or


[11/11/13 - 06:31 AM]
MLB and MTV Announce Multi-Year Partnership Spotlighting the Intersection of Pop Culture and Baseball
To lead things off, David Ortiz and Andrew McCutchen will executive produce a new weekly, 30-episode series on MTV2 that is slated to debut in April 2014.
[via press release from MTV]

MLB AND MTV ANNOUNCE MULTI-YEAR PARTNERSHIP SPOTLIGHTING THE INTERSECTION OF POP CULTURE AND BASEBALL

Red Sox All-Star and 2013 World Series MVP David Ortiz and Pittsburgh Pirates All-Star Andrew McCutchen to Executive Produce New Weekly MTV2 Show from MLB Fan Cave during the 2014 Season

New York, NY (November 11, 2013) - MTV and Major League Baseball (MLB) today announced a multi-year, cross-platform programming partnership that will bring fans inside the intersection of pop culture and baseball as their favorite MLB athletes and celebrities are featured across MTV's platforms. To lead things off, Boston Red Sox DH and 2013 World Series MVP David Ortiz and Pittsburgh Pirates All-Star Centerfielder Andrew McCutchen will executive produce a new weekly, 30-episode series on MTV2, MTV's sibling network that targets men with smart, funny and relevant content, that is slated to debut in April 2014. Shot in New York City from inside the MLB Fan Cave, MLB's first-of-its-kind space that mixes baseball with music, pop culture, media, interactive technology and art, the new series will move beyond game analysis, stats and highlights to showcase MLB athletes off the field, spotlighting the stars' personalities and passions through a series of player interviews and features, in addition to celebrity appearances.

"The MLB Fan Cave has been an enormous success in showcasing the personalities of our star players to young fans and intersecting baseball with pop culture," said Tim Brosnan, Executive Vice President, Business, Major League Baseball. "Being able to partner with MTV on a weekly TV series will give us an opportunity to bring that concept to an even broader audience. We are excited to work with the creative team at MTV to develop content that our fans will enjoy."

"As sports and pop culture increasingly collide, we're thrilled to partner with MLB to cover baseball through a uniquely MTV lens," said Stephen Friedman, President of MTV. "We will blur the lines between lifestyle and sports entertainment, spotlighting MLB's most exciting players in a way fans have never seen before."

"Music is a passion of mine so when I was asked to be involved in a show that brings baseball to MTV, I jumped at it," said Andrew McCutchen. "It is going to be a lot of fun to show a different side of baseball and the players."

David Ortiz added, "Players want to be musicians and the musicians want to be players. So it's going to be pretty easy to get my friends in baseball to have some fun on MTV."

Content from the new partnership will live on-air and online across MTV's channels and platforms - MTV, MTV2, mtvU, MTV Hits and MTV Jams - integrating MLB players into existing shows and events, in addition to the development of upcoming specials, weekend programming and more.

Details on additional elements of the MLB and MTV partnership will be announced at a later date. For more information, please visit MLB.com, MTV.com or MTVPress.com.

About MLB Fan Cave:

Created in 2011, the MLB Fan Cave is a unique event space mixing baseball with music, popular culture, media, technology and art. In addition to providing a growing audience of more than 2.5 million highly engaged followers with a constant flow of online video and conversation via social media, the MLB Fan Cave is also home to "Cave Dwellers," fans who earn the opportunity to serve as social media ambassadors for baseball while watching all 2,430 games inside the Fan Cave and interacting with the MLB players and celebrities who visit. Supported by MLB Advanced Media, the MLB Fan Cave in 2013 created digital video content with more than 100 MLB stars while launching a successful art gallery in addition to its thriving concert series. More than 40,000 fans have applied to be Cave Dwellers since its inception.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.

About MTV2:

Available in more than 80 million homes, MTV2 is man's best friend. Since its launch in 1996, the network has reflected the subversive interests and behaviors of young men with a compelling and diverse programming line-up inspired by ordinary guys who do extraordinary things. MTV2 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.





