or


[11/04/13 - 12:29 PM]
Syfy, Advertising Age and The ADVERTISING Club of New York Partner for Transmedia Storytelling Symposium on Tuesday, November 5
The panelists will examine some of the industry's most innovative, hotly discussed case studies of transmedia storytelling.

[via press release from Syfy]

SYFY, ADVERTISING AGE AND THE ADVERTISING CLUB OF NEW YORK PARTNER FOR TRANSMEDIA STORYTELLING SYMPOSIUM ON TUESDAY, NOVEMBER 5

KEYNOTE SPEAKER ANTHONY BOURDAIN

CONVERSATION WITH RENOWNED FUTURIST DR. JAMES CANTON

NEW YORK - November 4, 2013 - Syfy, Advertising Age & The ADVERTISING Club of New York will transport the advertising community into the imaginative new worlds of storytelling - which are permanently transforming how consumers interact with content - through the Transmedia Storytelling: Masters & Dreamers conference, which will be held at the New World Stages in New York on Tuesday, November 5 from 9:30AM-2PM.

From keynote speaker Anthony Bourdain to a conversation with renowned futurist Dr. James Canton, CEO of the Institute for Global Futures, attendees will hear directly from the masters and dreamers who are reshaping the way viewers experience and participate in entertainment.

The panels will feature industry leaders Randy Browning (CEO,Blab); Ingrid Kopp (Director, Digital Initiatives, Tribeca Film Institute); Lance Weiler (Writer, Director, Experience Designer); Michael Engleman (EVP, Digital & Global Brand Strategy, Syfy); Christos Apartoglou (Senior Product Marketing Manager, Google Chrome); Jonathan Perelman (Vice President of Agency Strategy & Industry Development, BuzzFeed); Gurj Bassi (Digital Marketing Director, Republic Records); Jon Giegengack (Principal and Co-Founder, Hub Entertainment Research); and Renan Borelli (Senior Account Manager, MXM Social).

The panelists will examine some of the industry's most innovative, hotly discussed case studies of transmedia storytelling - including Syfy's Defiance and Sharknado - by deep diving into the genesis and success of the projects, as well as presenting new understandings about consumer behavior.

The moderators will be John Nitti (President, Activation, Zenith); Ed Castillo (Head of Planning, TBWA\Chiat\Day New York); Jeff Semones (President, M80) and Dan Buczaczer (EVP, Creative Partnerships, VivaKi).

Said Michael Engleman, Executive Vice President, Marketing, Digital & Global Brand Strategy, Syfy: "The advertising community is hungry for information about the growth and impact of multimedia storytelling. This transmedia storytelling event will be an insightful and entertaining look at the diverse new ways stories are told, while providing a roadmap to how we all can spark the next generation of consumer participation."

Said Angela Carola, General Manager, Advertising Age: "As media evolves to live across multiple distribution channels to create a unified experience, how we develop, create and tell those stories is drastically changing. We're excited to work with Syfy and The Advertising Club of New York to bring together a who's who of some of those thought leaders that are at the forefront of this change. The day will be full of insights and learnings to bring back to your office as well as some surprises that will delight attendees."

"In an industry increasingly reliant on consumer participation, innovative storytelling has taken on an entirely new significance," says Gina Grillo, President & CEO of The ADVERTISING Club of New York. "This all-star lineup of panelists will be able to provide the insights necessary to empower marketers and advertisers to advance creativity and engagement across multichannel platforms."

Anthony Bourdain is a 28-year veteran of professional kitchens, having worked as a dishwasher, line cook and chef. In 2000, he published Kitchen Confidential, a bestselling memoir of his experiences in the culinary world, which launched him into the world of culinary writing and television. He currently hosts the Emmy Award-winning travel docu-series Parts Unknown on CNN and co-hosts The Taste, a cooking competition series with Nigella Lawson for ABC.

Dr. James Canton is a renowned global futurist, social scientist, keynote presenter, author, and visionary business advisor. Dr. Canton is CEO and Chairman of the Institute for Global Futures, a think tank he founded in 1990. The largest companies and governments in the world have gained from his foresight. He advises the Global Fortune 1000 on trends in innovation, financial services, health care, life sciences, energy, security, workforce, climate change and globalization. Dr. Canton is the author of The Extreme Future: The Top Trends That Will Reshape the World for the Next 5, 10 and 20 Year. He has advised three White House Administrations, the National Science Foundation and MIT's Media Lab, Europe.

