or


[11/04/13 - 12:29 PM]
Syfy, Advertising Age and The ADVERTISING Club of New York Partner for Transmedia Storytelling Symposium on Tuesday, November 5
The panelists will examine some of the industry's most innovative, hotly discussed case studies of transmedia storytelling.

[via press release from Syfy]

SYFY, ADVERTISING AGE AND THE ADVERTISING CLUB OF NEW YORK PARTNER FOR TRANSMEDIA STORYTELLING SYMPOSIUM ON TUESDAY, NOVEMBER 5

KEYNOTE SPEAKER ANTHONY BOURDAIN

CONVERSATION WITH RENOWNED FUTURIST DR. JAMES CANTON

NEW YORK - November 4, 2013 - Syfy, Advertising Age & The ADVERTISING Club of New York will transport the advertising community into the imaginative new worlds of storytelling - which are permanently transforming how consumers interact with content - through the Transmedia Storytelling: Masters & Dreamers conference, which will be held at the New World Stages in New York on Tuesday, November 5 from 9:30AM-2PM.

From keynote speaker Anthony Bourdain to a conversation with renowned futurist Dr. James Canton, CEO of the Institute for Global Futures, attendees will hear directly from the masters and dreamers who are reshaping the way viewers experience and participate in entertainment.

The panels will feature industry leaders Randy Browning (CEO,Blab); Ingrid Kopp (Director, Digital Initiatives, Tribeca Film Institute); Lance Weiler (Writer, Director, Experience Designer); Michael Engleman (EVP, Digital & Global Brand Strategy, Syfy); Christos Apartoglou (Senior Product Marketing Manager, Google Chrome); Jonathan Perelman (Vice President of Agency Strategy & Industry Development, BuzzFeed); Gurj Bassi (Digital Marketing Director, Republic Records); Jon Giegengack (Principal and Co-Founder, Hub Entertainment Research); and Renan Borelli (Senior Account Manager, MXM Social).

The panelists will examine some of the industry's most innovative, hotly discussed case studies of transmedia storytelling - including Syfy's Defiance and Sharknado - by deep diving into the genesis and success of the projects, as well as presenting new understandings about consumer behavior.

The moderators will be John Nitti (President, Activation, Zenith); Ed Castillo (Head of Planning, TBWA\Chiat\Day New York); Jeff Semones (President, M80) and Dan Buczaczer (EVP, Creative Partnerships, VivaKi).

Said Michael Engleman, Executive Vice President, Marketing, Digital & Global Brand Strategy, Syfy: "The advertising community is hungry for information about the growth and impact of multimedia storytelling. This transmedia storytelling event will be an insightful and entertaining look at the diverse new ways stories are told, while providing a roadmap to how we all can spark the next generation of consumer participation."

Said Angela Carola, General Manager, Advertising Age: "As media evolves to live across multiple distribution channels to create a unified experience, how we develop, create and tell those stories is drastically changing. We're excited to work with Syfy and The Advertising Club of New York to bring together a who's who of some of those thought leaders that are at the forefront of this change. The day will be full of insights and learnings to bring back to your office as well as some surprises that will delight attendees."

"In an industry increasingly reliant on consumer participation, innovative storytelling has taken on an entirely new significance," says Gina Grillo, President & CEO of The ADVERTISING Club of New York. "This all-star lineup of panelists will be able to provide the insights necessary to empower marketers and advertisers to advance creativity and engagement across multichannel platforms."

Anthony Bourdain is a 28-year veteran of professional kitchens, having worked as a dishwasher, line cook and chef. In 2000, he published Kitchen Confidential, a bestselling memoir of his experiences in the culinary world, which launched him into the world of culinary writing and television. He currently hosts the Emmy Award-winning travel docu-series Parts Unknown on CNN and co-hosts The Taste, a cooking competition series with Nigella Lawson for ABC.

Dr. James Canton is a renowned global futurist, social scientist, keynote presenter, author, and visionary business advisor. Dr. Canton is CEO and Chairman of the Institute for Global Futures, a think tank he founded in 1990. The largest companies and governments in the world have gained from his foresight. He advises the Global Fortune 1000 on trends in innovation, financial services, health care, life sciences, energy, security, workforce, climate change and globalization. Dr. Canton is the author of The Extreme Future: The Top Trends That Will Reshape the World for the Next 5, 10 and 20 Year. He has advised three White House Administrations, the National Science Foundation and MIT's Media Lab, Europe.

The ADVERTISING Club of New York is the advertising industry's leading organization, providing members access to a network of thought leaders, the fuel for creativity, greater diversity, and the best training for professional development. The AD Club represents the vision and mission of a vibrant international advertising community across crafts, uniting professionals around a shared experience and passion in the name of exchanging ideas and best practices for business. www.theadvertisingclub.org

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation. (Syfy. Imagine greater.)





