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[11/01/13 - 07:49 AM]
History(R) and Rockwell Tools Join Forces for "Rock Your Garage" Campaign Celebrating Hit TV Series "Counting Cars(TM)" On-Air and in Lowe's Stores Nationwide
The centerpiece of the "Rock Your Garage" campaign will be a consumer sweepstakes tied to a primetime marathon airing on Friday, December 6.

[via press release from History]

HISTORY(R) AND ROCKWELL TOOLS JOIN FORCES FOR "ROCK YOUR GARAGE" CAMPAIGN CELEBRATING HIT TV SERIES "COUNTING CARS(TM)" ON-AIR AND IN LOWE'S STORES NATIONWIDE

Campaign features sweepstakes including a restored hot rod, visit to Count's Kustoms in Las Vegas, complete set of Rockwell tools and a $500 Lowe's gift card

New York - HISTORY and Rockwell Tools today announced a new integrated marketing campaign, "Rock Your Garage," in support of the hit television series COUNTING CARS and the Rockwell line of home improvement tools and accessories.

The "Rock Your Garage" campaign includes a consumer sweepstakes, media and promotional support on HISTORY's air, a campaign across social and digital platforms and in-store retail promotions in Lowe's stores nationwide.

The centerpiece of the "Rock Your Garage" campaign will be a consumer sweepstakes tied to a COUNTING CARS primetime marathon airing on Friday, December 6 on HISTORY.

Running from November 1 through January 31, the "Rock Your Garage" sweepstakes features a grand prize including a restored hot rod; a trip for two to Las Vegas and a visit to Count's Kustoms, the auto shop featured in COUNTING CARS; a complete set of Rockwell tools; and a $500 Lowe's gift card. Visit www.history.com/rockyourgarage for more info on the sweepstakes.

According to Samantha A. Maltin, Senior Vice President of Marketing for HISTORY, "This is a win-win strategic partnership and the first of its kind for HISTORY. Rockwell is leveraging the popularity of COUNTING CARS to help drive tool sales; Lowe's is offering a differentiated product line in its more than 1,700 stores; and HISTORY has garnered national retail presence for COUNTING CARS, super-serving fans with a more robust consumer experience."

"Our partnership with HISTORY truly reflects the changing dynamics in today's marketing campaigns," said Craig Taylor Vice President of Marketing for Rockwell, part of the Positec Group of companies. "By working together and leveraging all of our resources we were able to create an interactive campaign focused on a unique customer experience, without increasing our budgets. A cooperative program like this one proves that collaboration, innovation and creativity are still the building blocks to standing out from the rest and connecting directly with the consumer."

COUNTING CARS is a spinoff of HISTORY's smash hit PAWN STARS(R). Danny "The Count" Koker is the wheeling, dealing, self-trained proprietor of a Las Vegas auto repair business. He's a one-of-a-kind character who knows everything about anything on wheels. Each vehicle that comes through his shop stands for a different chapter of American history. Obsessed with high-performance cars and choppers, he'll do whatever it takes to get his hands on something he likes, trick it out, and flip it for a profit. Check out www.history.com/countingcars for more info.

COUNTING CARS is produced for HISTORY by Leftfield Pictures. Zachary Behr and Julian Hobbs are Executive Producers for HISTORY. Executive Producers for Leftfield Pictures are Brent Montgomery, David George, and Shawn Witt. Joel Patterson is Co-Executive Producer for Leftfield Pictures.

ABOUT HISTORY

HISTORY(R), now reaching more than 98 million homes, is the leading destination for award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across all platforms. The network's all-original programming slate, including scripted event programming, features a roster of hit series including American Pickers(R), American Restoration(TM), Ax Men(TM), Counting Cars(TM), Ice Road Truckers(R), Pawn Stars(R), Swamp People(R) and Top Shot(R) as well as HISTORY(R)'s first scripted series Vikings, and epic miniseries and special programming such as The Bible and the Emmy(R) Award-winning Hatfields & McCoys, Gettysburg, Vietnam in HD, America The Story of Us(R) and 102 Minutes That Changed America. The HISTORY(R) website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY(R)'s Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com.

ABOUT ROCKWELL

Rockwell power tools are engineered to meet the demanding needs of professional users and serious do-it-yourselfers. From their complete line of JawHorse(R) work support products to the Sonicrafter(R) oscillating multi-tools with Universal Fit accessories, Rockwell power tools bring innovation and cutting edge designs that have become some of the highest-rated new tools on the market. The Rockwell brand offers the performance-minded do-it-yourselfer and the price-conscious tradesman with excellent options compared to higher priced professional power tool brands. Rockwell power tools are a part of the Positec Group of companies To see Rockwell's complete lineup, visit www.rockwelltools.com.





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· COUNTING CARS (HISTORY)





[12/13/17 - 01:00 PM]
Fox Broadcasting Company and 20th Century Fox Film Partner to Debut First-Ever Live Theatrical Commercial
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[12/13/17 - 12:14 PM]
Comedy Series "High Maintenance," Created by Katja Blichfeld and Ben Sinclair, Returns for Second Season Jan. 19 on HBO
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[12/13/17 - 11:20 AM]
Paramount Network Teams Up with mitu to Develop "Browntown," A New Sketch Comedy Series
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[12/13/17 - 11:20 AM]
Bebe Rexha to Kick Off "A Christmas Story Live!" with Performance of New Original Song "Count on Christmas"
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[12/13/17 - 11:10 AM]
Four-Part Documentary Event "The Defiant Ones" Wins IDA Documentary Award for Best Limited Series
The documentary recently received a Grammy nomination in the category of Best Music Film.

[12/13/17 - 10:03 AM]
America's Leading True Crime Network, Investigation Discovery and Bestselling Author, James Patterson Write the Book on Intrigue and Deceit in All-New Series, "Murder Is Forever"
Patterson's first foray into true-crime television, based upon the authentic stories featured in his upcoming paperback books - is set to debut on Monday, January 22 at 10:00/9:00c.

[12/13/17 - 10:03 AM]
"The Vet Life" Returns with Cy-Fair Animal Hospital's Unwavering Dedication to the Animals of the Texas Community in the Wake of Hurricane Harvey
The third season of "The Vet Life" premieres Saturday, January 13 at 10:00/9:00c on Animal Planet.

[12/13/17 - 09:58 AM]
The Rock & Roll Hall of Fame Announces 2018 Inductees
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[12/13/17 - 09:01 AM]
ABC Announces the Midseason Return of "Designated Survivor" in 2018
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[12/13/17 - 08:22 AM]
Red Nose Day Campaign Returns to NBC with a Night of Special Programming on May 24, 2018
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[12/13/17 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Hold Off the Demo Competition
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[12/13/17 - 08:09 AM]
We Have Plenty More Battles to Fight - "Mr. Robot" Has Been Renewed for Season 4
USA confirmed the news via social media this morning.

[12/13/17 - 08:02 AM]
Comedy Central Acquires "The Office" from NBCUniversal to Premiere with All-Day Marathon on Monday, January 15
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[12/13/17 - 07:17 AM]
Nominations Announced for the 24th Annual Screen Actors Guild Awards(R)
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[12/12/17 - 02:41 PM]
Colin Jost, Michael Che Named Co-Head Writers on "Saturday Night Live"
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