]
Samuel Goldwyn Films and CMT Will Hatch Competitive Documentary "Chicken People"
Having launched a dedicated documentary division in 2014, this marks the first theatrical run for a CMT Original doc.

[07/22/16 - 09:03 AM]
Freeform Celebrates Harry Potter's Birthday with a Three-Day Marathon Event, Airing July 29 Through 31
As part of the weekend, starting on Friday, July 29, Freeform will make the documentary "Tom Felton Meets the Superfans" available to watch on the Freeform App.

[07/22/16 - 09:02 AM]
Freeform Begins Production on New Original Series "Famous in Love" from Warner Horizon Television
Based on the novel by Rebecca Serle published by Little, Brown and Company, "Famous in Love" follows ordinary college student Paige as she gets her big break after auditioning for the starring role in a Hollywood blockbuster.

[07/22/16 - 07:09 AM]
Destination America's "Paranormal Lockdown Halloween Special" (WT) Investigates the Site of History's Most Violent Poltergeist Haunting
The two-hour special premieres Friday, October 28 at 9:00/8:00c only on Destination America.

[07/21/16 - 09:27 PM]
"The Rocky Horror Picture Show: Let's Do the Time Warp Again" to Air Thursday, October 20, on FOX
Celebrating 40 years of theatrical distribution - longer than any other film in history - "The Rocky Horror Picture Show" is one of the most popular films of all time, and still plays in movie theaters around the world.

[07/21/16 - 07:30 PM]
Comedy Central Announces Second Season Renewal for "Legends of Chamberlain Heights" at Comic-Con
The first season is set to premiere on Wednesday, September 14, at 10:30 p.m. ET/PT, following the 20th season premiere of "South Park."