or


[10/24/13 - 12:26 PM]
SpongeBob SquarePants Balloon Gets Holiday Makeover for 87th Annual Macy's Thanksgiving Day Parade(R)
The SpongeBob balloon design was re-imagined by Nickelodeon and the Macy's Parade organizers to give it a fresh, more vivid look.

[via press release from Nickelodeon]

SPONGEBOB SQUAREPANTS BALLOON GETS HOLIDAY MAKEOVER FOR 87th ANNUAL MACY'S THANKSGIVING DAY PARADE(R)

NEW YORK - Oct. 24, 2013 - Making his way from Bikini Bottom to New York City, the high-flying SpongeBob SquarePants balloon will debut a new look for the 87th Annual Macy's Thanksgiving Day Parade(R) on Thursday, Nov. 28. Donning a holiday-themed ensemble for this year's celebration, millions of fans will watch as SpongeBob takes to the sky for his ninth consecutive procession down the streets of Manhattan.

The SpongeBob balloon design was re-imagined by Nickelodeon and the Macy's Parade organizers to give it a fresh, more vivid look. The balloon structure was also fine-tuned as organizers accomplished an engineering feat, incorporating 800 tie lines in the single chamber sphere that intricately pull together SpongeBob's trademark square shape.

"It's not very often that the term 'square' and 'balloon' are used together, but for nearly a decade the SpongeBob SquarePants balloon has been one of the many highlights of the Macy's Thanksgiving Day Parade," said Amy Kule, Executive Producer of the holiday spectacle. "With his animated persona and super-sized Santa hat, this second iteration of this irascible character will float down the Parade route to the continued delight of the millions of fans lining the streets of New York and the many millions more watching on television across the country. This Thanksgiving, SpongeBob once again takes his rightful position squarely in the sky."

"Nickelodeon has a long history of successful collaborations with Macy's and we are very excited to unveil this new SpongeBob balloon at the Parade this year," said Pam Kaufman, Chief Marketing Officer and President of Consumer Products, Nickelodeon. "Watching the Parade is a time-honored, Thanksgiving Day tradition and we hope this balloon brings a sense of SpongeBob's eternal optimism to the millions of families watching at home and the millions more experiencing the Parade in New York City."

In 2004, the first-ever SpongeBob SquarePants Balloon made its inaugural appearance in the Macy's Thanksgiving Day Parade to the delight of kids and adults alike. Based on the most-watched animated kids' show on TV, this year's newest SpongeBob balloon will stand at 44-feet tall, 41-feet long and 34-feet wide as it struts down New York's most famous parade route.

Since its launch in July 1999, SpongeBob SquarePants has emerged as a pop culture phenomenon. The series has been the most-watched animated program with kids 2-11 for more than 12 consecutive years, and over the past several years, it has averaged more than 100,000,000 total viewers every quarter across all Nickelodeon networks. As the most widely distributed property in Viacom history, SpongeBob is seen in over 170 countries and translated in more than 35 languages. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy's Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For more than 85 years, the Macy's Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy's employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America's best marching bands, fabulous floats and Macy's signature giant helium character balloons. For more information on the Macy's Parade please visit www.macys.com/parade or call the Parade hotline at 212.494.4495.

Macy's Thanksgiving Day Parade airs nationwide on NBC-TV on Thursday, November 28, 2013 from 9:00 a.m. until noon, in all time zones.

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).





  [october 2013]  
S
M
T
W
T
F
S
  


· SPONGEBOB SQUAREPANTS (NICKELODEON)





[02/26/17 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Holds Off Demo Competition
The Alphabet's NBA coverage leads the night among adults 18-49.

[02/26/17 - 08:34 AM]
"SNL" Encore Is #1 for the Night in 18-49 Metered Market Results
NBC spins the numbers for Saturday, February 25.

[02/25/17 - 09:06 PM]
Science Channel Crowns New MythBusters During Live Broadcast of "MythBusters: The Search"
"The competition was stiff and the myth-busting all season has been mind-blowing. In the end though, there could only be two winners," said Marc Etkind.

[02/25/17 - 08:43 AM]
ABC Wins Friday with "Shark Tank" as the #1 Show for the 6th Week Running
ABC spins the numbers for Friday, February 24.

[02/25/17 - 08:30 AM]
Friday's Broadcast Ratings: ABC Edges Out Competition in Adults 18-49
"Shark Tank" sparks another demo victory for the Alphabet.

[02/25/17 - 08:26 AM]
"Grimm" Matches Its 18-49 High Since the Show's Season Premiere
NBC spins the numbers for Friday, February 24.

[02/25/17 - 07:04 AM]
Video: BBC America Releases "Doctor Who" New Companion Trailer
Peter Capaldi (the Doctor) will be joined this season by Pearl Mackie (new companion Bill) and Matt Lucas (assistant Nardole), with guest appearances from David Suchet and Michelle Gomez.

[02/24/17 - 11:46 PM]
Development Update: Friday, February 24
Updates include: Freddie Highmore is ABC's "Good Doctor"; Cress Williams to play title role in The CW's "Black Lightning"; and Matt Czuchry cast in FOX's "The Resident."

[02/24/17 - 04:46 PM]
The Second Season of "Criminal Minds: Beyond Borders" Will Premiere Wednesday, March 8
The series will replace newcomer "Doubt" in the 10:00/9:00c hour.

[02/24/17 - 03:13 PM]
Jennifer Aniston, Jason Bateman, Warren Beatty, Sofia Boutella, Matt Damon and More Announced as Final Slate of 89th Oscars(R) Presenters
Also on tap: Faye Dunaway, Michael J. Fox, Ryan Gosling, Salma Hayek, Taraji P. Henson, Dev Patel, Seth Rogen, Octavia Spencer, Meryl Streep and Vince Vaughn.

[02/24/17 - 01:09 PM]
E! Exclusive Premiere of "Fifty Shades of Grey" to Air Sunday, March 5 at 7:30 PM ET/PT
The telecast will be followed by the debut of the network's second scripted series "The Arrangement."

[02/24/17 - 11:38 AM]
Platinum-Selling Artists Machine Gun Kelly and Camila Cabello to Perform at "Nickelodeon's 2017 Kids' Choice Awards"
Hosted by WWE Superstar John Cena, the show will air live on Saturday, March 11 from USC's Galen Center in Los Angeles.

[02/24/17 - 10:11 AM]
Animated Adult Television Series "Animals.," Created by Phil Matarese & Mike Luciano, from Duplass Brothers Productions, Returns for Its Second Season March 17, Exclusively on HBO
The series is also available on HBO NOW, HBO GO, HBO On Demand and affiliate portals.

[02/24/17 - 10:04 AM]
Video: The Story of "The Handmaid's Tale"
The 10-episode first season premieres Wednesday, April 26 on Hulu.

[02/24/17 - 09:30 AM]
Tracy Morgan Comes to Netflix with All-New Stand-Up Comedy Special Launching Tuesday, May 16th
Tracy Morgan's "Staying Alive" finds the comedy icon exploring his fresh take on life, career and mortality in the wake of surviving a devastating near-fatal traffic collision in 2014.