  [november 2013]  
S
M
T
W
T
F
S
     


· DEFIANCE (SYFY)
· SHARKNADO (SYFY)





[05/26/16 - 03:11 PM]
ITV and Hulu Commission Exciting Eight-Part Drama Series "Harlots"
Acclaimed actresses Samantha Morton, Lesley Manville and Jessica Brown Findlay are set to star in the series, which will be produced by Monumental Pictures.

[05/26/16 - 02:37 PM]
"Comedy Bang! Bang!" Gets "Weird" with a One-Week Free Preview of This Season's Premiere Episode
IFC is previewing the first episode of this upcoming season free on IFC.com, through the IFC mobile app, On Demand and wherever the internet lives one week before it premieres on IFC on Friday, June 3.

[05/26/16 - 02:32 PM]
"Brett Gelman's Dinner in America" Special Premieres Friday, July 1st at Midnight (ET/PT) on Adult Swim
The premise is simple: A roundtable discussion in which Brett attempts to engage four distinguished actors - Loretta Devine, Shareeka Epps, Joe Morton and Mack Wilds - in an open forum on racism.

[05/26/16 - 01:43 PM]
AMC.com Releases the Director's Commentary on the "Preacher" Pilot
Series executive producers and directors Seth Rogen and Evan Goldberg give viewers an exclusive inside look at the premiere episode.

[05/26/16 - 12:52 PM]
CBS to Finish "Angel from Hell," "Rush Hour" Runs on Saturday Nights
Look for the former to return on Saturday, July 2 while the latter will resume on Saturday, July 23.

[05/26/16 - 12:41 PM]
Video: Showtime(R) Drops the New Trailer for Its Music Series "Roadies," The First Original Series from Oscar(R) Winner Cameron Crowe
The series gives an insider's look at the reckless, romantic, funny and often poignant lives of a committed group of roadies who live for music and the de facto family they've formed along the way.

[05/26/16 - 12:07 PM]
Michael Bloom Joins TBS & TNT as Senior Vice President of Unscripted Series and Specials
Most recently, Bloom was instrumental in forging the architecture for ELeague, the new eSports co-venture between Turner and WME | IMG.

[05/26/16 - 12:03 PM]
Kobe Bryant Named "Athlete of the Decade" by Spike TV
Spike TV proudly honors the Lakers' iconic superstar with its first ever "Athlete of the Decade" award to be presented at the network's 10th Annual "Guys Choice" event.

[05/26/16 - 12:02 PM]
WGN America's "Outsiders" Star David Morse Throws Out First Pitch at the Pittsburgh Pirates vs. Arizona Diamondbacks Game, In Celebration of the Start of Production on the Hit Series' Season Two
Morse's first pitch comes on the heels of Pittsburgh Mayor William Peduto declaring Wednesday, May 18 "Outsiders Day," with a proclamation ceremony at City Hall.

[05/26/16 - 12:01 PM]
NBC Olympics to Provide 4K Ultra HD Coverage of Rio Olympics to Distribution Partners
The coverage will be made available on one-day delay and will include 4K UHD footage from the Opening and Closing Ceremonies, swimming, track and field, basketball, the men's soccer final, and judo, as well as Rio scenics.

[05/26/16 - 12:00 PM]
HBO Confirms Fall Debuts for "Westworld," "Divorce," "Insecure," "High Maintenance"
Set at the intersection of the near future and the reimagined past, "Westworld" explores a world in which every human appetite, no matter how noble or depraved, can be indulged.

[05/26/16 - 11:15 AM]
Three-Time Emmy(R) Award Nominee Terrence "J" Jenkins to Co-Host "2016 Miss USA(R)" Airing Live from the New T-Mobile Arena in Las Vegas Sunday, June 5, on FOX
Fans should stay tuned for more exciting announcements about the competition.

[05/26/16 - 10:35 AM]
Jamie Lynn Spears Steps Back Into the Spotlight in New TLC Special "When the Lights Go Out"
The one-hour special premieres Sunday, June 26 at 10:00/9:00c on the cable channel.

[05/26/16 - 10:24 AM]
Logo Unveils Summer Slate with New Specials, Returning Series and Groundbreaking Documentaries
Kelly Ripa & Mark Consuelos launch the all-new summer block on Monday, May 30 as the executive producers of "Secret Guide To Fabulous: Summer," hosted by curators of taste John Gidding, Ronnie Woo, Theodore Leaf and Rob Younkers.

[05/26/16 - 10:02 AM]
Miley Cyrus, Larry David, Jimmy Fallon and Tom Hanks Join Comedy Icons Maya Rudolph and Martin Short for Premiere Episode of "Maya & Marty"
The summer series debuts this Tuesday, May 31 at 10:00/9:00c on NBC.