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[11/01/13 - 07:49 AM]
History(R) and Rockwell Tools Join Forces for "Rock Your Garage" Campaign Celebrating Hit TV Series "Counting Cars(TM)" On-Air and in Lowe's Stores Nationwide
The centerpiece of the "Rock Your Garage" campaign will be a consumer sweepstakes tied to a primetime marathon airing on Friday, December 6.

[via press release from History]

HISTORY(R) AND ROCKWELL TOOLS JOIN FORCES FOR "ROCK YOUR GARAGE" CAMPAIGN CELEBRATING HIT TV SERIES "COUNTING CARS(TM)" ON-AIR AND IN LOWE'S STORES NATIONWIDE

Campaign features sweepstakes including a restored hot rod, visit to Count's Kustoms in Las Vegas, complete set of Rockwell tools and a $500 Lowe's gift card

New York - HISTORY and Rockwell Tools today announced a new integrated marketing campaign, "Rock Your Garage," in support of the hit television series COUNTING CARS and the Rockwell line of home improvement tools and accessories.

The "Rock Your Garage" campaign includes a consumer sweepstakes, media and promotional support on HISTORY's air, a campaign across social and digital platforms and in-store retail promotions in Lowe's stores nationwide.

The centerpiece of the "Rock Your Garage" campaign will be a consumer sweepstakes tied to a COUNTING CARS primetime marathon airing on Friday, December 6 on HISTORY.

Running from November 1 through January 31, the "Rock Your Garage" sweepstakes features a grand prize including a restored hot rod; a trip for two to Las Vegas and a visit to Count's Kustoms, the auto shop featured in COUNTING CARS; a complete set of Rockwell tools; and a $500 Lowe's gift card. Visit www.history.com/rockyourgarage for more info on the sweepstakes.

According to Samantha A. Maltin, Senior Vice President of Marketing for HISTORY, "This is a win-win strategic partnership and the first of its kind for HISTORY. Rockwell is leveraging the popularity of COUNTING CARS to help drive tool sales; Lowe's is offering a differentiated product line in its more than 1,700 stores; and HISTORY has garnered national retail presence for COUNTING CARS, super-serving fans with a more robust consumer experience."

"Our partnership with HISTORY truly reflects the changing dynamics in today's marketing campaigns," said Craig Taylor Vice President of Marketing for Rockwell, part of the Positec Group of companies. "By working together and leveraging all of our resources we were able to create an interactive campaign focused on a unique customer experience, without increasing our budgets. A cooperative program like this one proves that collaboration, innovation and creativity are still the building blocks to standing out from the rest and connecting directly with the consumer."

COUNTING CARS is a spinoff of HISTORY's smash hit PAWN STARS(R). Danny "The Count" Koker is the wheeling, dealing, self-trained proprietor of a Las Vegas auto repair business. He's a one-of-a-kind character who knows everything about anything on wheels. Each vehicle that comes through his shop stands for a different chapter of American history. Obsessed with high-performance cars and choppers, he'll do whatever it takes to get his hands on something he likes, trick it out, and flip it for a profit. Check out www.history.com/countingcars for more info.

COUNTING CARS is produced for HISTORY by Leftfield Pictures. Zachary Behr and Julian Hobbs are Executive Producers for HISTORY. Executive Producers for Leftfield Pictures are Brent Montgomery, David George, and Shawn Witt. Joel Patterson is Co-Executive Producer for Leftfield Pictures.

ABOUT HISTORY

HISTORY(R), now reaching more than 98 million homes, is the leading destination for award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across all platforms. The network's all-original programming slate, including scripted event programming, features a roster of hit series including American Pickers(R), American Restoration(TM), Ax Men(TM), Counting Cars(TM), Ice Road Truckers(R), Pawn Stars(R), Swamp People(R) and Top Shot(R) as well as HISTORY(R)'s first scripted series Vikings, and epic miniseries and special programming such as The Bible and the Emmy(R) Award-winning Hatfields & McCoys, Gettysburg, Vietnam in HD, America The Story of Us(R) and 102 Minutes That Changed America. The HISTORY(R) website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY(R)'s Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com.

ABOUT ROCKWELL

Rockwell power tools are engineered to meet the demanding needs of professional users and serious do-it-yourselfers. From their complete line of JawHorse(R) work support products to the Sonicrafter(R) oscillating multi-tools with Universal Fit accessories, Rockwell power tools bring innovation and cutting edge designs that have become some of the highest-rated new tools on the market. The Rockwell brand offers the performance-minded do-it-yourselfer and the price-conscious tradesman with excellent options compared to higher priced professional power tool brands. Rockwell power tools are a part of the Positec Group of companies To see Rockwell's complete lineup, visit www.rockwelltools.com.