  [november 2013]  
S
M
T
W
T
F
S
     


· OFF THE BAT FROM THE MLB FAN CAVE (MTV2)




[10/30/20 - 01:00 PM]
"Country Strong 2020: Countdown to the CMA Awards" Airs Tuesday, Nov. 10, on ABC
The hour-long special includes interviews and appearances by some of country music's biggest stars.
[10/30/20 - 11:30 AM]
Holiday Cheer Is Right Around the Corner as ABC Announces Its Seasonal Programming Lineup
Highlights include fresh installments of "The Great Christmas Light Fight" and "The Disney Holiday Singalong."
[10/30/20 - 11:02 AM]
Spectrum Originals, AMC Networks and Platform One Media Turn on the Light for "Beacon 23"
After a nine-month exclusive run for Spectrum, the series will be an AMC original with a second window across AMC Networks platforms.

[10/30/20 - 10:30 AM]
FOX Makes First New Series Commitment for 2021-22 Season with Pick-Up of Docu-Com "This Country," from Jenny Bicks and Paul Feig
In the half-hour series, a documentary crew goes to a small town to study young adults and their current concerns.
[10/30/20 - 10:04 AM]
"Chappelle's Show," "Inside Amy Schumer," "Key & Peele," "Nathan for You" and "Reno 911" Available for Streaming November 1 on HBO Max as Part of Non-Exclusive Licensing Deal with Comedy Central
HBO Max has licensed non-exclusive streaming rights to five award-winning series from Comedy Central's vast library, further expanding the platform's curated portfolio.
[10/30/20 - 09:01 AM]
Showtime(R) Offers the Premiere Episode of New Comedy Series "Moonbase 8" for Free
Simultaneously, all episodes of the series will release for on-demand streaming or download on the Showtime and Showtime Anytime(R) apps and partner on-demand platforms for Showtime subscribers.
[10/30/20 - 09:00 AM]
HBO's "Transhood" Debuts November 12
Filmed over the course of five years in Kansas City, the documentary is an inspiring chronicle of the lives of four young people and their families as they each navigate growing up transgender in America's heartland.
[10/30/20 - 08:09 AM]
Thursday's Broadcast Ratings: FOX Claims Top Honors with "Thursday Night Football"
The network's NFL franchise once again leads the night in total viewers and adults 18-49.
[10/30/20 - 08:02 AM]
ESPN Unveils 35-Game College Football Bowl Season Schedule for 2020-21
The schedule features the College Football Playoff Semifinals (Friday, January 1) and the entire New Year's Six, culminating with the College Football Playoff National Championship Presented by AT&T (Monday, January 11) from Hard Rock Stadium in Miami Gardens, Florida.
[10/30/20 - 07:31 AM]
HGTV Taps Eleven Superstar Property and Design Experts to Judge Renovated Spaces in Hit Competition Series "Rock the Block"
The rotating judges panel will include house-flipping phenom Tarek El Moussa and his real estate agent fiancée, Heather Rae Young, who together will decide which competitive duo creates the ideal kitchen for a potential buyer.
[10/30/20 - 07:25 AM]
Peacock Surprise Drop: "Sketchy Times with Lilly Singh" Late-Night Special - Available Now
In a one-woman, late-night special shot entirely from her home during quarantine, comedian and host Lilly Singh plays a wide variety of new and returning characters, satirizing how we're all adjusting to the new normal.
[10/30/20 - 06:41 AM]
iHeartMedia Rings in the Holiday Season with the 2020 "iHeartRadio Jingle Ball Presented by Capital One"
The CW will broadcast the event as an exclusive nationwide television special on Monday, December 14 at 8:00/7:00c.
[10/29/20 - 11:24 PM]
Development Update: Thursday, October 29
Updates include: Steve Agee joins John Cena in HBO Max's "Peacemaker"; Laura Benanti cast in "Gossip Girl" revival series; and Lil Yachty's "Public Figures" finds a new home at HBO Max.
[10/29/20 - 03:02 PM]
Video: "A Closer Look" with Ralph Tresvant - Official Trailer (HD) - UMC
The music documentary series profiles R&B, Soul, and Hip-Hop artists whose song(s) have and continues to top the billboard charts and re-shape the music industry.
[10/29/20 - 02:01 PM]
Video: Showtime(R) Releases Trailer and Poster Art for "My Psychedelic Love Story" from Oscar(R) Winning Director Errol Morris
The film is a psychedelic head trip crossed with a possible CIA conspiracy and wrapped in a fascinating love story told by the late Joanna Harcourt-Smith about her time with Timothy Leary.