or


[10/24/13 - 12:26 PM]
SpongeBob SquarePants Balloon Gets Holiday Makeover for 87th Annual Macy's Thanksgiving Day Parade(R)
The SpongeBob balloon design was re-imagined by Nickelodeon and the Macy's Parade organizers to give it a fresh, more vivid look.

[via press release from Nickelodeon]

SPONGEBOB SQUAREPANTS BALLOON GETS HOLIDAY MAKEOVER FOR 87th ANNUAL MACY'S THANKSGIVING DAY PARADE(R)

NEW YORK - Oct. 24, 2013 - Making his way from Bikini Bottom to New York City, the high-flying SpongeBob SquarePants balloon will debut a new look for the 87th Annual Macy's Thanksgiving Day Parade(R) on Thursday, Nov. 28. Donning a holiday-themed ensemble for this year's celebration, millions of fans will watch as SpongeBob takes to the sky for his ninth consecutive procession down the streets of Manhattan.

The SpongeBob balloon design was re-imagined by Nickelodeon and the Macy's Parade organizers to give it a fresh, more vivid look. The balloon structure was also fine-tuned as organizers accomplished an engineering feat, incorporating 800 tie lines in the single chamber sphere that intricately pull together SpongeBob's trademark square shape.

"It's not very often that the term 'square' and 'balloon' are used together, but for nearly a decade the SpongeBob SquarePants balloon has been one of the many highlights of the Macy's Thanksgiving Day Parade," said Amy Kule, Executive Producer of the holiday spectacle. "With his animated persona and super-sized Santa hat, this second iteration of this irascible character will float down the Parade route to the continued delight of the millions of fans lining the streets of New York and the many millions more watching on television across the country. This Thanksgiving, SpongeBob once again takes his rightful position squarely in the sky."

"Nickelodeon has a long history of successful collaborations with Macy's and we are very excited to unveil this new SpongeBob balloon at the Parade this year," said Pam Kaufman, Chief Marketing Officer and President of Consumer Products, Nickelodeon. "Watching the Parade is a time-honored, Thanksgiving Day tradition and we hope this balloon brings a sense of SpongeBob's eternal optimism to the millions of families watching at home and the millions more experiencing the Parade in New York City."

In 2004, the first-ever SpongeBob SquarePants Balloon made its inaugural appearance in the Macy's Thanksgiving Day Parade to the delight of kids and adults alike. Based on the most-watched animated kids' show on TV, this year's newest SpongeBob balloon will stand at 44-feet tall, 41-feet long and 34-feet wide as it struts down New York's most famous parade route.

Since its launch in July 1999, SpongeBob SquarePants has emerged as a pop culture phenomenon. The series has been the most-watched animated program with kids 2-11 for more than 12 consecutive years, and over the past several years, it has averaged more than 100,000,000 total viewers every quarter across all Nickelodeon networks. As the most widely distributed property in Viacom history, SpongeBob is seen in over 170 countries and translated in more than 35 languages. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For more than 85 years, the Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy's employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America's best marching bands, fabulous floats and Macy's signature giant helium character balloons. For more information on the Macy's Parade please visit www.macys.com/parade or call the Parade hotline at 212.494.4495.

Macy's Thanksgiving Day Parade airs nationwide on NBC-TV on Thursday, November 28, 2013 from 9:00 a.m. until noon, in all time zones.

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).





  [october 2013]  
S
M
T
W
T
F
S
  


· SPONGEBOB SQUAREPANTS (NICKELODEON)





[07/23/17 - 02:44 PM]
Video: Watch the Casts of "The Gifted" and "The Orville" at San Diego Comic-Con!
Check out their respective visits to "The Gifted" X-Gene Screening Station and "The Orville" Space Training Center & Gyroscope Ride.

[07/23/17 - 02:33 PM]
Video: BBC America Releases World Premiere Videos for "Doctor Who" at San Diego Comic-Con
In addition, it was revealed that Peter Capaldi's final episode of "Doctor Who" this Christmas will feature Pearl Mackie as Bill Potts and is titled "Twice Upon a Time."

[07/23/17 - 12:51 PM]
Video: Watch the New Trailer for TNT's "The Last Ship"
The fourth season is slated to launch with a two-episode premiere on Sunday, August 20.

[07/23/17 - 12:34 PM]
Video: Comic-Con 2017 Confessional: DC Super Heroes - and Super-Villain
Stephen Amell, Grant Gustin and Melissa Benoist are among those featured.

[07/23/17 - 11:09 AM]
The Family Business Gets a Little Bigger with Confirmed Casting for Upcoming "Wayward Sisters" Episode of "Supernatural"
Briana Buckmaster, Kathryn Newton, Katherine Ramdeen and Clark Backo will join the previously announced Kim Rhodes.

[07/23/17 - 10:49 AM]
Classic Rock Legends Kansas Make a Surprise Appearance at "Supernatural's" Hall H Comic-Con Panel Performing Their Timeless Hit "Carry on Wayward Son"
The show's annual Comic-Con panel in Hall H started with a custom video recorded by stars Jared Padalecki and Jensen Ackles as their characters, Sam and Dean Winchester.

[07/23/17 - 09:13 AM]
Saturday's Broadcast Ratings: FOX, NBC Share in Adults 18-49 Victory
The Peacock however is the most-watched broadcaster last night.

[07/22/17 - 09:14 PM]
Video: Syfy's Critically-Acclaimed Original Series "The Expanse" Touches Down at San Diego Comic-Con
Plus: Elizabeth Mitchell will play a character that brings a new, spiritual perspective to the series.

[07/22/17 - 06:55 PM]
Video: "Freedom Fighters: The Ray" Comic-Con 2017 Sneak Peek
The reel was full of familiar faces, including evil alternate versions of Green Arrow, The Flash and Supergirl.

[07/22/17 - 06:54 PM]
Video: Comic-Con Confessional Videos - "The 100" & "Riverdale"
The former's Marie Avgeropoulos, Lindsey Morgan and Tasya Teles are among the latest participants.

[07/22/17 - 06:54 PM]
Video: Syfy's "The Magicians" Come Together at San Diego Comic-Con
The audience got a sneak peek into Season 3 and its highly anticipated new set - the Muntjac boat.

[07/22/17 - 06:53 PM]
Video: Doug the Pug, Special Comic-Con Corres-paw-ndent - "Riverdale," "Supergirl" & "Arrow"
Doug the Pug sniffs out some answers in exclusive interviews at Comic-Con 2017.

[07/22/17 - 06:28 PM]
New Threats Emerge in Star City for Season Six of "Arrow"
In addition to the return of fan-favorite guest star David Nykl, the series can look forward to the addition of a landmark actor from the genre series world: Michael Emerson.

[07/22/17 - 06:03 PM]
First Look at Syfy and Universal Cable Productions' "Happy!," Starring Christopher Meloni, Revealed at San Diego Comic-Con
Producers also announced that Patton Oswalt will voice the title role of the blue winged horse, "Happy."

[07/22/17 - 05:52 PM]
Team Flash Meets New Challenges (and Characters) in "The Flash" Season Four!
Danny Trejo, Neil Sandilands and Kim Engelbrecht are all on tap for the upcoming season.