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· COUNTING CARS (HISTORY)





[12/08/16 - 05:43 PM]
Discovery to Pay Tribute to Space Pioneer John Glenn - Special Broadcast Airing Sunday
Look for an encore presentation of "When We Left Earth: The NASA Missions" this Sunday, December 11 at 9 AM ET/PT.

[12/08/16 - 04:36 PM]
President Barack Obama to Appear on "The Daily Show with Trevor Noah" on Monday, December 12 at 11:00 p.m. ET/PT
President Obama's first appearance on "The Daily Show with Trevor Noah" will be simulcast across Comedy Central, MTV and BET.

[12/08/16 - 02:32 PM]
Merry Mythmas from Science Channel
Science Channel will marathon every episode ever of "MythBusters" beginning Friday, December 23.

[12/08/16 - 02:09 PM]
Make Your January Must-Watch List with Lifetime's Movies and Series
Newly announced season premieres include "Little Women: Atlanta" on Wednesday, January 4 and "Bring It!" on Wednesday, January 13.

[12/08/16 - 01:46 PM]
"Late Night with Seth Meyers New Years Eve Special" Goes Primetime on Saturday, Dec. 31 with A-List Lineup
Jennifer Lawrence, Arnold Schwarzenegger, Leslie Jones and Kelly Clarkson will all appear in the 10:00/9:00c telecast.

[12/08/16 - 12:15 PM]
NBC's New Comedies Earn Key Timeslots with Strong Support While Powerful Sunday Lineup Launches March 5 as #1 Network Sets Midseason Slate
The Peacock locks in dates for newcomers "Powerless," "Trial & Error," "Great News" and "The Blacklist: Redemption," among others.

[12/08/16 - 12:03 PM]
"Caraoke Showdown" Hosted by Craig Robinson Premieres January 12 on Spike TV
"Caraoke Showdown" takes groups of passengers on a musical journey to win money by competing in a variety of karaoke-style challenges.

[12/08/16 - 12:03 PM]
"The Defiant Ones," Four-Part Documentary Event Telling the True Story of Music Legends Dr. Dre and Jimmy Iovine, to Debut on HBO Next Year
Director Allen Hughes has made an unquestionably bold film about the unlikely but ultimately unbreakable bond of trust and friendship between two street-smart men from different worlds who have shaped many of the most exciting and extreme moments in recent pop culture.

[12/08/16 - 11:55 AM]
Tuesday's "The Late Show with Stephen Colbert" Tops Late Night with Its Largest Tuesday Audience Since Oct. 2015
CBS spins the late-night numbers for Tuesday, December 6.

[12/08/16 - 11:12 AM]
MTV Announces 22 Singles Looking for Love on MTV's Hit Matchmaking Series "Are You The One?"
"Are You The One?" returns for a new season of perfect matches and passionate possibilities on Wednesday, January 11 at 9:00/8:00c.

[12/08/16 - 10:32 AM]
Amazon Studios to Debut Original Kids Special "Bookaboo's Barkin' New Year's Eve" on December 30
Season one of "Bookaboo" is currently available to stream and enjoy.

[12/08/16 - 10:07 AM]
"Criminal Minds" Tops "Empire" in Viewers for the First Time
CBS spins the numbers for Wednesday, December 7.

[12/08/16 - 10:04 AM]
Comedy Central's(R) Newest Animated Series "Jeff & Some Aliens" Premieres on Wednesday, January 11 at 10:30 P.M. ET/PT
The network's latest animated series will follow the premiere of the seventh and final season of "Workaholics."

[12/08/16 - 10:03 AM]
Bravo Media Presents the Original Hip Hop Empire in "First Family of Hip Hop" All New Series Premieres Sunday, January 15 at 9PM ET/PT
The Robinsons rose to fame in the 1970's when they first put rap on the map with the famed Sugarhill Records, becoming a cultural phenomenon and changing the face of music forever.

[12/08/16 - 10:01 AM]
Investigation Discovery Hosts Day-Long Love Letter to Fans with Exclusive Sneak Peeks of Five New True-Crime Series on New Year's Day
Settle in on January 1st for ID's inaugural "Premiere New Year" programming marathon, a day-long love letter to loyal viewers featuring sneak peek premieres of five of ID's most anticipated series of 2017.