The ADVERTISING Club of New York is the advertising industry's leading organization, providing members access to a network of thought leaders, the fuel for creativity, greater diversity, and the best training for professional development. The AD Club represents the vision and mission of a vibrant international advertising community across crafts, uniting professionals around a shared experience and passion in the name of exchanging ideas and best practices for business. www.theadvertisingclub.org

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation. (Syfy. Imagine greater.)





  [november 2013]  
S
M
T
W
T
F
S
     


· DEFIANCE (SYFY)
· SHARKNADO (SYFY)





[08/26/16 - 03:00 PM]
New FOX Series "Pitch" and the Los Angeles Dodgers to Host "Take Your Daughter to a Game" Day at Dodger Stadium on Sunday, September 4
After the game, fans will have the exclusive chance to watch the series premiere on the Dodgers' DiamondVision screen.

[08/26/16 - 02:11 PM]
Video: Watch the All-New Promo from the Explosive Season Three Premiere of "Empire!"
The drama returns in Season Three, as the battle continues for the Soul of Empire.

[08/26/16 - 01:59 PM]
Post-Olympic "Voice" Jumps 2.5 Million Viewers in Live + 3, Biggest Lift of the Week Across All Networks
NBC further spins the numbers for the week of August 15-21.

[08/26/16 - 11:10 AM]
Hallmark Channel's "Chesapeake Shores" Increases Viewership with Episode Two
The Hallmark Channel spins the numbers for the week of August 15-21.

[08/26/16 - 10:06 AM]
Passion Becomes a Practice for Future Veterinarians as Animal Planet Premieres "Life at Vet U"
The six-part series premieres Saturday, October 1 at 10:00/9:00c.

[08/26/16 - 10:00 AM]
E!'s "Fashion Police" Returns to Cover the 2016 MTV Video Music Awards Monday, August 29th at 8:00PM ET/PT
Co-hosts Melissa Rivers, Giuliana Rancic and Brad Goreski, along with 2016 special co-hosts NeNe Leakes and Margaret Cho, will break down the hottest and most outrageous ensembles from the awards show and after parties.

[08/26/16 - 09:19 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with NFL Preseason
The Peacock continues its win streak among adults 18-49.

[08/26/16 - 09:00 AM]
Production Begins and New Casting Announced on Freeform's New Comedy Pilot "Alone Together" from the Team at The Lonely Island
Esther Povitsky, Benji Aflalo and Eben Russell serve as writers and executive producers on the pilot.

[08/26/16 - 08:19 AM]
Video: Hip Hop Rules Thursday Nights This October on WE tv
Get your first look at the new season of "Growing Up Hip Hop" plus the new series "Money Power Respect."

[08/26/16 - 06:01 AM]
Netflix Releases Key Art for "Chef's Table: France"
The four special episodes are dedicated to four of the world's most renowned French chefs and will all premiere globally on September 2.

[08/25/16 - 02:27 PM]
"Who Wants to Be a Millionaire" Premieres New Season From Las Vegas on Monday, September 12
Las Vegas has become one of the premier entertainment capitals of the world, and beginning this fall, "Millionaire" will originate from its new production home at Bally's Las Vegas.

[08/25/16 - 02:25 PM]
FOX Brings Live MLS Matches Alongside NFL Coverage For First Match Ever
The network will feature two MLS matches airing live adjacent to regional National Football League broadcasts as part of a joint MLS and NFL lineup on Sunday, September 18.

[08/25/16 - 01:04 PM]
A&E Network Premieres Two-Hour Documentary Ahead of the 20th Anniversary of JonBenet Ramsey's Brutal Murder
A&E reveals never-before-seen case details, including Burke Ramsey's 1998 interview tape detailing his first-hand account of the events at that time.

[08/25/16 - 11:50 AM]
Ann Coulter, Jewel, Ralph Macchio, Nikki Glaser Added to #LoweRoast Roster
They'll join Jimmy Carr, Pete Davidson, Peyton Manning, Rob Riggle, Jeff Ross and Roast Master David Spade.

[08/25/16 - 11:48 AM]
Emmy-Nominated NFL Network Series "Undrafted" Returns September 13
This season, "Undrafted" expands to eight, one-hour episodes airing Tuesdays at 8:00/7:00c on NFL Network.